In mid-June, the 'CROCODILE' flagship store on Queen's Road Central in Central opened.

The crocodile shirt has been in preparation for more than four months, with its own design department, marketing department, etc., and has been committed to the dressing of the middle class in Hong Kong from the beginning; Before the opening, it had been advertising on the "silver" radio station of Lili - crocodile shirt began in 1911 and was committed to making Hong Kong's own clothing brand.

In the morning, the crocodile shirt Central flagship store has rolled out the red carpet and set up flower baskets, ready to welcome customers.

And Lin Zhichao and Tang Caiyun specially came to attend the opening ceremony, and many friends were invited to patronize today, which can be regarded as Lin Zhichao's disgusting work. In fact, he himself is also quite worried, the crocodile shirt was developed by the Chen Jun family in the previous life, and now it is replaced by Lin Zhichao to develop, can it reach the height of the previous life, or even surpass.

This is a great test of Lin Zhichao's business level, of course, Lin Zhichao is more about the implementation of a modern management system, and he is still as a staff officer to guide the development of crocodile shirts.

In terms of clothing styles, Lin Zhichao abides by the characteristics of the times, and does not stand out from the crowd, mainly all kinds of shirts, trousers, and leather shoes; On the contrary, crocodile shirts have put a lot of effort into fabrics, services, and marketing.

"Lin Sheng, congratulations, another career!" Lee Shau Kee came to congratulate him as soon as possible.

"Haha, Brother Zhaoji is also opening up a new business, and we are happy together." Lin Zhichao said happily.

Lee Shau Kee has already set up a hardware factory, mainly producing tools (wrenches, pliers) and standard parts (bolts, nuts) for export to the mainland. At this time, the mainland was a completely agricultural country, with heavy industry relying on Big Brother and light industry relying on Hong Kong.

Of course, maybe the mainland can produce some hardware, but after all, the supply exceeds the demand, and it is particularly scarce; Because of this, Lee Shau Kee only stepped into this industry in 1952 in his previous life, and after several years of development, he has also accumulated hundreds of fortunes.

Now it's different, Lee Shau Kee had a net worth of 200,000 Hong Kong dollars at the beginning of the year, and now he has entered this industry very early. Therefore, in this life, Sun Hung Kai may not have a big three.

After chatting a few words, Hu Zhaochi and He Xiangmian came to congratulate their fellow villagers in Shunde, and relatives and friends such as Tang Zhongyuan, Tang Bingyuan, and Li Gaofu came to congratulate, and it became lively in an instant.

"I have been in the United States for less than two years, I didn't expect that we had a standard businessman like Lin Sheng in Shunde, I think those who can work hard, you should at least be his vice president and make greater contributions to the Chamber of Commerce."

Hu Zhaochi was the president of the Shunde Chamber of Commerce in the 40s, the founder of Qili & Co., and the founder of Baoyuan Trading Company, which was also engaged in real estate, trade and tourism. In 1919, he worked for Citibank (Citigroup) and had a great influence in the Hong Kong business community.

Lin Zhichao said with a smile: "I think it's better to be a director, and it is appropriate to contribute to the Chamber of Commerce. ”

He actually didn't want to be the chairman of a fellow villager or anything, because this kind of regional color was too strong and too energy-consuming. On the contrary, if it is the chairman of a certain industry, Lin Zhichao is more interested, and his current mood is also to lead Hong Kong's industry and shipping to a place in the world as soon as possible.

"Haha, that's right, you are now doing real estate, shipping, industry, and clothing, but you are very busy, and the affairs of the Chamber of Commerce have to be watched a little more by us old guys." Hu Zhaochi then said.

Everyone chatted until the opening ceremony officially began.

Then led everyone into the store to visit, when everyone saw that the crocodile shirt can change the collar, cuffs, etc., they praised it, thinking that this is very attractive to the Hong Kong middle class.

"Why are they basically female clerks, and all the shops in the store are men's, right?" A friend asked.

As early as the twenties and thirties, Hong Kong female clerks were the first to be admitted to Wing On Department Store, so Hong Kong in this era is not unusual. Of course, the staff is still dominated by men, and there are only a few women.

Lin Zhichao explained: "The lady is more careful! Moreover, if you like a crocodile shirt for men, you can go to the fitting room over there to try it on, and then pay at the front desk after it is suitable. ”

"It's a bit new!" Everyone praised one after another.

The fitting room is certainly not new, but the layout and service of the entire store are novel, giving people a refreshing feeling, but it will not be particularly abrupt, because in terms of decoration layout, Lin Zhichao is deliberately innovative, but it is close to this era.

Soon, the guests who came to participate in the ceremony dispersed one after another, and the crocodile shirt officially ushered in an endless stream of guests.

I only heard a customer choose clothes and say: "I listened to the radio, the crocodile shirt is open again, I liked this brand before the war, and then it was confiscated by the Hong Kong government, but I didn't expect to finally see the light of day." ”

The sales ladies are all from Lin Zhichao's sales skills, and they are naturally good at talking, but they will not dominate.

"Sir is really a long-time customer of crocodile shirts, and he knows so much about the history of crocodile shirts!"

The crocodile shirt was deliberately watered down by the Germans, dating back only to 1911 and emphasising that it is a local brand in Hong Kong.

"Can you try it on?"

"Of course, there's the fitting room."

As the guests came to visit, the cashier quickly checked out, and Lin Zhichao knew that this wave of customers heard the radio and came to visit. If you want to be a well-known brand, what you need is long-term word-of-mouth, quality, marketing, etc. As for the style, it should not only refer to European and American fashion, but also follow the preferences of the local middle class.

For example, in Hong Kong now, men wear more shirts, and shirts and T-shirts are not yet popular, which is expected to be in the mid-to-late fifties.

and general manager Zhao Mingyi came to the doorman, Lin Zhichao said: "The store in Kowloon, strive to open in July, and then we have to make up for the deficiencies in time according to the market feedback of the two stores." ”

Zhao Mingyi is the general manager of crocodile shirts and has great power, while Lin Zhichao has a huge career after all, so it is impossible to stare at the development of crocodile shirts. Therefore, Lin Zhichao would rather train the abilities of these managers than participate in the little things of crocodile shirts.

Of course, occasionally as a customer, to experience a few times of shopping, Lin Zhichao can find the areas that need to be improved. At present, the crocodile shirt has good fabrics, excellent production, thoughtful service, and innovative decoration layout, which are the main directions.

"Well, no problem, that shop is almost renovated! We also visit the store every day to gain more practical experience. Zhao Mingyi said confidently.

In his opinion, the boss has taught everyone a lot of business philosophy, they should strictly implement it, and look for more advantages.

As for the issue of performance, in the words of the boss, every customer satisfaction is the best performance. Actually, what the boss means is that the brand needs to be accumulated.

"Don't disturb the store too much, especially put too much pressure on the clerk, you are the customer who comes to the store to find the problem, not the boss who comes to teach the clerk and the store manager. If there are any problems, we will talk about them at the meeting, and then convey them to the store manager and deputy store manager. ”

"Okay, I see!"

Lin Zhichao was worried, and became the leader of the later generations to inspect twice a day, so that the people below only knew how to deal with it, and changed his original intention.

Subsequently, Lin Zhichao left with Tang Caiyun.

"Husband, I feel like I have to take care of a lot of things in a day, but everything is so powerful." Tang Caiyun said with admiration.

She knows that the development of the Yangtze River Garment Factory today is inseparable from her husband's command of the overall situation. Even Oriental Textile has the shadow of its own husband.

This management ability can almost be said to be a god-like existence.

Lin Zhichao leaned on the back of the car and said: "It's all some talk on paper, in fact, I'm just like everyone else, through specific practice, to do follow-up development." Therefore, some things need to be studied hard and then planned. ”

Tang Caiyun looked admired, but she knew that her husband had a strong learning ability.

Seeing Tang Caiyun's appearance, Lin Zhichao said with a smile: "I am pulling you for a lot of work now, and I am also telling you, you can't go back and forget it." Moreover, in a few years, when the Yangtze River system forms a group nature, you will have to work in the company. ”

Tang Caiyun suddenly became happy, being a full-time housewife, she still felt a little bored. However, in the words of my husband, Hong Kong has been in a mess in the past few years, and the company is also scattered, and it is not yet timely.

"Hmm" Then she whispered in Lin Zhichao's ear: "Husband, I think I can conceive your child again, my body has already recovered." ”

Lin Zhichao patted Tang Caiyun's thigh and said, "I have a plan, don't worry!" ”

It's better to wait for a year and a half, not only to protect Tang Caiyun's body, but also to enjoy the youth and beauty of his wife more.

It is also strange to say, Lin Zhichao has a guess, because after Tang Caiyun gave birth, her appearance was not hurt at all, but more attractive; The same is true for the skin on the body.

So he guessed that whether it was his saliva or his saliva, it might contain a kind of 'super-active cells', which is very good for the human body.

If that's the case, that's a good thing, but of course you can't say it.

The other side.

In a nearby tailor shop, the owner asked the staff who were visiting the shop: "How is it, what is the situation with this crocodile shirt?" ”

"They use imported fabrics and then produce a lot of clothes to hang in the store for customers to choose from," the employee said. In terms of price, it is relatively expensive, a shirt costs about 50 Hong Kong dollars, but if the collar and cuffs are worn, they can replace it for the customer. ”

The boss immediately said: "It's so expensive, is there any order?" Don't you need to measure your height and buy clothes directly? ”

The employee nodded and said, "Yes, they produce clothes of various sizes, and customers buy them when they try them out." After a while, there are a lot of deals! ”

The boss immediately disagreed: "Whether it fits or not, you have to measure it to know, how can people who can afford to wear high-end clothes buy a set casually." I don't think this crocodile shirt will last long. It's not as cheap as the ready-to-wear in the store, and it's not as good as the tailor-made clothes in the shops like ours. ”

The employee was not open-minded, he thought it was good to shop like that.

At the wharf in Hong Kong, Lin Zhichao and his family are looking forward to the arrival of the victory ship in Hong Kong, and there are telegraphs on large cargo ships, and telegrams can be sent within hundreds of kilometers.

If the fleet is huge, it will use the telegraph machines on each ship to form a huge information network, so that the telegraph room at the Hong Kong headquarters can know the situation of merchant ships around the world and make unified dispatches. For example, if you are notified that there will be a major storm in a certain area, then an experienced captain should immediately look for the nearest safe haven.

"It's coming, the Victory Ship has entered the port!"

A global shipping executive shouted happily with sharp eyes.

Everyone looked into the distance and suddenly showed excitement, the victory wheel was larger than the free wheel, and it looked newer, like a brand new cargo ship.

As the big ship gets closer and closer, the huge size of the victory ship is finally clearly displayed in front of everyone's eyes, painted with the logo of 'global shipping', which shows the strength of global shipping.

There were workers at the docks who also saw this scene.

"That's a big ship of a foreign company, so majestic!"

"Boy, don't you see the logo of global shipping on it, which means that its boss is Lin Zhichao."

"Lin Zhichao? Is that the boss of those two freeships? ”

"That's him! I didn't expect that we Chinese could have such a powerful shipowner, and this ship must have more than 10,000 tons. ”

For a while, the people on the dock were also talking.

Although Lin Zhichao is deliberately low-key, it is not completely secret, so it is inevitable to smear the logo of 'Global Shipping' on the hull.

What's more, when he has more boats, who can count how many boats he has.

Tang Zhongyuan said to Lin Zhichao through the air: "You have a cargo ship of nearly 50,000 tons, and the business pressure is very high, right?" ”

If there is a ship and no order, isn't it in a hurry!

Lin Zhichao said with a smile: "The business has stabilized!" The first two ships are already on the right track, and I plan to go to Japan to sell the two new ships and lease them out on a term basis. ”

Tang Zhongyuan nodded, he didn't understand shipping, and he wouldn't evaluate the advantages and disadvantages of this way of operation without authorization.

After a while, everyone boarded the Victory Ship and was warmly welcomed by the seafarers led by the captain.

Lin Zhichao shook hands with the foreign crew one by one, and arranged for the executives of the global shipping to entertain them in Hong Kong.

As for the seafarers of global shipping, they are naturally not qualified, and the monthly salary is 100 Hong Kong dollars, which is not so chic. Of course, although the salary of global seafarers is only 100 Hong Kong dollars, after all, there is food and accommodation on board, so they are a high-income group in Hong Kong, and if they save money, they can save a lot in a year.

Subsequently, Lin Zhichao also encouraged the seafarers around the world to encourage everyone to make progress, which instantly ignited everyone's enthusiasm and eagerness to contribute to the company immediately.

Tang Zhongyuan and other relatives and friends were secretly surprised by these details, and they found that Lin Zhichao liked to motivate the lowest employees very much, and he was very appealing, and he made everyone very enthusiastic and hard-working in a few words.

It's a technology!

Later generations called painting cakes, Lin Zhichao has always insisted on painting cakes for employees. Of course, the bread he painted does exist.

In the afternoon, Lin Zhichao held a meeting with the management of Global Shipping to discuss the affairs of its four ships.

At the beginning of the meeting, Lin Zhichao said: "If we use the 'Gold and Silver' to merge our two fixed routes, that is, Tokyo - Hong Kong - Southeast Asian ports - Australia, the remaining three ships will be chartered for half a year. Do you think a fixed route is feasible? ”

The Gold and Silver is the 8,600-ton cargo ship, named the Gold and Silver, of course, this is the Chinese name, and the hull is generally printed in English.

Because doing business outside, English is the best.

At this time, the management understands the benefits of long-term leases, and naturally will not refute the boss's arrangement.

Gao Qiqiang said: "Now shipping is becoming more and more prosperous, especially the Japanese economy has begun to develop, and the shipping business has increased greatly. Therefore, the fixed route can almost achieve eighty or ninety percent of the transportation state, without worrying about no cargo orders. ”

As early as the end of 1949, the Japanese economy had begun to be supported by the United States, and the chaos itself was almost over.

Lin Zhichao nodded and said, "Since this is the case, then I will strive to lease all three ships for half a year this time." When the shipping situation is a little more prosperous, consider the next step of operation. ”

The crowd did not ask any questions, and then they settled. Next, it is to arrange the formalities of the 'Jinsheng' and 'Jinyin', and strive to be in place by the end of June.

As for the seafarers, the second batch of seafarers from Global Shipping has been trained for three months and all of them have just joined the post.

As for the purchase of a new ship, Global Shipping still has the balance to be repaid, and it will not be able to come up with the money for a while.

Subsequently, Lin Zhichao said to Gao Qiqiang: "How are you doing in Japanese?" ”

Gao Qiqiang immediately said honestly: "It is estimated that it is not good, and there are still some difficulties in direct communication!" ”

Lin Zhichao said: "Well, if you deal with the Japanese more, you will naturally become proficient." You and I will go to Japan next week, and the business of global shipping will mainly rely on small Japan. They have the support of the Americans, and the economy will only get better and better, while Japan is small and has a large population, and the demand for shipping is very large. Japan is relatively strict with foreign exchange, and it may not be possible to buy a ship, so it must be very keen on chartering. ”

Japan has a strict foreign exchange control and has been working out a strategy since the late forties. Although the charter ship is signed on a long-term contract, the payment is made every month, so this has caused Japan to be very keen on chartering.

Of course, Japan itself will have a lot of ships, but it will not be able to meet the needs of its growing economy.

"Okay," Gao Qiqiang said seriously.

Other executives took their boss's words to heart, as this could be the outline of the business going forward.

To be honest, everyone actually still has some reservations in their hearts, the boss has such abundant funds, he should buy more medium-sized ships of several thousand tons, and then run a one-way charter, which will definitely be more profitable.

Now that all 10,000-ton ships have been purchased, it is obviously not a good idea.

Whose idea is better?

We'll see in a year!

(End of chapter)