Chapter 165: The Style of the Shop
After coming back, Sister Zhang's heart became even more restless.
Yesterday, when I was chatting in the Guan Haiyang store, I muttered: "The other side is nothing big, if we open the situation, we can squeeze them to death." β
Guan Haiyang heard the meaning of Sister Zhang's words.
She wants to do it, but she doesn't know the bottom of her heart, if the two can cooperate, it will be the best.
At this time, when I told Sister Zhang about the expansion of the store, she definitely raised her hands and agreed.
Sister Zhang's clothing was simply cashed out, and she took the capital to invest in Yushan clothing. In the future, she will work here in Jiangcheng, and we will open another one in the capital. She can also take a stake if she wants to.
Do you think this works? β
Guan Haiyang looked at Lu Yushan and clarified his thoughts.
Lu Yushan has been thinking about Yushan's clothing recently, that is, Guan Haiyang will not talk to him, and she will take the initiative to bring it up.
"How do you divide the shares? In proportion to the capital contribution? β
"Well, but this store is definitely dominated by us. It's not that she uses money to bully Sister Zhang, it's just that she doesn't have a long-term plan for Yushan's clothing.
This is not good for the development of the brand, our goal is not one or two stores, but to build Yushan clothing into a well-known brand that can be ranked in the country. β
Guan Haiyang could see that Lu Yushan was very interested in clothing.
Since he is interested and can support him, why can't he become bigger and stronger!
Guan Haiyang feels that the goal of making Yushan clothing a well-known brand in the country is too small, and it will go to the world after it is developed well.
He took it for granted, but the goal seemed a bit ambitious to Lu Yushan.
Gently knocking Guan Haiyang's head, Lu Yushan sneered: "You still want to conquer the universe!" Down-to-earth, let's do a good job of the store first and then talk about anything else. β
"Alas, people who have no long-term worries must have near-term worries! To cooperate in business, we must divide the priority. Otherwise, when encountering disagreements, noisy and shouting, no one's words will be in charge, and the business will definitely be disrupted.
We can let some more shares go out for the store in Jiangcheng, but the store in other places depends on how much Sister Zhang is willing to invest. β
He has sufficient funds, and if he really wants to inject capital into it, Sister Zhang's money may not even account for 10% of the shares.
Therefore, Jiangcheng's store can't be opened too big all at once.
On the one hand, I have to take into account Sister Zhang's enthusiasm, if the shares are too small, I will lack motivation to do things.
On the other hand, they have too little time in Jiangcheng, the plates are too large, and the managers are inexperienced, so it is easy to collapse.
The most important thing is that he wants to hand over the clothing to Lu Yushan to take care of in the end, and he has to give her a little time to grow with the store.
This is not his main business, and it is not cost-effective to spend too much effort.
The best model is that Lu Yushan slowly takes control of this piece, and he gives advice in the general direction.
As long as the layout and development follow the context of the times, the future of Yushan clothing will definitely not be bad.
The next day, they talked about the idea to Sister Zhang.
Sure enough, Sister Zhang did not hesitate to like to join.
In the end, the result of the discussion was that Guan Haiyang invested 120,000 yuan, and Sister Zhang invested 80,000 yuan, and directly bought a 300-square-meter shop with a lease period of five years.
In addition to paying rent, the funds of 200,000 yuan must also be used for decoration.
In addition, Guan Haiyang is also planning to rent a small warehouse in Zhengyang Street as a workshop, and start the "front store and back factory" model.
This decoration is not the same as a small faΓ§ade, just scratch it out, but a real sense of high-end decoration.
His goal is to set up a notch with other shops on Zhengyang Street.
To make customers remember once they visit, there is such a shop on Zhengyang Street that people can remember at a glance.
The sales model and service model should also be distinctive.
He can't learn Haidilao, but he doesn't need to learn either.
In these years, the awareness of customer service has not yet entered the minds of ordinary people.
As long as you learn 30 percent, it is enough to crush your peers.
Keep up with the training of waiters, keep up with the management system, and come up with a little more small means to attract customers, not afraid of no customers.
What he needs to do now is not to make the store too high-end, but to make the mid-end and even low-end consumers willing to come in.
Once they come in, they feel at home, making them feel comfortable and relaxed in the store.
It doesn't matter if you buy it or not, no one will give you a look.
Try on clothes casually, and you don't need to clean up after trying, just hand them over to a special tally clerk.
It doesn't take a lot of clever tricks to be able to beat the competition.
Others can learn when they see it, but there are not many people who are willing to spend this money to learn.
If you want the clerk to have a good attitude, it is not just empty words that can make people smile, and the salary will rise.
These days, there are few clothing bosses who are willing to spend money on an ethereal "service attitude".
The matter of renting a house is handed over to Sister Zhang to take care of, and the decoration is Guan Haiyang's own responsibility.
In the 90s, whether it was a house or a store, there were not many people who asked a special team to do the decoration design.
Except for some high-end hotels and shopping malls, there are basically not many design traces in other places in the whole Jiangcheng.
In fact, it can't be said that there is no design, the main reason is that the style is too simple, and in the eyes of a traveler like Guan Haiyang, it is basically the same as no decoration.
In these years, the fashionable marble floor, whether it is a hotel or a shopping mall, as long as it is a high-end place, it is basically this style.
Or terrazzo, the cost is lower, but the effect is similar to marble.
Cement is poured on the ground, and then pebbles and beer bottle fragments are mixed and inserted into the cement.
After the cement has dried and hardened, the ground is smoothed with a water mill, and a marble-like turquoise and dark gray texture is created.
Guan Haiyang remembers that the union floor of the cotton mill was made in this way, and it was strong, smooth and high-grade.
But he couldn't stand the decoration style of the 90s.
Without him, the color is too dull, and it is difficult to stimulate the customer's desire to shop.
In the 80s, when people bought things, they basically bought necessities.
Naturally, the shopping environment does not need to be too particular.
The century-old decoration style of the supply and marketing cooperatives can also prosper.
But after entering the 90s, everyone has more money in their hands, and they have preferences when buying things.
But at this time, the vast majority of merchants are not aware of the impact of the shopping environment on consumers.
It still follows the old decoration style of the past, except for the transparent glass, the rest of the place is dark tones.
Everyone is like this, but it doesn't show who is special.
But if someone breaks with this tradition, it immediately makes a difference.
At first, you may only think that this kind of decoration looks bright, but after walking in, you can see that the clothes are really bright.
But after a long time, people with a keen sense of business will find out.
In this environment, people's desire to consume will become high.