Chapter 195: Real Estate Hegemony

"What, the Yangtze River Plastic Factory let more than a dozen businessmen visit the factory?" Li Jiacheng said to his cousin Li Shulin in surprise.

Li Shulin nodded and said, "Yes!" Originally, the skilled worker refused to tell some information, but because of this, he relented and asked for a benefit fee of 300 Hong Kong dollars. Importantly, there isn't a lot of information either! ”

Li Jiacheng looked at the summary of the information in his hand, and felt a little uncomfortable, he originally wanted to be the first wave of plastic flower manufacturers; Now it is good that the Yangtze River Plastic Factory is open to more than a dozen factories, which means that even if he makes plastic flowers, he will face fierce competition; Then, with the strength of Changhe plastic factory, there is no advantage at all.

"Is it that there are mostly Shunde businessmen?"

"I don't know about this, but it should be!"

Subsequently, Li Shulin asked with concern: "Cousin, is this information useful?" It's useless, I'll go to the worker! ”

Li Jiacheng said: "Of course it is useful! We should be able to master the technology of plastic flowers very quickly, at most two or three months. At that time, the company's debts will almost be paid off, and it will be possible to try to make plastic flowers while operating the original products. ”

He didn't express the worries in his heart, for fear of affecting everyone's morale.

Plastic flowers are a good industry, but at present, there is a super factory called the Yangtze River Plastic Factory, and there is a factory of a group of Shunde businessmen; Therefore, his factory needs to face a lot of competition, and can only become a small factory among many plastic factories, without any advantages.

Of course, Li Jiacheng didn't think too much about it, as long as he could make money, it was better than producing some simple products at present.

The other side.

Li Gaofu found Lin Zhichao and proposed that he also wanted to produce plastic flowers.

Lin Zhichao smiled and said, "What do you think? It's not so simple to do a factory, you make quick money and get used to it, I'm afraid you don't have that patience! ”

Indeed, Li Gaofu's business has always been a 'high-risk, high-profit' industry, and now he is doing a plastic flower factory, in fact, there is not necessarily a wig to make money;

Li Gaofu said seriously: "In the past two years, I haven't actually made much money - there is almost no business in foreign trade, and the mainland has not allowed private ownership in recent years; The benefits of oriental traders are far less than before, and they have overhauled once, and they have earned 400,000 Hong Kong dollars in two years; Real estate rent collection is stable, but it doesn't make a lot of money. So, I want to make more business and diversify! ”

Because he knew that Hong Kong's residential properties were going to be developed to a higher place, his properties were not moved. But he doesn't know how to develop real estate, and plans to see how Lin Zhichao does it first, and then he learns how to do it.

However, no matter what, Li Gaofu's net worth is seven or eight million, and he has become a huge rich.

Lin Zhichao said: "Okay, then you should hurry up and prepare, recruit two plastic talents, and then go to the Yangtze River Plastic Factory together to investigate." However, there is one point, some core technologies will not tell you, it is up to you to explore, because each key technology such as color mixing will be different, which is conducive to the development of the entire industry. This is true for everyone, and even everyone else is only allowed to get study tours, and you can ask questions and visit multiple times. ”

Li Gaofu said: "I understand! If I can't handle it like this, it means that I am not a factory material. ”

Lin Zhichao nodded!

In the field of plastic flowers, Changjiang Plastic Factory has established a dominant position and does not need to worry about competitors. All he did was a favor.

In Cheung Kong's office, Lin Zhichao and Tang Caiyun share a desk.

In fact, the two of them have not spent a lot of time in the company, after all, Lin Zhichao has more than three group companies, and occasionally he has to go abroad for a long time; As for Tang Caiyun, she is family-oriented, children first, and her career is just a adjustment.

"I plan to inject 20 million Hong Kong dollars into Cheung Kong for the acquisition of land and old buildings as a reserve land." Lin Zhichao leaned back in his chair and said to Tang Caiyun next to him.

Although Tang Caiyun has positions in Changjiang Industry and Cheung Kong Industrial, in fact, she basically only works in Cheung Kong Industrial, and rarely crosses the sea to work in Cheung Kong Industrial Group.

There is also the benefit of being familiar with a group's business, which is to be more proficient and specialized.

Tang Caiyun immediately leaned forward and said with concern: "Last year, the land really rose by 50%, and I lost a lot of money this year!" ”

Lin Zhichao said with a smile: "Business is not calculated like this, maybe the land in twenty or thirty years will be dozens of times more expensive than today, so do you think it is a loss to buy now?" Therefore, you don't have to care about temporary gains and losses, as long as the funds allow, and the market happens to have a suitable object, you can buy a property. ”

Tang Caiyun nodded immediately, although she has been working for several years, she is actually still a real estate primary school student.

However, in the next few years, she will learn a lot of practical knowledge related to real estate.

After a while, Hu Zhaoxu walked in.

Lin Zhichao said to him: "I will inject 20 million Hong Kong dollars into Cheung Kong for the purchase of land and old buildings." The next thing you look for in the market is that the company is no longer inclined to large plots, and small plots and properties are being considered. For example, if we buy one or two adjacent tenement buildings in Causeway Bay, but it occupies a small area, then we can have the patience to buy the surrounding properties and merge them. In short, our land and old buildings are not developed immediately, but as reserve land. ”

Hu Zhaoxu nodded, and then asked, "Boss, are you considering the scope of commercial land in Central?" ”

If it is a commercial land in Central, the capital of 20 million Hong Kong dollars can only buy less than three places, depending on the location and size. The Pedder Street site purchased by Lam in 1953 is now worth more than HK$15 million (26,000 sq ft).

Lin Zhichao immediately smiled: "I am also considering the scope, but I can inject additional capital, in short, I need to buy a lot of land and property." However, there is one thing, that is, don't show eagerness, and only buy if it is suitable. You will report to me the appropriate goals, and I will tell you whether to buy or not, and to talk about it; Even if I'm not in Hong Kong, I'll be in touch by phone. ”

Hu Zhaoxu nodded and said, "I understand!" Last year, the land rose sharply, and the price of Tsim Sha Tsui business district is as high as 130~140 Hong Kong dollars per square foot, and it is slightly cheaper if Tsim Sha Tsui is northern; The residential land in Yau Ma Tei, Mong Kok and Sham Shui Po is 50~70 Hong Kong dollars per square foot, and the land in Causeway Bay is 70~80 Hong Kong dollars per square foot. Land in Central has risen the fastest, with commercial and hotel plots rising to HK$600 per square foot. ”

It's just the price of the land, if there is a property on it, it will be more expensive.

Lin Zhichao said with a smile: "This is just the beginning, there is still an increase of 40~50% this year, and it will continue to rise next year." The current industrial development in Hong Kong will inevitably lead to the development of real estate. For Cheung Kong, it doesn't matter if it goes up or down, it doesn't operate in debt anyway. ”

Hu Zhaoxu nodded, and then walked towards the door energetically, thinking about going to the market to do a big job.

Then, Tang Caiyun asked very formally: "How to judge the development prospects of the land?" ”

Lin Zhichao said: "Then I'll tell you!" In the commercial field, Central is currently the dominant one, but with the economic development of Hong Kong, there is a 'prosperity to the east', and the commercial center will gradually develop to Wan Chai and Causeway Bay; As for the Kowloon side, Tsim Sha Tsui will undoubtedly be a commercial center, and it may be planned as a tourist area in the future, because the cruise ship pier is over there. In terms of housing, in fact, there are development prospects, and with such a large population, sooner or later Hong Kong and Kowloon will become a prosperous area. ”

When Tang Caiyun heard this, she said playfully: "That is to say, as long as it is land, it has development potential!" ”

The implication is that after you talk for a long time, you will summarize one sentence.

Lin Zhichao said: "There is always a sequence of development, but what you summarized does make sense." Everyone is eager to have tiles to cover their heads, so real estate will become the core of the global economy, real estate is hegemony, and our Lin family will also put real estate on the core industry in the future. ”

Tang Caiyun was shocked, it turned out that her man attached so much importance to real estate, she always thought that shipping was the most important thing!

A month later.

Lin Zhichao came to a villa in Los Angeles and dated Audrey Hepburn, of course, Hepburn's mother Ella, and their child Lin Ruidong.

As soon as the two met, they didn't care about Ella and Lin Ruidong, the two had already kissed from the staircase to the second floor of the villa, and then Mars collided. After all, the two haven't seen each other for more than two months, so naturally there are too many exchanges.

It wasn't until two hours later that Lin Zhichao walked down the stairs with Audrey Hepburn in his arms.

Ella protested, "You can't take care of me, an old man, the floor is about to collapse by you." Oh my God, Lin, you are really powerful, is it true that your yellow body is stronger than our white body? Audrey's father back then was not as powerful as you. ”

Audrey Hepburn took her son, lifted her blouse and began to feed her. Because the taste was not good, Lin Zhichao was not very interested, so Lin Ruidong's rations were sufficient.

Lin Zhichao sat on the sofa, crossed Erlang's legs, and said: "If I don't have a good body, Audrey Hepburn won't follow me." ”

Audrey Hepburn immediately added: "He is excellent in many ways, and I don't just like his body. "Actually, the physical aspect must have played a big part of the reason, it's just that she's embarrassed.

Ella looked at Lin Zhichao and found that this Chinese was still very attractive, in addition to being very rich, he was also a knowledgeable person.

"Anyway, it's best not to make your relationship public!"

She can see it clearly, knowing that the relationship between her daughter and Lin Zhichao is open, and the biggest pressure is on her daughter. The main reason is that Lin Zhichao is married, and his daughter can only be regarded as a lover, not to mention that he has already given birth.

Of course, even if there are some scandals, it doesn't hurt, who doesn't have scandals among celebrities!

At this time, Audrey Hepburn said: "I have decided to quit the entertainment industry indefinitely and return to my family. So, I don't care which ones! ”

After having a son, Audrey Hepburn has no memory of the entertainment industry.

Ella objected at this time, saying, "Isn't this decision too risky!" Men change their minds! ”

Dizzy, this baroness has been exerting some negative energy with Lin Zhichao and Audrey. Of course, as Audrey Hepburn's mother, it is understandable that she thinks about her daughter.

Lin Zhichao said at this time: "Why should I change my mind, Baroness? Do I need to change my mind? ”

It means, I can marry three wives and four concubines, why change my mind!

After a confrontation, Ella could only die down. Of course, she also talked about it, but actually didn't do anything, but helped Audrey Hepburn take care of the children, and the three generations of grandparents depended on each other.

Audrey Toy Company.

Lin Zhichao and Audrey Hepburn attended the company meeting as partners. Since Barbie needs to be recognized by Americans, Lin Zhichao simply delegated power directly to the management team headed by 'Richie'.

In the conference room, Rich said: "The day after tomorrow, Barbie officially debuted at the 'New York International Toy Fair', with the theme of - role models for young girls. Through this channel, we will get orders from major toy dealers, the market price is 2.99 US dollars, and we give the distributors a wholesale price of 1.89~2.29 US dollars. ”

The cost of Barbie dolls is only 60 cents, the factory price is 1 US dollar, and the Yangtze River Toy Factory can earn about 2.5 Hong Kong dollars.

What's more, there are also clothing, and the Yangtze River Toy Factory can also make a profit.

Lin Zhichao asked a question: "Barbie is very avant-garde, a blank in the market, and a brand new affair. I'm worried that dealers won't necessarily be willing to take risks, so I want you to remember that if that's the case, no matter what, it's going to be on the shelves of the major dealers, and the market has to test whether the Barbie doll is successful? Instead of letting the dealer think whether it will be successful or not! ”

Rich nodded and said, "Mr. Lin's concern is very reasonable, we will pay attention to this, and let the dealer put it on the shelf no matter what, even if it can be refunded in full." ”

Lin Zhichao said: "That's right! We can take the risk! ”

Next, Audrey Hepburn announced a news that immediately lifted the management.

"After my discussion with my partner, Mr. Lin, assuming that Barbie sales exceed 2 million units within three years, your management will get a 10% share option. We will sign the specific agreement with the lawyer. ”

This is what Lin Zhichao has been thinking about, how to tame these American management and employees, there is no doubt that it is more realistic to reward shares. In the future, if the development goes well, it can be directly listed to become an authentic American company.

Rich said happily: "No problem, for this goal, I think we can definitely let everyone go all out, and it will definitely be achieved!" ”

Americans don't know how to be polite, and share awards seem to be a very normal thing. What's more, Rich also understands that Audrey Hepburn is not good at management, and Lin Zhichao's identity is inconvenient, which gives them the opportunity to manage.

As for Richie's desire to set aside Lin Zhichao and Audrey, it is unrealistic, because the shares of the two are so high, they can directly let him get out. What's more, Rich also understands that Lin Zhichao's management talent is very good, and he can operate as well as a senior executive.

In the future, if it is listed, the board of directors has the final say, and the president can be replaced at any time.

At the beginning of March, the New York International Toy Fair.

In the exhibition hall of Audrey Toy Company, rows of Barbie dolls, divided into two sizes, are dressed in all kinds of beautiful clothes, which are very eye-catching.

A dealer came to the platform and frowned a little when he looked at Audrey's slogan, 'A Role Model for Girls'.

"Is this a children's toy, or an adult's collection?"

"It's a children's toy!?"

Later, Rich chatted with a dealer named William.

"Our philosophy is that children's doll toys have always been the kind of cute, chubby dolls that parents think they should play with, but in fact, people have never put themselves in the shoes of children," Rich explains. In fact, many children are eager to grow up, and there is no doubt that Barbie will match their imagination, and such a perfect doll will give them a lot of interest. ”

William suddenly felt very reasonable, and said: "Your ideas are very avant-garde and bold! ”

Then, he carefully picked up the toys one by one and admired them, and also fell into hesitant thoughts.

Richie was shocked for a moment, because it coincided with the boss's prediction, so he hurriedly said: "Mr. William, you can try to enter a part, and we can support the full return." In order to open up the market, we are willing to take risks. ”

William's eyes lit up and said, "Okay, I'm willing to promote it for you and put this Barbie doll on our shelves." ”

In this way, the first business was closed.

In the next few days, everyone had the same idea as William, even if they supported full returns, they didn't dare to buy too much, but there was no doubt that many dealers were willing to try.

(End of chapter)