Chapter 118: [Dispute over Routes]
After dinner, Lin Zhichao returned to the bedroom to read books, he bought a large number of books on shipping and ships, and has been insisting on reading; In addition, every time his own cargo ship arrives at the port (including oriental traders), Lin Zhichao will always come on board and inspect the cargo ship and communicate with the mechanic.
Cantonese people have a saying called 'if you can't do it, you can't make money', which means nothing more than a warning that there will never be a pie falling from the sky, and if you want to succeed and get rich, you have to work hard and do it yourself.
Therefore, Lin Zhichao seems to have done a lot of industries, but he actually conducts research and study.
Of course, in garment factories and plastic factories, Lin Zhichao only learned a little bit and did not have an in-depth understanding.
Lin Zhichao's main studies are: real estate, shipping, and machinery.
Among them, the knowledge of 'machinery' does not mean that Lin Zhichao wants to develop machinery, but he believes that this knowledge will help him to carry out industrial activities. To put it simply, what kind of factory to open, machinery and machinery must be the most important. If Lin Zhichao has this knowledge and insight, he can propose improvements and improvements, which will be helpful for the research and development of cooperative machinery factories.
After looking at it for less than half an hour, the bedroom door was pushed open, and a fiery voice sounded:
"Brother-in-law, are you really going to buy a house in Mid-Levels this year?"
Lin Zhichao immediately put down the book and turned his body, after all, this is home, and he will not regard study as more important than his family.
So Lin Zhichao will not take his work home, and would rather work overtime in the company.
Seeing Tang Caiying breaking in, and Tang Caiyun also followed, Lin Zhichao suddenly felt that the matter should be explained.
"If there's a goal in place, we'll do it this year! After all"
Lin Zhichao looked at Tang Caiying with a smile and deliberately said half a sentence!
Tang Caiying's personality couldn't hear half of the words at all, and immediately blurted out: "After all, what?" β
After speaking, he came directly to Lin Zhichao, with a curious expression on his face, very cute!
Tang Caiyun preemptively said: "What else can it be!" When the time comes, I'll leave you a room! Anyway, if you like to come to our house every day, you will naturally live in this home in the future. β
Tang Caiying blushed suddenly, and when her sister said this, it obviously had a different meaning.
"Sister!"
After Lin Zhichao watched the two sisters make a joke, he said his thoughts, and of course he succeeded.
He plans to divide his current business into two systems - the Yangtze River and the Global, the Yangtze River will develop land businesses such as industry and real estate, the Global will develop shipping, and in the future, it will extend to ports, logistics, aircraft leasing, etc.
Of course, in the future, Global can also buy some commercial real estate as fixed assets around the world, and there is no absolute boundary.
Tang Caiyun and Tang Caiying listened to Lin Zhichao's grand idea, and immediately fell into it, this man is always so confident.
Tang Caiying asked: "It seems that the assets of global shipping are higher now, doesn't my sister have an opinion?" β
Tang Caiyun immediately said: "This girl, I don't have a word for it, what are you doing to calculate these!" β
Lin Zhichao said: "In terms of prospects, of course, the development of the Yangtze River system is more ambitious. Assets on land, you have seen humans on the sea, there are more humans on land. Therefore, global shipping will not only do maritime business, but will also go ashore in the future. Anyway, I know it in my heart. β
It's too early to talk about this, but what is certain is that even if the world goes ashore, it is far less than the Yangtze River. At this point, Lin Zhichao wants to be clear about his thoughts, Tang Caiyun has paid enough for him.
Of course, Lin Zhichao is so young and in such a good body, it may be coaxing to talk about this. In the future, it is the best way for the family to build a 'family fund' and include most of the shares in it.
In the office of Wheelock Shipping, the elder Madden listened to the work report of his subordinates. He is particularly concerned about one thing, that is, a route of global shipping coincides with a route of Wheelock, and the two flights are very close to each other, which can be regarded as a direct competition.
Originally, this kind of thing is also normal, especially the popular routes. But now the old madden remembers Lin Zhichao's bold words and ambitions, and can't help but want to step on two feet.
"What is the name of the ship on the line from Hong Kong to Tokyo, the ship of the world shipping?"
βGolden Alphasβ
"How's their pick-up going?"
"Almost less than half of the cargo, the ship is too big, and it is a new shipping company, so it can only be difficult to operate."
"I remember their first flight, only a third of the cargo, right?"
"Yes, there's a certain growth."
Old Madden suddenly laughed, if Global Shipping had been operating miserably, he didn't want to step on two feet, and some waste his shoes. But now that it has grown a little, then that Lin Zhichao must be a little complacent!
In this case, he felt the need to teach this novice shipping a lesson and let him understand that it is impossible to achieve success without the support of Westerners in the East!
"In this way, since there is competition with us, then we must meet it well! You let the shipping department pick up as much cargo as possible, and at the same time reduce the freight rate by 10% per ton, so as to steal the business of the global shipping line. β
In the old Madden's view, global shipping was originally a dismal operation, and if he added more fire, it would be even more bleak.
"Okay, I understand, I'll do it right away!"
The subordinates also understood that the boss was deliberately targeting global shipping.
Of course, after this trick was used, it also offended other shipowners, but Wheelock was British-owned, so he would not be afraid of those Chinese shipowners.
What's more, the price reduction is understandable, and it is not a malicious price reduction.
"Remember, price reduction is secondary, the main thing is to take the initiative to collect goods and let the business department work harder!" Old Madden still advised.
"Hmm"
After his subordinates left, the corners of Old Madden's mouth showed a hint of an arrogant smile, although there were many Chinese shipowners, he didn't pay attention to it at all, they were all small boats, which was insignificant.
And he believed that the Chinese would not appear as real big shipowners, leaving the Far East, they were nothing.
Even if it is Xu Aizhou now, although the tonnage of its fleet is close to that of Wheelock, Swire and Jardine (20~300,000 tons), its business is more in the coastal areas of China, and there are not many ocean-going cargo ships.
Now this Lin Zhichao, although he is two 10,000-ton ships as soon as he makes a move, although it seems to be like a rainbow, the old Madden is still not optimistic.
"Little one, I hope you can stick to it!"
With the price reduction of Wheelock Shipping's flights in Hong Kong and Tokyo, it was quickly caught by Global Shipping, and of course other shipping lines were also informed.
For a time, it obviously caused public outrage!
"Wheelock is really shameless, suppressing us small shipowners and cutting prices by 10% without authorization."
"That's it, it's a bully that disrupts the market, and I'm going to complain."
In fact, since Wheelock dares to do it, it is naturally not afraid of these people making trouble and complaining.
After all, a 10% price reduction is also within a reasonable range.
Soon.
Gao Qiqiang, the business manager of Global Shipping, also learned this information and reported it to Lin Zhichao.
"Boss, Wheelock has reduced the freight rate by 10%, and the biggest impact is our global shipping ship. We have just started to gain momentum, and we did not expect to be depressed by Wheelock. β
After listening to the report, Lin Zhichao already understood that Old Madden was giving himself eye medicine and getting off the horse.
But just this means of attack, it's too underestimated!
Of course, if Lin Zhichao didn't know the future shipping trend, I am afraid he would also be in a hurry.
"We're not the only ones affected, right?"
The liner from Hong Kong to Tokyo, which is a popular route, several shipping companies run a fixed route, and some small boats run a non-fixed route that picks up goods.
"Well, many shipowners have scolded Wheelock for oppressing people with power and engaging in unfair competition. Some shipowners even threatened to complain against Wheelock. Gao Qiqiang also said indignantly.
At this time, the shipping market is not very good, and of course it is not very bad. Everyone is trying to maintain the price, and the business can be fully realized, which is already very little.
Lin Zhichao thought about it, Wheelock could make this move, it must be the opinion of old Madden, so that it echoed his arrogant character in his eyes.
For a moment, he thought of a good idea.
He remembered an allusion: in the first and twenties of this century, the "Ning Shaolun" company initiated by the Ningbo people launched a competition with Swire, Jardine Matheson, China Merchants and other Bund passenger transport, and in the case of foreign capital and government enterprises (including foreign capital) adopting a low-price strategy, Ning Shaolun played the "nostalgia card" and "public opinion card", just like the later generations of "if you don't buy it, you are not a Chinese".
Through this strategy, as well as the establishment of the 'Aviation Industry Maintenance Association' as a subsidy, Ning Shaolun finally survived. Of course, businessmen are businessmen, and later, Ning Shaolin, like Taikoo and Jardine, colluded together to raise the price of the ship, and it was the passengers who suffered.
Through this allusion, Lin Zhichao quickly formulated a strategy.
"Manager Gao, Wheelock's move is bound to offend many shipowners, you go and contact them. The merchants who transported the goods, many of them were Chinese merchants, and they could be used to get them to support our Chinese fleet through public opinion; Nowadays, there are so many refugees in Hong Kong, and we Chinese businessmen should support our fleet and stabilize the jobs of our workers. The nostalgia card and the public opinion card, as soon as they are played, can cope with the decline of Wheelock with a 10% price reduction. β
Gao Qiqiang's eyes lit up, and he immediately thought that this plan was very good.
"Okay, boss, I'll contact everyone and be sure to give Wheelock an effective response."
Lin Zhichao nodded, but then said: "After all, we are novices in shipping, don't take the lead in this kind of thing, naturally some people are willing to do it." β
In the market now, the highest jump is not global shipping, but those small boat owners.
Gao Qiqiang understood that the boss still didn't want to directly confront Wheelock Shipping, so he resorted to 'borrowing a knife to kill'. However, he thought for a while and said, "Boss, although Chinese businessmen occupy a lot of share, there are still many non-Chinese merchants. So, should we follow the price reduction of 10% to stabilize the business? β
After thinking about it, Lin Zhichao said: "If there are Chinese shipowners following, we will naturally follow. β
"Okay, I see!"
The matter soon fermented, and after a large number of Chinese shipowners played the sign of 'supporting Chinese shipping', such calls broke out at various terminals in Hong Kong.
Chinese shipowners have said that if they support the Chinese shipping industry, they will reduce the increase in refugees and avoid more Chinese unemployment.
For a time, it received the full support of many merchants, and they chose Chinese ships to transport goods.
"Boss, the situation is not in our favor, some of our original Chinese merchants have also begun to choose other Chinese ships. And this matter has already aroused the public indignation of all Chinese shipowners, and even other British investors will blame us for unilaterally reducing the price! The subordinates realized the seriousness of the matter and immediately reported it to Old Madden.
Old Madden's face was a little red, he didn't expect that it was just a small price reduction measure that caused such a big backlash. This matter, as if someone was pushing, quickly formed a climate.
"No, how much backbone do you think they Chinese can have, at most reduce their holdings for a while, and they will consider our British fleet, because this is more secure." Old Madden was unwilling to admit his defeat and said quibly.
The subordinates could only take a breath, hoping that what the boss said was true.
After he left, Old Madden suddenly muttered: "Things reacted so quickly, public opinion was so menacing, could it be that someone was pushing it, who is this person?" β
"Could it be the young man?"
"It's unlikely, how can he, a novice shipowner, have such strength!"
"Hmph, no matter who it is, in the face of absolute strength, everything is in vain."
However.
The impact of the matter is getting bigger and bigger, because some well-intentioned people also intervened in this public opinion, and some British investors suddenly couldn't sit still and hurriedly asked the Hong Kong government for help. Naturally, the Hong Kong government did not want the national forces to rise to the head, so they hurriedly dispatched an investigation team.
This investigation led to the discovery of the origin of the matter.
Although the matter itself is fermenting, the shipowners have not violated laws and regulations, so the Hong Kong government can only mediate and order the initiator of this matter, Wheelock, to immediately restore freight prices and not disrupt the market.
Seeing this, the shipowners in Hong Kong also said that they would no longer do similar advertising, and the Hong Kong government took the opportunity to find out some of the instigators of the seamen's union and deport them.
This is the end of the matter.
Worldwide shipping.
After Lin Zhichao listened to Gao Qiqiang's report, he said in his heart Fortunately, Global Shipping was not the most ferocious this time, although it was Gao Qiqiang's method, but it was not Global Shipping that jumped the highest, but those small shipowners.
"Boss, this time we transported 5,000 tons of goods, and the growth trend is gratifying!" Gao Qiqiang said happily.
Lin Zhichao nodded and said: "After all, our ship is new, the quality of seafarers is high, and the business is getting better and better, which is inevitable." β
Then, he added: "Next month, I'm going to London to buy two more ships, and you're under a lot of pressure!" β
Gao Qiqiang immediately said confidently: "There is pressure to force out our potential, boss rest assured, we will definitely work hard to do a good job in business." β
When he said this, although he did show his determination, he was also full of confidence; But in fact, in his heart, he thought that the boss seemed to have other plans, because he had never seen the boss worry about the business, and he had never seen the boss scold the people in their department for the business.
If it were other bosses, seeing that the ship was so empty, I was afraid that I would have to scold my subordinates.
Therefore, Gao Qiqiang believes that either the boss thinks that it is inevitable that the business of global shipping will rise, or the boss has other plans, otherwise where can he sit firmly in the Diaoyutai.
Two more years to earn an old ship, which failed in shipping listing!
Wheelock Shipping.
Old Madden was in a very bad mood, he was besieged by his British-funded peers, and warned by the Hong Kong government; The matter only because he cut the price by 10% to collect the cargo, thus destroying the business environment and causing the Chinese shipowners to unite.
"SHIT, these hillbillies!"
He knew that his 10% price cut was not illegal or illegal, but it just hit the knife edge of this matter.
"Could it be that stinky boy doing the trick? He's so cunning, could it be him? β
For a while, old Ma Deng suspected Lin Zhichao.
Of course, everyone is fighting in the air, so naturally I don't know.
(End of chapter)