Chapter 192 [Another Golden Egg]
In the conference room of the Yangtze River Industry Group, a group of high-level executives are in a meeting.
Lin Zhichao sat at the top and presided over the meeting: "How are the overseas offices preparing? ”
In September, Lin Zhichao set up three group offices in San Francisco, New York and London on the basis of the original, which were responsible for the product promotion and after-sales work of Changjiang Industrial Group.
Originally, Changjiang Zipper has always had two overseas offices, and this time it happened to be merged into the group office.
Wang Liang, deputy general manager, then said: "All are ready, the current operation is normal, and the human resources are relatively sufficient. ”
Everyone is a little proud, to be able to set up these three offices, indicating that the Yangtze River Industrial Group has reached a higher level, and its products can be exported to all over the world.
Lin Zhichao then picked up the information in his hand, gestured, and said: "The patent for plastic flowers has been successfully registered in the UK, and the Yangtze River Plastic Factory has been fully prepared, and we will officially promote plastic flowers to the world." The group and Changjiang Plastic Factory should work together to strive for the most delicious bite of cake. ”
"Yes, boss!"
Patenting is a symbolic thing, and the British government in Hong Kong acknowledges it, but there is no such thing as a department in the fight against piracy. Therefore, the patent certificate in Lin Zhichao's hand is more of an advertisement and reputation.
Next, Lin Zhichao asked: "How do you plan to promote plastic flower products?" ”
Tao Derong immediately said: "We produced dozens of samples, each group of samples is three bouquets, three fruits, three plants, and then printed a lot of product brochures, ready to be mailed or sent to major daily necessities wholesalers and agents in Europe and the United States, and then wait for them to come to visit." At the same time, we also plan to work with distributors in Hong Kong, such as Lane Crawford and Jebsen & Co., to use their channels to sell plastic flowers to Hong Kong, Southeast Asia, and even Europe and the United States. ”
Changjiang Industrial Group does not have a strong sales network, and it is already a big investment to be able to promote it overseas through the office. However, there is no shortage of distributors for plastic flower products, and soon everyone will seek cooperation.
Therefore, Lin Zhichao soon announced that he would officially launch plastic flowers to the market.
Following.
Tao Derong personally went to Lane Crawford's headquarters, found Pete, who was in management, and placed three sets of plastic flower products on his desk.
"What is this for? Sent us flowers and fruits, haha! Pete laughed, causing all his men to gather.
If it weren't for the fact that the other party was the management of the Yangtze River Industry Group, Pete would have blasted out of the door, what is it to send some fruits, bouquets and plants when they meet, and promote these products?
Tao Derong said with a smile: "Manager Pete, you might as well pick it up and try it!" ”
He is confident that it is not the Changjiang Plastic Factory that asks for distribution and wholesale, but the wholesaler who asks the Changjiang Plastic Factory.
As the boss said, as long as the product is shown to the customer and explained clearly, they should take the initiative in the subsequent negotiations.
When Pete heard this, he picked up a bunch of grapes, and was about to pick one to taste, and then taunt Tao Derong, isn't this playing with them like monkeys!
Even Crawford doesn't represent these products at all, what the hell!
"Huh, fake?"
Pete was stunned!
I couldn't pick this grape, and when I pinched it again, I found that after it was deflated, there was no juice overflowing, but it quickly returned to its original state.
"Is it plastic?" Pete asked.
All of a sudden, all of Fellow Carver's staff were up to speed.
"It's made of plastic, it's so beautiful!"
"It's a great product."
Everyone praised it!
There are two or three hundred plastic factories in Hong Kong, and the products are sold all over the world, but they do so by virtue of their low prices, and the products are naturally unskilled and even of poor quality.
Nowadays, the plastic products of 'plastic flowers' are something they have never heard of, even in Europe and the United States, which is really shocking.
Tao Derong knew at this time that it was time for him to sell seriously, first talk about the product, and then introduce the product in an orderly manner, and the plastic flower would not be sold at all.
"Mr. Pete, ladies and gentlemen, this is the 'plastic flower' developed by our Changjiang Plastic Factory, and we have a product patent registered in the UK, which is the first in the world. If you imagine such a product, if it is entered into the family, then you will no longer need to take care of it every day, and you can enjoy beautiful bouquets, plants, etc., so we believe that plastic flowers will become the best-selling products in the world. ”
At this time, Pete hurriedly said: "Yes, this is a very good product, General Manager Tao, we are willing to pay 50% of the deposit, only your company will sell the right to sell this product in Europe to us!" ”
It's a huge business opportunity, so Pete can't wait to buy out the interest.
Tao Derong could be so stupid, and said, "Mr. Pete, we don't sell out the rights, but we can supply Lane Crawford in abundance. It's a good industry, and as long as Lane Crawford can take the lead in promoting it, we can give you superior conditions in the future. ”
Pete frowned, he didn't expect the Yangtze River Plastic Factory to be so 'strong', so he said tentatively: "Do you have other European and American distributors?" ”
"A lot! We have brought our products to Europe and the United States, and are ready to cooperate with the American "Plastics" magazine to promote. ”
Pete didn't dare to delay any longer, if the other party was a small company, he would definitely threaten it, but Cheung Kong Industrial Group is obviously not a small company, but a large factory in Hong Kong, which enjoys a high reputation.
Such a large company would not be threatened by Lane Crawford.
"OK, I'd like to visit your factory and sign the agency contract."
"Welcome"
The major dealers moved quickly, and by mid-November, major stores in Hong Kong had put 'plastic flowers' on the shelves for sale.
The sales network of each dealer is different, and the Yangtze River Plastic Factory has tried not to repeat; Dealers in Southeast Asia and Hong Kong have been cooperating for a long time and have selected strong cooperation.
this day.
A middle-class couple walked into Lane Crawford and saw a dazzling plastic flower.
The woman said in surprise: "Hey, what a beautiful bouquet!" ”
When she picked up the bouquet, she suddenly felt that something was wrong, there was no fragrance of flowers, and then looked at the sign.
"Plastic flowers? What is it? ”
The man said, "It's a fake flower made of plastic!" ”
The woman said, "Isn't that the bouquet blooming all year round and not withering?" ”
Obviously, the temptation is high!
For a while, there were many guests around, and everyone also looked at the plastic flower sales area.
"It's all fake, it's lifelike! Buy it and put it at home, you don't have to take care of it, but it looks very good! ”
"yes, that's a good thing!"
In this way, almost without much effort, plastic flowers began to enter Hong Kong's residences, office buildings, and car cabs.
As the saying goes, suddenly like a night of spring breeze, thousands of trees and peach blossoms.
Changjiang Industrial Park, General Manager's Office.
"Boss, a large trading company in North America, Place Place, was very interested in our products after receiving our brochure. It was decided to send the purchasing manager to Hong Kong in order to 'select samples, inspect the factory, and negotiate the purchase'. I got in touch with them as soon as I got in touch with them through the manual transatlantic phone call, and connected the inspection time and itinerary. Tao Derong reported with excitement on his face.
In the past two years, Changjiang Plastic Factory has entered Hong Kong, Southeast Asia and Europe through local foreign companies and agents. But North America is a big head, and the United States and Canada are developed capitalist countries. The United States, in particular, has a large population, a vast territory, and an extremely high level of consumption, accounting for more than one-quarter of the world's total consumption.
Being able to break into such a market is a symbol of success!
Therefore, the Changjiang Plastic Factory is trying to obtain the addresses and telephone numbers of various trading companies in North America that are known to the relevant institutions of the Hong Kong government and non-governmental chambers of commerce, and then reach a preliminary mutual understanding by mailing albums and samples.
Lin Zhichao said: "Hmm. What is the size of Place Trading? ”
Tao Derong said: "The scale is very large, this company is the largest household goods trading company in North America, and the sales network is all over the United States and Canada. ”
In this case, Lin Zhichao said: "What day is the arrival time in Hong Kong, if I have time, I will personally drive to Kai Tak Airport to pick up people." ”
Everything is difficult at the beginning, such a large trader, if it can reach cooperation, it is equivalent to the Yangtze River Plastic Factory to rank first in the plastic flower industry in the future.
At the same time, now there is only one plastic flower in the world, and the hope of cooperation is very great.
Tao Derong said: "I will arrive at Kai Tak Airport next Friday, and I will remind you when the time comes! ”
Lin Zhichao nodded and said, "Okay!" Whether I'm free or not, you have to take the initiative. ”
Tao Derong said confidently: "No problem! The quality of our factory, equipment, products and so on, will never let our customers down. ”
That's how big business is, self-confidence!
Although the Yangtze River Plastic Factory has developed plastic flowers, it has not sold them at a high price, because if you want middle-class families to buy them, the price cannot be set too high; Although you can make a lot of money by setting a high price at the beginning, it is not conducive to occupying the market and giving competitors too many opportunities to take advantage of.
Changhe Plastic Factory.
Li Jiacheng looked at the exquisite plastic flowers on the desk, with a look of envy on his face, thinking how good it would be if he developed it himself. However, the fact is not, but developed by Hong Kong Cheung Kong Plastic Factory.
The difference between the two companies is only one word, and the strength is indeed the difference between heaven and earth.
A few months ago, his Changhe plastic factory was on the verge of closure, and the Yangtze River Plastic Factory also announced its withdrawal from the ranks of plastic daily necessities, but he knew at that time that others did not look down on that profit and turned to the production of toys. Because of this, Changhe Plastic Factory also took some orders, which eased the company's financial pressure.
I'm afraid that even Lin Zhichao didn't think of this.
Li Jiacheng touched the plastic flower, obviously thinking.
He is very eager to produce this high value-added plastic product, and is also very optimistic about the prospects of plastic flowers, but now he has many problems in front of him:
First, Changhe Plastic Factory is still in a state of 'on the verge of bankruptcy', and can only repay its debts little by little, and then lift the 'confinement' of banks and material suppliers. So there is no way to come up with the funds, and there is no way to take risks.
Second, the Changjiang Plastic Factory claims that the 'plastic flower' has been patented in the UK, and the factory is not allowed to be visited, making it difficult for outsiders to enter it. The patent matter is easy to solve, and Hong Kong does not have this department to deal with infringement at all; Only technology research and development requires time and energy, and Li Jiacheng can't manage it immediately.
"I want to pay off my debts as soon as possible and then enter the plastic flower industry!"
"However, the Yangtze River Plastic Factory is a large enterprise, and it is the first soup, and the market share must be 'one dominant'. Our small factory wants a piece of the pie, so we can only drink some leftover soup. ”
"Drink soup and drink soup, plastic flowers are definitely a big industry, and the market is bigger than daily necessities."
"It would be nice if I could still borrow money, but unfortunately I borrowed all the places I should have borrowed, and everyone was afraid that I would come to the door."
In the end, Li Jiacheng could only watch the opportunity drain, and he couldn't even seize the first wave of opportunities. By the time he entered, there were probably already many Hong Kong plastic flower factories.
In fact, this time, Changhe Plastic Factory was able to avoid bankruptcy thanks to Zhuang Yueming's funding.
At the beginning of December, it was only three weeks before the plastic flower was launched, but it has already entered Hong Kong's residential buildings, office buildings, cabs, etc., and has become a best-selling product.
Some people have already tested Lin Zhichao and Changjiang Plastic Factory, which is nothing more than what the prospects of this industry are and whether they are willing to help him enter this industry.
Lin Zhichao and the Yangtze River Plastic Factory naturally ignore this kind of thing for the time being, although Lin Zhichao plans to take care of Shunde businessmen to enter this industry after a while, but it is obviously not the right time at present.
The reason why he decided to take care of the Shunde businessman (who took the initiative to run this business) after three months was because the technology was about to be leaked at that time, so it was better to take the initiative to take care of the fellow villagers of the Shunde Chamber of Commerce.
is like the wig industry, Shunde businessmen occupy more than 70% of the share, which is the result of Lin Zhichao deliberately taking care of his fellow villagers.
The same is true for plastic flowers, and Shunde merchants may occupy more than 60% of the share at that time, which is even more terrifying than the 55% share occupied by tide merchants in the previous life.
In the morning, Lin Zhichao picked up Tim, the purchasing manager of Place Company, from Kai Tak Airport, and then pulled him to the factory.
Tim was an eye-opener, and when he was just sitting in the car, he realized that the Yangtze River Industrial Park was huge; Now when I walked into the Yangtze River Plastic Factory, I was shocked.
In a large factory of 30,000 square feet, new or new equipment is neatly arranged in the workshop, and the workers are in high spirits and are producing plastic flowers in an orderly manner.
Tim was shocked because he thought it was a small and medium-sized factory, but he didn't expect it to be a large factory.
"Could it be that plastic flowers have been sold well in Europe and the United States? Mr. Lin, can you tell me this answer? Tim exaggerated.
Lin Zhichao then explained: "Manager Tim, we have invested a lot of R&D expenses and energy in plastic flowers, because I know that this product will definitely sell well in the world. So, we started by investing a full $1 million (exaggerated) in equipment, recruiting workers, etc. ”
When Tim heard this, he said in the same way as some heroes: "I also think that plastic flowers will sell well in the world and enter thousands of homes." We actually knew that your factory was quite large, but I didn't expect it to surprise me today. Your factory is not only large-scale, but also very modern and very well managed, which is completely comparable to European and American factories. Your offer is also very competitive in the market, and ordinary families in Europe and the United States can afford it, which is very good and worth the trip! ”
Rave reviews.
Lin Zhichao's doing these industries is overkill, not that he himself must be very powerful, but his financial strength determines that he can 'do whatever he wants'. Under a simple analogy, it was the penguin company in the previous life, and it was easy to be at the top of the industry when it had huge resources, such as Internet payment, video websites, etc.
After only one morning of inspection, Tim decided to sign the agency contract, so that Place could be regarded as the first shot of Changjiang Plastic Factory in Europe and the United States. After all, although Lane Crawford, Jebsen & Co., etc., although they have channels overseas, they are not 'professional' after all.
(End of chapter)