After New Year's Day.

In the office of Cheung Kong Industrial, Lin Zhichao welcomed an old friend, Xu Aizhou, who warmly accompanied Xu Aizhou to drink tea on the sofa. The two met when Lin Zhichao was doing shipping, or Lin Zhichao took the initiative to ask for advice, at that time, Xu Aizhou did not put up a shelf because Lin Zhichao was a young man and a novice, but gave some help and guided Lin Zhichao to some problems.

After taking a sip of the best Pu'er tea, it immediately makes people feel a kind of sweet and refreshing.

Last year, the first Canton Fair was held in the mainland, and Pu'er tea was on the list of mainland trade, so Hong Kong's Pu'er tea has an additional big channel. The Canton Fair will be held as scheduled every year after that, as far as Lin Zhichao knows, in his previous life, it was even held as scheduled in those ten years, which is the only trade channel; However, at that time, Hong Kong businessmen went to the mainland to negotiate, and the objects were no longer professional talents, but a group of people holding notebooks.

At present, the trade between Hong Kong and the mainland is about 10~1.2 billion Hong Kong dollars, accounting for about 15% of the total; Among them, imports account for more than one billion, and exports are only more than 100 million. Obviously, the raw materials on the mainland are needed by Hong Kong's industries.

"Old Xu, you have nothing to do but go to the Three Treasures Palace, come to my company today, do you also want to return to the old business and enter the real estate industry to get a piece of the pie?" Lin Zhichao said with a smile.

Xu Aizhou suddenly laughed and said, "Lin Sheng is really smart, I know my intention before I speak." No wonder you can build such a huge career. ”

Lin Zhichao said politely: "You have won the prize!" ”

can be Lin Zhichao's grandfather's business old-timer, a figure who has lived in the Qing Dynasty for 30 years, and promoted him back then, so Lin Zhichao respects Xu Aizhou very much.

Subsequently, Xu Aizhou said the topic: "Recently, shipping prices have soared, and I am a little older, which shows that shipping is your young world." I want to take advantage of this opportunity to go ashore and put my money into real estate. ”

Lin Zhichao said: "This is a good thing! You have abundant funds, and you were also the real estate king of Kanjiang back then, if you enter the market, you will definitely become a leader in the industry. ”

Xu Aizhou saw Lin Zhichao blindly touting himself, and sighed in his heart that Lin Zhichao, a young man, was really a business wizard, even if he was in a high position, he was still not arrogant or impatient, and he had nothing to say about dealing with people.

is so young and so good at doing things, I'm afraid that he, the 'Hong Kong Chinese leader', is far more influential than He Dong, and has gone further.

Seeing this, he immediately said: "I don't want to enter the development of residential real estate, after all, I am old and have no energy to do that." I want to enter the field of commercial buildings, buy commercial land, build commercial buildings, and collect rent for a long time. Therefore, I have united a few friends to set up a China State Construction Enterprise, and I also hope that you will participate and give some advice. ”

Lin Zhichao was a little surprised, thinking that Xu Aizhou was just here to ask him, but he didn't expect to let him join the China Construction Enterprise.

Of course, he also understands that the shareholding is only a small shareholder, and Xu Aizhou must firmly control the absolute shares; And in doing so, he is clearly asking for more stability.

At the same time, if you buy such shares, it will be easy for major shareholders to wash them out in the future.

"Who are they?" Lin Zhichao asked.

After all, Xu Aizhou also has some kindness to him, and he is a business senior, so it is not impossible to take out a little capital and make a scene.

"Peng Guozhen, Guan Fenfa" Xu Aizhou said a few names.

Peng Guozhen can be regarded as the 'top ten real estate' at this time, the top ten in 1972 when the listing, the financing is higher than Cheung Kong Industrial, which shows its strength; but after the stock market crash in 1973, Peng Guozhen actually went to Malaysia to invest, and then encountered the oil crisis, which led to the company's strategic mistakes; when Hong Kong's real estate recovered, he no longer had much strength, and it was already the end of the 70s, the result can be imagined, the Sino-British negotiations directly bankrupted the carnival, and Peng Guozhen also died of illness.

Seeing Xu Aizhou's invitation to himself, Lin Zhichao felt that the resignation was not good, so he said: "Then I will participate in a share and invest 5%?" ”

Xu Aizhou was in a good mood all of a sudden, he invited Lin Zhichao to give some advice when he wanted to develop, but he definitely didn't want Lin Zhichao to sit big in Zhongjian. In fact, he also came to ask for cooperation, and more or less asked Lin Zhichao to repay the kindness of the year.

There is no way, when it comes to the Xu family's landing, he can only invite this real estate wizard to join.

"Good! I happened to find a piece of land in Queen's Road, and CSCEC took this project as an opportunity. ”

Lin Zhichao nodded and said: "Xu Lao entered commercial real estate at this time, but he found a good time, as Hong Kong's local industrial products account for most of the exports, and the entrepot trade has weakened, I believe that foreign companies and institutions will come to Hong Kong to establish branches and offices." ”

Xu Aizhou's eyes lit up, his investment in commercial buildings was purely with the intention of going ashore, of course, there are also reasons for Hong Kong's rapid economic development, but by no means Lin Zhichao saw it so clearly.

"Makes sense!"

In Lin Zhichao's view, Xu Aizhou is not a threat, after all, how many commercial buildings can he invest in?

And Lin Zhichao does not plan to eat alone, so the investment in commercial buildings will not be so exaggerated, and he will invest when there is a suitable opportunity.

What's more, Lin Zhichao has already robbed Xu Aizhou's most expensive commercial building, and will not buy commercial land for the time being.

Subsequently, Xu Aizhou made an appointment, and he invited everyone to get together.

"Lin Sheng stays behind"

Lin Zhichao sent Xu Aizhou out of the office.

Afterwards.

He called Huang Changhong, deputy general manager.

"The commercial project at No. 10 Ice House Street can also start planning plans!"

Huang Changhong nodded, and said excitedly: "Okay, I'll arrange the design immediately." The plot ratio given by the port government for this land is 12, which means that 108,000 square feet can be built. If the actual area of the site is occupied, it is estimated that only 14 floors can be built; If the boss thinks that 14 floors are not good, then build 16~18 floors, so that the cost increases. ”

The plot ratio is approved by the Hong Kong government, so the height and floor area of the building are not how high and big the developer wants to build!

Huang Changhong's meaning is very simple, the construction of 14 floors can save construction costs, and the construction of 16~18 floors will increase the cost, although the height of the two is different, but in fact, the floor area is the same.

Lin Zhichao will not be able to cost, these buildings will still collect rent after sixty or seventy years, so we must use good materials.

"The cost of construction is not a problem, what I am pursuing is a Grade A office building, so all aspects need to meet high requirements."

"Hmm"

Then, Lin Zhichao continued: "I plan to integrate this building into my shopping center concept, the first to third floors are shops, of which the first and second floors are for clothing, watches, jewelry, etc., the third floor is for tea rooms, restaurants, and the basement is also designed as shops. ”

A small building, with only about ten shops on the first floor, can attract enough brands; Moreover, in recent years, it is also the embryonic period for European and American brands to enter Hong Kong, taking watches as an example, Hong Kong has represented many European and American brands; Even crocodile shirts are ready to act as an agent for European and American clothing brands and introduce them to Hong Kong for development.

So, 10 Ice House Street can be designed in this way.

As for the shopping mall at the Miramar Hotel, there is no problem, after all, it will not open until the 60s, which is the era of Hong Kong's tourism and economy.

Lin Zhichao is not worried that some people will imitate the 'Miramar model', after all, the huge investment is not at all accessible to Chinese capital; as for British capital, they are slow to respond to real estate, let alone imitate.

In the previous life, Jardine Matheson was funded by the Hong Kong government and spent 60 million Hong Kong dollars to build it. Its own strength is not very sufficient because of the large proportion of overseas investment.

Huang Changhong said: "It is more reasonable to build 16 floors, so that the floor can have an extra shop area, about 7,000 square feet." ”

Lin Zhichao nodded and said: "Other aspects are also required to be modernized, let's find a cooperative architect first!" ”

Huang Changhong had an idea and said, "Then let's find a few Zeshi buildings and choose the best plan through bidding, right?" ”

Lin Zhichao's eyes lit up and said, "Yes!" I'll sort out the requirements for you later, and then the bidding will be conducted. ”

That's a good idea!

At least, it's better than going directly to a well-known Zeshi building.

After Huang Changhong left, Lin Zhichao stretched his waist, and now two commercial projects have been put on the agenda, and the day of being a rent collector is not far off.

Central.

Xu Aizhou, Lin Zhichao, Peng Guozhen and others came to No. 28 Queen's Road Central, and everyone has formed a China Construction Company, with Xu Aizhou accounting for 70% of the shares, Peng Guozhen accounting for 15% of the shares, and Lin Zhichao, Guan Fenfa and others accounting for 5% of the shares.

With Lin Zhichao's identity, accounting for 5% of the shares, anyone with a discerning eye can see that he is just symbolically joining Xu Aizhou's favors. It can also be known that Lin Zhichao generally does not partner with others to operate real estate, unless the other party is big enough.

"What does Lin Sheng think? The three properties cover an area of 15,000 square feet and are priced at HK$21 million. Xu Aizhou said with great interest.

Lin Zhichao looked at the three properties, looked around again, and said, "Good location!" The junction of Queen's Road and Pedder Street, the heart of Central, although the price is a little expensive, but the opportunity is not available. If it were me, I'm afraid 25 million would have to be won. ”

This site is the future site of Zhonghui Tower, but it is currently only 15,000 square feet, and it is clear that it was merged in the 90s to bring the site area to 22,000 square feet.

And this piece of land is diagonally opposite to the 'Hong Kong Hotel' land in Lin Zhichao's hands, which can be described as a good land in Central. If Lin Zhichao learned the news, he couldn't help but strike first; Of course, he is still restraining his desires, after all, the truth of 'great and friendless' must be understood.

Everyone looked at Lin Zhichao in surprise, as if to say, listen to everyone, you Lin Zhichao only bought when the land was cheap, when did you make a move when the land was high?

Xu Aizhou said happily: "Compared with the Hong Kong Hotel site in Lin Sheng's hand, it is much smaller, and the location is a little inferior. ”

In fact, he also took a fancy to the site of the Hong Kong Hotel, so he asked the Kadoorie family and found that the owner had become Lin Zhichao; He asked the purchase price again, and Kadoorie said with a wry smile that it was only more than 12 million Hong Kong dollars. In the end, Xu Aizhou understood that Lin Zhichao had bought the land a long time ago, and it was won at the price of 'sky-high price at that time' and 'cheap now'.

Admire!

Lin Zhichao said: "Where is it, it's actually about the same!" The key is to see how to plan and build, so that it can be regarded as a first-class Grade A office building. ”

Xu Aizhou also said: "Lin Sheng is right! However, I think we need to act quickly, and the redevelopment of commercial buildings in Central has not yet begun, and if we rebuild it as soon as possible, then there will not be much pressure on leasing. ”

Lin Zhichao can only say that he admires that Xu Aizhou is still experienced, of course, this is also because everyone looks at the problem from a different perspective.

And 28 Queen's Road Central will have to be rebuilt after more than 30 years, so there is no need for a high-standard building. In this way, the building can be completed next year, and it will take 12~18 months from design to construction.

Next, everyone expressed their opinions and put forward some opinions on the design of the building; Lin Zhichao is no exception, but he did not use the second floor or above as a shop, after all, this is an internal secret of Cheung Kong Industrial, and it will not be announced to the world for the time being.

On the whole, the first floor and basement are used as shops, and the second floor and above are used as office buildings; However, in the future, it is possible to convert the second and third floors into shops, and only need to apply to the government department for approval.

At No. 28 Queen's Road Central, Xu Aizhou plans to build a 15-storey 'Asia Bank', with an area of 12,000 square feet per floor, and a rental area of 180,000 yuan. The construction cost is about six or seven million, and the total investment is nearly 30 million.

In fact, if it is more than half a year, I am afraid that the land fee can save 500~10 million Hong Kong dollars; Land prices have risen too hard in recent years, and it is expected that after the collapse this year and next year, the price may not be able to return to this price in the early sixties.

At the same time, Lin Zhichao also understands that this China Construction Enterprise seems to be a joint venture, and the rest of the shareholders will gradually withdraw in the future, and the Xu family will just take advantage of everyone.

For example, this Peng Guozhen seems to have another 15% stake, but after the bankruptcy of later generations, it will inevitably allow the Xu family to take the opportunity to acquire its shares.

Therefore, Lin Zhichao did not take it seriously and expressed limited opinions.

He is a real estate tycoon in Hong Kong, and many people want to cooperate with him, including Zhou Xinian, the bigwig behind the Dongguan Chamber of Commerce, but this cooperation is obviously profitable.

Tsuen Wan, Cheung Kong Industrial Group.

Cheung Kong Industrial Group has a marketing headquarters in Central, but Tsuen Wan is the base camp.

However, after the completion of the commercial building at 10 Ice House Street, Lam plans to move the headquarters of Cheung Kong Industrial Group into Central, and the Tsuen Wan Industrial Park will only be a production center.

In the conference room, the senior management of the group and the general managers of each subsidiary reported their work one after another.

Chen Linyuan, general manager of Changjiang Wigs, said: "Last year, Changjiang Wigs made a total profit of 5.1 million Hong Kong dollars, a decrease of 25% from the previous year, mainly due to the flood of wig factories in Hong Kong. At the same time, fierce competition has caused European and American wholesalers to further reduce prices, and profits have been greatly reduced. ”

Hearing this, Lin Zhichao had no surprised expression, to put it bluntly, the wig industry has brought him a profit of 18 million Hong Kong dollars (three years), and he is already very satisfied.

"How many wig factories are there in Hong Kong? How many workers? ”

"If there are wig factories including family workshops, I am afraid there are already three hundred; There are almost 6,000 workers included in the statistics, and there are two or three thousand estimates that are not counted. ”

Lin Zhichao nodded and said, "That can make a profit of 5 million, which is already very good." Do you have any ideas for what to do next? ”

Chen Linyuan knew that the boss was testing him. He is not worried about losing his job, after all, with his qualifications, even if the wig factory goes bankrupt, he can go to other subsidiaries or groups of the group to take up positions.

However, as the general manager of the subsidiary, there is still an advantage, that is, the year-end bonus can be obtained softly, and it can reach 12 months' salary. For example, in the first two years, he received a year-end bonus of 30,000 Hong Kong dollars, plus salary, the annual salary has been as high as 60,000 Hong Kong dollars.

Chen Linyuan immediately said: "The Hong Kong wig industry is not declining, but the competition is fierce, and I think the popularity of wigs in Europe and the United States will be at least more than ten years." Therefore, in the face of this situation, I think we should focus more on agents in the later stage and gradually reduce production capacity. At the same time, we should pursue more high-end wig manufacturing to improve competitiveness. ”

Lin Zhichao nodded and said, "Okay, just develop according to your ideas." ”

Anyway, it's almost earned, and it's time to slowly reduce production capacity, so as to save costs; The pursuit of high-end craftsmanship of wigs can improve profit margins and competitiveness; Acting for Hong Kong wigs, they have natural advantages and on-site channels. To put it bluntly, it is to let those wig factories work for them, after all, not all wig factories have sales channels.

Among the three "representative nouns" of the 'swinging sixties' in the previous life, there are Beatles, miniskirts, and Jaguar E-type; So, there's nothing wrong with wigs having ten years of brilliance.

Leave it to Chen Linyuan to do it, and create a profit of three to five million for Lin Zhichao a year, which is not a lot of money in ten years. As for Chen Linyuan's salary, it will not be affected by the decline in performance, but will increase year by year, for example, his salary this year will exceed 70,000 Hong Kong dollars.

After all, Lin Zhichao now ignores the pretense now, and basically asks when he has a group meeting.

Next, Tao Derong, general manager of Yangtze River Plastic Flower, made a work report.

"Last year, our production capacity increased by 50%, and the number of workers reached 2,000, so we created a profit of 15 million Hong Kong dollars, and the competition in Hong Kong's plastic flower industry has become fierce, and now there are close to 300 plastic flower factories, but we still occupy 25% of Hong Kong's plastic flower exports, of which about 8% are produced by agent factories."

90~95% of the world's plastic flowers are produced in Hong Kong, and 17% of Hong Kong's plastic flowers are produced in Changjiang Plastic Factory, these data are not simple.

Of course, it is natural that Changjiang Plastic Factory is the founder of the invention and has a huge amount of capital to back it up, and it occupied the global market for the first time.

Li Jiacheng could earn tens of millions of Hong Kong dollars in his previous life, and Lin Zhichao had to earn 200 million to be reasonable.

These industries were introduced to Hong Kong by Lin Zhichao in advance, and the benefits are not only superficial, but also that after Hong Kong obtains foreign exchange in advance, it can be used to 'make money'.

In fact, compared with the same period in the previous life, Hong Kong is estimated to be able to achieve 70% of the total exports of 'Hong Kong products' 1~2 years ahead of schedule, exceeding the proportion of re-exported goods. That is, by the end of 1957, it was possible to achieve this goal, whereas in the previous life it was achieved at the end of 1959.

"How do you plan for the follow-up development?" After listening to the report, Lin Zhichao immediately asked.

The general managers of major subsidiaries have considerable independent rights, which is also cultivating talents.

Tao Derong was naturally prepared, otherwise he would be looked down upon by the boss, and he immediately said: "In the new year, we also need to expand production, about 2,500 people." At the same time, we will continue to develop the agency of other companies' products and support family-style workshops (follow-up processes) to avoid events such as excessive investment and overcapacity."

"Okay, it's pretty much the same thing, that is, mastering the channel and process is the most important." Lin Zhichao said affirmatively.

In fact, the Yangtze River Plastic Factory seems to have a high market share, but it can gain the respect of its peers; Because it could have been more productive, but it still took out one-third of it to its peers, and only charged about 15% of the agency fee.

In the eyes of other factory owners, this is simply a living bodhisattva, praising Lin Zhichao for taking care of his fellow villagers and peers.

And last year, plastic pellets rose by 50% in the second half of the year, and it was the Cheung Kong Plastics Factory that stood up and supplied a large part of the Hong Kong market at a slightly profitable price (up 10%), because Cheung Kong Industrial hoarded a lot of raw materials in advance, so the benefit of hundreds of factories.

Raw materials have risen, and the price of plastic flowers has naturally risen slightly, and we not only did not lose costs, but also made a little profit.

Wigs and plastic flowers, these two industries have been completely handed over to Chen Linyuan and Tao Derong, and Lin Zhichao can ask occasionally. However, he created a profit of 20 million Hong Kong dollars for Lin Zhichao a year, and he really took money lying down.

Importantly, neither of these industries needs to be reinvested.

Next, it is the general manager of the traveler's suitcase and doll face, who reports on his work one after another. These two industries are not big, and they can only be said to be profitable.

Shen Yunhao, the general manager of Traveler's luggage, reported: "At present, there is a problem with the export of luggage, that is, it occupies a large area and the freight is high. At the same time, major luggage manufacturers in Europe and the United States recognize our patented technology and are willing to pay royalties."

Lin Zhichao nodded and said, "This is a good thing!" As for the problem of the export of 'traveler' luggage, you can take your time, our labor costs are low, and we can still open up the European and American markets. However, beware of Hong Kong copycat factories, this patent can no longer be free, and it is not suitable for Hong Kong copycat factories. ”

Shen Yunhao said, "Yes. Europeans and Americans will not choose copycat factories when buying luggage, and they attach great importance to the brand and quality. Therefore, we will continue to innovate technology and quality in the future, and strive to become a global luggage brand. ”

Indeed, the 'Traveler' suitcase cannot be an instant hit, and can only be slowly upgraded to become a brand.

To be honest, the material and craftsmanship of the suitcase are very complex.

Next, Ke Yanping, general manager of Changjiang Toy Factory, also made a report: "Last year, we sold well in the world with Barbie dolls, and our profits further expanded, reaching 12 million Hong Kong dollars."

If these things are told, it will shock the entire industrial circle in Hong Kong.

The No.1 in Hong Kong's textile industry cannot make a profit of 5 million a year, at least at present, it is unrealistic. The boss of the garment industry, the 'Oriental Garment Factory', has a profit of less than 5 million Hong Kong dollars a year.

And these two industries need to keep updating their machines, otherwise they will not be able to keep up with the new technology and gradually decline.

To put it bluntly, although these two industries are huge, they are competing with each other, and there are a large number of small warlords fighting each other; Therefore, Cheung Kong Industry casually pulls a subsidiary out, and it is a giant of Hong Kong industry.

However, the giants of textiles and garments, they still have a lot of potential, but the Yangtze River wigs have gone downhill.

Finally, the work report of the Yangtze River zipper factory is the big head, Bao Chunlai reported: "Last year, the Yangtze River zipper recorded a profit of 38 million in the new year, and the Yangtze River zipper needs to invest more funds."

Zipper to make money is to make money, but it also needs to be invested, and you need to take out 30~50% of it every year to continue to invest.

In the end, Lin Zhichao said: "The place of investment should not be missing, provided that the industry prospect is analyzed correctly." Zippers, suitcases, instant noodles, and toys can all be invested, plastic flowers slow down investment, and wigs are not invested."

As the general manager of the group, Lin Zhichao quickly made arrangements, and everyone took paper and pen to record it.

Cheung Kong Industrial Group has created a profit of 70 million, which is already the largest industrial group in Hong Kong, and even 3 of its subsidiaries can rank in the top five.

There is more than 60 million cash flow lying on the account of Changjiang Industry, and it doesn't hurt that Lin Zhichao can withdraw it all. (End of chapter)