Mei Yanfang felt that they were just children who had just entered the ivory tower, and they probably didn't know much about things in the mall.

There is no concept of the cost of celebrity endorsements.

This is also understandable.

In Hong Kong City, it is already a normal thing to ask celebrities to endorse products.

But in the mainland, this kind of thing is not too popular, especially inviting celebrities from Hong Kong City to make endorsements, which is even rarer.

If you quote according to the price of the port city, the endorsement fee is even more expensive.

It also depends on the product endorsed, the time invested by the star and the length of the endorsement cycle.

There are many terms that need to be communicated and discussed, and she doesn't think that a college student's words can really represent their family's voice at this temporary dinner.

Guan Haiyang saw the kind smile in Mei Yanfang's eyes, and also smiled: "Sister Mei, I know." The endorsement fees of Hong Kong stars all start at one million.

This year, Wang Zhuxian's endorsement of sake abroad cost 3 million Hong Kong dollars, setting a new high for the country's foreign celebrity endorsement fees.

Since I proposed to cooperate, I can make full decisions about this fee, please rest assured that Sister Mei and Brother Hua are in charge. ”

Andy and Mei Yanfang glanced at each other and said: "If we really want to talk about endorsements, we need to understand the endorsed products." ”

Guan Haiyang said with a smile: "There is naturally no problem with this, there is no hurry to endorse it now, and it will be a matter of the second half of the year."

If you have time, I can also ask you to visit our factory. ”

Ding Lan was a little confused, she didn't expect that today's dinner would become a place to talk about business.

Andy mentioned just now that she could go to his film and television company to make a cameo appearance in a movie during the holidays, and she was very interested.

can see that Lu Yushan and Guan Haiyang are both looking very interested at the moment, and she can't say anything.

After chatting about business matters, Ding Lan took a camera borrowed from her cousin and took a photo with Andy and Sister Mei.

I asked the two for autographs again, and for her, today was really happy.

Andy is a person with high emotional intelligence, and he has long seen that Ding Lan is interested in guest movies, and specially gave her the address of Hong Kong City Tianmu Entertainment Company.

and promised that as long as she has time to go over, she will definitely be able to arrange a role.

It was almost ten o'clock when Guan Haiyang and the three of them said goodbye to Andy and Sister Mei and went back to school.

Although Andy failed to achieve his initial wish, it was also a big gain for him to have a roughly finalized intention and amount of endorsement fees.

He also understood why these two teenagers with such good appearance conditions were not interested in the film and television industry at all.

In these years, young people can directly make an endorsement fee of 10 or 20 million, and their family environment can be imagined.

may not be as rich as the top bigwigs in Hong Kong City, but they are also quite powerful.

How can a child from such a family go to make a movie?

Playing tickets is already the top of the sky.

Send Ding Lan back to the National People's Congress, Guan Haiyang and Lu Yushan go back.

and Andy's endorsement of specific matters, Guan Haiyang will not talk about it in the capital.

His base camp is in Yangcheng, which is also close to Hong Kong City, and it is convenient for Andy and Sister Mei to visit the factory in Pengcheng.

According to Guan Haiyang's plan, advertising can only start at least after each provincial capital city has a flagship store of Yushan clothing.

Preferably after all his 100 cities and 100 stores have opened.

In this way, it will almost be until the end of the year.

Looking for a celebrity endorsement, he has already talked to Lu Yushan.

If you want to be a brand, the most efficient way at present is to place CCTV advertisements.

The concept of CCTV prime time will be moved to the Media Center by Tan Xisong at the Spring Festival Gala the year after tomorrow.

This year is 1992, and Tan Xisong has not yet taken over the advertising department.

At this time, there is no prime time for CCTV's high-quality time, but the time period after the news broadcast has become a de facto scarce advertising time.

In order to get advertisements during this period, there are endless means of going through the back door, such as handing notes and making phone calls.

CCTV's advertising time period is already in short supply of resources.

After Tan Xisong joined the advertising department, he was also troubled by this unfair competition for a period of time.

The method of open bidding is actually a forced and helpless move.

After Tan Xisong's reform, he did three things: first, formulate a media price strategy based on ratings;

Second, prime-time bidding;

Third, the advertising of agricultural products alleviates poverty, and the advertising of agricultural products is placed at a price lower than the market price.

For the entire business environment, the first two are the most important.

First, tie the price to the ratings. The most watched program in this period is undoubtedly the news broadcast.

Second, prime-time bidding. The period after the news broadcast is the most valuable prime time.

With these two rigid standards, Tan Xisong solved the problem of being a sandwich biscuit in the advertising department, and also created a huge amount of advertising revenue for CCTV.

She joined the advertising department and launched these measures, which directly gave wings to CCTV's take-off.

But for Guan Haiyang, with Tan Xisong's Media Center, the entrance fee is not known how many times more expensive.

However, at this point in time, Tan Xisong has not yet joined the advertising department.

Therefore, he can win the advertisement of CCTV's golden section at the lowest cost.

Even if you don't have any relationship, directly use money to open the way, it is much smaller than the price that the future standard king needs to pay!

You must know that in 1994, it took 30 million yuan to win the first bid for the Confucian Banquet.

And the second bid king, Qin Chi Liquor won this position at a cost of 66.66 million.

The third bid king is still Qin Chi, and the price has soared directly to 320 million ......

Guan Haiyang estimates that at this point in time, he wants to go over to get prime-time advertisements, and one or two million is estimated to be easy to win.

Because the current advertising pricing system of CCTV is not systematic at all, many times it is a price given at will by looking at the face of the person.

Of course, it is definitely not possible for him to go to CCTV with his bare hands, but it is no problem to find the Fan family to help build a line.

With Andy and Sister Mei as advertising spokespersons, coupled with the placement of CCTV prime time, this is simply a lore.

"I plan to find Andy and Sister Mei to be brand spokespersons for two years." Guan Haiyang said: "This time is enough for us to build up the brand and reputation. ”

Lu Yushan said: "Even if it is done, I am afraid that there will be more competitors by that time!" Isn't there a need for advertising later? ”

"Advertising is still needed." Guan Haiyang smiled confidently: "But there is no need for such a high endorsement fee." ”

"So how do you shoot an advertisement? It's impossible Andy to drop the price for us! Lu Yushan didn't keep up with Guan Haiyang's train of thought.

Guan Haiyang smiled: "Let them endorse for two years first, and when our brand is ready, let's let Huaqing and the school flower of the National People's Congress endorse us!" ”

"Ahh Lu Yushan is very self-aware: "Why did you hit the abacus on me and Xiaolan?" ”