Central, Uniqlo clothing company.

In the conference room, Lin Zhichao is having a meeting with senior executives, and the crocodile shirt has many eye-catching and innovative measures, adhering to the quality of 'high quality and good service', which is why it has now become a 'brand clothing' in Hong Kong and deeply rooted in the hearts of Hong Kong citizens.

Deputy General Manager Zhao Mingyi reported: "At present, our competitor is not the Lion King, but Charilella clothing. This Indian-owned car clothing factory claims to take only 36 hours from tailor-made to fit-on, and this fast delivery method is very popular with some people, and there are even overseas tourists who specialize in their business. ”

Lin Zhichao also knew this, but he didn't expect this Charilira costume to become the biggest competitor of the crocodile shirt. Of course, with the development of the times, this Indian family's clothing model will not have much future. Not to mention 36 hours, some shopping will not be accepted even for 36 minutes.

Like the Zhang Zhushan family of the Chinese businessman's family, this Charilila family adheres to the lifestyle of 'family living together and sharing wealth', and there are several brothers in the family, and a large family lives together, does business together, and eats together.

The history of immigration of Indians in Hong Kong is counted from the day Hong Kong opened its port, and Indians came to Hong Kong as servants of British soldiers and officials; Indians know more English, have more advanced technology and management methods, and have an inextricable relationship with the British, so their social status is higher than that of the Chinese at the beginning, second only to the Westerners.

With the rise of Chinese merchants, the Indians declined, and many of them worked as security guards and servants, but their numbers were very large, probably tens of thousands; A cinema in Wan Chai shows an Indian movie every weekend, and the audience is very popular, which shows the number of Indians in Hong Kong.

And this Charilira family, and the other Mejini family, are the two major Indian families in Hong Kong.

Lin Zhichao thought for a while and said: "We and this Charilella clothing are all made of imported fabrics from Europe and the United States, and the prices are relatively similar, so we are indeed the biggest competitors." To summarize the differences between us and them, you can talk about it! ”

Wang Caicai, the manager of the design department, immediately said: "Fit! The reason why many people choose Charilla clothing is probably because it is tailor-made and fits better. ”

The crowd chimed in.

Lin Zhichao had an idea in his mind, and said: "Have you ever thought about using data statistics on the body of Hong Kong people to make a more fitting size? It's like taking 1,000 Hong Kong guests, tailoring more for them, using each body data as an indicator, and then conducting statistics and analysis to produce five ~ six size standards. ”

This is a long-term strategy, and it seems that there are only minor changes, but if the customer finds that it fits better after a long-term purchase, then there is naturally a sense of belonging.

Wang Cai immediately said: "The boss's suggestion is too good, even if it is every size, there is actually a certain gap; However, through this kind of statistics and analysis, it will definitely be possible to narrow the gap in the size of the locals. ”

Subsequently, everyone gave a high degree of affirmation, and the plan was approved and handed over to the design department to complete.

Other issues, Lin Zhichao and everyone to discuss one by one, because many aspects are Lin Zhichao personally involved in the planning, so it is not wrong to reduce the dimension to hit the clothing industry in this era, otherwise how could the crocodile shirt earn more than 1.7 million in less than three years, and also expanded four stores.

The monthly profit of crocodile shirts has risen, reaching 890,000 Hong Kong dollars per month, and can earn millions of Hong Kong dollars a year; It is believed that with the popularity of Western-style clothing, crocodile shirts can earn tens of millions of net worth for Lin Zhichao in the fifties.

Although he has a huge fortune, he is obviously very remarkable to earn tens of millions of dollars with a clothing brand. No wonder the crocodile shirt in the previous life was already a market value of more than a billion in the late eighties.

After the meeting, Deputy General Manager Zhao Mingyi came to Lin Zhichao's office.

At this time, Lin Zhichao said: "I didn't talk about one thing in the conference room just now, that is, Charilella clothing always secretly competes with us and carries out targeted advertising. ”

Zhao Mingyi nodded and said, "That's the case!" In their advertisements or publicity, there is always a sarcasm for us, and they do play a little trick. The owner is thinking"

The ironic 'crocodile shirt' can only be regarded as a mid-range clothing, not a high-end garment;

The irony of the 'crocodile shirt' is not the size of the fit, and the clothes should be bought to fit.

Although all this is done in secret, as long as there is a heart, it can be perceived.

In fact, Charililla is also a garment factory that produces garments, with more than 200 tailors, because they are also in the military uniform business.

However, Lin Zhichao has always insisted on experiencing the 'crocodile shirt' in person, as a normal shopping experience, and then analyze it, even if it is an advertisement he sees on the road, he will think about it.

"What's the point, what can you do?" Lin Zhichao said.

Zhao Mingyi immediately racked his brains, he definitely can't use illegal means, the boss is not that kind of person, he has to be in business.

After a long time, Zhao Mingyi said: "Why don't you let the newspaper publish an article about the history of the development of the Charilila family, I heard that they once made deals with the Japanese, is it considered a stain?" ”

Lin Zhichao suddenly became interested and said: "This idea is not bad, at least the Chinese should be very disgusted!" ”

In the business field, although Lin Zhichao adheres to business, he only says that he does not use illegal means, and he thinks that this kind of thing is a commercial means.

In the end, Lin Zhichao said: "It just so happens that I know this Charilila family, so I'll write some materials later and find a way to publish in the newspaper in a hidden way." ”

Zhao Mingyi nodded and said, "Make sure that the gods don't know the ghosts!" ”

Lin Zhichao said with a smile: "If you want to be unaware, the key lies in the article, you can't deliberately slander others, but you must seek truth from facts." Okay, I'll spend an hour on this, and you'll pick up the manuscript later. ”

"Okay"

[In the 20s, an Indian named Yunnes Shalilila came to China to do business, and later moved to Hong Kong to base himself on a serious illness, the old Shali spent all his family savings, and Harry Shalilila, who was only 13 years old, went to work to support his family

The Japanese army was rampant, and Charilila had to stay in Hong Kong because she couldn't make up enough money for the journey. During the Japanese occupation of Hong Kong, the two brothers Harry and George bought some British clothing fronts from the closed garment factory, repaired the spray paint, and sold them to the Japanese soldiers to send back to their hometowns for their relatives. After a few back-and-forths like this, the Harry brothers made a lot of money and developed a talent for business.

After the reconquest of Hong Kong, the wealth of the Charillera family was wiped out, because all of them were Japanese military tickets, and they were banned from circulation. Just when the Charililla family was in a food shortage, the clever Harry used his brains to supply the British troops in Hong Kong. When the British army received the Japanese warehouse, they were given a large amount of tobacco and alcohol, which they could not enjoy. Although the British army had rations, they still lacked some food and relied on the black market. The prices of the black market were high, and even the well-paid British troops complained about it.

The Harry brothers bought farmers' vegetables in Taipo, New Territories, and shipped them to the British military camp to exchange tobacco and alcohol. At first, the British officers estimated it, and then let the vendors go to the warehouse to get it themselves. When others took more and even used cars to move goods, but Harry only took cigarettes and alcohol with a small profit each time, so he won the trust of the British officers, and then got the military uniform contracting business, and then the British officers introduced the military uniform business of the American military camp in Asia, and the Harry brothers developed. 】

In the article, Lin Zhichao portrayed Harry's dealings with the Japanese army in great detail, seemingly being too high Harry's business acumen, but in fact saying that Harry colluded with the Japanese; As for the friendship established with the British officer, it is deliberately said that Harry is a scheming man, good at long-sleeved dancing and scheming.

Come and don't be rude!

Since you advertise, then I will help you advertise again.

Although it may not be too lethal, it can at least affect the Charililla family, especially some Chinese who suffered greatly from the Japanese army.

And this article seems to be singing the praises of Charilella, but in fact it is a hidden murderous motive, I am afraid that everyone can't imagine that this is someone 'messing' the Charliella family.

Of course, although Lin Zhichao can use some small means, he is actually not a person who kills everything. He also has to pay attention to his own image, and the media in Hong Kong is not controlled, and he doesn't want to be a pile of black history in the future.

"Knock Knock"

Zhao Mingyi walked in.

"You give this article to the newspaper through someone else, don't meddle in it yourself. Let them edit it a little more, the article should not be deliberately exposed, but should be realistic. ”

Zhao Mingyi looked at the manuscript written by Lin Zhichao and said, "Then I'll copy the manuscript first, and I'll hand it over to you later." I asked my son to transcribe it and hand it in. ”

Lin Zhichao was stunned for a moment, thinking to himself, his handwriting is still on it!

"Row"

Although it is 'coming and not being rude', it is natural to be low-key if you can be low-key, just like the Charylella costume is also an allusion to the 'crocodile shirt'.

There are a total of six brothers in the Charillera family, the head is Harry, the eldest is the eldest, and the eldest is George, and the family is having a family meeting at this time.

"Instead of focusing on uniforms, we're adding suits and fashion, and we're already doing well," Harry said. Next, we are going to make great strides in the suit and fashion business, adding new stores, and opening new stores on a large scale. ”

George frowned and said: "There are only four stores for crocodile shirts, and we are a bit presumptuous to open new stores on a large scale." ”

He knew that his younger brother was a business genius, but he was also worried that his younger brother would be too aggressive, so he reminded his younger brother; At the same time, tell your brother that the brothers are not blindly following you.

Harry laughed and said, "Big brother is too conservative! We are different from crocodile shirts, crocodile shirts can only be industrialized mass production, and cannot be classified as high-end clothing. And we undertake sporadic business, from tailor-made to fitting, it only takes 36 hours, which is not only a fast delivery method, but not industrial mass production. So, we need to have a large number of stores so that we can be busy, and the current seven stores are not enough, and we need to expand to 30 stores in at least five years. After all, you can't let all the guests crowd into a few restaurants to line up for a tailor-made, so someone else might as well go to buy a crocodile shirt! ”

George said again: "I don't veto your point of view, but I hope you will develop steadily, which is more beneficial." ”

Harry said: "If you want to grow big, you have to take risks. Naturally, I'm against all or nothing, and investing in sporadic businesses is part of the family's diversification. Our military uniform business is doing so well, but it can't be just the one that lays eggs, so the sporadic business must also be done, and it must be bigger. This is diversification, even if you lose here and earn there, you won't be wiped out. On the contrary, if there is only one business that lays golden eggs, I don't think it's safe. Therefore, sporadic business should also be bigger and stronger. ”

The brothers no longer vetoed it, and began to agree with Harry's decision.

At this time, George said: "However, we should not target crocodile shirts in advertisements in the future, after all, now that the Chinese are developed, even the British attach importance to them, so don't make any extraneous branches." ”

Again, Harry said, "It's not that we're targeting crocodile shirts, it's that we're going to advertise our strengths. Crocodile shirt is an industrial production model, and it actually says that it is a mid-to-high-end, which is nothing more than the use of European fabrics, in fact, it is at most mid-range. What's more, now that our two families are competing, it is natural that we should magnify our own strengths and expose the shortcomings of our enemies. ”

"That being said, it's also easy to get offended," says George. Doing business doesn't have to be like this, you have said that we have a bunch of advantages, why bother to offend people, guests should naturally know how to choose. ”

Harry quibbled, "What kind of offense do I have, it's all the feedback from the customers, through word of mouth. In the advertisement, I didn't name names. ”

George also said seriously: "You have to pay attention, it's better to keep a low profile." ”

The other brothers helped the eldest brother this time, and Harry finally bowed his head, although he didn't think so in his heart, but for the sake of family unity, he couldn't be domineering in everything.

In Harry's view, crocodile shirts are a great threat to his family's clothing store, and the quality, service, and decoration of crocodile shirts are refreshing and have a great impact on traditional tailors.

Lin Zhichao and Hu Zhaoxu came to the embassy building at 7 Hoi Ping Road, Causeway Bay, to discuss the purchase with Li Zeming.

The previous generation of Lee Hysan was an opium trader, and he purchased Goose Head Hill (Lee Garden Hill) in Causeway Bay, and after opening it up, he owned a large amount of land (mud and stone were taken to the Hong Kong government for reclamation), and his wealth increased dramatically. The embassy building is one of the many properties of the Ritchie family, which is mainly rented out to foreign ambassadors, consuls and diplomats in Hong Kong.

The Embassy Building is an apartment-style structure, with a large construction area of more than 30,000 square feet, very good building materials, and high-end decoration materials, which is one of the largest and most advanced buildings in Hong Kong at this time.

Lin Zhichao contacted the other party and planned to let Uniqlo Clothing buy the building, and the insufficient funds were of course to take loans; Due to the sharp increase in deposits in Hong Kong, with Lin Zhichao's connections, he can get a low-interest loan as low as 6 li, of course, the score is specific.

In this case, Lin Zhichao thinks, why not let Uniqlo buy a large property! Although UNIQLO clothing belongs to Cheung Kong Industrial, it is actually operated separately, so the investment properties should also be separated.

Even if the embassy building is purchased, Uniqlo clothing will still need industrial land in North Point to build an industrial building, which is not very limited to Uniqlo's finances.

"Lin Sheng, look up for a long time!" Li Zeming personally greeted him at the door of the embassy building and said enthusiastically.

Although the Lee family is an old family, Lin Zhichao is a figure who is in the limelight today, and with the title of "Chinese Ship King", he is the top group of upper-class people in Hong Kong.

Lin Zhichao stretched out his right hand and said, "Lisheng is polite, thank you!" ”

Li Zeming said with a smile: "It should be!" ”

Businessmen are kind and wealthy, and they don't talk about feelings, how Ritchie is developed has nothing to do with Lin Zhichao, not to mention that other people's descendants are now patriots, why bother with disgust!

As long as there is no direct competition between the two parties, they can be friends, and even if there is direct competition, as long as everyone abides by the rules of the game, they can also be friends.

The two had a good conversation and visited the embassy building by the way.

And Lin Zhichao is also very fond of this building, Lin Zhichao also sighed that the Lee family is wealthy, the entire Goose Head Mountain in Causeway Bay is the family business of the Lee family, about a few million square feet, and the value is already tens of millions of Hong Kong dollars at this time.

The Ritchie family has been selling land without affecting their family wealth, because it is difficult for their family to develop the entire area, so it is better to sell some land to others to develop and drive the surrounding business, and they can also recoup funds to develop important projects.

"What a place to be in Causeway Bay!" Lin Zhichao sighed.

Li Zeming asked curiously on the side: "Lin Sheng's wealth is Central Property is also at your fingertips, why do you sigh like this!" ”

Lin Zhichao said with a smile: "Central is an office business, Causeway Bay can develop a commercial and residential area, after all, the closer to Central, the easier it is to undertake commercial prosperity." ”

It's just a simple evaluation, and Li Zeming didn't think much about it.

Subsequently, Lin Zhichao said very happily: "I like the building very much, let's open a price for Lisheng!" ”

Buying a building is not about buying small things, if you like it, you like it, don't deliberately pretend to be too stingy.

Li Mingze also said happily: "Since Lin Sheng has taken a fancy to it, and we are ready to sell, then I will make an offer, and Lin Sheng will see if it is suitable." ”

Lin Zhichao nodded and waited for the following.

"HK$2,700,000"

"It's reasonable, I accept the price."

Li Mingze said with a smile: "Lin Sheng is really refreshing, this building can collect 35~400,000 Hong Kong dollars per year, and it can be repaid in seven years." Of course, I know that Lin Sheng is a master in the real estate industry, and he will not rely on rent collection, maybe you can have other ideas. ”

Lin Zhichao responded: "Lisheng is also very refreshing, and the price is very fair. As for other ideas for this building, I think it is better to collect the rent for a few years first, and then consider new ideas in the future, after all, the buildings and materials here are all wealth. ”

"It makes sense, as far as I know, Lin Sheng has no shortage of property in his hands."

"It's over!"

Lin Zhichao has bought so many properties, and some rumors have more or less leaked, so it is not surprising that Li Mingze knows. It's just that people don't know that specifically.

In fact, Lin Zhichao has recently changed his mind, that is, Global Shipping will no longer spend money to buy properties this year, and will keep the funds until the end of the year to buy ships, and sign a long-term contract while the war is not over. If you buy a boat, you can make money right away, and you can pay for it in a year or two.

If you buy too many properties, it is equivalent to no profit to be made in the past three years, so this account still has to be settled.

The important thing is that land prices will not rise much next year, so why rush for a while.

Subsequently, the two agreed on a time to bring a lawyer to sign the contract.

When Lin Zhichao was about to leave the building, he found a woman with still charm, leading three dogs, towards the embassy building.

Somewhat familiar, Lin Zhichao involuntarily stepped forward and asked, "Madam, are you Meng Xiaodong's Peking Opera master?" ”

I saw Meng Xiaodong wearing a cheongsam and cloth shoes, although he was plain, he could still see that his appearance when he was young was not low; She saw a young man come forward and instinctively hold the leash.

"You are?"

Before Li Mingze left, he stepped forward and introduced: "Miss Meng, this is Mr. Lin Zhichao, a ship king and industrialist in Hong Kong, he is planning to buy the embassy building, and he will be your new landlord in the future." ”

It turns out that the two also know each other, but think about it, isn't the Li stage a place to sing, even if Meng Xiaodong doesn't sing, then others have also been invited.

Meng Xiaodong seemed to know Lin Zhichao's name, and said: "Lin Sheng is really a young talent! ”

After she finished speaking, she didn't speak, giving people a sense of rejection.

Lin Zhichao didn't expect that he would also become Meng Xiaodong's landlord, Hong Kong is really small.

"Does Master Meng still accept amateur apprentices?"

Li Mingze was a little surprised, and Meng Xiaodong was also a little surprised, after all, a 'big man' like Lin Zhichao is still interested in singing?

What's more, shouldn't people in eastern Guangdong sing Cantonese opera?

"I'm sorry, I don't accept amateur apprentices."

"Excuse me! Master Meng, please! ”

Lin Zhichao didn't dwell on it, he was just curious about 'celebrities', and he did like to listen to Cantonese opera rather than Peking opera. Of course, if Meng Xiaodong accepts him as an amateur apprentice, he will also find time to practice, and he will not be pressured by his skills.

Meng Xiaodong nodded, and then led the three dogs into the embassy building.

Li Mingze also said goodbye: "Lin Sheng, see you another day!" ”

"Lisheng, see you another day."

The parties agreed to sign the contract with a lawyer three days later, and the deal was considered successful.

(End of chapter)