Chapter 067 [On the Cusp]
"Private Estates for Sale, Habitable and Investable"
Changjiang Real Estate once again bought positive news space in major newspapers as advertising space.
Since he bought a news space, Lin Zhichao naturally couldn't just write some advertising words, he asked the editor to also write about the hot rental market in Hong Kong, creating a good prospect for property investment, and analyzing the impact of the mainland situation on Hong Kong's housing prospects.
Due to the fact that the property in strata and phases has hardly been delivered, the housing of the rich in Hong Kong is still tight, let alone the poor.
Therefore, renting a house still requires an expensive 'top fee'.
It is expected that at the end of the year, the role of 'strata staging' will begin to be highlighted, and the owners may not be as strong as in their previous lives, and the top fee for the first floor in the middle of the mountain may not reach 20,000. However, that has nothing to do with Lin Zhichao.
Zhang Jun of Huixin Real Estate learned the news for the first time, and a sneer appeared on the corner of his mouth.
"I don't believe it, no matter how good your advertising is, do you still want to sell it out all at once?"
It took three or four months for his property to sell out, so it became a 'joke' in the industry, because the contest between Huixin Real Estate and Cheung Kong Real Estate ended in Huixin Real Estate. A 130-story property sold out in three days, and a 75-story property sold out in three months.
His subordinate Sun Liguo also finished reading the newspaper and said to the boss Zhang Jun: "Boss, there are some doorways here. This time, Cheung Kong Property's advertisement particularly highlights 'investment' and renders the hot rental market in Hong Kong, which is equivalent to adding many new customers - investment property customers. It's not easy! ”
Zhang Jun was stunned for a moment, then read the news seriously again, and then really even his heart - investing in a floor can return to the cost in five or six years, stable and risk-free.
Still, he said: "It's blowing all the sky, and it's impossible to sell out in a month." ”
Sun Liguo could only echo his boss: "That's for sure!" It's sold out in three months, and there is such a strong buying power in the market. ”
........
Before watching the market, Hu Zhaoxu was training a group of special 'salespeople'.
"You remember, when you get to the site, you're the guest who bought the house."
"You need to have a conversation with each other while you are visiting, and the conversation is about the merits of buying our house."
"For example, the two of you are friends this time, and you come to see the house together. It can be said that the investment in this house is good, and it can be delivered next spring, and the market top fee will be 10,000 or 20,000 yuan, and the rent for a year will be 4,000, and it will be returned in five years......."
"For example, the two of you are father and son, and you come to see the house together. Let's just say, the house is really nice, safe and secure, and there is a garden pavilion....."
"Every time you have a conversation, you have to say at the end, buy it, such a good investment project, there will be no ..... later"
"Anyway, these words are for other customers. Got it? ”
While training this wave of people, Hu Zhaoxu was thinking in his heart - the boss's trick is really clever.
People are often hesitant, and sales have little effect at this time, and these 'peers' play a very big role. Customers who originally wanted to buy did not immediately take action when they heard such a conversation around them.
This is the third wave of his training, and there are only about 20 people in each wave, some of whom are employees of Cheung Kong Industrial, some of whom are employees of Cheung Kong Real Estate, and some of whom are friends and relatives of La.
People outside are 8 yuan a day, and they take care of a meal, so everyone is looking for their relatives and friends to play them, and this treatment is not too good. Of course, at least you have to have decent clothes, but fortunately, you can make do with borrowing it.
These are 'dragging', which belongs to a small trick put forward by Lin Zhichao who is worried about sales problems. The purpose is very simple, to set off an atmosphere on the scene, and the psychology of 'people conforming to the herd' is eternal.
.......
Friday, July 2.
The 'Telford Gardens' private housing estate located on Ferry Street in Yau Ma Tei was officially opened.
Prior to the event, Cheung Kong Real Estate had been advertising for three days in a row, and wealthy people in Hong Kong went to inspect it. Including a lot of wealthy people who live on the island, because their idea is to 'invest'.
In particular, some people who are 'landlords' themselves have tasted the sweetness this year - charging a high top fee, so they want to continue to buy properties for rent.
At this time, the situation in the mainland was already chaotic, and the monetary system of the Republic of China, the fiat currency, had depreciated extremely much, which was related to the credit of the Jiang dynasty, which was no less than losing a battle.
As soon as the Golden Yuan Coupon in August was released, it began to depreciate sharply, which caused the rich people in the magic capital to decide to leave one after another (fighting the tiger also had an impact), in fact, there was no need to wait for the three major battles to start, and the rich people in the magic capital had already lost confidence in the Jiang family and went to Hong Kong to seek refuge.
Based on these forms, Hong Kong's property is naturally popular.
"So many people came so early!"
Before eight o'clock in the morning, a couple came to the sales office of Defu Garden and immediately sighed.
I saw that there were almost 100 people in the sales office (two or three became supports), and the voices of people were boiling and very lively.
"There are only two private housing estates in Hong Kong, both of which are produced by Cheung Kong Real Estate." A nearby To, taking the opportunity to say.
The couple suddenly increased their desire to buy and walked towards the sales office.
At this time, Hu Zhaoxu introduced at the 'sand table': "Hello ladies and gentlemen, this is our second private housing estate of Cheung Kong Asset, Telford Garden...... What are the benefits of buying our property? Delivered on time and well designed, Telford Gardens is a 1,000-square-foot mansion on every floor, whether you live in it or rent it out, it's definitely a great ....."
Whether the house can be sold or not, the sales level also accounts for a lot of components, and there is no doubt that the sales level of Cheung Kong Real Estate is the highest in Hong Kong. What's more, Lin Zhichao can grasp the psychology of Hong Kong people at this time.
"Your unit price is a bit high, huh? This lot doesn't feel like it's worth HK$35 per foot! A guest asked directly and unceremoniously.
Hu Zhaoxu immediately smiled and said: "This gentleman, the location of Yau Ma Tei Ferry Street is not bad, not to mention how much the rent and top fee have risen this year, and our unit price is 30~35 Hong Kong dollars per square foot, which is actually still the level at the beginning of the year." Looking at our design, it belongs to a private housing estate, which has invisibly raised the grade. Our company dares to promise that when it is delivered next year, the annual rent will not be less than 4,000, and the top fee will not be less than 10,000, which is definitely still a hot item. This year, almost half of the funds will be withdrawn, everyone, where to find this price! ”
"That's a great investment! The house is always my own, and the family has a lot of money to collect rent every year. ”
"It makes sense, this house is self-occupied, and the grade is also very high. There are 24-hour security patrols and ...... for hygiene"
The 24-hour security patrol is definitely a pioneering initiative of Changjiang Real Estate, and at this time, people who come to Hong Kong for refuge have valuable belongings, and who does not want to live in a safe place.
"I bought it, I bought a floor, and next year my family will move into a private estate!"
"Okay, sir, please!"
"Is there any mistake, let's take a look, so anxious to start, there are 100 floors!"
"Well, there are almost two hundred of them!"
For a while, the atmosphere was hot.
......
On the fifth day, Cheung Kong Real Estate finally announced that it had sold out of 'Telford Garden', which was indeed half slower this time, and it was obvious that Hong Kong's purchasing power was insufficient. If it were any other real estate company, it would never have been possible to do such a pioneering feat at all.
Cheung Kong Real Estate.
Zhou Fuzhao came to Lin Zhichao's office and said: "Boss, all the down payments have been collected this time, and the total is 1.666 million Hong Kong dollars (half of the house price). ”
Lin Zhichao raised his head, and then asked: "If I withdraw 1 million, will it affect the operation of the company?" ”
Zhou Fuzhao immediately said: "It doesn't matter!" Moreover, until the completion of the three projects of Modu Street, Happy Valley and Ferry Street, there will be no impact. ”
Lin Zhichao nodded, after all, he only took a total of 1.7 million from Changjiang Real Estate. The four real estate projects of Changjiang Real Estate will make a profit of 2.4 million, plus the principal of 750,000, which is a net asset of 3.1 million.
"Okay, I won't use Changjiang Real Estate's funds for the time being. By the way, prepare 500,000, and we will pay it to Sir Ho Dong. ”
"No problem"
After paying this amount, He Dong has returned 1.8 million Hong Kong dollars in the 'Lam Tin Grace Garden' project, whereas a year ago, he could only receive 1.3 million Hong Kong dollars. It can be described as a very happy cooperation, not to mention that there is a profit distribution of about 300,000 Hong Kong dollars, which will be paid at the end of the year.
With the report of Cheung Kong Real Estate's 'selling out of 100 floors in five days', the Hong Kong real estate industry has attracted all attention.
Many people in the industry will compare Huixin Real Estate and Changjiang Real Estate, and the results can be imagined, Zhang Jun stumbled and sold out 75 floors in March, and Lin Zhichao sold out 100 floors in five days.
And Lin Zhichao was once again pushed to the forefront, and several successive real estate projects were successful, although everyone did not know how much money Lin Zhichao made, but they also guessed that they made a lot of profits.
For a while, Lin Zhichao also felt extraordinary, and decided to increase bodyguards and drivers to protect himself and his family.