Late October.

Cheung Kong Property sells its second high-rise residential tower, also on Campari Road; It is also the third high-rise residential tower in Hong Kong to be sold, and the second is a residential building of Airship Thai in Sham Shui Po.

In addition, there are no other real estate companies for sale, after all, everyone's reaction is a few beats slower; Including Li Gaofu's 'Fuhe Real Estate', the real estate is also scheduled to be sold at the end of October.

According to this trend, there will be a succession of residential 'sales' in November and December, and the real full-scale explosion will have to be next year, that is, in 1956.

Changjiang Real Estate's plan is to first take out a small building for development, so that it is easy to operate; In this wave of market (which is expected to last for two years), a maximum of 170,000 plots of land on the public square street will be sold to develop a real 'private estate' for sale.

For example, the large plots of land in Paterson Street, Xiyun Street and Ferry Street were still developed in the late 50s and early 60s, which is more in line with the interests of Cheung Kong Real Estate. In particular, the land in Causeway Bay is developed together with commerce, and it is not possible to take into account the economic level of Hong Kong.

At the same time, the land area owned by Changjiang Real Estate has reached 1.2 million square feet, and it will buy land as a reserve while selling off-plan properties in the future, which is expected to not be lower than this number, but will increase year by year.

"Boss, Mirador Building has sold a total of 168 residential units, with a total price of 5.05 million Hong Kong dollars, and a down payment of 1.515 million Hong Kong dollars (30% down payment). Financial manager Zhou Fuzhao reported to the guide.

Lin Zhichao couldn't help but be frightened, it was really the kind of experience that he was afraid of receiving money!

This land was bought in the first half of 1954, when the price was only 1.25 million Hong Kong dollars (now at least more than 2 million land fees); The construction cost and miscellaneous expenses are 1.2 million, and the entire cost is less than 2.5 million Hong Kong dollars. Now, only the 4~15-storey residence has made a profit of 2.6 million Hong Kong dollars, and has also obtained four floors of rented area.

To be honest, the location of Campari Road is still very good, and it stands to reason that this street should be the most profitable to build a commercial building; However, the current economic environment in Hong Kong is not as good as that of later generations, and the number of tourists coming to Hong Kong is not large, so it cannot be planned as a commercial building.

At present, there is no obvious definition of commercial land and residential land, for example, the second and third floors of Mirador Building are office buildings, which are easily approved when applying to the Hong Kong Government Planning Department.

"Well, now that the company's financial work is heavier, you have to do a good job in the financial department. It is not only necessary to calculate the accounts, but also to understand the company's financial skills. ”

"Okay, I see!"

Zhou Fuzhao is only 33 years old now, and if he works hard, he will have at least 20 years of golden time, which is enough to work until the listing of Cheung Kong Industrial Group (1972); Lin Zhichao deliberately asked him to study in London for a few years a few years and get a diploma in accounting, just to let him make up for the shortcomings of the diploma.

In fact, a diploma can only speak of one advantage, not the whole of a person; For example, Shen Bi of HSBC, who only has a high Chinese certificate, after being discharged from the army, he applied for an ordinary staff of HSBC and was promoted step by step to the chairman of HSBC; The same is true of the later vice chairman of HSBC, who also has a high level of Chinese proficiency and military experience.

However, what is the biggest advantage of a diploma is not the greatest advantage, but if you do not enrich your cultural level during the working period, it is bound to be impossible to get the reuse of large enterprises.

After Zhou Fuzhao left, after a while, the clerk walked in with a fifty-year-old man, and Lin Zhichao immediately got up to greet him.

"Zhou Sheng, welcome everyone, I am here to shine!"

It turned out that it was Zhou Xinian's visit as the chairman of the dairy company, and the two sides had agreed on the time. Zhou Xinian is the boss behind the Dongguan Chamber of Commerce, and more importantly, he is also the chief Chinese parliamentarian, CBE medal and other identities, which can be said to be the darling of the Hong Kong government.

"Lin Sheng, you have recently become a blockbuster, and you have turned the Hong Kong real estate market upside down in one fell swoop, which is amazing!" Zhou Xinian complimented.

He is the darling of the British government in Hong Kong, but he also understands that if he still needs to mess with the Hong Kong government, then Lin Zhichao is the target of the British government in Hong Kong, and his status is not lost to him. Regarding the honor given by the British government in Hong Kong, both of them are justices of the peace, and he has won one more CBE title, but I heard that Lin Zhichao will also receive CBE, of course, it is just some news from Ge Lianghong's side.

After being polite, the two sat on the sofa and tasted tea first.

"Zhou Sheng, who are you here this time?"

"I have seen that your high-rise building has been in full swing recently, and it just so happens that the dairy company has a property in Jordan Road, Yau Ma Tei, covering an area of 20,000 square feet, and I would like to invite you to cooperate. My idea is that the first floor of the shop will be sold to the dairy company, and the rest will be sold in separate units. ”

It's good to be famous, and there are those who take the initiative to come to cooperate.

Lin Zhichao then said: "This is a good thing! However, Zhou Sheng may not know that the basement floor of a high-rise building is also a treasure, and we generally use the basement floor as a floor shop and also set up a shop; So a high-rise building actually has two floors that can be used as shops. If you ask me to cooperate, I will design a building for you together with the floor shop, and I will leave it to you. ”

To put it bluntly, he just does it, and he doesn't have to give anything out to get a share of the profits.

In fact, the second and third floors can also be used as shops, but it depends on what kind of economic environment and geographical location; If Lam develops commercial high-rise buildings in Central and Tsim Sha Tsui, he must pioneer the shopping mall model, which of course can only be regarded as embryonic.

Zhou Xinian said with satisfaction: "I knew that it was a very good thing to find Lin Sheng to partner. ”

Lin Zhichao said modestly: "You can come to me to cooperate, that is an affirmation of my credibility." If I don't think about the dairy company, then I don't live up to that trust. If this piece of land is handed over to us for development, and the second floor and above are used as residential buildings, it is estimated that more than 200 residential units can be built, and we will contract all the costs and efforts of Changjiang Real Estate, and then sell the residences in layers, how about the cost of fifty-fifty cents? ”

It's a fifty-fifty split of the selling price, not a fifty-fifty split of the profit. For example, if there are a total of 200 residential units and the price is 6 million Hong Kong dollars, then 3 million Hong Kong dollars each. Changjiang Real Estate's construction costs, taxes and other expenses are about 100~1.5 million, so the net profit is more than 1.5 million Hong Kong dollars.

Not only that, but Poly Construction and Stone Mining Company all have to make a profit. Maybe someone else spends 1 million yuan on the construction of a building, but Lin Zhichao only needs to use less than 800,000 yuan, after all, its industrial chain is developed in one stop.

Zhou Xinian stretched out his hand with great satisfaction and said, "Lin Sheng is refreshing! I'm very happy with the cooperation plan, it seems that I have found the right person. ”

He came for Lin Zhichao's strength and reputation, but he didn't expect Lin Zhichao to be so happy to even make profits. Generally speaking, the price of a one-storey shop is the price of a two~three-storey residence, and the design of a floor shop is obviously not expensive. Therefore, there is no problem for Changjiang Real Estate to divide 55% of the residences.

In this way, the two initially reached a cooperation intention, and then naturally needed to sign a formal contract.

After three consecutive weeks of official land auctions, the Hong Kong government finally stopped for the time being, and a total of 28 land parcels were auctioned; At the same time, Hong Kong's real estate has been adding fuel to the fire and is very prosperous.

The land in the commercial area of Tsim Sha Tsui has risen to 180~200 Hong Kong dollars per square foot, and the residential land price in Hong Kong and Kowloon urban areas has risen to about 100 Hong Kong dollars per square foot. The commercial land in Central is already as high as HK$1,000 per square foot (core areas, such as Des Voeux Road, Queen's Road, etc.).

Crazy!

In a frenzy!

If this trend continues, the risks will already emerge!

Joy is a wholesaler of daily necessities in Europe, with a sales network covering Western Europe and Northern Europe, which is the most powerful region in Europe. At the same time, Joy saw the popularity of 'plastic flower' products in Europe and the United States, and learned that 'plastic flower' was a 'patented product' developed by a Hong Kong manufacturer, so he immediately came to Hong Kong for inspection.

Because, although plastic flower factories have also begun to appear in Italy in Europe, the price is nearly half more expensive than that in Hong Kong, and the quality is similar to that in Hong Kong; Even some Hong Kong plastic flower factories can make better plastic flowers than Italy.

When Joy came to Hong Kong, he first inspected two plastic flower factories, but he didn't make up his mind.

Then, he came to the Yangtze River plastic flower display store in Central, and saw all kinds of exquisite plastic flowers; Even, he saw two-color plastic flowers.

Gao Ming, the manager of the exhibition hall, introduced in English: "Mr. Joy, you see, that is our patented technology certificate, and it is our Yangtze River Plastic Factory that invented plastic flowers. Of course, in the words of our boss, the patent certificate is just an honor, not a weapon to embarrass other peers, so we have not stopped anyone from developing plastic flowers, on the contrary, we have helped many peers to enter this industry. ”

Joey suddenly had a good feeling, he came to Hong Kong to investigate, and did not go directly to the largest plastic flower factory - Changjiang Plastic Factory to investigate, because he did not want to follow the 'preconceived' feeling, he wanted to visit a few more plastic factories, and finally found a good impression of the manufacturer, for long-term cooperation.

He said, "Your boss must be amazing! ”

Gao Ming has undergone special training, and has long had a fixed statement: "Our boss said this - it's not that I have a noble character, but I know the technology of plastic flowers, which is not very complicated, even if I don't teach others, others can quickly develop it." As for patents, there is no need to spend energy on it, it is better to develop better technology. Therefore, we have taken the lead in developing two-color plastic flower technology, you see! ”

This exhibition hall is the only plastic flower exhibition hall in Central, Hong Kong, in fact, there are very few plastic flower factories in Hong Kong that have a special exhibition hall, at most it is to get a exhibition hall in the factory.

Joey appreciated it and was soon very satisfied with the product.

"I know in Europe that Hong Kong's plastic flower products are the world's first-class in quality. In terms of price, it is the most advantageous. Our company is planning to order plastic flowers in large quantities in Hong Kong, I wonder if your factory can meet our needs? ”

Seeing this, Gao Ming said: "If you have time, I will take you to the factory to inspect immediately, seeing is believing." ”

"Of course, that's what I'm here for!"

Changjiang Plastic Factory spends a lot of energy and investment in the sales channel, and would rather receive the order too late, and transfer the order to the Shunde factory to do, but also to receive more orders.

The more the merrier!

After all, if you don't have time to produce, you can hand over the order to your peers, and you can get a point of gratitude, and you can get a considerable income.

After that, Gao Ming took Joey to the factory in Tsuen Wan by car.

After coming to the factory, it happened that Tao Derong was there, and the handover was just completed.

And Joey looked at the huge plastic flower factory, and was immediately shocked, and sighed: "The Yangtze River plastic factory is so huge, presumably many plastic flowers in the world are produced in this factory, right?" ”

Tao Derong then said: "Mr. Joy, don't dare to say that. In just one year, Hong Kong has more than 60 plastic flower factories and growing; We are only the largest factory, after all, we are the first in the world to produce and sell plastic flowers. The factories you see are not all of our factories, we also have many family partners, so not only can we solve the income problem of many poor families, but we can also save energy. ”

Since the early fifties, Hong Kong has been a place of aid from the United Nations, and Cheung Kong Plastics Factory has easily won the approval of European and American businessmen for doing so.

Sure enough, Joey said with a moving face, "Can you take me to inspect those family factories?" ”

It's not just to make sure if the other party is lying, but also to be curious about the appearance of the family factory.

"Of course"

Subsequently, Tao Derong personally drove Joy to the Tuzhi Mansion in Shek Kip Mei. Because the cooperative families there are relatively concentrated, there are almost dozens; At the same time, a visit to the building can arouse the trust and feelings of the partners.

All of this is Lin Zhichao's conspiracy!

The next day, Joy continued to inspect the plastic flower factory in Hong Kong.

It's not that he's not satisfied with the Changjiang Plastic Factory, but he wants to inspect how many such factories there are in Hong Kong? In his heart, he was already determined to cooperate with Changjiang Plastic Factory, but he hoped for more surprises.

And Tao Derong didn't have any dislike, on the contrary, he was still enthusiastic, and his enthusiasm also revealed a confident gift to Joey.

At present, there are only a few Hong Kong plastic flower factories that can enter Europe and the United States; Among them, the Yangtze River Plastic Factory is the degree of soft order receiving, can only be cautious in the expansion of the side at the same time, part of the orders to Lin Zhichao hand-picked some peers to do, quality is of course the key, the Yangtze River Plastic Factory even hesitated to provide technical guidance, in order to ensure quality.

Joy came to the Cheung Wo Plastic Factory in Shau Qi Wan this time, not because he took the initiative to find him, but because Li Jiacheng was very smart to get the roster of some European and American wholesalers from the Hong Kong government department and the Chamber of Commerce, and then he sent it out in the form of a picture album, and Joey was one of the people who received the album.

Li Jiacheng saw the arrival of Joey, his heart beat wildly, he has been engaged in plastic flowers for nearly half a year, and the products can only enter the Southeast Asian market, or hand over some to local foreign agents.

Although even so, the profits brought to him are much higher than before, but he dreams of breaking into the European and American markets, and that is the real opportunity for his company to take off.

Li Jiacheng knew that his shortcomings were the dilapidated factories and old machinery, but he still handed over the good quality plastic flowers to Joey, and said sincerely: "Mr. Joy, this is our product, although our factories and equipment are relatively old, but we attach great importance to plastic talents, and do not hesitate to spend a lot of money on the network, so the products produced will not lose to the products of other companies on the market." You see! ”

Joy didn't look down on Lee because of the factory and equipment, because the other two factories he inspected were also in the same situation; He understands that the Changjiang Plastics Factory is because the boss is very powerful, and other factories in Hong Kong should be like this.

After carefully observing the samples of the Changhe plastic factory, and then looking at the production process, it is indeed better than the first two as a whole, it is a very potential factory, and the boss is also good at management.

So, he asked, "Can you produce two-color plastic flowers?" ”

Li Jiacheng was stunned for a moment, and then shook his head!

At this time, Joy said: "Mr. Li, your products are indeed better than other factories, but not as good as Changjiang Plastic Factory. ”

Li Jiacheng hurriedly said: "We can give you a cheaper wholesale price than them!" ”

"That's not the point!" Even if the size of your factory can't satisfy me, in fact, I can do business with you first. However, after the overall investigation, I will still choose the Yangtze River Plastic Factory to cooperate. ”

Li Jiacheng said sincerely: "I want to know, when the quality of the product is almost the same, why do you choose the Yangtze River Plastic Factory, is it because of their large scale?" But the scale is large, after all, it will not serve you wholeheartedly; We are small in size and will do our best to help you do the most. ”

That's a beautiful word!

"That's true! But I appreciate the style of the Yangtze River Plastic Factory, they handed over some links to those poor families to deal with at home, so as to support hundreds of poor families. ”

Li Jiacheng was dumbfounded, and was speechless, and Joey also took his leave.

It was like deliberately hitting Li Jiacheng, first making Li Jiacheng fall into a surprise, and then kicking the cliff hard.

Maybe Joey doesn't think that way, but he does.

After Joey left, Li Jiacheng was hit badly and buffered very late.

He said to himself, "I can't back down!" Now the plastic flower can bring a profit of one or two hundred thousand yuan to the Changhe plastic factory a year, and I will definitely be able to grow up gradually. Also, I must be the second successful R&D of two-color plastic flowers! The latter link can indeed be handed over to those trendy families, and it can also win a reputation. Awesome, awesome, this Yangtze River Plastic Factory is really amazing. ”

At this time, Li Jiacheng, after all, didn't know that plastic flowers should be the core career of his career, so he was not too hit. On the contrary, he can earn 120,000 Hong Kong dollars a year, which is already three or four times that of the former Changhe plastic factory.

He could never have imagined that in his previous life, he would make millions of dollars in the first year of producing plastic flowers (1957); In the second year, it reached a profit of millions of Hong Kong dollars.

And in this life, no matter how much he jumps, his annual profit will not exceed one million. (End of chapter)