Su Qingluan saw that June was so sour that her whole body trembled, she laughed "poof", and hurriedly stuffed another mountain cherry that was already ripe into her mouth.

Compared with the sourness of the previous fruit, this fruit can really be regarded as "sweet".

Seeing that she had finally recovered, Su Qingluan explained: "Although they are all the same kind of fruit, the sweetness and sourness of each ripeness are different - and it is not that the higher the ripeness, the better it is, such as this one." ”

As she spoke, she plucked a mountain cherry from the branch of another mountain cherry tree, which was almost about to fall off naturally due to overripeness.

The mountain cherry was already a black-red color deeper than crimson, and if it was sunny, it was almost a purple-black fruit.

Su Qingluan handed the mountain cherry to Liuyue and asked her to taste it.

After a few attempts just now, Liuyue knew that the darker the color, the sweeter the taste, so this time she put the fruit in her mouth and chewed it with great confidence.

The fruit in the mouth is naturally sweet, but ......

Liuyue frowned slightly, and spit out the kernel: "En...... It's not as delicious as I thought......"

It's a very indescribable taste, and although the fruit is still sweet for the most part, Liuyue feels that the taste of this mountain cherry is a little strange, which reminds her of the sake lees of sake brewing.

Su Qingluan looked at Liuyue's expression of wanting to speak and stopped, and asked with a smile, "How is it?" Isn't it different from what you think? ”

Liuyue nodded hesitantly.

In fact, this kind of fruit that is about to fall off the branch is too ripe and has a tendency to rot, so although the taste is still sweet, it is not so delicious.

"The ripeness of each wild fruit, even on the same tree of the same fruit, is not the same for each fruit, which is why the jam of this wild fruit cannot be made in large quantities. What's more, the fruit should be large and plump, and there should be no bad fruit and insect moth, so as to make the jam more delicious. ”

In fact, Su Qingluan is not completely honest here - if you are just pursuing taste, there is no need to ask for the size of the fruit to be the same.

Fruits of the same degree of ripeness naturally have the same sweetness and sourness, and the taste is the same after being mashed into jam.

However, just as a big fruit sells well and will be more expensive, just as jam made from "bigger and more beautiful" fruit will be understandable even if it is more expensive.

Since we want to make "a luxury in jam", from the initial selection of raw materials, it is necessary to give people the impression of "superior to others".

Although from the actual taste point of view, big fruits and small fruits are good fruits when they are ripe. However, from the sensory point of view, the large fruit with full particles will indeed give people the impression of "more juicy water" and "better quality".

"And there is a specific way to pick wild fruits," Su Qingluan pinched a mountain cherry, and gently rotated it with the movement of his wrist, and the fruit of the cherry was rotated down from the connection at the back, "Compared with dragging the fruit down, this can better ensure the integrity of the fruit." ”

Liuyue looked at the fruit that she had picked out with curiosity, and sure enough, a few of them tore the skin of the fruit due to excessive force, and the crimson juice inside flowed out, dyeing the skin on her hands red.

"Eh, this is just a fruit-picking, there are so many words, I haven't even paid attention to it!" Liuyue's tone was very admirable, "No wonder that jam is very delicious according to the masters, every step from the beginning is so attentive, no wonder Su Niangzi you can make such a delicious jam." ”

Seeing Liuyue's look of adoration, Su Qingluan's heart flashed the sin of deceiving the innocent little girl.

It's all a sales gimmick and a means to sell jam at a higher price...... The corners of Su Qingluan's mouth twitched and thought in his heart.

But naturally she wouldn't tell Liuyue on the other side of this kind of thing stupidly.

Although on the surface, Liuyue is just a cheerful and lively little girl, and there is no danger. However, Su Qingluan never forgot that Liuyue was the maid of Xie Mansion, and she was obviously very loyal to her master's family, and she had no intention of betraying her master.

In this case, although Liuyue is not her target customer, her evaluation of her "product" is likely to have a certain impact on her target customers.

In this case, for Liuyue, even if Su Qingluan can communicate without any guilt in other aspects, but if it involves various links of jam, it is still necessary to pay attention to some "strategies" and skills when explaining to her.

For example, now, Liuyue looked at the wild fruit trees all over the mountains and fields, and said with emotion: "There are so many fruit trees, if people come to collect them every year, then I think Su Niangzi's jam can be produced on a large scale, so that those nobles in the capital can naturally enjoy it, and they don't have to wait for a box of jam!" ”

I understand Su Qingluan's reasoning, but if it is really going to be produced on a "large scale", even if its own jam can still maintain the rich taste and flavor of the original sweet and teay aroma, then it must not take the "high luxury" route.

As for the reason, it is not because of the deterioration in quality, but because of the increase in production.

Many so-called "luxury goods" are not how valuable the goods themselves are, but they are attractive and "niche" enough.

Niche means scarce.

The scarcity of its own quantity means that even if you have money, you may not be able to have it. This just caters to the psychological needs of many people who are "not bad for money".

In his previous life, Su Qingluan had studied various sales routines, one of which was to meet the psychological needs of target customers.

The rich and noble families in the capital are not bad for a bite to eat. After all, although everyone wants to have a desire for food, the more people who do not lack clothes and wear less, the less the pursuit of appetite will be.

Everyone is not bad for this mouthful, so the higher demand is also highlighted - the pursuit of irreplaceable particularity.

The only aspect that can create "irreplaceable" is to fundamentally control the quantity that flows into the market.

So hearing Liuyue's exclamation, Su Qingluan pretended to sigh in distress: "Although this is indeed a one-and-done solution, it is actually not feasible. ”

"Not feasible?" June looked over in surprise, "Why?" ”

"As I said before, the ripening period of the fruit spans a large period, and the quality of the fruit needs to be screened, so in fact, only a small part can be retained." Su Qingluan pointed to the fruits that fell on the ground, "For example, those that were eaten by birds and insects, those that naturally ripen and fall to the ground, and those that are not in good condition...... These are not included in the raw fruit. ”

Liuyue thought for a while: "What if you send someone to drive away the birds and finches and eliminate the flies and insects?" ”

Su Qingluan: ...... I really can't see that this is still an extreme conqueror of nature, should it be said that the ignorant are fearless?

Her smile this time was really a little weak: "Let's not talk about whether it is impossible to drive away birds and flies in this mountain and forest, even if it is really possible, it is bound to use a lot of tools in the process, so that more people can come here, won't it destroy more fruits?" ”

When Liuyue heard this, she nodded hesitantly and put away this unrealistic method.

In fact, to solve the problem raised by Liuyue, it is still very simple, as long as you are not attached to the so-called "quality of the fruit" - after all, the finished product of attachment is jam, and the fruit needs to be boiled into a paste. Therefore, the "quality of the fruit" will not affect the final taste of the jam at all, and even the appearance of the jam will not be affected.

However, due to some of Su Qingluan's deliberately guided mindsets, as well as the thinking that had already been formed, everyone, including Liuyue and Zhang's mother, felt that "the fruit with better quality will taste more delicious", and if the requirements for the quality of the fruit are lowered, it is negligence and laziness, and it is absolutely unforgivable.

"What's more, there are birds and many small animals that feed on the fruit, and although they eat a lot of good fruit, on the other hand, they spread the seeds of wild fruits everywhere through their dung, which helps the fruit trees to multiply, and makes the land more fertile."

Su Qingluan's words did not add a word to water, different species in nature belong to a part of the biological cycle, nature is interdependent and mutually restrained, and all of them are indispensable.

If it is really according to the whimsical idea of Liuyue, in order to obtain more wild fruits and then hunt small animals that feed on fruits, it will inevitably destroy the ecological balance, and even if it obtains temporary benefits, it will also cause greater hidden dangers.

Su Qingluan definitely didn't want to bury an irregular hidden danger next to Huaxi Village.

In this way, under Su Qingluan's "flickering" of all kinds of true and false mixtures, Liuyue not only believed that Su Niangzi's jam could not be mass-produced, but also because different wild fruits had different ripening times, if you want to buy jams of different styles and flavors, you must book in advance, and you can't take it in stock.

Liuyue whispered very regretfully: "The jam made by Su Niangzi can make my old lady talk about it every day, it must be very delicious." It's a pity that it can't be mass-produced, and it has to be booked in advance...... I don't know when my little girl will be able to taste it......"

Before the sigh fell, Liuyue hurriedly distinguished as if she had been awakened from a dream: "Eh, Su Niangzi, don't be surprised, I just said it casually, there is absolutely no intention of coveting rare things that can only be used by the master's family, I ......"

"Alright, alright!" Su Qingluan patted Liuyue, who was obviously frightened by his thoughts, "What's so strange about this, who doesn't like those unattainable rarities?" ”

Su Qingluan comforted him like this, but he was thinking in his heart: It seems that hunger marketing will not be outdated in any era.