When Su Qingluan left from Xie Zi'an's mansion, he was still in a spacious horse-drawn carriage.

Although there is only one horse-drawn cart, and there is no excessive decoration, but in this kind of small town, where most of them are ox carts and mule carts, Su Qingluan's car is also rare, so when the car stops at the exit of the city leading to Huaxi Village, many passers-by stop to watch.

Su Qingluan didn't care about the eyes of passers-by, but before she opened the curtain and got off the car, she hid the reward of fifty taels of silver tickets she had just won in her personal pocket, after all, her wealth was not exposed.

At the same time, she also thought of the scene where Fang had just received a reward in Xie Mansion -

Originally, she wanted to refuse, after all, she wasn't for this reward.

However, Xie Zi'an told her that if her jam really received the blue eyes of the old lady in the family, the benefits would be indispensable. As he spoke, he gave her the fifty taels of silver tickets and asked her to "behave well".

Su Qingluan said in her heart that she had to behave well for the sake of future business, but on the surface, she just nodded.

Although she got fifty taels, it can be regarded as a generous reward, but Su Qingluan does not plan to save this money or spend it for herself this time, she needs to make some preliminary investments for her future "business" - at least this time, she must win the favor of her target customers.

Today, Su Qingluan has already told Su Guangfu and the Yang family that they will come back late, and let them go back by themselves after they close the stall.

It was already about to pass, and when Su Qingluan passed by the location of the stall, she found that her father and mother had already collected the stall and returned, so she asked the coachman of Xie Mansion to send her out of the city and left.

"Is that all right here?" The coachman asked cautiously, "The master asked the little one to send the lady to the house." ”

Su Qingluan waved his hand: "After leaving the city, it is a sheep's intestine mountain road, which is a little rugged, if you want to send me, it will inevitably take an extra hour to go back and forth, and it will be dark when you go back to the house." ”

The coachman was very moved: "Thank you for your compassion." ”

Su Qingluan returned the salute and turned to leave. But she didn't just want the coachman to hurry back, but more importantly, she was already going to take the carriage to the shelf.

Originally, even on the relatively smooth loess road, the carriage of this era would be tortured by Su Qingluan, a person who is used to modern transportation, due to the lack of shock-absorbing equipment.

What's more, on the more rugged mountain road, it is estimated that if she takes the car all the way down, her three souls will be shaken out of two and a half souls.

Her "commodity" is jam, so the most important core competitiveness is naturally taste, although she herself is very confident, but considering that the taste of different regions and different periods has deviations, so before officially selling jam as a commodity, Su Qingluan has already used Xie Zi'an to "test the waters".

Obviously, through the reaction of Xie Zi'an and the old housekeeper, Su Qingluan was very sure that her jam should be counted in taste all over the country.

And according to Xie Zi'an's words, Su Qingluan's target customer this time is an elderly woman.

Although Xie Zi'an called the other party "grandmother", Su Qingluan thought about it, according to the common age of women getting married in this era, the "grandmother" of a twelve or thirteen-year-old boy like Xie Zi'an is afraid that she is only a middle-aged woman in her forties and fifties.

But if Xie Zi'an still has a brother and sister above, it will be another matter.

But there is always a common preference for women, or for all people—something that is sweet but not greasy, something that can make people have good associations, anything that pleases the tip of the tongue.

However, since there is no need to worry too much about the taste, there are naturally other aspects that need to be improved - such as the outer packaging and detail design, and even the way the jam is filled, you can think about it.

After all, Su Qingluan believes that no matter what era, women are at the forefront of aesthetics, so the jam for Xie Zi'an, a second-year teenager, can only pay attention to taste, but if you want to prepare gifts for the female elders in his family, then the aesthetic design of the container must be carefully considered.

But Su Qingluan didn't plan to just repeat the two flavors that already existed, but planned to launch two more new products as "gifts", so that even if the taste was not so satisfactory, she could improve it - after all, they were all redundant gifts, so what if they were unsatisfactory?

Fiddling with a small abacus in his heart, Su Qingluan calculated, estimating that it would cost a lot of money to find someone to design the appearance of the jam.

Moreover, she does not even plan to put this design into mass production in the future, so it can be described as a one-time investment, so there is no way to reduce the unit price through mass production. As a result, the cost may be even more - and she is even ready to take all the bounty money today.

This can be regarded as a necessary investment in the early stage, just for one point - to make your jam famous and raise its value.

And including Xie Zi'an, his grandmother and everyone who has tasted Su Qingluan's jam, Su Qingluan wants to turn them into potential "promotion ambassadors", so that they automatically and consciously advertise their jam.

That's why she deliberately doubled the production cycle, just to hit this amount in advance, so that she had time to find someone to design the outer packaging. After all, "design" is a bit metaphysical, and it may overturn several versions, and the final stroke of genius is instantaneous; But it is also possible that it is grinded out little by little through the initial idea.

In the next few days, Su Qingluan ran around, just for this outer packaging thing, going everywhere to various utensils stores.

She even went to the shopkeeper Liang to see if he had any good ideas.

As a result, when the shopkeeper Liang heard Su Qingluan ask, "Are there any good-looking palm-sized porcelain jars or small bottles to give to the elders with status as gifts", the shopkeeper Liang happily took out a bunch of treasured bottles and jars at the bottom of the pressure box.

Su Qingluan looked at the shopkeeper Liang and took out those as if he was moving for the New Year, from the initial expectation, to surprise, to sluggishness, and in the end, he was completely numb.

How do you want to say the aesthetic of the shopkeeper Liang...... Su Qingluan looked at the other party's bright satin robe, and the corners of her mouth twitched: She should have thought of it a long time ago!

Probably wanting to look rich and luxurious, Liang's shopkeeper's "collection" focuses on a "bells and whistles", which is quite the style of Qianlong's "pastel eight barbarian treasure map amphorae".

And because Su Qingluan said that he only wanted a palm-sized container, this kind of complicated pattern squeezed between small square inches is a test of the craftsman's craftsmanship, but it also looks even more dazzling.

Su Qingluan struggled to stop Shopkeeper Liang from continuing to carry the bottom of the box here: "That...... Uncle Liang, the elder I want to give a gift to is a little old, and I don't like such complicated tricks. ”

Shopkeeper Liang was a little regretful: "Could it be that person believes in Buddhism?" I've heard that people who believe in Buddhism pay attention to having no worries and returning to the basics? ”

Su Qingluan was stunned: Isn't returning to the basics Taoism? Could she be mistaken? However, this is not the point, in order to plan the general direction of her design, she deliberately asked the old lady of the Xie family about her aesthetic preferences when she left Xie Zi'an's mansion.

Although Xie Zi'an was unreliable and didn't pay attention to his grandmother's preference for plain clothing, fortunately, the old housekeeper was not as unreliable as his unobtrusive little master.

And the old housekeeper also knew that if Su Qingluan's jam could really please the old lady, then his old bones would be able to leave the poor countryside of Fengle Town as soon as possible.

Therefore, when it comes to the preferences of the old lady of Xie Fu, it cannot be said that everything is detailed, but it can be regarded as knowing everything.

Therefore, Su Qingluan also roughly knows the appearance direction of the design - mainly fresh and elegant, but not too simple.

According to Su Qingluan's statement in his previous life, it is probably a small and fresh style.

However, at this time, it can be seen that the lag and singularity of the aesthetics of small places are visible.

Su Qingluan walked around the various porcelain shops, clay workshops, and some jewelry shops in the town, and found that the aesthetics here were basically polarized-

One of them is to walk in an extremely complex and luxurious style like a shopkeeper of Liang, and what gems, pearls, gold and silver threads keep beckoning, so that the whole jewelry becomes a mess; The other is to take a simple and clean style, only a simple dot or two on the bottle body, many bottles do not have a background color, only use natural clay color.

The former is mainly purchased by wealthy households, focusing on a cluster of flowers, while the latter is mainly buying by ordinary people, focusing on an economical one.

Su Qingluan had a general impression of some design schemes in her heart - after all, she had also experienced the explosion of various design schemes in her previous life.

However, although she has a general direction, she is not a design major after all, and it is difficult for her to put the ideas in her head into writing.

Although in the field of pattern pastry or food carving, he has to master a little painting skills to a greater or lesser extent, but Su Qingluan is not an expert in these two aspects after all, and he can't dabble in fur.

What's more, there are corresponding restrictions on food carving design, and packaging design cannot be regarded as a thing.

Now Su Qingluan, a craftsman with excellent carving and painting, has found it, and she only owes a designer with a high-level aesthetic standard to help her realize the ideas in her head.

However, at this time, Su Qingluan didn't know where to find reliable "graphic design", and the agreed 20-day time limit passed day by day, Su Qingluan remembered that he could only start preparing to make jam while continuing to worry about the design of the outer packaging.

Even the usual happy cooking time has become boring.

Just when Su Qingluan was anxious, an unexpected guest came to the house.

"Somber?" Su Qingluan looked at the middle-aged man outside, his eyes lit up, "Which fragrant wind blew you here?" ”

Don't talk about Su Qingluan, even Su Guangfu and Yang are very curious about Songbo's arrival.

Song Bo smiled slightly: "It's really been ten days since Su Niangzi missed the agreed date to return the book, and the owner asked me to ask, is it that Su Niangzi has encountered any difficulties?" ”

The corners of Su Qingluan's mouth twitched when he heard this: This Mu Xingzhi's question is too polite, after all, the other party didn't care about making the book a "pleated thousand layers" last time.

"I'm sorry, I've been a little busy lately, and I forgot ......" Su Qingluan's eyes lit up as she spoke: Why did she forget Mu Xingzhi?!