Chapter 19 Husband and wife open a shop and work together to get rich

The township government held a meeting to praise and set up a banquet to entertain 10,000 households, and the secretary and township leaders sent them to the gate, and repeatedly instructed: Don't lose the glorious title, don't live up to the leader's expectations, work hard to get rich, make persistent efforts, carry it forward, and drive the villagers to get rich together. When encountering difficulties, we will give strong support to the leaders and be a strong backing for hard work and prosperity. Then shake hands one by one and wave goodbye.

Wang Xiaofeng was very excited to receive this special encounter and honor, and he discussed with Sister Yun how to take advantage of the commendation conference to make the business of the wholesale department better, bigger and more profitable. In order to solicit business, they took the big red flowers, red ribbons, and the glorious plaque of "Leader of Hard Work and Prosperity" that Wang Xiaofeng wore at the commendation meeting, and took them back to the town from his home in Liushulin Village and hung them in the store. There are many people who are curious, and his trick really attracted many people to come to watch, many of whom are his old customers and acquaintances. He was dressed in new clothes, with a smile on his face, and nodded to them very kindly. Everyone responded happily, and in private, they couldn't help but talk a lot, whispering, and there was no lack of praise. He sat down at the counter, brewed a cup of tea, lit a cigarette, looked at the colorful and dazzling array of goods, the bustling male and female customers dressed in red and green, and looked at the red saffron, ribbons and glorious plaques, the more he looked at it, the more he felt honored, excited and gratified, and the more he thought about it, the more he felt joyful, excited and energetic. At this moment, his speech at the commendation meeting of 10,000 households, the praise of the leaders, and the warm applause of the masses in the audience, the scene that surprised and moved him resurfaced in his mind.

In the auditorium of the newly decorated theater, there were thousands of participants. They are all village officials, directors of neighborhood committees and representatives of villages, leading figures among the masses, and people who are usually high in the ranks, but now they have no choice but to sit under the stage, raise their heads, and look at the stage with joy, looking at the 10,000 households sitting on the stage wearing big red flowers and red ribbons. He sat in a prominent position on the stage with 10,000 households, and sat with the township secretary, township head, and other major leaders, the "soil emperor" in the mouth of the peasants, who controlled the fate of 40,000 or 50,000 people in the township. At the beginning of the meeting, the audience was silent, followed by the sound of cannons and music, the drums were thunderous, and the audience was jubilant. After Secretary Yang made a report on "Reform and Opening Up, Each Shows Its Ability, and Becomes Rich Through Hard Work", it was followed by a speech on behalf of 10,000 households. Although he represents 10,000 households, he talks mostly about his own experience and history of struggle and entrepreneurship, as well as his own personal feelings, experiences and future development and entrepreneurial planning. Years of bitterness, years of ideals, years of struggle, today he vomited quickly, making his blood boiling and excited. Finally, Township Chief Li made a concluding speech. Township Chief Li mentioned his name three times in his speech, praising him for closely following the party Central Committee's strategic shift of economic construction as the center, having a clear understanding of the situation, seizing business opportunities, working hard to start a business, and taking the lead in getting rich, and then called on the people of the whole township to learn from him, work hard to start a business, and actively get rich. This surprised and touched him, where did he think of that, but he just dropped out of school and went home, struggling to farm, wanting to earn some money in business to improve his family life and change the bad opinion of the villagers. However, the leader's praise of him also made him happy and excited, and he felt that this would help improve his popularity in the township and his status in the township stores, and would be more conducive to future business and development. At noon, the sumptuous reception in the luxury hotel, the toasts and congratulations of the township officials, made him blushing and excited. He, a poor student, a small farmer who had to drop out of school and return to his hometown, a small businessman who was unwilling to endure the hard work of farming and took out a loan to do business, in two years, in just two years, he became a 10,000-yuan household in the township! In the future, his business, his reputation, will go to a higher level, have greater development, and the future will be immeasurable.

He thought proudly, it turns out that you can also be famous in business, you can get rich, you can get ahead, and you can make a big difference! This was something he had never thought of before. Since he was a child, his father always taught him that "everything is inferior, only reading is high", "there is a golden house in the book, and there is Yan Ruyu in the book". For this reason, he tried his best to suffer, worked hard, studied hard, and his parents also endured hardships, but the result was that the bamboo basket was empty, in addition to winning the love of Sister Yun, reading did not make his reputation and status any improvement, let alone seeing the golden house, and made him seriously ill, the family has been burdened with heavy debts since then, and his father broke a leg in order to pay off his debts to work at the construction station. Not wanting to be in business made him change all that. Now, he has money, a job, a reputation, and a status. It is true that the times have changed, the principles and policies of the state have changed, and the ideas, views, and practices of the leaders and villagers have also changed greatly. Thinking about it this way, he felt that it was appropriate and wise to hang the big red flowers, red ribbons, and glorious plaques of "hard-working and wealthy leaders" in the store as a signboard and sign, and to play an advertising role.

Don't you say, Wang Xiaofeng's trick is really effective, the people who came here from ten miles and eight towns came to see the saffron, ribbon and glorious plaque awarded by the township government commendation meeting on the wall of his store, and they all said that Wang Xiaofeng's store was an excellent store commended by the township government, genuine and trustworthy, so the number of customers increased significantly, and the turnover increased greatly. Wang Xiaofeng also took the opportunity to launch a year-end big profit campaign, a month before and after the Spring Festival, anyone who buys goods in his store will receive a 5% price discount. He also gave a long-term preferential card to each household in his hometown, and as long as he bought the goods in his store, the price was discounted by 5% all year round. Therefore, relatives and friends in his hometown all praised Wang Xiaofeng's benevolence and righteousness, taking care of his hometown, he was rich, and he did not forget his hometown. In fact, he is just taking the business path of small profits and quick turnover, and when the goods are sold, the profits will naturally come up.

During the New Year, the number of customers soared, and Wang Xiaofeng had to buy and sell goods alone, from morning to night, non-stop, his hands and feet were not idle, and he was still too busy; There was really no way, so he had to ask Sister Yun to hand over her son Huzi to his parents and come to the store to help him sell goods. Fortunately, at this time, there was less farm work in the fields, and his parents could still do housework. Sister Yun often can't see Xiaofeng, she stays alone in the empty house, young couples, dry firewood, it is inevitable to miss the pain, and she is naturally happy to go to the town to do things with Xiaofeng. Therefore, she arranged the housework slightly, said goodbye to both parents, and went to the street.

I don't want to think that since Sister Yun came to Xiaofeng's store to sell goods, the turnover in the store has increased greatly, because Sister Yun used to be a famous actor in the village's literary and artistic propaganda team, and she often came to the town to sing and act, and many people knew her, she was not only beautiful, but also spoke more than Wang Xiaofeng, so she was more attractive to customers. This made Wang Xiaofeng very happy, and he couldn't help but think of the story of "Tofu Shih" in Lu Xun's novel. He once promised to dress up Sister Yun as the most beautiful bride in the village. But in the past few years, because her father can't work in the fields, Sister Yun has been doing farm work every day, and when she goes home, she has to do housework, raise children, worry about labor, her hands and feet are not idle, her skin is rough, and even her clothes are not as bright and tidy as before, which makes him very ashamed and feels sorry for Sister Yun. Now that he has money, and he has caught up with the good times, there are all kinds of new clothes, cosmetics, and decorations, he must fulfill his promise, dress up Sister Yun beautifully, and stop in the store, like a model, to attract a lot of attention. Taking advantage of the purchase time, he went to the county seat to buy Sister Yun the latest Yaya brand down jacket, high cotton leather boots, colorful cashmere scarves, lipsticks and cosmetics for skin care and beauty, thought about it, and bought a gold ring.

Wang Xiaofeng came back from the county seat, arranged to place the goods that came in, and showed her the things he bought for Sister Yun one by one, and constantly introduced the prices and maintenance methods of the items. Sister Yun was overjoyed when she saw it, and she blushed and her heart was beating, and said, "How much does this cost?" Xiaofeng said: "It's not much, don't earn it back in a month." Sister Yun couldn't believe it and said in surprise: "Can you make so much money in a month? Xiaofeng said: "What I'm talking about is still usual, if it's a New Year's holiday or a holiday, it won't take a month to earn it." Sister Yun was amazed. At this point, she believes that Xiaofeng's way of doing business is correct, and no longer doubts his ability to do business, and in the end, it comes down to Xiaofeng's culture, understanding of policies, and vision. Xiaofeng said: "Plough the fields and cultivate the land, I will listen to you; When doing business, you must listen to me, and you are not allowed to block the head and drag your feet in the future. Sister Yun nodded convincingly.

Wang Xiaofeng asked Sister Yun to wash her face, comb her hair, and personally watched her put on makeup, put on a down jacket and high leather boots, put on a cashmere scarf, and put on a gold ring, which made Sister Yun suddenly radiant and beautiful, like a different person. He couldn't help but hug Sister Yun and kiss her, and said with a smile: "It's so beautiful!" This is the Sister Yun I want. Remember, I am dressed like this from now on. Sister Yun shook her head and said, "Dressed like this, how will you work in the fields in the future?" Xiao Feng thought for a while and said, "Do you think this will work?" In the future, our family will not farm the land, you come to the street to do business with me, Huzi is now following his parents, and he will come to the street to study when he is a few years older. Fortunately, now that there is no shortage of food, you can buy it casually in the market, although it is a little more expensive, and the extra money in the store will be exceeded. Sister Yun said: "What about the contracted land?" I've been looking forward to it for many years, and now it's hard to get it, can it be said that it's just left to be planted? What a shame! Xiaofeng said: "Although farming guarantees income, it can only be one or two seasons a year, the cycle is too long, the money is too slow, too little, and too hard." You go to the street to sell goods, and no one in our family goes to work in the fields, so if you don't plant, you won't plant. Sister Yun thought for a while and said: "Otherwise, my family has a lot of labor, so I will give my parents the land contracted by our family to plant, and the two younger brothers can work now, and let them earn more, so that they can call the two younger brothers daughters-in-law; Also, ask them to give us some food for rations. In this way, isn't it better than giving the production team for nothing? Xiaofeng said: "You still have experience in farming and think thoughtfully, so it's better to have the best of both worlds." ”