Lucky Coffee is a new coffee brand that has risen in recent years.

Fight your way out of a number of coffee brands in the Western Continent.

It features a new coffee concept called "Tea Coffee", which has emerged from the crowd.

However, in the past year, development has also entered a stage where it is difficult to make progress.

Three days ago, under the guidance of Big Fish Entertainment's marketing plan, Lucky Coffee had already announced the news that "the new product is about to be launched".

After that, the countdown to the release of new products will be updated every day.

"Lucky Coffee is coming out?"

"Isn't it always tea and coffee? What other new products can be released? ”

"A variety of new tea flavors."

"Hahaha, it's obviously a new trick to cut leeks."

"I don't like coffee anyway, whatever."

Some people are full of expectations for Lucky Coffee's new product, and some people think that it is a pure gimmick and marketing ploy.

New to coffee?

What other tricks can be created?

It's not all the same taste.

Although Lucky Coffee focuses on "tea coffee", in fact, there are very few ingredients in tea, and it is mainly coffee.

The concept of tea and coffee is mainly to cultivate the habit of drinking coffee in Xia people.

Drinking coffee is the same as drinking tea.

Refresh your mind.

It is also a drink that tastes life slowly.

It worked really well, because he attracted a group of tea lovers to try coffee, turning a group of tea lovers into lucky coffee customers.

Now for the new product......

In fact, everyone knows that Lucky Coffee can't come up with too many new tricks.

therefore

Such a "new product preview" actually did not cause much turmoil.

The advertising department of Big Fish Entertainment, Lucky Coffee and Xuzhou Brew never thought that such an understatement of "new product promotion" would have much effect.

All they need is a warm-up.

Let consumers know there's something going on.

In the store of Lucky Coffee, there are also customers who can't help but ask the staff curiously when they buy coffee in the past two days.

"What's new?"

"You'll know on launch day, so come and try our new coffee."

"What's the flavor of the new coffee?"

"You'll be amazed."

The staff in the Lucky Coffee store, in the face of curious customers, all answered "confidential" like this.

……

On this day, he traveled to Big Fish Entertainment Company for the first time.

For no other reason,

Because today the company has ordered a new "sauce latte".

Zhou Yu came to the company to eat and drink.

"Teacher Zhouyou."

"Hello Teacher Zhouyou."

"Senior Brother~~"

Su Qianxia is also in the company today.

"Didn't you announce it today?" Zhou You asked.

"I'm going to shoot a set of commercials in the afternoon," Su Qianxia said, "I'm going to fly the "Longing for Life" program group in the evening, and I'm the flying guest of this episode. Go back to the office and get something. ”

"Oh." Zhou You didn't ask.

"Longing for Life" was originally authorized to be broadcast on the Kunlun platform.

Now Big Fish Entertainment has also canceled the authorization, and the latest episode of the program will be broadcast on the Suzaku platform.

Now in terms of popular indices,

"Longing for Life" is the second only show to "The Masked Singer".

Speaking of which, I haven't paid attention to the situation of "listening to the star" Wu Yan recently.

I don't know how he's going.

He signed up for "The Masked Singer", and he didn't know when the prince would arrange for him to appear.

……

Today, Lucky Coffee's stores in Jinghai City are opening a little earlier than ever.

Because today,

New coffee goes on sale.

Although the marketing plan made by Big Fish Entertainment is very detailed and perfect, Lucky Coffee and Xuzhou Liquor have not been fully promoted.

Instead, we will take the offline stores in Jinghai City as a pilot to see the effect and consumer acceptance, and then decide the next promotion and action plan.

If the acceptance is too poor, it is better to stop the loss in time.

This is the same reason that some parties on the planet always like to build a pilot city first.

It's relatively safe.

……

Xie Qian is a sophomore Chinese teacher at Jinghai No. 1 Middle School.

It's quite literary.

A refreshing cup of coffee every morning is already a standard for him to go to work.

High school teachers work harder.

In particular, she is also a class teacher.

I get to school at seven o'clock every morning.

After arriving at the school, I went to the classroom and walked around, and the students were very conscious of reading in the morning.

High school students are much more self-conscious than in junior high school.

When Xie Qian returned to the office, she immediately took out her mobile phone and ordered a cup of coffee takeout.

She is used to drinking lucky coffee.

When she entered the store page of the takeaway platform Lucky Coffee, she was surprised to find that the new product she said she was going to launch a few days ago was actually launched on the platform!

And it is in the first place, with the label of "new product sale".

The product label says "Sauce Latte"!

The text below the picture is described: Xuzhou Liquor, Lucky Coffee Co-branded Model.

The alcohol content is also indicated on the detail page.

"This ...... Coffee assassin? This was Xie Qian's first reaction.

Xuzhou Jiajiu also had a brand of ice cream before, and the wine seller actually made ice cream, and the price was not cheap.

Now Xuzhou Liquor is making coffee again?

So her first reaction was that this coffee was expensive!!

But when you see the price!

She was surprised.

Because the price of 39.9 was crossed out!!

The selling price is only 19.9!

"Would you like to taste it?" Xie Qian hesitated in her heart.

She bought and ate the previous Xuzhou Wine Ice Cream Assassin, but she was a little disappointed, because it was not much different from ordinary ice cream, and she was really attacked by the assassin...... Well, this "sauce latte" is cheaper than regular coffee, so buy a cup first.

Try.

After Xie Qian placed the order, she began to prepare for class.

A teacher's job is to attend classes, correct homework, prepare lessons, and hold meetings every day...... In recent years, there have been more and more school meetings, and Xie Qian is a little bored.

Her original dream was to teach and educate people.

But when I really entered this system, I found that things were not as simple as I imagined, and in addition to teaching work, there were a bunch of other troubles.

Sometimes Xie Qian thinks,

Teaching is no longer her focus.

Dealing with these troubles is.

Put aside distractions, hurry up and prepare for class, there is a homeroom teacher meeting in the afternoon, I don't know when it will be finished, she has to rush to complete some work as much as possible before the meeting.

The students finished their self-study early, and the takeout she ordered also arrived.

Xie Qian has to drink coffee every day, and the teachers in the same office are not surprised, but today the words "sauce latte" are too conspicuous!!

And the takeaway packaging bag is also different from usual.

There is also a conspicuous sauce latte written on it.

A male teacher at the next table saw the "sauce latte" and asked curiously, "What kind of coffee is this?" ”

Xie Qian: "Lucky Coffee's new product." ”

Male teacher: "This is the new product?" ”

Xie Qian: "Huh? ”

The male teacher took it and looked at it, "I'll go!" It's still co-branded with Xuzhou wine!! Wine-flavored coffee? ”

The male teacher saw that the alcohol content was written in the ingredient list.

The male teacher's "wine-flavored coffee" was a little loud, which attracted the attention of several other teachers, and the teachers looked at it curiously.

"What kind of alcohol-flavored coffee?"

"Lucky Coffee's new product!! Co-branded with Xuzhou wine. ”

"Really? Let me see. ”

"Really!! Mr. Xie, do you taste it? ”

"Well, it's delicious."

"It smells of alcohol."

"It's very light and fragrant, and it doesn't taste like any other coffee."

"I'll order a drink too."

"Help me order it, I'll send you a red envelope."

The young teachers in the office began to form groups to order "sauce lattes".

And at this time,

The offline stores of Jinghai's major lucky coffee have been visited by customers one after another.

A display shelf has been displayed at the entrance of the store, and a poster of the new product "Sauce Latte" is hung on the display shelf.

"Sauce latte?"

"Co-branded with Xuzhou wine? I'll go!! ”

"It's wine-flavored coffee!"

"Gotta try it."

"Lucky Coffee, this is going to open up a new track again."

"Hahaha, I just want to know if I will get drunk if I drink coffee."

The new product is on the market, and it is still "ingenious", and the wine-flavored coffee that has never been seen on the market is too novel.

Plus the price is not expensive.

Guests are willing to try to buy.

Lucky Coffee didn't do any guidance, letting people buy coffee and send WeChat circles or something.

But almost every guest,

After getting the "sauce latte", the first thing I did was not to taste the coffee, but to take out my mobile phone, take a photo, and send a circle.

This falls under the category of consumer behavior, consumer psychology.

Share, showcase, show off......

For a while, consumers became free promoters, and through their circles, they released content related to soy sauce lattes.

Seen by their friends and colleagues.

"Stunned!! I bought coffee this morning and found that Lucky Coffee really launched a new product, Sauce Latte ~~~" below with a photo of Sauce Latte.

"Lucky Coffee is selling alcohol?" 【Sauce latte photo】

"Is it trying to get me drunk or is it trying to refresh me?" 【Sauce latte photo】

"Refreshed and slightly drunk? I don't know what state I feel like when I go to work after drinking. [Sauce Latte Photo]

"This co-branded model is okay! Lucky Coffee's marketing is amazing. [Sauce Latte Photo]

Soon, people's micro-message circles were swiped by "Sauce Latte".

Out of "curiosity", "curiosity" and "desire to share", many people who see the circle also go to buy sauce lattes.

Even some people who don't like coffee drinkers, they all went to buy a cup.

On the one hand, it's a taste of what alcoholic coffee looks like.

On the other hand, I want to buy it to take a photo and send it to Moments.

With the voluntary sharing of consumers, voluntary dissemination.

Lucky Coffee and Sauce Latte both quickly became popular.

In the absence of celebrity endorsements and no spending money to buy channels to buy advertising space, Sauce Latte, Lucky Coffee, and Xuzhou Liquor have all rushed to the top of Weite.

The relevant persons in charge of Lucky Coffee and Xuzhou Liquor are very satisfied when they see this situation.

"It's so good!"

"Yes, I don't think we have to wait, let's roll it out across the country directly, so that the popularity will soar faster."

"That's what I thought too."

So the person in charge of Lucky Coffee immediately issued a notice, and stores across the country launched sauce-flavored lattes one after another in a short period of time.

Soon the sauce latte sold out.

Jinghai has been sold out.

Immediately afterwards, major cities also sold out one after another.

"Gone?"

"I hurried over to buy it as soon as I got off work at noon!! Gone so soon? ”

"Sorry, it's selling too well...... We're running out of materials. ”

"When will that happen?"

"I guess we'll have to wait until tomorrow."

The Weixin circle was swiped by the sauce latte, and the Weite sauce latte became the protagonist today, hanging on the first popular spot on Weite.

Lucky Coffee and Xuzhou Liquor are second and third, respectively.

"Ahhh I didn't even get it. ”

"That's selling so well."

"Lucky Coffee is really a marketing genius!!"

"Well, I heard that this creative Big Fish Entertainment provides, and the marketing planning is also done by Big Fish. It is said that Lucky Coffee and Xuzhou Brew respectively found Big Fish Entertainment to do marketing planning, but as a result, the Big Fish Advertising Department patted its head, it was better to combine the two into one, make two cases into one, make a plan to make two money, save time and effort, so there is the current plan. ”

"? Is that really the case? ”

"This is a very big fish entertainment operation."

"Big Fish Entertainment YYDS, their advertising and marketing planning have never disappointed."

"Hahaha thinks that's how beauty underwear won the men's market...... Ahh

"God kills both men and women!! But Big Fish Entertainment's brain hole has always been very big. ”

In this way, Big Fish Entertainment also became popular.

There is no excessive publicity investment, no celebrity endorsements, and a plan has caught fire with Lucky Coffee, Xuzhou Wine, and Big Fish Entertainment!

Of course, the sauce-flavored latte is also out of the circle.

Lucky Coffee sales skyrocketed.

As a result, Xuzhou wine has also "sold" a lot of wine and won a wave of fame.

Someone ridiculed on the Internet:

"The first cup of Xuzhou wine I drank in my life was actually drunk at Lucky Coffee!"

"At 19.9, I tasted Xuzhou wine~~ I feel that my life is good again."

The sauce latte became popular all over the country in one day!

What "slightly drunk latte", "refreshing sauce", "the first cup of Xuzhou wine in my life" and other sayings spread on the Internet.

now

Zhou You is in Zhang Yao's office, sitting on the boss's chair, tasting "sauce latte", "It tastes pretty good." ”

Zhang Yao: "The faint smell of wine, can I drive after drinking this coffee?" ”

Zhou You: "I don't know if I can drive, but I can definitely ride a horse." ”

Zhang Yao: "Horseback riding? ”

Travel: "Or be ridden by a horse." ”

Zhang Yao thought that Zhou You was talking about serious horseback riding, but when he heard that he was ridden by a horse, he immediately reacted.

Damn it!!

Boss!! You're so fast! Sooner or later, your driver's license will be revoked.

Zhang Yao: "You can also drink the sauce latte and his horse." ”

Travel: "!! ”

it!!

You are very arrogant with the surname Zhang.

Zhou You didn't pay attention to Zhang Yao anymore, and took out his mobile phone to take a photo of a latte with sauce in hand.

Zhang Yao: "Boss, do you want to make a circle too?" ”

Zhou You: "Chase the fashion trend and rub a wave of heat." ”

After taking a photo, Zhou You put down the sauce latte in his hand, opened Weite, added a photo, and then crackled his finger on the screen.

Zhang Yao saw Zhou You's fast-moving fingers, and said in his heart: The boss's hand speed is really fast~~

Soon the traveling Weite was released.

"Good wine and coffee

I just need a drink

I remembered the past and drank a second glass

I know that love is like flowing water

It doesn't matter who he loves......"

This is Teresa Teng's "Wine and Coffee", and Zhou Youfa sends this micro special to pay tribute to Miss Teresa Teng on the earth.

I thought that after sending out this Weibo, I could pretend to be a wave shallowly.

As a result, the first reaction of fans was:

"Ouch, are you still alive?"

……

……

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(End of chapter)