Chapter 442: The Ten Thousand Words Book Incident (3)
There is no doubt that Wu, Lin, and Fang are all wise men among the wise, and they are all knowledgeable and talented figures, and the solutions they put forward have a certain degree of feasibility, whether it is a bulletin table or a secret folding system, it is a good method, but the former is implemented to the end, or to create a large number of cool officials like Lai Junchen, or to create a large number of petitioning professionals; And the huge workload generated by the latter is something that Yinzuo is unwilling to face.
Newspaper? Yinzuo has not considered this media weapon, in fact, as soon as this "book of ten thousand words" came out, Yinzuo hit the idea of the newspaper, after all, in the previous life, Yinzuo was a small civil servant, and most of the working time was to pass the time by reading the newspaper, and Yinzuo was very clear about the role of the newspaper's public opinion guidance, but Yinzuo knew more clearly: the newspaper is a double-edged sword, and if you are not careful, you will hurt others and yourself, once the door to freedom of speech is opened - for China in the current era, Buti then opens a Pandora's box, where there are not only angels, but more devils!
If you want to run a newspaper, it is by no means as easy as imagined, and there are countless things involved in all aspects: first of all, the question of who will run this newspaper, and now the reform advocated by Yinzuo has just begun to hit the road, what is needed is absolute power to suppress the traditional forces, and it is impossible and will never allow different voices to appear, so that this newspaper can only be done by the official, in other words, this newspaper is Yinzuo's mouthpiece, and it is a thing to shout for Yinzuo's various policies. In other words, this newspaper is just equivalent to the Di Bao that already exists, and it is just a matter of making public the Di Bao that was originally only aimed at officials, and whether it can achieve the role of public opinion guidance is still between the two sides. But once the scale is lifted and the private sector is allowed to run the newspaper, the way may be clear. But the negative effects it brings are only afraid that Yinzuo can not afford it, after all, the innovation that Yinzuo wants at this moment is top-down innovation, and what is needed most is stability, not the chaotic situation of the proliferation of various ideologies - innovation is not revolution, and Yinzuo has no intention of reforming his own life.
Secondly, the problem of funding: a newspaper will only pay a few cents in the future, and if it does not count the advertising revenue, the income of these few cents cannot even pay the ink cost of printing the newspaper. Not to mention the cost of paper, transportation, sales, labor and other costs, if you don't consider advertising, according to Yinzuo's estimate, a newspaper in this era is calculated with eight sixteen pages, and the various costs add up to close to six dollars of silver, even if it is sold at cost price, how many people can afford such an expensive newspaper? If it is sold at a loss, then the newspaper is a bottomless black hole. Even if Yinzuo is rich, he can't play for such a long time. Advertising? There is a possibility, but it is not big, the small peasant economy at this time is destined to have absolutely not too many businesses who want to advertise, at least Yinzuo thinks so, moreover. In this era of orthodoxy, a large number of advertisements in an official newspaper are afraid that they will provoke even greater rights and wrongs - God knows whether the advertisements of those businesses are true or false, and in the event of false advertising, the loss of government prestige is no joke.
Third. Audience question: Most of the Chinese people in this era are illiterate and semi-literate, even if they can read a few words semi-illiterate, they can't understand the official articles that are full of Chinese Chinese, and most of the people who can read and break sentences are those literati, and these people are only a very small minority in China's population of nearly 100 million. After all, Yinzuo's innovation was to a large extent weakening the interests of the gentry class.
Fourth, the issue of timeliness: there is no computer network in this. In the era when there were not even telegrams and telephones, a piece of news spread from Beijing to the whole country had long become old news, and if the problem of information transmission was not solved, how could this newspaper be marketed throughout the country? And how can we understand public opinion through newspapers?
"Three gentlemen, I have an idea, I plan to let people run a newspaper, this newspaper is like this......" Yinzuo watched the three strategists ponder for a long time and did not come up with an accurate idea, and had to explain in detail the newspaper issue he was considering. Even the doubts in my heart were not hidden at all.
"Holy Lord, this is a good idea. Let's see! After a period of silence, Wu Sidao took the lead in speaking: "Although there are some risks in these things. But as long as it is properly grasped, it does not hurt, it is better if it is like this: this newspaper is the mouthpiece of the imperial court, but it is not appropriate for the imperial court to come forward, and the holy lord can ask someone to come forward to take charge of the matter, so as to have a buffering effect, even if something goes wrong, it will not damage the majesty of the imperial court, and furthermore, the holy lord can issue an edict to strictly control this newspaper to ensure that it is correct. As for the publication and distribution, there is no need to worry too much, the newspaper can be published every five days or ten days, first in Beijing, and then the newspaper sample will be distributed to various places, and the printing bureau designated by each place can reprint it, and the manuscript from all over the country can be proofread by the newspaper and submitted to the Ministry of Rites for review before being printed. If the expectation is not bad, the sales of this newspaper are undoubted, and Luoyang paper is not uncommon. ”
"Wonderful!" Fang Bao applauded and laughed: "What Brother Yulu said is extremely true, the advertisements of the Holy Heavens are actually in great demand, if those banks and merchants hear about this wonderful thing, they will gather all of them, as the so-called family affairs and state affairs are concerned, no one in the current world will not want to know about the dynamics of the court, this newspaper is undoubtedly a bestseller." ”
Lin Xuanyi groaned and said: "Saint, the minister thinks that the reason is not clear, since there is this 'Book of Ten Thousand Words', why don't the saints publish some corresponding articles on this matter, even if it causes a big controversy, it is not impossible, although it is on paper, it is better than a person's head rolling to the ground, just need to strengthen guidance, but it is better than using strong." ”
Hmm, I don't know why? It makes sense, let's not believe that so many wise men and pens under our command will lose to those straw bales in the rivers and lakes, and it will be a big debate. Ministry of Rites audit? Inappropriate! The third child already has diplomatic power in his hands, plus this public opinion review power, so can he pay it back? Well, it's not a big deal to set up a press bureau, Lao Lin has always been steady, so let him come forward to do it, but who will run the newspaper? This person who runs a newspaper needs to write a word, secondly, he must have political acumen, and of course, most importantly, he must be trustworthy. Yinzuo pondered for a while. The eyes changed and wandered around the three strategists, making the three strategists a little confused, and they didn't know what kind of bad idea Yinzuo was playing.
After a long time, Yin Zuo smiled evilly and said, "Since the three gentlemen think that this strategy can be done, I will approve it, but well, since this idea is made by you, I will entrust this matter to the three gentlemen." Mr. Wu. I know that you have always wanted to retire to the forest, but I have never been able to leave you, so I have not let go, this time I really let go, hehe, this newspaper will be integrated by Mr. Wu, and the necessary start-up capital will be allocated from the inner treasury. As for the issue of newspaper censorship. I don't plan to hand it over to the Ministry of Rites, so I will set up an information bureau, which will be managed by the Military Aircraft Department, and I will see that Lihe's injuries are almost healed, so this information bureau will bother Lao Lihe to take care of it. Oh. Mr. Fang is a master of writing, the head of the court in this big debate, I look at Mr. Fang, haha. I can trust the talents of the three gentlemen, so this matter is decided? ”
Can it be? Look at Yinzuo's words, he, the emperor, has spoken, how can there be any room for negotiation, even if Wu and Lin have already retreated in their hearts, but seeing that Yinzuo didn't mean to let go at all, but entrusted this important matter to himself, there was no sign of birds hiding and rabbits and dead dogs cooking. The uneasiness in my heart has also faded a lot, but I didn't say a word, and everyone agreed. The monarch and the ministers discussed how to handle the newspaper for a while, and Yinzuo poured out all his knowledge of the newspaper, and the three strategists couldn't help but be amazed when they heard those lace news, paparazzi and the like.
"That's it, it's getting late, I should go back to the palace, this matter is decided. The morning after tomorrow is the morning of the morning of the morning of the morning of the morning of the morning of the morning The three gentlemen stepped up their deliberations and came up with a charter. I'm still useful, well, this matter is kept secret for the time being, I don't want to make a storm in the city before the matter is done. After chatting for a while, Yinzuo got up with a smile on his face and commanded casually. The people present are all wise men, how can they not know the true meaning of Yinzuo's words, they just want to see the reaction of the courtiers and test the skills of the two elder brothers, the big guys all know it, but they don't dare to break it, and they all agree to it......
"Book of Ten Thousand Words" is a big deal, none of the civil and military officials in the court do not care about this matter, as a brother of Hongli, carry forward the brothers are naturally no exception, since Yinzuo issued a clear edict to the court to vote on this matter, the brothers are also busy, this Yinzuo front foot pretended to be out of the palace, the little brother also sneaked out in the same way, with the style of a father.
"Mr. Cao, how should this matter be resolved? The morning after tomorrow is the early dynasty, maybe the emperor Ama will ask questions in court, I don't have a bottom in my heart, and I will have to be hit by the board at that time, if the second child takes the lead, I am afraid that the situation will not be good to pull back. As soon as Hongli walked into Cao Liangdong's study, he asked a little angrily before he sat down.
Cao Liangdong glanced at Hongli angrily and said: "Big brother is in a hurry, if this matter is easy to solve, the saint will issue an edict early in the morning." ”
Hongli didn't care about Cao Liangdong's rudeness, laughed, shook his fan and said, "Listening to Mr. Cao's tone, this matter must have been settled, which is great." ”
Looking at Hongli's smiling face, Cao Liangdong was really a little crying and laughing, shook his head and said: "The meaning of the saint has actually been clearly determined, and the saint will never kill the land on this matter, otherwise there will be no need for any court discussion, an edict is enough." Well, although the Holy One is a decisive person, he does not kill indiscriminately, which is really admirable. ”
"That's natural, Huang Ama Shengming is not empty talk, Ben Beile also knows that Huang Ama will never open the killing ring, but if this matter does not open the killing ring, how can the villain stop the villain? Could it be that Emperor Ama can sit back and watch those people who have no kings and fathers run rampant? Ben Baylor really can't think of a proposition, and since Mr. Cao already has the answer, please tell it. Hongli said with a smile on his face.
Cao Liangdong frowned and said: "I'm afraid that the cause of this matter is a little strange, if no one provokes it, I'm afraid that it won't make such a big deal, but this 'Book of Ten Thousand Words' has been widely circulated, if you want to find out the source, I'm afraid it's not easy, well, or even impossible, and the Holy One will never move the idea of investigating the root cause, and the person who worries about it is nothing more than how to guide the people's hearts." ”
Hongli nodded and said: "Ben Beile has already thought of this, it may not be without a reason, and it is not uncommon for this 'Book of Ten Thousand Words' to appear, and it is the fatal thing to spread it, which is generally due to the innovation of Huang Ama." Well, let's talk about the money law, this move is undoubtedly beneficial to the country and the people, but at the beginning of the matter, the people only see its difficulties and have not yet reaped its benefits, if there is no complaint is naturally impossible, but how to educate the people, leading public opinion is difficult, how can Mr. teach me? ”
Cao Liangdong frowned and stretched, and said with a smile: "It's really not easy for the eldest brother to recognize this, hehe, if the eldest brother can't even see through this, there is no need to fight with the second master." Since it is to educate the people, it is natural to start with how to educate, learning and politics is a road, widely publishing announcements is also a road, publishing books and books is another way, and the Supervision Yuan is also a way that can be used. ”
Hongli put away his smiling face, and fell into contemplation with a serious face, and after a long time, he suddenly laughed and applauded: "Master knows how to deal with this matter, thank you for your advice." ”
"It's good to know, the big brother can know how to deal with it, at least to keep a draw. Cao Quandong said expressionlessly.
"Tie? The second child ...... "Hongli's eyes changed for a long time, and his face became cloudy and uncertain because of this......
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