After the establishment of Atari Video Games, a subsidiary of Audrey, she immediately contacted several bars to try the game, and specially invited a reporter to squat in a bar to report, because everyone was very confident.

Hanney, the owner of a medium-sized bar in Los Angeles, has no problem with the Atari video game company having two 'arcade PONGs' at no charge.

When night comes, customers arrive at the bar to invite friends, hunt alone, or just want to drink alone, which instantly drives Hanny's bar business.

"Hey, what kind of machine is this? How does it feel like a TV? "The two arcade machines "PONG" quickly attracted customers.

The bar smiled and said, "I heard that it is a video game console with a manual on it, and although you play it, it is a company that put it here!" Oh, of course, you need to flip a coin to play! ”

The customer immediately picked up the manual curiously: coin-casting, two-player game battle, similar to playing table tennis, scoring system.

"It's funny, Jones, come on, I'll ask you to play the game together!" Customer Donrad said happily.

"Okay, let's see how to play!" Friend Jones then stood happily together.

Coin insertion, the sound of booting sounded, which instantly attracted many people to visit in the back.

On the screen, it is divided in half by a long line, which is the middle net.

"Shake the handle and catch the ball! I caught it! ”

"Shake the handle, haha, I caught it too!"

"It's fun, it's like playing table tennis!"

"It's pretty much the same, there will be pinballs on both sides of this game, changing the direction of the ping pong ball, so interesting!"

"It's a little faster!"

"yes, I won, one point!"

For a while, many customers cheered, and the machine next to it had already been turned on.

And the reporter hurriedly recorded this moment, he was paid by Atari to advertise.

At 12 o'clock in the evening, a customer shouted: "Hanny, your machine is broken, what the hell, I have been queuing for a long time today, why is the machine broken!" ”

I saw that he kept stuffing coins in, but the coins would roll out again.

Hanni, the owner, has been keeping an eye on these two machines, and he sees this as an opportunity to put them in a bar, which can make a lot of money and attract popularity.

"I think it's broken! I'm sorry, Jack, it's a new thing, and this company is also experimenting with it, and I'll contact them tomorrow to fix it. ”

"So, it'll be fixed tomorrow night!" The customer Jack did not pursue it, after all, it was a new invention, and it was understandable that there was a problem.

"No problem, I'll fix them!" Hanny swore by it.

It doesn't matter if Atari can fix it or not, but Jack is a regular customer, so let's talk about making his money tomorrow night. Even if it is not repaired by then, what can be done, it is Atari's business.

"Okay, I'll bring my friends tomorrow night!"

In this way, the arcade machine "PONG" seems to be very successful, but after all, it is the first video game machine, and there are some minor problems - because too many people overuse it, and the machine has some problems.

The above is the reporter's opinion of the night!

Tomorrow he will continue to follow, he wants to find out if there is really a problem.

The next day, early in the morning.

Hanny called the Atari salesman and told him to come to the door to repair it.

The employees of Atari Video Games suddenly reveled in the office.

"Haha"

"We succeeded"

For a time, even the president of the group, Richie, was shocked.

Rich said, "You mean, it's the money that's piled up and you can't continue playing?" ”

Atari head Onich said: "Absolutely! We forgot to give the boss the key to open the cash box, but that's good, contact the reporter, just to concoct a news! ”

Rich also laughed: "Very good mistake!" Quickly contact the reporter and rush to the bar to deal with it. If nothing else, I'm planning to release it in a month, and hopefully this time will add more popularity! ”

He is good at marketing in his own right, and he has a share of the success of Barbie over the years.

Now this arcade machine, he naturally plans to market it for a month, and then it will become an instant hit.

According to the boss's analysis, the annual sales volume is definitely more than 5,000 units, that is, the sales volume is more than 5.5 million US dollars; Although this sales is only one-tenth of Barbie's annual sales of more than $50 million, Rich listened to the boss and said that this is just the beginning.

And Barbie's sales in the first year were only $300,000, of course, almost 15 years ago.

Why does Richie trust Audrey Hepburn as the boss so much, because he is a fan of the boss himself and is loyal.

A week later.

The arcade machine caused a huge sensation in the American tech world, of course, mainly due to the hard marketing of Atari, and some Silicon Valley people went to the bar to investigate.

As a result, a well-known Silicon Valley person told the media: "This is the ancestor of video games, and it will definitely sell very well." ”

For a time, public opinion was in an uproar.

Atari is ramping up production, with the first 3,000 units planned to be put on the market twenty days later.

Audrey's stock also began to rise.

Lin Zhichao's return to Hong Kong is already spring, and the season of recovery of all things also just confirms Hong Kong's economy.

Cheung Kong also launched its first real estate in four years, a commercial and residential building in Causeway Bay, with a total of 150 residential units, each unit sold at a price of 6.5~75,000 yuan (the average price is 80 Hong Kong dollars per square foot). In the early years, Causeway Bay was an important area for Lam to stock up on land, as he knew that once the Harbour Tunnel was opened, property prices would soar immediately.

The location of Causeway Bay is already better than that of Sheung Wan, Sai Wan, Mong Kok and Yau Ma Tei, second only to Central and Tsim Sha Tsui tourist areas, and Wan Chai is also on par.

"The bustling area of Causeway Bay, close to Daimaru Department Store and Xintiandi Shopping Center."

"With a down payment of 13,500 and a monthly repayment of 1,650, families with a monthly income of 2,500 can be considered!"

"The Housing Loan Committee Cheung Kong Finance offers two types of loans"

Advertisement.

Cheung Kong has a lot of funds, after all, the investment in the two Raffles City is not taken out at once, so a lot of funds are injected into Cheung Kong Finance to provide loans for home buyers; Of course, there will be a lot of real estate under Cheung Kong Industrial, and Cheung Kong Finance only provides a small part, after all, the financial resources and large and medium-sized banks cannot be compared.

More importantly, Changjiang Finance provides installment loans, which is more to contribute to the promotion of its real estate. In short, don't go too far to rob the bank business, after all, Lin Zhichao also has to maintain a cooperative relationship with the bank.

Three days later, Cheung Kong.

"Boss, the sales of Horizon Building are good, half of them have been sold in two and a half days!" Hu Zhaoxu came in to report on his work.

Lin Zhichao raised his head, this sales is really good, after all, it is a mid-to-high-end residential unit, and the people supplied are white-collar families in Hong Kong.

"Well, it seems that there is no problem with the real estate market at all!"

Hu Zhaoxu said: "Yes, the number of vacant houses in the market is very small, probably only a few thousand. With very few buildings to be completed this year and next, I am afraid that the market will soon reach a shortage of supply. ”

Lin Zhichao said: "Hmm. In terms of the number of residential units provided each year, 1966 should have been extremely exaggerated (nearly 30,000, and the completion was accurate), and as property prices climbed later, it would be difficult for Hong Kong's supply to exceed this figure even at its peak. ”

Hu Zhaoxu nodded and said: "Also, due to the large-scale construction of low-rent housing estates by the Hong Kong government, which has attracted many low-class citizens to move in, the rise of low-end buildings has been slightly slow. For the real estate projects that Tang Sheng cooperated with us, we suggested that the main ones should be small units, with an area of 450~750 square feet, which should be specially sold to workers in Tsuen Wan. ”

Workers also have money, there are more skilled workers, small foremen, etc., and the monthly family income is about 600, and if you buy a house, you can also afford it.

"That's a good note! We also need to consider this factor in the later stage, after all, if the property price rises to hundreds per square foot, the income of middle-income earners cannot keep up with the increase in housing prices, so 550~900 square feet should be the mainstream. ”

"Okay, let's study it!"

Hong Kong's real estate is booming, which can be described as a few happy and a few worried!

Li Jiacheng took his wife and two sons back to the Zhuang family mansion, changed his former mental outlook, and became confident.

Of course, in terms of family wealth, he still can't compare with his father-in-law's family, which is much worse.

Zhuang Jing'an also nodded secretly in his heart, if he didn't force this son-in-law, he would never be able to become a big deal.

During the banquet, Zhuang Jing'an deliberately said: "I heard that the rent of the factory has risen a lot? ”

Li Jiacheng still said very respectfully: "Yes, it has returned to its peak in 1964, and it is even rising!" ”

Zhuang Jing'an's original partner Qiu Biyun immediately said: "So, the three industrial buildings you bought in 1967 have all appreciated by one or two times?" ”

Zhuang Jing'an and the original partner Qiu Biyun only gave birth to a daughter Zhuang Yueming, as for why they didn't give birth later, it is unknown; However, Zhuang Jing'an married a concubine Huang after she was developed, and this concubine was very capable of giving birth and had given birth to three sons and three daughters.

It is precisely because Qiu Biyun has only one daughter, and she herself is also from a poor family, when she followed Zhuang Jing'an, she did not make a career. Therefore, she has always taken care of Li Jiacheng.

Now that her son-in-law has succeeded, she is naturally very happy.

Li Jiacheng said modestly: "My son-in-law bought one industrial building and two industrial plots. However, it did appreciate by more than double the value. ”

Not to mention double, he bought an industrial building for 1.5 million Hong Kong dollars, and the value was already 3.5 million ~ 4 million at this time. The two plots of land add up to 1.6 million yuan, and the value has appreciated to 4.5 million Hong Kong dollars.

At this time, Lee Ka-shing owned three industrial buildings and two industrial plots. Due to the sharp increase in rents, only three industrial buildings can provide Cheung Wo with a rental profit of 1.5 million Hong Kong dollars, and the reprocessing factory also has a profit of 500,000 Hong Kong dollars (converted to the production of plastic toys, plastic flowers and other comprehensive products).

However, Lee Ka Seng was more conservative, and after acquiring these properties, no construction began on the two industrial sites. He was afraid of going into too much debt, so he planned to use his own funds and a small amount of loan to carry out the construction.

Nowadays, the construction cost of an industrial building is about 2.5 million yuan (12 floors, about 100,000 square feet).

Zhuang Jing'an sighed: "You have worked hard to open a factory for 20 years, and you have not invested in a few industrial buildings to make much money, and the real estate in Hong Kong has risen and fallen, which is really unpredictable!" ”

In the early 60s, he also bought a plot of land in Wan Chai and built the headquarters building. But he did not participate in other real estate investments, but this son-in-law was investing in real estate developers, and he earned nearly 10 million, and only made 6 or 7 million when he opened the factory.

I can't help but sigh!

At this time, Li Jiacheng had not yet decided to fully enter real estate shipping, even if the factory only had a profit of fifty or sixty, he was still insisting.

"The capital of the factory is the cornerstone of the real estate business. Although the factory is not easy to do now, I still insist on working in the Changhe factory every day. Li Jiacheng said.

He already plans to start construction of an industrial plot of land and another next year. With one million Hong Kong dollars in his hand, plus four million in two years, it is almost five million in income, which is enough to build. At the same time, if he has the opportunity, he plans to co-invest in residential real estate projects.

Steady and steady, develop in real estate!

When the time is ripe, we will make every effort to develop real estate and hand over Changhe Plastics to others for management.

The change in the bookmaker's attitude towards himself is largely due to his successful investment in real estate.

Otherwise, a small factory owner will still be inevitably discriminated against.

Zhang Ji, a real estate developer, returned to Hong Kong and visited some real estate friends, and suddenly regretted it.

In August 1967, he sold five of his sites to Cheung Kong at a bargain, and the price had tripled. The property, which was originally worth 4.5 million tons, is now more than 13 million.

He went to Canada with almost 6 million assets to live, but he was not used to living there. Life is fine, but in terms of career, there are restrictions everywhere, language barriers, law understanding, discrimination, etc.

Originally, if it was to retire, it would be forgotten.

However, he is still young, how can he have the mind of retirement.

As a result, after inquiring about various information about Hong Kong, he returned to Hong Kong with more than 4 million in cash.

At the same time, he was dumbfounded!

A 30,000-square-foot Causeway Bay site is priced at HK$6.6 million, plus construction costs, taxes, etc., with a total investment of HK$12 million. According to the current property price, the sale is probably more than 18 million.

Profits are still okay, with a rate of return of almost 25% per year (theoretically).

However, as one of the early 69 members of the Hong Kong Real Estate Builders Association, he was already disqualified!

Unless, he is in partnership with others, or he goes to the New Territories to develop, or to develop in remote places.

In the end, Zhang Ji could only say to his friend: "If you can't develop a real estate developer, you can invest in the property directly, just be a real estate developer, and the rent collection will be stable!" ”

In fact, if it weren't for Lin Zhichao's bottom-copying, many properties would not have been sold for more than half a year. Once the turmoil in Hong Kong subsides, many people will choose to stay in Hong Kong and gamble, after all, they are unwilling to sell cheaply.

Therefore, because Lin Zhichao entered the market with 200 million cash flow, many people sold a lot of properties as soon as their minds were hot. This is different from the previous life, after all, Zheng Yutong's 'real estate six tigers' add up, that is, Lin Zhichao's scale.

A friend said: "Yes, how many people were in a hurry to sell their assets, and when they heard that Sir Lin, Zheng Yutong, Guo Desheng, and Lee Shau Kee were like them, they wantonly copied the bottom, and in more than a year, their assets doubled or tripled. ”

Zhang Ji suddenly almost spurted out a mouthful of old blood, because he had his own share.

"After working hard for more than ten years, once I misjudged the situation, I fulfilled others!"

"Well, who isn't! I heard that there are about 20% of the people who return, and it may reach 30% in the future. Tossing back and forth, losing a lot of money. ”

This phenomenon!

That's where Lin Zhichao's fun lies.

Making money is not only about enjoying the fun of making money, but also about enjoying the fun of others losing money.

Double fun is the pinnacle of life.

Lin Zhichao came to the Media Group Building.

Hong Kong Cathay Pacific has been acquired for nearly two months, and Lin Zhichao has not paid attention to it. On the contrary, the administrative team headed by Li Ziduo was dispatched to carry out simple management, and the specific affairs were left to the original person.

"Is the situation of the electric business clear, and has the administrative management been straightened out?" Lin Zhichao directly asked Li Ziduo, who reported to the office.

Li Ziduo immediately said: "If you make it clear, it will not cause the company's assets to be lost." At present, there are two places for Dengmao Production, one is Yonghua Studio, which has two studios, which can shoot all the scenes in the room; One is an office building in Kowloon Building, which is the place for administrative offices. After we made the acquisition, I talked to everybody and calmed down everyone's mood, so there wasn't any chaos."

Anyway, there was no salary increase, just a few words.

The reason why he didn't increase his salary to keep people was because Lin Zhichao originally planned to reorganize the production department of Dianmao (Cathay Pacific), so he was not afraid that someone would leave because of the change of boss.

Lin Zhichao nodded and said, "What about Zou Wenhuai?" ”

Li Ziduo said: "He wants to come very much, just to talk to you about specific cooperation in person." Some time ago, you were abroad, so I asked him to wait, or should I arrange it? ”

Lin Zhichao nodded and said, "Arrange it at the Miramar Hotel, eat together at noon, and you will participate together!" ”

Li Ziduo said: "Okay! Then he asked, "Is the boss planning to let Zou Wenhuai integrate Dianmao?" ”

Lin Zhichao said: "Yes, professional things are left to professional people to do, so I only let you take care of the administrative aspects." And if Zou Wenhuai doesn't come, I will have to form another team. The important thing is that when Zou Wenhuai comes, he must be dragging his family with him, and we have all the talents. ”

Li Ziduo worried: "Will this set up another mountain, and he will be pampered and proud in the future?" ”

Lin Zhichao said with a smile: "The film industry should be on par with Hollywood, and we must be the Hollywood of the East." Therefore, in the later stage, Golden Harvest Films originally planned to implement satellite companies one by one, and I just need to firmly grasp the theater chain and distribution. What's more, the most production is shared, and there is no mountain that does not go up. If you are tempted, you can also join Golden Harvest Films, learn about films, and become a producer in the future. ”

Li Ziduo hurriedly shook his head and said, "I don't know how to do it, I follow the boss to do administrative management and publishing-related, and I am very happy!" What's more, the salary given to me by my boss is already very high, so I don't want to be interested in the unknown. ”

"Haha, you're finally calm! What's more, the development potential of the group is very large, and if you do it well, the greater the upside! ”

"Yes, I'll do it well!"

After Li Ziduo left, he couldn't help but break out in a cold sweat, the boss's words just now revealed intentionally or unintentionally, don't envy other people's treatment, look at your own ability.

Although he didn't think so, he also felt that Zou Wenhuai's treatment was too good.

(End of chapter)