On August 24 (Wednesday), Cheung Kong Real Estate officially published a 'house sale advertisement' in the newspaper, the advertising space is very simple, a black and white version of the Champagne Mansion renderings (hand-painted version) with four big characters 'Champagne Building', and then simply with the telephone, address, approximate price.

The higher the floor, the cheaper the price, for example, the 12-story unit only needs 22,000 units, and the lower floor, the most expensive is 38,000 units.

After all, Campari Road is in Tsim Sha Tsui, close to the commercial area, so the unit price of the building is still relatively expensive.

As soon as the news came out, there were heated discussions.

A foreign lawyer told reporters that the sale of residential buildings in strata and sub-units will 'harm children and grandchildren', and various disputes will come one after another in the future, how to repair the elevator and how to change the house deed?

This kind of remark has been recognized by many people, of course, everyone does not know about the 'public housing deed', so there is this comment!

Cheung Kong Industrial.

Lin Zhichao was in the office, looking at the Champagne Mansion 'Lou Shu' in his hand, with a satisfied look on his face.

A building book is 16 pages, nearly 20 pages, there are texts detailing the topography of the building, building materials, strata prices, in addition to the building site, the perspective and floor plan of the building, the slope plan, the floor plan, the floor plan, everything.

In addition to the poor quality of printing and binding, the content and layout are no different from the popular advertising albums of later generations.

The invention of the 'building book', there is also a small story: in the past, Hong Kong's real estate agents were not active at all, and those who took the public to see the property were all 'negative property sellers', because they took many people to visit the real estate every day, and ran back and forth many times a day, even 20 times, the husband finished reading it today, and the wife will come to see it tomorrow. Therefore, the real estate agent has a sore back and legs, and he can't entertain him, so over time, he will say to the customer in a negative way, 'Go up and see for yourself', and the customer asks more, and the real estate agent may scold.

With the invention of the 'building book', even if it is a building, the building book will be compiled, saving a lot of energy and being more widely advertised.

The end is fun!

After a while, the 'Big Three' of Cheung Kong Industrial walked into Lin Zhichao's office.

Huang Changhong, deputy general manager, graduated from the Department of Architecture University with a real estate professional, mainly responsible for the planning, design, and construction of the site;

Zhou Fuzhao, financial manager, was an employee of the bank in the early days and was very good at finance;

Hu Zhaoxu, the marketing manager, is good at everything from the purchase of land to the sale of real estate, as well as the relationship with relevant government departments.

Therefore, the Big Three have been trusted and reused by Lin Zhichao, and the key is that they are all old employees who have followed him for more than eight years and are the founding veterans of the company. During this period, Zhou Fuzhao was sponsored by Lin Zhichao to study in the United Kingdom and obtained a university accounting diploma; Huang Changhong also traveled to Europe and the United States for short periods of study in architecture. Hu Zhaoxu is the only one who relies on his own exploration and learning, of course, his external communication ability, that is a natural talent.

"Now that Hong Kong real estate is about to be ignited, everyone must have joined in one after another, and a large number of investments have been made to build buildings. As the first person to eat crabs, we must be industry leaders. We will regard 'building a house' as opening a factory, selling it here, and we will buy it there, and the goods will be like a rotation."

Lin Zhichao passed on his experience, after all, his knowledge was ahead of these people.

After listening, the three of them also understood that what the boss meant was that if they made money from the sale of the building here, they would continue to buy the land, rather than just developing the land and the old building in their hands.

Subsequently, Lin Zhichao said: "At present, in the next two years, we may sell one building every month on average, and we must do a good job and enhance our management capabilities!" ”

"Yes, boss!"

The three of them listened enthusiastically, one building a month, wouldn't it cost two or three thousand residential units a year.

In fact, this is already Lin Zhichao's conservative development!

After all, according to Lin Zhichao's estimates, Hong Kong's market capacity in the past two years is 10,000 residences; Then the reason for the collapse in 1957 may be that there will be 15,000~20,000 housing output a year.

After all, the root cause of this wave of plummeting (the urban area is relatively stable) is the oversupply and the Hong Kong government's restriction on the sale of real estate, as far as Lin Zhichao knows.

Of course, selling two or three thousand residential units a year, Lin Zhichao will not regret it, he is not greedy; After all, real estate profits are not high at the moment (profit margins are high), and reserve land is also very important.

On Saturday morning, hundreds of people gathered early on the Champagne Mansion site on Campari Road, which became news material for major media outlets.

The Champagne Building only has a total of 176 residential units for sale, and the number of people on site alone is already several times as many as a salesperson, so that a salesperson has to cope with dozens of viewings. Fortunately, the appearance of building books, sand tables, etc., freed sales staff; But even so, there are many people who ask, and the good thing is that everyone is well-trained.

In this case, there is no need to 'trust', this will be the real situation of Hong Kong real estate in the past two years.

"What does it mean to sign a 'public housing deed' to buy a house?" Someone was about to start when he found the 'Public Housing Lease' mentioned in the building book.

"The public housing lease is the best legal agreement to solve the high-rise housing, as long as this agreement is signed, it means that everyone will share the subsequent expenses of the building, such as elevator maintenance, sanitation fees, etc. At the same time, after signing the public housing deed, the above equivalent land area is the land area that you can obtain if the house is demolished in the future, which is convenient for converting the compensation fee, which is equivalent to not only buying the house, but also buying part of the land. The salesman picked up the loudspeaker and introduced.

"That's a good idea! With so many people living in the same building, there must be a lot of trouble, but as long as there is a public housing deed, all the problems are solved immediately. It's like a property company in a private estate. Someone said well-informed.

Those who can come to buy a house are definitely not workers, they are all people with small careers and net worth, and they will not be short-sighted; Of course, since you have to sign a 'public housing deed' if you want to buy a house, most people will not hesitate.

In an open space in the 'Champagne Building', Lin Zhichao was also chatting with visiting friends, including Ho Shanheng, Liao Baoshan, Airship Tai, Chen Detai and others, who came to join in the fun, but in fact, they were to inquire about the news and see how Lin Zhichao sold the property.

Among them, Airship Tai and Li Gaofu are familiar with each other, and it is the first time they have met Lin Zhichao, but everyone soon became familiar with each other. At this time, Airship Tai was shocked in his heart, he didn't expect that he was still studying the 'public housing deed', and others had already begun to implement it.

It turned out that Airship Tai also had a small plot of land in Mong Kok, Kowloon, and planned to build high-rise residential buildings, which were intended to be sold at the end of September; Unexpectedly, Lin Zhichao reacted faster than anyone else, and it was less than two months after the building regulations were passed, and others had already put the building up for sale.

"Good, good, Lin Sheng used the 'public housing deed' to solve all the troubles, those British lawyers should shut up!" Liao Baoshan listened enthusiastically, he has recently been planning to enter the real estate industry and build high-rise residential buildings, but he has been waiting for an opportunity due to his understanding and concerns about the policy. Now, it's clear that the opportunity has come.

Lin Zhichao said with a smile: "Not all British lawyers are short-sighted, our public housing deed is still a document drawn up by Andulu's lawyers!" Then he quipped: "Could it be that Brother Liao also plans to show his skills in real estate?" That's terrible, who can get you to open a bank! ”

Everyone laughed!

In fact, Ho Sin Hang and others also built small buildings last year, but not in the name of Hang Seng Bank, but by Ho Sin Heng, Ho Tim and others in private partnership to build and invest.

Hong Kong's banks can do anything, free port!

Liao Baoshan immediately said: "Lin Sheng said that he laughed! The money in the bank is the bank's, not my personal own. ”

It's not your personal thing!

Lin Zhichao can already imagine that with the prosperity of real estate, these banks have formulated high-interest policies in order to absorb deposits, and it is possible to grab deposits in the market, and the annual interest rate is more than 18%; Because these banks use the money to invest in real estate, they find that the annual return is much higher than 20%, and the banks will also be short of money, and the result is a large number of deposits.

Most banks in Hong Kong are private, family-owned banks, and they lend money to their families and individuals, which is very convenient. This continued to happen until the mid-80s, when the only local Chinese bank was the Bank of East Asia.

Liao Baoshan also asked a question: "Lin Sheng, is the down payment of 20% a little unfavorable to the real estate company, so the payment is slow, which is not conducive to turnover, right?" ”

Everyone paid attention to Lin Zhichao's answer, indeed, from 50% to 20%, which is a large proportion.

Lin Zhichao would not share his inner thoughts - that is, to let you not be too crazy, but he said: "It was a mistake in my analysis, I thought that Hong Kong's purchasing power was insufficient, so I used this way to attract customers." It's just that I didn't expect so many people to come today, and it seems that Hong Kong's purchasing power is very strong. Of course, this down payment can be adjusted according to various real estate companies, and there is no basis at all! The duration of the loan, including two years, is also adjustable. ”

"I see!" Liao Baoshan suddenly realized. In fact, he also thinks that 20~30% down payment is also very good, anyway, he has a bank bottom.

Afterwards, Lin Zhichao smiled and said to Airship Tai: "Huo Sheng, I heard that you have also sold a lot of buildings in the past year and have rich experience, how do you comment on all aspects of the work of Champagne Mansion?" ”

From last year to this year, Airship Thai has also developed some small buildings (five-story tenement buildings), and there are a lot of profits, but it is certainly not as much as the high-rise.

Lin Sheng laughed! You are a big man in the real estate industry, from strata, staging, real estate book, sand table, sales office, and now to the 'public housing deed', what you have done is simply the benchmark in the industry, and we latecomers only need to follow your way to do it! Airship Tai said seriously.

In any case, others are one step ahead of him, and he truly admires them.

Sample, I learned it from you, Lin Zhichao said with a smile in his heart.

After chatting for a while, everyone dispersed.

On the same day, all 176 residences in the Champagne Mansion were sold out, and it was officially announced by 3 p.m.

For a while, Lin Zhichao had already expected that Hong Kong's real estate was going crazy!

Based on the current land price of Champagne Building, it is worth about HK$2 million (23,000 sq ft), the construction cost and miscellaneous expenses are about HK$1.5 million, and the total investment is HK$3.5 million, while the total price of the 176 residential units is HK$5.15 million, plus the value of shops and ground floor is about HK$1.5 million, which is equivalent to a return of HK$6.6 million.

Double the profits!

For such a real estate, the development period is 18 months, and the construction only needs to be less than 12 months.

With such a high rate of return, it's no wonder it's not crazy.

Even if the cost of land and other costs increases in the later stage, the property price will increase accordingly!

Of course, the risk is also greatly increased, but no one cares!

A new week begins.

The newspapers were full of reports about this 'Champagne House', which became the talk of the citizens after dinner. Many people understand a truth, if the residential building is allowed to build 12 floors, then it will greatly stimulate the Hong Kong real estate market, and more people will buy property, and the housing shortage will become a thing of the past.

At the same time, the Champagne Building has become a template for major real estate companies, and everyone sharpens their knives for a while!

Lin Zhichao is reviewing the plan of the 'Tan Palace Building' at 2~4 Hysan Road in Causeway Bay in the office, he has been in the real estate industry for eight years, and he is an 'architect' in his own right.

Tan Gong Mansion is located in the triangle of Hysan Road and Leighton Road, but this triangle is not only the land of Tan Palace Building, but also the two old properties of the Lee family. If he develops high-rise buildings, the Ritchie family will also enjoy the convenience of land price appreciation.

Lin Zhichao still uses the first floor and basement as shops, but the second and third floors are designed as office buildings, and the 20-storey Dangong Building will become the tallest building in Hong Kong after it is built. Of course, there is no negotiability in this thing, after all, Causeway Bay is not as meaningful as Central, and it will soon be replaced by other buildings.

This year, Cheung Kong Real Estate will sell three buildings enough, after all, next year's sales can be a little higher. However, in this way, Lin Zhichao must also inject capital into it, because he may have to participate in the official land auction.

Global shipping can no longer provide funds, after all, some funds must be set aside as working capital; Cheung Kong can provide 5 million Hong Kong dollars, after all, industry also needs to be invested all the time, and at the beginning of the year, it has provided 10 million Hong Kong dollars to Cheung Kong.

5 million Hong Kong dollars is not enough land to buy, and the current average price of residential land in Hong Kong and Kowloon is 890 Hong Kong dollars per square foot.

Therefore, Lin Zhichao plans to borrow 10 million Hong Kong dollars.

Coupled with the return of funds from real estate developers, it is enough for the subsequent purchase of land reserves.

As for the plan to invest in commercial buildings, Lin Zhichao planned to do so after 1957. After all, if there is no residential property to provide popularity, how can there be business?

At the same time, if there is currently a beautiful land and old buildings in Central, Hong Kong for sale, Lin Zhichao will have no funds to buy; Because the beautiful land in Central has risen to more than 800 Hong Kong dollars per square foot, such as the Pedder Street Hong Kong Hotel purchased by Lin Zhichao, which is currently starting at least 20 million Hong Kong dollars.

Fortunately, there will be no prime land and old buildings for sale in Central at present, because everyone is not stupid, and it will definitely take a year or two. At that time, the Central land will reach the peak of the 50s at 1500~1600 Hong Kong dollars per square foot.

In this way, Cheung Kong can use the residential profits to acquire residential land and commercial land in Central.

There are only four buildings and land in Central, and Cheung Kong Real Estate is obviously still slightly insufficient, at least before the 60s, it is more reasonable to have six or seven.

After a while, Huang Changhong and his mentor Zhou Guangpu came to Lin Zhichao's office.

"The drawings of this Dangong Mansion are wrong!" Lin Zhichao said immediately.

Zhou Guangpu's face suddenly turned red, he was a teacher (architectural designer) from a famous university, and he was called to the office after only giving the boss more than an hour after the manuscript was given. He even wondered in his heart whether the boss was deliberately beating him, otherwise how could he find out the problem in such a short time.

Of course, everyone has heard that the boss is very familiar with real estate drawings, architecture, etc., and always takes things seriously.

Huang Changhong immediately said: "What's wrong with the boss, this drawing has also been proofread by me." ”

Lin Zhichao did not blame these people, they are all professional architects, he does not need to scold them, but to make them convince himself. Let them understand that their boss is a very serious and professional real estate elite.

"This is a triangle, and the angle of lighting can also be adjusted relatively to allow us to have a considerable increase in the floor area of this building. Do you think that's the case? ”

Zhou Guangpu was suddenly a little embarrassed, and with the boss's guidance, he instantly understood that he had missed something, and it was estimated that he would lose thousands of square feet of construction area.

Many buildings in Hong Kong want to be merged when they are being rebuilt; If you can open up two streets, or even three streets, then the plot ratio will increase significantly. The streets and streets in Hong Kong are not as wide as those in the mainland, and they are often the size of two buildings, and if the two buildings are combined and redeveloped, the floor area of the buildings will increase significantly.

The Tan Palace Building is located in a triangular area, but it can only face two streets at most, and adjusting the lighting angle can also increase the floor area at a considerable cost.

"I'll go back and do the math!" Zhou Guangpu said.

"Well, we should pay attention to these aspects in the future, especially to thoroughly understand and update the building regulations of the Hong Kong government, and don't miss a detail." Lin Zhichao didn't blame too much, after all, he took his time.

After Zhou Guangpu left, Lin Zhichao said to Huang Changhong: "Who is the project manager of the Champagne Building? ”

Huang Changhong said: "It's Lu Xiaopei! ”

It was introduced by the boss and dug up.

Lin Zhichao nodded and said: "Shanghai people may not know how to settle accounts, the construction site asked Paul Li to inspect and review more, and you also have to inspect our territory more!" ”

Lu Xiaopei understands construction and management, but he just can't settle accounts, otherwise he wouldn't always have lawsuits in his previous life. Many times, because of miscalculations, I almost bankrupted myself.

In fact, his boss likes to inspect the site, but the key is that he also has the affairs of the two major groups of Global Shipping and Changjiang Industry, otherwise Lin Zhichao would be eager to soak in the real estate.

It's still very comfortable to do real estate!

"Well, understood! Much of the work on the site is supervised by Cheung Kong Holdings, and any mistakes in Poly Construction can be detected by Cheung Kong Holdings. ”

After chatting for a while, Lin Zhichao was relieved, Changjiang Industrial is full of talents, and he, the boss, is not completely unassured; Since the work is entrusted to his subordinates, he will not have a psychological burden.

Now that there is little territory, there may be a lot of territory at any time in the future, and Lin Zhichao will not be able to separate himself at that time. (End of chapter)