Chapter 21: It's on Fire
Haha drinks.
At ten o'clock in the morning, people from various departments nervously watched the countdown to the release.
Every year when new products are released, the hearts of the marketing department, brand department and product department are hanging. Because the new product is very easy to overturn.
In addition, this year's competitor "Yile Beverage" recently launched a new summer hit "Bing Cool".
It sold very well.
The market capacity is fixed, Bing Shuang took the lead in competing for a large market share, and "Jin Shuang" was released backward, and the pressure was quite large.
Success or failure in one fell swoop!
Marketing Director Tang Hao watched the countdown to the release enter the last ten seconds, silently counted in his heart, and at the moment when the countdown returned to zero, he gave an order: "Release!" ”
Then the official accounts of Haha Beverage's major social media platforms posted an advertisement for "Jinshuang".
On major video platforms, exciting advertisements have also been launched.
At the same time, Li Yan, the spokesperson of Jinshuang Beverage, forwarded the official micro-special of the new release of "Jinshuang".
Li Yan is a young singer who is now popular, with as many as 50 million fans on Weite. As soon as he retweeted it, his fans rushed in.
"Wow! Li Yan has a new endorsement again. ”
"On the advertising poster, Li Yan's husband is so handsome."
"The advertisement shot by Li Yan's husband must be read carefully without missing a second."
Mo Yu is a die-hard fan of Li Yan.
Her computer, mobile phone desktop and screensaver are all handsome photos of Li Yan.
As soon as Li Yan's micro-special was issued, she went to compete for the first comment. Then click in to see the ad.
The commercial was shot very dynamically and coolly. In the warm summer, Li Yan sang and jumped passionately with a guitar...... Then a can of cold "refreshing" drink was poured down. Showing the feeling of being cold and flying, he said the advertising slogan: "This summer, you have to be cool!" ”
Li Yan is very handsome and emotional! But this time Mo Yu didn't take the advertisement seriously!
Instead, I listened to the song carefully.
"It's raining ...... day"
"This is not the one in the previous love series...... Singing songs? Mo Yuxin said: "This accompaniment version!" It's a hundred times better than just playing and singing a guitar!! ”
Didn't hear enough.
So I dragged the progress bar and listened to it again......
Li Yanweite's comment area has a sudden change in painting style.
"This song is too good, isn't it?"
"I liked it very much when I brushed it before! I didn't expect Jinshuang to use it as an advertising song. I wanted to listen to it while driving, but the official version was not released. ”
"Let me tell you quietly, I searched it just now, and there is an official version of Yueting Music!"
"Really?? I'm going to add to the playlist! ”
So Li Yan's fans went to the Yueting music platform to search for the song "Find Yourself", play it, and add it to the song list.
"Find Yourself", as the first single released by Zhou You, rushed to the new song list in just half an hour.
Two hours later, it entered No. 20 on the new song chart.
It can only be said that Li Yan's wave of "advertising" is too powerful.
……
Wang Xiaoer is a well-known music critic in Xia Guo.
When Zhou You sang "Find Yourself" before, he was paying attention to this song. Now it's finally time for the official version.
He immediately played and listened.
The three columns of composition, lyrics, and arrangement are all written as "leisurely".
"Escape? I've never heard of this person. Is this what you call a friend? Wang Xiaoer was quite curious.
It is not easy for a person to write lyrics, compose and arrange music.
Soon "Find Yourself" began to play.
Because of the melody and lyrics, Wang Xiaoer has already heard it and is very familiar with it. So this time his attention was on the arrangement.
The first thing you hear is wind chimes, thunder, then mandolins, acoustic guitars, drums, bass, electric guitars......
"What a wonderful arrangement!" Wang Xiaoer was surprised.
When he heard the harmonic part of the second paragraph, he was even more excited.
"Is this Xiaoyao the vest of any big guy?" Wang Xiaoer came up with such an idea, "The arrangement is so good!" ”
I'm worried that I don't have good music review material lately.
Isn't that what happened?
He immediately wrote a music review commenting on the lyrics, arrangement, and singing of "Find Yourself".
His focus is on the arrangement.
Wang Xiaoer has more than 7 million followers.
These fans are music enthusiasts.
Soon Wang Xiaoer's music review exploded.
"it!! The arrangement of this song is so powerful? ”
"After reading the music review, I went back and listened to it a few times! is indeed the same as Xiao Er said, a god-level arrangement. ”
"This arrangement instantly injected soul into 'Find Yourself'."
"So who's this Xiaoyao?"
"Zhou You's singing skills are also very good!! I think he might be on fire. ”
This music review is getting more and more popular, and the awesome arrangement of "Find Yourself" is also out of the circle again because of this article.
The popularity of "Find Yourself" has soared, and its ranking on the list of new songs of Yueting Music has soared!
Tenth!
Ninth!
Eighth!
……
In the end, it rushed to the first place on the new song list.
From the release of the song to the top of the chart, it only took half a day.
"it!! Is this song so fierce? Directly on the list. ”
"Debut is the pinnacle!"
"!! I haven't been in the top 50 for more than ten years, and my first single is a hit on the charts!! The gap between people. ”
Traveling around is on fire again.
His Weite fans have been increasing every minute since the release of "Find Yourself".
Half a day!
He has achieved a million-fan achievement.
There were only more than 500,000 fans last night!
Now directly break the million! The number of fans increased by nearly 500,000 in half a day.
It's an exaggeration.
At the same time, the popularity of the vest "Leisurely" has also risen sharply.
Many people say that "Xiaoyao" is the vest of a certain big guy, but they don't know who this big guy is for the time being.
……
The song "Find Yourself" exploded.
Cool Drink is completely connected to "Find Yourself". When everyone hears "Find Yourself", they think of Jinshuang. When I heard Jinshuang, I thought of "Find Myself".
Because when this song was released, the title of the song was set to ""Find Yourself" - Cool Drink Advertising Song".
After listening to this song, fans are happy to buy a refreshing drink to try it.
Therefore, on the first day of Jinshuang's launch, the sales were surprisingly good.
"Boss, Boss!! It's a big sellout. A female employee excitedly reported to Tang Hao, "This advertising song is really godly!" Single-day sales are already twice as cool. ”
"Twice?" Tang Hao was surprised.
You must know that Bing Cool is the "top selling item" in the last two weeks.
What is the concept of selling twice as many days in a single day? Selling so well!
Knowing that Haha Beverage is about to release a new product, Bing Shuang also specially issued a promotional policy. In order to suppress "Jinshuang". Under such circumstances, the sales of Ice Cool have increased by at least 30% compared to usual!
And Jinshuang's single-day sales can be twice as much!
That's awesome!
"800,000 yuan to buy the right to use this song is not a loss!" Tang Hao felt that he had taken a big advantage at the moment.
……
"Heartbeat Journey" director's room.
Director Wang Hou and others are looking at the screen, the program is recorded.
Suddenly, Wang Jia came to a snort: "It's on fire, it's on fire!" ”
The prince was taken aback: "On fire? Where is it on fire? "He almost jumped up.
Wang Jia: "It's on fire!" It's on fire! ”
……
……
Today is also the day to ask for tickets. Commuter passes and recommended tickets are coming to the bowl soon.