Lin Zhichao came to the 'Kwun Tong Industrial Building' and walked into the 'Yangtze River Food Enterprise' to inspect the work.

"Boss, here are the clothes and hats for you!" General Manager Chen Ping handed over a brand-new white coat and hat.

The production workshop of the Yangtze River Food Enterprise has long realized the strict management of unified tooling, including Lin Zhichao when he walks into the workshop, and he needs to change into tooling.

Lin Zhichao nodded, then put it on, and then walked into the factory together.

"I heard that cup noodles don't sell well?"

"Yes, it's too expensive! The price is 1.2 Hong Kong dollars, and it is only eaten when white-collar workers work overtime, and workers are definitely reluctant to eat. ”

Lin Zhichao was not surprised, and then said: "It's okay! As everyone's income increases, more and more people will eat. Also, go to sales and sell more, at least let people know that our doll noodles have this one - cup noodles. ”

Chen Ping nodded and replied, "Okay!" But should we try to open up the U.S. market? ”

Lin Zhichao said: "No need, let Nissin open it!" The tastes of the two are similar, and it is easy to hurt feelings and money to compete. ”

The two chicken noodle soup are a little different, but the tonkotsu ramen is closer.

Therefore, for a long time, Nissin did not enter Hong Kong, and doll noodles did not enter Japan.

Of course, the most important reason is that Doll Noodles holds 49% of Nissin Ramen, and no matter how much Nissin earns, half of it is given to Doll Noodles. Over the years, Momofuku Ando has kept his promise and has also sent two directors to Nissin, which is a good partner.

Of course, Lin Zhichao is also more interesting, the partnership profits of South Korea are ceded to Nissin, and the doll noodles only win the Japanese partnership. Not to mention, the research and development of cup noodles was proposed by Lin Zhichao.

In short, everyone cooperates happily and makes money, and Nissin has no idea of going public, so everyone shares the money every year.

Chen Ping said: "Well, if you want to go further overseas, you can only wait for the development of more flavors in the future; At present, it can only develop in Hong Kong and Sing Tao, and enjoy the profit dividends of Taiwan Island and Japan. ”

While visiting the production workshop, Lin Zhichao said: "The local market is the most important, and we will expand in the future." ”

Chen Ping said: "Doll noodles have a lot of influence in Hong Kong, and we send instant noodles to every disaster relief. ”

At present, in the Hong Kong market, the profit of doll noodles is more than 1 million Hong Kong dollars a year, mainly because the price is low, and a bag only costs 4 cents. There has been no price increase for ten years, and it is definitely a conscientious enterprise in Hong Kong. Every time there is a typhoon or rainstorm, more than 50,000 bags of doll noodles will be donated, which has a great effect on fighting disasters.

The best products to fight disasters are instant noodles and mineral water.

"Boss, the noodles are ready!" An employee brings the soaked cup noodles to you.

After Lin Zhichao took it, he began to taste it.

"Let the R&D department develop the dough cake a little more elastically, and try a little Q bomb."

Chen Ping nodded and said, "Well, I'll arrange it." ”

Soon, after the cup of noodles was eaten, the staff handed over the paper towel and took the cup of noodles.

"Overall, it's still very good, and the dehydration of this vegetable is also very good."

"Well, it's all milestone development."

Then Lin Zhichao said: "Seafood instant noodles can also be studied slowly, after all, a new product takes almost two or three years, and there are hundreds of attempts in the middle." ”

Chen Ping said: "Yes, if seafood instant noodles are applied to cup noodles, white-collar workers must prefer them." ”

There are many instant noodles in this era that can be grown, but Lin Zhichao is not in a hurry at all, and plans to develop them slowly.

For example, instant noodles in this era have a bland taste, and this is the case in Japan, Taiwan, South Korea, Hong Kong and other places. In the previous life, Koreans developed Shin Ramen, which can be regarded as a precedent for spicy instant noodles. In this era, instant noodles did not have sauce packets, and the so-called chicken soup noodles and tonkotsu noodles were mixed with chicken soup and bone broth into the dough cake, and only flour packets were served. Nowadays, cup noodles are equipped with vegetable packets, which is already a big innovation.

Lin Zhichao also has ambitions for instant noodles, overseas also needs development, and the mainland also needs development, but he will come step by step.

After chatting for a while, Chen Ping and Lin Zhichao walked into the 'Red Bull R&D Room' again, and seven or eight people were busy inside.

"I'll try a sample!"

"Okay, boss!"

No need to ask, just taste it is the best inquiry. What Red Bull tastes, he is all too familiar with.

In fact, even the formula is a lot of what Lin Zhichao remembered to tell, even so, now Red Bull has been developing for four years.

During the period, products can actually be released, but Lin Zhichao is not in a hurry.

Even if the product is released, the formula will continue to be adjusted, because this is a research and development period. For this reason, these R&D engineers have signed strict confidentiality agreements, and of course, the most important thing is patents.

After tasting a bite, Lin Zhichao was full of taste: "You can produce products, but don't stop the research and development work, continue to improve." In the future, we can refer to the taste according to the reaction of the market. In short, we have positioned the first ten years in the R&D period. ”

Chen Ping nodded and said, "Okay! However, if you want to produce a product, you can only use canned packaging, and this product has been improved and widely used in the United States in 1963. The cost is slightly more expensive, compared to glass bottles. ”

In the forties, Europe and the United States began to use stainless steel canned beer; It wasn't until 1963 that the United States invented cans, designed a pull ring, and revolutionized the way it opens.

In order for Red Bull to start bringing its products to market in the next few years, it had to introduce a canning line.

Lin Zhichao said with a smile: "It's a can!" Later, you should design an appearance logo, the jar is yellow, and a red bull is designed on it, which represents no fatigue and passion. In short, from the formula, to the packaging, and finally to the 'Red Bull' brand, a patent needs to be registered. Come up with a plan for me later. ”

Chen Ping said: "Okay, I wrote it down!" ”

Next, Lin Zhichao chatted with everyone about his feelings, and the engineers involved in the research and development listened carefully. These people are all Chinese, but they are also university majors, and they have worked in pharmaceutical companies, which is very rare.

Of course, their salaries are also very high, and it can be said that Red Bull has spent a lot of money on research and development. But it doesn't matter, in the future, the world's Red Bull will be sold by their own people. The blue can Red Bull in Europe and the United States let Audrey act as an agent.

"After the patent is registered, and then recruit R&D personnel, I feel that the progress of this formula is only 60%~70%, and the progress behind is very difficult. You have been with me for so many years, and you know that I value long-term interests, so no matter how much I invest in the front, I will not frown. ”

"I see what the boss means!"

In early April, chaos broke out, as hundreds of people were imprisoned, one person died, 10 police officers were injured, and 16 civilians were injured because of the increase in the price of the Star Ferry. Among them, many minors who are only in their teens have also been sentenced to boys' homes and girls' homes.

Of course, Lin Zhichao's view on these things is - he will only take countermeasures according to the occurrence of things and how they affect his business.

It's good for him, he can take the opportunity to buy the bottom, at least more than others; The disturbance also has certain benefits for Hong Kong, prompting the government to pay attention to people's livelihood and the welfare of its citizens.

In this case, Lin Zhi is supernatural, at least his mood doesn't matter.

this day.

Lychee Garden.

Lin Zhichao is accompanying Sayuri Yoshinaga to visit Songcheng, a scenic spot built with reference to the "Qingming Riverside Map".

Lychee Garden is not a children's amusement park, many tourists come to Hong Kong to visit Lychee Garden, and one of the most important visits is Songcheng. After all, at this time, the mainland could not enter, so everyone could come to Songcheng to visit the architecture of China. For some film shootings, Song Cheng will also be rented as a set, but the shooting time will definitely only be before 9 o'clock in the morning.

Therefore, in a very short period of time, the 20 million investment debt will be paid off, and more than half of it will be paid off. The once worthless lychee orchard has now become a fragrant dumpling in Lin Zhichao's hands, and it can make a profit of more than 3 million Hong Kong dollars every year.

"Wow, it's beautiful! That four-story building is so beautiful, and the corners around it are upturned! ”

"It's called 'Pavilion', with three structures of light and four darkness, and the three-story red building rises up, and the four eaves and golden tiles are shining. Forget it, you don't necessarily understand it, it's just nice anyway! ”

I wanted to explain it seriously, but when I looked at Sayuri Yoshinaga's expression, I knew that Chinese culture was broad and profound, but she might not understand, I am afraid that she only understood Lin Zhichao's breadth and profundity.

Sayuri Yoshinaga said happily: "Mr. Lin, you are so knowledgeable!" ”

Since January this year, after the two confirmed their relationship, they have always dated once or twice a month, living in Tokyo and living in Hong Kong. Lin Zhichao also cleaned up the Japanese persimmon and put the time on Sayuri.

Today, I accompanied Sayuri Yoshinaga to visit Songcheng, and Lin Zhichao was not worried about being seen, after all, Hong Kong is still a place of polygamy. Even after the 70s, it is impossible to change the concept anytime soon.

The whole Songcheng is not particularly large, about a few hundred meters, but the passenger flow is indeed large, and there are many foreign tourists.

In the late 70s, when the park was already under the auspices, how much money could it make?

Nowadays, there is only one big amusement place in Hong Kong, "Lychee Garden", and with the addition of Songcheng, there are a lot of tourists every year; overseas tourists account for about half, and almost all of them come back to visit Songcheng, and now the number of tourists who come to Hong Kong every year is more than 700,000.

"There's a show, let's go see it!" In a hurry, Sayuri Yoshinaga took Lin Zhichao's hand and squeezed towards the crowd.

What a young girl!

Lin Zhichao sighed.

There are performances in Songcheng, and there are many of them, such as antique weddings, tricks, and stunt performances;

There are many delicacies in Songcheng, and there are also many snack shops on the street.

The consumption of Songcheng is also quite high, and the average family in Hong Kong is almost only willing to go to the playground and zoo of Lychee Garden to accompany their children, and Songcheng generally does not choose to buy tickets to come in.

In fact, if you want to be cool in the whole Songcheng, including food and play, you have to spend a few tens of Hong Kong dollars.

"It's an antique wedding, a wedding in ancient China!"

"The bride is so beautiful, these costumes are really beautiful!"

"Of course, your Japanese culture is learned from our Huaxia, and the kimono is just a derivative version of our Hanfu.

"Really, no wonder we have a lot of Chinese characters in our writing!"

The Japanese are a little good about not saying that these things were invented by them, such as kanji and hanfu.

In fact, whether it is a hanbok or a kimono, it has been passed down since the Tang Dynasty!

In the past, this circle was called the Han cultural circle.

After playing for a while, Lin Zhichao looked at the time and urged Sayuri Yoshino to return to the Miramar Hotel. He was still worried that his sons would bring their classmates to play and that it would be hilarious if he ran into his father and then dated other women.

Back at the hotel, Sayuri Yoshinaga likes Hong Kong food very much, and the two of them naturally have a full meal.

In the hotel suite.

"It's going to be buckled again!" Sayuri Yoshinaga said with watery eyes.

"Don't you like it very much?" Lin Zhichao said with a smile.

Actually, he prefers it, of course, but at first he ties his wrists behind his back, and after playing for a while, he loosens the binding.

"Why! Obviously you like it! Sayuri Yoshinaga said shyly.

With a muffled grunt, she felt herself tense behind her.

The relationship between the two accounts for more in this regard.

Of course, there is no generation gap between the two, and Lin Zhichao's ability to coax girls is still very good.

At the end of the month, Lim came to Singapore to attend the groundbreaking ceremony of the Shangri-La Hotel.

He also had some friends in Singapore, and in his early years, Lee Kong Chian invited him to join a club and met some people; Of course, his true friend is lawyer Li, and the two have been in contact for more than ten years.

Although this kind of political and business relationship does not make Mr. Li very partial to himself, at least Lin Zhichao has some convenience in coming to Singapore to invest. He is a dragon who crosses the river, and he will inevitably be squeezed by the local snake, but with the government's connections, he is worthy of the business struggle.

To put it bluntly, Singapore's businessmen are a group of small Rolls, and they don't see enough in front of him.

The western section of Orchard Road, Orange Grove Road, is home to Shangri-La's Hotel, which was attended by a large number of Singaporean celebrities and businessmen, including important government figures.

This is the largest project investment after Singapore's independence, with an entire investment of more than 100 million Hong Kong dollars (including land); Because the Singapore Development Authority has a 40% stake, it is very high-profile.

"Mr. Lin, this is Mr. Huang Tingfang, he also has a lot of land on Orchard Road, just like you!" The Chairman of the Development Bureau, Mr Cheung Yan Wo, introduced Mr Lam Chi-chiu.

"Fortunately, it turns out that the person who has more vision than me is actually Mr. Huang!" Lin Zhichao said with a smile.

Of course Huang Tingfang knows it, but he has never seen it in Singapore, but in his previous life he was probably a very successful businessman, in Singapore and Hong Kong are large real estate developers, Singapore is the largest real estate developer, Hong Kong is also one of the top ten real estate developers, he has two sons and six daughters, the result is that two sons one is in charge in Singapore, the other is in charge of Hong Kong, is a typical person who knows how to diversify investment.

"Mr. Lin is the one who has won the award! When you started your business in Orchard Road, I didn't even have a land to buy! Moreover, your two plots of land are more than 100,000 square feet, which are first-class beautiful land; Daimaru Department Store is also the most important retail business in Singapore. A hint of envy flashed in Huang Tingfang's eyes.

Lin Zhichao's two sites are not only large in size, but also in the best locations on Orchard Road.

Lin Zhichao said modestly: "It's just luck!" When I saw Singapore as well as Hong Kong, I had the idea of investing. If Mr. Wong had come to Hong Kong to invest that day, I would have invited you to a glass of wine to welcome you. ”

Huang Tingfang was immediately overjoyed, he really wanted to go to Hong Kong in the future, so he hurriedly handed over his business card and contacted enthusiastically.

Lin Zhichao deliberately sold a good one, naturally it was a trick of the white wolf with empty gloves, anyway, after Huang Tinghao set off a storm in Southeast Asia, he would come to Hong Kong to investigate and invest; It was probably in the early 70s that he came to Hong Kong to invest in real estate, but he became famous for auctioning land in Tsim Sha Tsui East in the mid-70s.

Subsequently, Lin Zhichao knew some celebrities in Singapore, and many people also knew that Lin Zhichao had a lot to do with the government, and it was definitely a relationship between such a big project and being won.

Just because Singapore has just been established is a new country, you can't think that investing in a 15-acre hotel is a simple matter and others are asking you to invest; After all, such a large piece of land and a hotel supported by the government will definitely not be able to take it without a relationship.

At the groundbreaking ceremony, Lin Zhichao and lawyer Li cut the ribbon together, and shoveled the soil and laid the foundation stone with everyone, and some businessmen knew it.

During the reception, Mr. Li asked, "Mr. Lin, when will Shangri-La Hotel open?" ”

Although there is a public announcement, he cares very much. This project is very important, it is the first truly luxury five-star hotel in Singapore, and it also represents the best treatment for foreign guests in the future.

He has always admired Lam's confidence in Singapore, and the Hong Kong businessman has been unabashedly optimistic about Singapore's prospects since the 50s, which has remained unchanged over the years.

Lin Zhichao said: "18 months capped, 12 months renovation, Christmas 1968 is absolutely on time!" ”

This speed is nothing, but after all, it is a luxury hotel, so the engineering is very delicate.

In fact, even for a 50-storey building, it is not impossible to cap the cap in 18 months.

Lawyer Li said with great satisfaction: "Mr. Lin is really efficient, the government will hold a banquet to entertain you tonight, and I will talk to Mr. Lin in detail!" ”

"Good"

It seems that there has been a lot of progress in the planning of Orchard Road, and the government planning guidelines should be issued within a year or two, and the new government will definitely give priority to Lin Zhichao. Because he has three advantages:

First, he has successful shopping mall experience in Hong Kong and has a wealth of experience in commercial project planning.

Second, Daimaru Department Store's successful experience in Orchard Road also has a wealth of retail experience in Sing Tao.

Thirdly, the project was suggested by Lin Zhichao, and Lin Zhichao owned a 108,000-square-foot vacant land, and as for the large site of Daimaru Department Store, it was expected to be redeveloped in the late 70s.

Lin Zhichao's two plots of land are more than 100,000 square feet, and if it is Hong Kong, 100,000 square feet can build two buildings and a shopping center (base).

But Singapore obviously can't do that, and won't allow dense towers to exist; Therefore, Lin Zhichao owns two plots of land, one of which only builds a shopping mall, plus a hotel or an office building.

The later buildings of Singapore's Orchard Road, each of which is separated by roads and trees, are not crowded at all, and are very beautifully planned.

Of course, the reason for this is that Hong Kong people are gathered on Hong Kong Island, Kowloon, and Tsuen Wan in the New Territories, and the other Taiping Mountains occupy a large area of Hong Kong Island, and the New Territories are not developed, so Hong Kong's buildings are concrete forests.

Singapore, on the other hand, is almost all flat and has half of the population, so the planning is indeed very beautiful.

When it came to the government reception dinner in the evening, Lawyer Li asked Lin Zhichao for advice.

If Lin Zhichao comes to invest in Singapore, he will indeed rely on the government's support; However, if you look at the global business impact, business achievements, etc., Singapore can also refer to Lim Zhichao's opinion.

"Mr. Lin, you are optimistic that Orchard Road will become a commercial street and a shopping mall. But you know, Singapore's economy is not doing well at this time, how do you think about it? ”

The implication is that Singapore's economy is so bad, do you think there is a prospect for shopping malls?

Actually, it's a temptation.

Lin Zhichao said with a smile: "Singapore has a unique geographical location, and I have been dealing with the new government for many years, and I believe that Singapore, like Hong Kong, will become a place with rapid economic development in Asia." In my humble opinion, Singapore is a very good place to do shipping, trade, and industry. ”

After some chatting, the Singapore government 'tricked' a lot of things out of Lin Zhichao's mouth, and lawyer Li even wanted to invite Lin Zhichao to become a government development consultant, but Lin Zhichao refused. Although this kind of thing could have a better relationship with the new government, he is a Hong Kong man and cannot do that.

Lawyer Li and others are interested in Lin Zhichao's influence as the world's ship king and the leader of Hong Kong businessmen, so they are so wooed; It's okay to say no, but put the attitude here.

Finally, DEVB's Cheung Yan Woo said, "If the Orchard Road plan is introduced, will Mr Lim be willing to invest in the first shopping mall? ”

Lin Zhichao smiled: "No problem! ”

The first investment, naturally, is beneficial, that is, to make money first; As for the backward brand in the future, it can be completely redecorated and upgraded. As long as the architectural design is beautiful enough, it will not fall behind even after 50 years.

Today, in the late sixties, the technology for modern buildings and shopping malls is very mature. As for the interior decoration, it can be upgraded and renovated in the later stage.

(End of chapter)