Mid-December.

The storm in Hong Kong finally subsided, and it was an order from the top to stop the destruction.

Hong Kong's Zuo Lengzen has been abandoned!

The wounds brought to Hong Kong must be repaired little by little.

Of course, one thing Lin Zhichao can be sure of is that Hong Kong's import and export trade and industrial output value have increased instead of falling.

Textiles, garments, plastics and toys, plastic flowers, electronics, wigs, flashlights and other industries together make up Hong Kong's industries. Among them, although plastic flowers and wigs have declined, they are still affected by large factories and lack price competitiveness; Hong Kong also has a large number of plastic flower and wig factories, most of which exist in family-run workshops, and the cost is very low, and the products continue to be supplied to the world.

If Lin Zhichao is a banker, he will use data to illustrate that Hong Kong's economy still maintains high growth (9~10%), how much output value grows, and how much trade increases; It can be inferred from this that the prospects of Hong Kong's real estate industry are still very high, and it is a good time for home buyers to buy the bottom.

So next, Zheng Yutong, Guo Desheng, Lee Shau Kee, Wong Tak-fai, Chen Tinghua, Chen Detai, Chen Zengxi, etc. will make their debut, and Hong Kong real estate will usher in a new chaebol.

As for the Cheung Kong Industrial Group led by Lin Zhichao, does it have any impact on them?

Through Lin Zhichao's analysis, the impact is actually not large, and it can even be said to be small.

First of all, there are two to three thousand 'real estate developers' or 'concurrent businesses' in Hong Kong, and the larger ones are two or three hundred, and this is still the data of 1962. Lin Zhichao's share at this time is the assets in the hands of those who are not firm in their will and have no unique vision; It will only cause the polarization to be more polarized, but it will not cause people with discerning eyes to buy the bottom.

Secondly, after Lin Zhichao bought the bottom this time, due to the excessive number of commercial projects under his umbrella, the development of real estate may not advance by leaps and bounds. The scale (residential) of Cheung Kong Asset Group's real estate development in the future, which may be the scale of Sun Hung Kai in the previous life, will not stand out; Strengthening investment in commercial projects means taking up more capital and taking up longer periods of time, just to restrain the development scale of real estate developers.

In the end, of course, the biggest impact is Li Jiacheng, in his previous life, he was tens of millions of bottom-buying funds, and then in 1967~1968 officially bottom-copying, only four or five years after really entering the real estate, he was ranked among the 'five tigers of real estate', which shows that he made a lot of profits in real estate bottom-reading. In this life, it is already very good that he can be listed, and none of the top 20 real estate developers may have entered in 1972.

"Boss, I'll give you a report on the financial situation!" Zhou Fuzhao walked into the office and said respectfully.

In his opinion, the boss's vision was too good, and the Hong Kong incident really subsided.

Although the real estate panic is still there, and there are still many wealthy people who sell their properties (immigrants, frightened birds), at least it is relatively stable; And real estate is no longer so cheap, and prices have recovered by at least 10%.

"Well, you say!"

Zhou Fuzhao then said: "At present, we have spent 152 million Hong Kong dollars to buy the real estate, and have obtained a total of 12 million square feet of commercial buildings in Central, 1.08 million square feet of land and sites in Hong Kong and Kowloon, 1.62 million square feet of land and sites in Tsuen Wan and Kwai Chung in the New Territories, and a single-family house on Stubbs Road. The stock market has been bought at the bottom of 30 million Hong Kong dollars, and the liquid cash on the account has been fully bought, which is 86 million Hong Kong dollars."

Lin Zhichao nodded and said: "You can continue to buy land, land, property, etc., and you can take a loan model to develop the site in the future!" ”

"However, Singapore's shopping malls and naval dockyard projects are all in your 1968 plan, and you also need to set aside some cash flow as start-up capital," Zhou said. ”

The implication is that it is better to leave some cash flow, or the boss should be prepared to inject cash flow.

After thinking about it, Lin Zhichao said: "You are right, these two projects need to invest a lot of money, then allocate another 36 million for the bottom of the real estate, and keep the rest of the funds for the beginning of next year, after all, we have a lot of projects to do, including the development of real estate." ”

"Okay!"

In the entire bottom-buying plan, only 188 million is now ready to be spent, but it is also very profitable, almost the sum of the six tigers of real estate. However, in the next few years, Cheung Kong Asset Group's investment in residential land will be reduced, and the capital will flow into commercial land and land.

After Zhou Fuzhao left.

Lin Zhichao sorted out the assets of Cheung Kong Asset Group:

450~4.7 million square feet of residential land, Hong Kong and Kowloon area occupy more than 60%;

The 1.17 million square foot of former naval dockyard site is all commercial land;

Profit Buy, Global Building, Midea Building, Poly Building, International Building, and Taiping Hong are all Commercial Buildings in Central.

Miramar Shopping Center and Miramar Hotel are commercial projects in Kowloon;

Walden Building (Daimaru Department Store), Xintiandi Building (shopping mall), Media Building (after the redevelopment of the Embassy Building), is the Causeway Bay Commercial Building;

Shangri-La Hotel (under construction), Raffles City (in preparation), and Daimaru Department Store are commercial projects in Singapore.

Poly Construction, Anderson Daya, Changjiang Finance Company, Doll Noodles, Red Bull.

The assets are so large that they can only be described as terrifying.

Mr Lam arrived at the 'Media Building' in Causeway Bay, which was originally an embassy building purchased from Hysan Land, and a 22-storey commercial building that was rebuilt during the bank run crisis in 1965.

The name of the building is 'Media Building', which is naturally intended to be the headquarters building of the 'Media Group'. At present, it has not been leased, but it has been completed and put into use.

The only customer is the 'Oriental Publishing House' established by Lin Zhichao at the beginning of last year, with a total of more than 30 soldiers. The reason why he did not rent is that this year's media are all 'troublemakers', and it is better not to provoke them now; second, Lin Zhichao is not short of money, and plans to wait for a while before renting.

Even the signboard of the 'Media Building' has been hung up in the past few days, so as not to attract Zuo Lengchan's attention; now that the Hong Kong government is liquidating Zuo Lengchan, there is naturally no need to be nervous.

Lin Zhichao came to the top office of the 'Media Building', and the entire floor was deserted, and only his office was occupied.

"Boss"

After a while, Li Ziduo, the general manager of Oriental Publishing House, came to his office, and they did not work on this floor.

"Well, tell me about the situation of the Oriental Publishing House!"

Li Ziduo knows that this boss has invested four or five hundred thousand Hong Kong dollars in two years, but he does not care about the company's returns and situation at all, and the reason for this is definitely not that the company is not taken seriously, but that the boss is 'very ambitious'. After all, he has been in the Yangtze River Industrial Group for four or five years, and he understands the legend of his boss, and he will never be a mediocre person.

"Okay. At present, we have 15 manga writer-level talents, and they are also good editorial talents, after two years of learning and transformation, they have absorbed the advantages of Japanese manga - high-quality picture quality, story inspirational, delicate feelings, imagination, etc., and have their own style We have 18 intern artists who have studied for a year and a half. In the past year, the main comic artist has published his works in his own name, and the feedback of the market has been initially tested, which is better than the feedback of the original Hong Kong comics. As for the financial aspect, the company has spent a net of 518,000 Hong Kong dollars, not including rent (no need to pay)."

Lin Zhichao didn't have any idea in his ears, what is the price of 518,000 Hong Kong dollars, it's just pocket money and sprinkling water. He invested in the comics industry, and he had already thought about the preparation for long-term investment, and the mental preparation for throwing money out.

"Good. From now on, I will give you 3~5 months to prepare a weekly magazine of "Manke World", which will be officially distributed to Hong Kong and Macao. ”

Li Ziduo's face suddenly became excited, although the Oriental Publishing House has published a lot this year, but in fact it is just some 'comic books' signed by individuals; because the boss is not allowed to 'tarnish' the reputation of "Manke World" and "Oriental Publishing House", everyone publishes some comic books, the price is very cheap, mainly to test the market.

"Boss, it won't take that long, everyone has been studying for almost two years, and it will be ready for publication in a month. And in terms of content and picture quality, it is definitely incomparable to all comics on the market. ”

Hearing Li Ziduo's confidence, Lin Zhichao said with a smile: "Compared with the comics on the Hong Kong market, I don't need to invest so much money at all, do you say?" ”

Li Ziduo was stunned for a moment, and then said: "It's just that the market in Hong Kong is not big, and it is difficult for publications to enter overseas!" ”

Lin Zhichao waved his hand and said: "No matter whether its market is big or not, as long as the work is excellent, then this IP will always belong to us; In the future, the world will become more and more interconnected, and as long as the products are good, they will be introduced by Japan, the United States, and Europe. Take the recent example, Hong Kong, Macao and Taiwan can always be our market! ”

Li Ziduo didn't know where the boss's confidence came from, but he felt that he believed in the boss, because many of the products of Changjiang Industrial Group were innovative.

"Okay, we have to continue to break through ourselves and let others notice our excellence!"

Lin Zhichao nodded with a smile and said, "What's more, it's me investing, and I don't want you to invest; My salary is not lower than the level of the entire industry, or even much higher, shouldn't you work hard to learn your skills! ”

Li Ziduo hurriedly said: "Yes! ”

Subsequently, Lin Zhichao handed the two materials to Li Ziduo and said: "There are two materials here, which are creative contributions from others, and I bought them." The reason why I give you 3~5 months is that I hope you will create 2 long-form comic stories based on these 2 ideas; At the same time, these two materials are like a textbook that everyone can learn from. ”

Li Ziduo was stunned for a moment, and then uncontrollably picked up two pieces of material forward, and then looked at it.

"Fist of the Big Dipper": After the achievements of the world's existing civilization were devastated due to a large-scale nuclear war, it entered a dark age where the use of violence and weapons can rule everything, Bruce Lee, the 60th generation heir of the Fist of the Big Dipper, used his mastery of the martial arts of the Fist of the Big Dipper, plus united many people who resist doom and oppression and have justice in their hearts, they fight together against various evil leaders in this dark age and the evil forces attached to them, and finally transform the lives of the people from disaster to happiness.

"Football Players": The story of the growth of a group of young and promising football players centered on Dai Zhiwei, from primary school, middle school, to their final emergence on the world stage.

On these materials, Lin Zhichao has all kinds of remarks, because he is not a professional editor, so his various remarks are a little messy; For example, he asked the comic to highlight what the core is—not a lone puppet, but unity; Instead of promoting violence and crime, we pursue justice and ideals.

The material of "Fist of the Big Dipper", to be honest, is the 'last days' in the later world, but it is more positive;

"Football Player" is even simpler, it is a sports theme, it must highlight struggle, hard work, setbacks and outbreaks, and innovate some football moves - upside-down golden hook, tiger tackle, thunder beast descending, volley thunder beast shooting, thunder beast passing.

"These are just themes, materials, and the details need to be expanded by the team, but I believe that I am eating this bowl of rice, and there is no reason why I can't learn it."

Li Ziduo's hands trembled a little, and then said: "These stories are very different from the content of Hong Kong comics, but they are very attractive."

Lin Zhichao said with a smile: "You must first understand that if we can't stand on our own and lead Hong Kong comics to the world. Do you think I, a billionaire, would fancy such an industry? With the development of human economy, the cultural industry will become one of the most important industries. Think about it, I hope you don't let me down! ”

Li Zi was shocked, and the boss meant that his vision was not far enough and his ideals were not high enough.

"Don't worry, boss, I won't let you down!"

The boss has the confidence to invest, and there is no reason why he should not work hard!

Lin Zhichao finally said: "Do it well!" Do you know why this building is called the Media Building? It's because I'm going to enter the newspaper industry and the film industry soon, and the publishing house you manage is just a part of the media group, and I hope you don't fall behind. ”

"Okay, I will definitely live up to the trust of my boss."

After two years of study, Li Ziduo is now familiar with all aspects of the publishing industry, and the important thing is that he is willing to learn.

Lin Zhichao continued: "It just so happens that you have been training in this industry for two years! Recently, you introduced and recruited a group of newspaper talents for me, and registered the newspaper name of "Oriental Daily" for me, and the talents of the president, editor-in-chief, and editor-in-chief for me. Tell them that Oriental Daily is a popular newspaper, a newspaper close to ordinary citizens, pays attention to the timeliness of news, and will recruit a large number of reporters to collect more first-hand information. If you have different interests, you don't have to come - the president and editor-in-chief, you can find the best one for me, and I can talk about it. ”

When Li Ziduo heard this, he knew that this was the boss's trust in him, so he naturally hurriedly said: "No problem, I will definitely do this well." ”

Lin Zhichao nodded, his time is precious, and the most he can do is invest and come up with ideas. Leave things to your subordinates, and if you don't do it well, you will be replaced.

Generally speaking, under his creativity, it is inevitable that it will sell well.

Now in the late 60s, Hong Kong's literacy level has greatly improved, and the economic situation has improved. In this case, a mass newspaper was born, and that was the first person to eat crabs.

At noon, Lin Zhichao came to the Fulin Hotel and found that there were a lot fewer guests here; Obviously, it was the impact that affected the business.

However, although this time it caused many wealthy immigrants, they will return to Hong Kong next, because overseas may not be adaptable, and some do not want to be second-class citizens; Although Hong Kong is ruled by the British government of Hong Kong, the main body of society is Chinese, and they are definitely not second-class citizens.

At the same time, the political events in Southeast Asia have also led to the return of Chinese to Hong Kong, and the wealth they bring with them is also very huge.

In fact, the deposits of Hong Kong banks have reached a very terrifying astronomical amount, after all, the industry is so developed, it is impossible for Hong Kong people to have no money.

"Brother Zhichao, you are here, please come to the private room!" Lin Zhihao has been waiting for a long time.

Originally, the two said that they would do business, but in the past year, the situation in Hong Kong has changed dramatically, and it is no longer at this time. Now that the incident has subsided, he is actually worried about investment, after all, the Fulin Hotel will not be able to develop for a while.

After coming to the private room, Lin Zhichao said: "Just order a little food and have a light meal!" ”

Lin Zhihao nodded, then ordered a few dishes, and still ordered his cousin's favorite food, which was not casual.

Lin Zhichao didn't pay attention to this, and after ordering the food, he said: "You take a notebook and write it down, the direction of our cooperative business!" ”

"Good!"

Subsequently, Lin Zhichao said: "The business we want to do is to make Chinese fast food, and compete with Hong Kong's Western fast food, but our fast food should also be Western-style fast food, lunch generally pays attention to the picture of fast and full, dinner generally pays attention to the mouth, this reason you have to understand that customers enter the door to buy tickets first, and then eat with tickets. There are dozens of kinds of Chinese-style fast food, and Western-style fast food can be a drink, hamburger, hot dog, French fries, etc., which is the most popular among white-collar workers and students.

Lin Zhihao remembered while thinking, when Lin Zhichao rested, he asked the question: "Do you want to be safe, and serve Cantonese-style noodle shops upstairs, serving old-fashioned meals such as wonton noodles and beef brisket noodles." ”

Lin Zhichao said: "There is no need! Since it's fast food, you have to focus on fast food. Although we are a combination of Chinese and Western, at least in the field of fast food. ”

Lin Zhihao nodded, he just asked, but he didn't doubt his cousin's eyes.

"The combination of East and West is very good, and it covers all kinds of customer tastes."

Lin Zhichao continued: "You continue to remember. Let me talk about a few characteristics: first, that is, the combination of Chinese and Western is very important, and customers are more selective, and no one is missed. Second, we are opening a chain of fast food restaurants, and there will definitely be many branches in the future, so most of the food in each branch is supplied by the central food processing factory; Centralized procurement, and then sent to the processing plant for early processing, and strict inspection, and then sent by car to each branch, raw materials, ingredients are all matched, the branch is only responsible for the final cooking third, pay attention to the choice of store location, commercial areas, shopping areas, office buildings, residential areas near the pedestrian traffic rush. Fourth, at the beginning of the business, it is necessary to do a complete plan and pay attention to the overall image and publicity of affairs; After it begins to take shape, it is necessary to launch a series of propaganda offensives and frequently expose them on television, newspapers, and radio. This is called fast to have a group of loyal fixed consumer groups, if they are imitators, they can only hope to be the fifth, absorb the advantages of Western-style fast food, and adopt modern enterprise operation and planning and management. We are not opening a restaurant, but we are doing a big business, or even a listed company. The decoration and design of each chain store and the signboard have unified standards, and the menu price list, cash register, table seat placement, kitchen hygiene conditions and staff clothing services must be introduced into the practice of Western fast food, or even better. ”

Lin Zhihao suddenly felt that some of his cousin's plans were simply perfect! He also inspected KFC and McDonald's, and studied for a year or two, but he didn't know more about his cousin at all, probably this is the profundity of business management.

"I've written it all down, I'll study it later!" Lin Zhihao said seriously.

Lin Zhichao said: "It's not a one-person research, you have to set up a company first, recruit management talents, we are a team, work together to develop a perfect plan, and give me the plan, even if it is decoration drawings, marketing plans, etc." In terms of time, it is not very urgent, even if it takes a year to prepare, first open a flagship store in Central, and then radiate to the surrounding areas and Kowloon. ”

Lin Zhihao nodded and said, "Well, I'll hand over this store to the deputy to manage, and then I'll be in charge of this fast food project!" ”

Lin Zhichao said with satisfaction: "I believe you can, it's been so many years!" ”

Lin Zhihao was immediately encouraged and said, "I will definitely not disappoint Brother Zhichao!" ”

According to my cousin's plan, this company is hundreds of thousands of potential customers in Hong Kong; It seems to be doing fast food, but it is actually a chain group company.

This is the biggest opportunity in his career!

In his early thirties, he never felt so motivated!

Finally, when Lin Zhichao was eating, he also said: "The name is everyone's music!" Simple, easy to understand, don't get bells and whistles. ”

"It's nice to hear, and it's the right thing to do!"

More importantly, Café de Coral' was listed in 1972 or 1980, and then used the funds raised to develop the fast food business, and then expanded to other catering fields to create a catering group. (End of chapter)