Chapter 219 [Stepping into the Market]
The remaining four buildings of 'Wenhua New Village' were officially launched at the end of September, and some advertisements were made beforehand, so on the day of the sale, many people also came.
But there is an obvious phenomenon, compared with the sales in May, the number of people on the first day is only 6 or 70%, and the transaction volume is only more than 60%. Therefore, it took almost a week for almost a number of units to sell out, and it took three times as long.
Lin Zhichao speculated that the direction of the market has begun to change quietly.
Of course, for these small links, Hong Kong's major real estate associations will turn a blind eye, and even everyone will exaggerate the market demand for new homes.
Therefore, on the surface, Hong Kong's real estate market is still booming, and major real estate developers have shown their magic and continue to look for suitable land and develop real estate on a large scale.
Cheung Kong Industrial.
Lin Zhichao called Huang Changhong to the office and said, "Is it too late for the affairs on the company's site?" ”
Cheung Kong employs thousands of construction site workers, and its project department and Poly Construction also have more than 40 employees, which can be described as huge.
Huang Changhong nodded and said, "No problem!" Last year's four real estate projects are almost completed, and the project department and Poly Construction can also draw manpower. Does the boss want to redevelop the property right away? ”
Lin Zhichao said: "Not bad! Originally, we planned four real estate projects in the first half of next year, but now we can also start designing the drawings and preparing for them. In the first quarter of next year, all these four properties will be sold out, almost 1,000 residential units. ”
Huang Changhong immediately understood and said: "Okay, I'll let the project department plan immediately!" ”
He has followed Lin Zhichao for so long, so he naturally saw what the boss was worried about, from being sold out in three days to selling out in eight days, which shows that Hong Kong's purchasing power is decreasing; At the same time, other real estate companies have already killed the red eye, and no matter how high the land is, it will take it at any cost, and sooner or later something will happen.
Lin Zhichao said: "Hmm. After the development of this wave of residential projects, we should also plan for commercial building projects next year, so sell them early, and the funds can be returned as soon as possible. ”
Huang Changhong knows that Cheung Kong will never have a scene of 'Taoguang and obscurity' again, and the boss has been asking the company to recruit talents, which also fully explains this problem.
"Okay"
Then, Lin Zhichao said: "Do you know that we have reserved some units for sale at each site, especially Wenhua New Village, which has reserved nearly 100 units, why? ”
Huang Changhong then said: "It is to change houses in the future, such as residents like Defu Garden." After all, if we need to expropriate their houses, we need to solve their housing problems as soon as possible. If you give a certain amount of financial compensation, it is not a big problem. ”
Lin Zhichao said with satisfaction: "Yes, so these reserved units are available all over Hong Kong, and they can choose where to live." ”
The conditions are sufficient, salute first and then soldier.
If there are a few stubborn elements left, there is naturally a way to clean up and tear down all the surrounding areas, and it will immediately become an island, and then the power and water will be cut off, and they will immediately complain about the hardships. If you still want to resist, there will be unknown elements coming in and out, making you restless.
Of course, the Hong Kong government will also introduce policies in the future, such as 90% of the households have been relocated, then the court can issue a compulsory demolition order.
This one is much more ruthless than that of the mainland in later generations.
Because the situation is different, Hong Kong is small, if you want to develop, how to allow the existence of nail households. For cities to grow, they must make sacrifices.
After Huang Changhong left, Lin Zhichao also thought about it.
Starting from the second half of next year, 10 Ice House Street, Miramar Hotel in Kowloon, 9 Chiu Lung Street, 77 Des Voeux Road Central, Pedder Street Hong Kong Hotel, and many commercial and residential projects in Causeway Bay will start one after another.
So in the days after 1957, Cheung Kong had a lot of projects to do.
Monday, October 15.
In the morning, Lin Zhichao rushed to Tsuen Wan in Kowloon by car ferry.
The Double Ten chaos ended yesterday, and he hasn't been to the Tsuen Wan Cheung Kong Industrial Park for five days. In the morning, he learned from the newspaper that the riots had been quelled and martial law had been lifted, so Lin Zhichao drove there.
There were four cars in the team, one of which was the car of his father-in-law Tang Zhongyuan, and the two made an appointment to go to the factory to have a look. After all, Lin Zhichao has a team of bodyguards, and he can deal with any sudden situations.
In fact, almost all of the people who died this time were the 14K and rioters who were shot. As for the personnel of a certain faction, there are about ten, but there is still a phenomenon of bows and women, and even relatively bad.
Lin Zhichao's reminder doesn't seem to have any effect, probably because they feel that we are not afraid of sacrifice and are not afraid of ghosts. Of course, it is also possible to reduce the number of victims of bow women.
I don't know, but it's over!
Along the way, police officers were seen on duty, and it was obvious that the Hong Kong government was also afraid of a resurgence.
There are few signs of destruction!
However, after arriving in Tsuen Wan, it was even found that there were still blood stains on the Castle Peak Road Highway, and it seems that the hardest hit area is Tsuen Wan.
After coming to the Yangtze River Industrial Park, he found that the security of the factory was also very strong, and Lin Zhichao nodded with satisfaction.
As the largest factory in Hong Kong, the security guards alone have suddenly increased by hundreds, and it is impossible for those thugs to storm into the factory, because there are still external 'black guns'.
"Boss"
The security guard saw that it was Lin Zhichao and immediately let him go.
Lin Zhichao asked the security guard: "Did they rush into the factory?" ”
The security guard immediately said, "No! Manager Wang gave them 2,500 yuan to buy flags and told them not to make trouble, so they left. ”
Lin Zhichao nodded, he told Wang Liang on the phone to try not to have a conflict and give money.
After all, he was a businessman, and he didn't want to offend the imp.
Just 2500 yuan, it's just a small meaning!
After sitting in the office, Wang Liang, who was staring at the black circles under his eyes, came to report the situation as soon as possible. He has been living in a factory lately, protecting his property from damage.
"What's going on?"
Wang Liang immediately said: "The main targets of those people are Wheelock Textile (partner company), Nansha Toy Factory, Baoxing Textile and other factories. For those of us factories that do not have ZZ power, we just ask for money to buy 'flags'. However, some people asked that they could only use the employees of their union in the future, but I directly refused, saying that the factory was open recruitment. ”
Lin Zhichao nodded and asked, "Is there a conflict?" ”
Wang Liang said: "No, where do they dare, there are 7,000 workers in our factory, everyone is united, and only they will suffer if they rush in." It's just that more is better than less, and send them 2,500 yuan. ”
That's right, the workers in the Cheung Kong Industrial Park will not have two hearts, because this is a worker's paradise, one of the best-paying factories in Hong Kong. As long as these workers are led by security and management, it is enough to knock those people out.
After learning about the situation, Lin Zhichao relieved that the loss of the Yangtze River Industry was not large, at most, the transportation was restricted in the past few days, and the delivery time was delayed for a few days.
Anyway!
Next, Lin Zhichao inspected the factory.
Currently, Cheung Kong is already building a fifth factory, which will be eight storeys tall and will become a veritable industrial building. In fact, the four towers (14 floors, 420,000 square feet) are not yet saturated; But it's always a good thing to be prepared in advance.
Thereinto:
The wig factory only needs one floor, and there is plenty of space, and it has always been controlled at the scale of 500 workers, mainly seeking agency and OEM business to avoid over-expansion.
In the later stage, the plastic factory only needed three floors, and after the number of workers increased to 2,500, it sought a processing model and no longer expanded production; At present, the number of plastic factories has only exceeded 1,500.
Toy factories are expanding rapidly, and they will not set thresholds, and the future prospects are great, so they can have long-term development plans, including Barbie, Bier Lily, and Rubik's Cube are all its products; At present, the number of workers in the toy factory has also reached 1,500.
The zipper factory has now grown to 3,000 people, and Lin plans to suspend Hong Kong expansion and set up branches overseas.
The luggage factory and instant noodle factory were later handed over to Cheung Kong to build a new industrial building in Kwun Tong. After all, the factories in the Yangtze River Industrial Park will not be enough.
Therefore, in fact, Changjiang Industry only contains: zippers, toys, plastic flowers, and wigs.
Momofuku Ando is a Japanese naturalized from the island of Taiwan, whose original name was Wu Momofuku. He was pleasantly surprised by the recent discovery of a ramen-like 'doll noodle' in Hong Kong.
It turned out that he had always found a problem in Japan, that the food that the United States had aided Japan since World War II was flour, and this flour was used to make a large amount of bread; But Japanese people would rather go to the queue for ramen than go to a bakery to buy it.
He also thought about developing a convenient noodle to meet the needs of the people, and this idea has always been in his mind.
And now, in Hong Kong, the land of bullets, there are products that meet his mind, so he rushed to Hong Kong from Japan, intending to find out for himself.
Through searching, he easily came to a small snack shop that made 'boiled doll noodles'.
"Boss, I want to cook ramen overnight!" Wu Baifu said in broken Chinese.
He has been naturalized in Japan, and the Chinese language has regressed a lot.
The boss was stunned, and then asked, "Is it a doll face?" ”
Momofuku Ando nodded hurriedly and said, "Yes, doll noodles!" ”
"Add eggs?"
"Plus"
Hong Kong's doll noodles have been on the market for three months, during which the manufacturer has carried out various promotions and guidance, and the eggs are also proposed by the manufacturer. Some small restaurants even go with more high-end ancillary food, as well as stir-fried ramen.
In just three months, the doll noodles immediately became popular throughout Hong Kong and became a best-selling product. And the unit price of four cents is absolutely affordable for Hong Kong people.
Next, I saw the boss tear open a bag of doll noodles, then put it in a small jar to cook, and put the seasoning in a bowl.
Seeing Momofuku Ando peeking, the boss smiled: "This has no technology, just take water and boil it, and you can eat it soon!" ”
He seems to know that Momofuku Ando is not from Hong Kong, so explain.
"Cook for a few minutes?" Seeing that the boss was easy to speak, Momofuku Ando hurriedly asked.
"I'll cook it for a little more than a minute, and then you wait another minute or so and you're ready to eat. This doll noodles can be eaten without boiling and soaking in boiling water for three minutes. ”
Momofuku Ando was secretly surprised, this was simply a good idea. But he wondered why it could be cooked even after soaking for three minutes, and raw noodles would never achieve this purpose.
So, he immediately said: "Can you bring me a packet, I won't cook it, the money will be calculated." ”
Naturally, the owner will not refuse, after all, many shops have it.
Momofuku Ando, who got the instant noodles, immediately opened it, looked at it, fed the dough to his mouth, and chewed it.
Seeing this, the boss was sure that this was a foreigner, and said, "This doll noodles are fried, cooked, and can be eaten raw." ”
Talented!
Momofuku Ando immediately commented in his heart!
He also thought about this, but never imagined that frying could complete the dehydration and then extend the shelf life.
In the office, Lin Zhichao listened to the work report of Chen Ping, and he was surprised by the success of the "doll face". However, Hong Kong's market is too small, so it needs to develop in Japan, South Korea, and Southeast Asia. As for Europe and the United States, it is necessary to invent 'cup noodles', adopt paper cup packaging, and come with plastic forks to open up the Western market.
The whole plan was in his head, but it needed to be implemented step by step.
"Boss, a Japanese businessman, Momofuku Ando, came to the door and hoped that we could transfer and license the technology." Chen Ping reported a situation.
Lin Zhichao was stunned for a moment, and immediately asked, "Momofuku Ando?" ”
"Yes, he also introduced himself as a Chinese born on Taiwan Island."
Lin Zhichao nodded and said, "Transfer and license technology, why is he so sure that we will agree?" ”
Chen Ping said seriously: "He said that if we want to enter the Japanese market and coerce with patented technology, then we will also touch the monopoly law, and it will still be very troublesome." Rather than that, it is better to transfer and license technology. ”
Lin Zhichao suddenly frowned, as if this is the case, you take the patented technology card to others, and others take the monopoly law card to you.
"So, you tell him that we are preparing to cooperate with a Japanese businessman to set up a cooperative Japanese instant noodle company. If he really wants to do this, he can talk about it. If we are not willing to cooperate, we will go to someone else to cooperate, and the patented technology will not be licensed to him at that time. Even if he wants to enter this industry, the market has already been carved up. ”
With a stick and carrots, he cooperated with the 'father of instant noodles' in his previous life to establish 'Nissin Ramen' in Japan, and 49% of the shares were enough.
After all, if the doll face really wants to land in the Japanese market, it must have corresponding products in Japan.
Cooperation is essential, especially in 'xenophobic' countries like Japan and South Korea, and only by working with local companies can you make money.
Eating alone is not the way of business.
Chen Ping nodded and said: "This Momofuku Ando has good conditions in all aspects, and he also said that he is also studying this aspect, but he never thought that frying can keep the quality of the dough cake and make it easy to use." ”
Lin Zhichao said: "Then talk to him!" ”
"Okay"
After Chen Ping left, Lin Zhichao thought about the development of 'doll noodles', first in Japan, then Taiwan can also be a joint venture, and then South Korea can also be a joint venture; as for Southeast Asia, Europe and the United States, you can directly import products.
When the time is ripe, inventing cup noodles is one of the ways to maintain an advantage; There are also various flavors of instant noodles, which are also innovative.
Three days later.
When Momofuku Ando learned that Doll Noodles was only willing to cooperate with the establishment of a Ramen Company in Japan, he agreed without much thought, and the reason is simple: now that the patented technology is in the hands of others, Doll Noodles has a lot of rights, including not allowing him to produce instant noodles.
Today, the doll only requires a 49% stake, and the cooperative company is fully run by him, apparently intending to hand over the Japanese market to him.
After getting the permission of cooperation, Momofuku Ando immediately returned to Japan to raise funds, and the doll face is based on a full set of technology as the share capital, accounting for 49% of the shares, and will also send technical personnel to guide; In terms of funding, it is up to Momofuku Ando to solve it himself.
The two sides also stipulate that Momofuku Ando's investment cannot be less than 500,000 US dollars, the reason is very simple, to occupy the Japanese market as quickly as possible and make a brand reputation.
Momofuku Ando felt that it made sense, and decided to fight to the death, gambling all his family property, and then borrowing money to achieve it. (End of chapter)