In Cheung Kong's office, Lin Zhichao is looking through the rental information of the commercial projects of his properties.

Cheung Kong Asset Group has a large number of rent-collecting properties, including:

1. Central Office Building 6:

Win Property Building (188,000 sq ft), Poly Building (268,000 sq ft), Global Tower (220,000 sq ft), Midea Building (320,000 sq ft), International Building (300,000 sq ft), Tai Ping Hong (50,000 sq ft). With a total of 1.35 million square feet of property, the rent in Central has risen to 1.4~1.6 Hong Kong dollars per square foot per month this year, so the annual rent of the six buildings is as high as about 26 million Hong Kong dollars, and the profit is expected to be 20 million ~ 22 million.

(PS: The Crocodile Shirt Building has been handed over to Uniqlo Clothing)

2. Two commercial buildings in Causeway Bay and one high-end residential building:

Walden Building (Daimaru Department Store, 280,000 square feet) and Xintiandi Building (Xintiandi Shopping Center 260,000 square feet), the two buildings are a commercial combination of retail + office + high-end apartments, and the business is relatively successful, and it is expected to obtain a net income of 600~7 million yuan this year; There are 106 residential units in the mid-levels of Causeway Bay, each worth about HK$250,000, and an annual rental profit of more than HK$2 million. Causeway Bay property total, 9 million profits.

(PS: Media Building (formerly Embassy Building), which has been handed over to Media Group)

3. A mixed-use complex, a building and a playground for a commercial project in Kowloon:

Miramar Hotel and Miramar Shopping Center are expected to have an annual profit of 15 million yuan, and Xingguangxing Building will have a profit of 5 million yuan. The total rent of Kowloon property is 20 million.

(PS: Shop rents in Tsim Sha Tsui tourist area have risen sharply)

4. Scattered rent-collecting properties in Hong Kong:

The ground floor of many residential buildings facing the street can earn an annual rental profit of about 4 million Hong Kong dollars.

5. Sing Tao Daimaru Department Store, with an annual profit of more than 2 million Hong Kong dollars.

With rents fully recovering and rising to higher than in 1964, Cheung Kong Asset Group's annual rents were above HK$55 million.

And that's not the limit!

According to this wave of market, the rent can probably rise by 2~2.5 times. By 1973, the annual net rental income was more than 120 million.

Terrifying!

In the previous life, Hopewell Real Estate's profit in 1973 was only 6000~70 million Hong Kong dollars, and it was still the first of the five real estate tigers.

So many properties, naturally, were snatched from the hands of the rich in the previous life:

The three Central Towers (Midea, International, and Profit Buy), one Causeway Bay Building (Walden Building), and the entire floor of Paterson Street (scattered properties) were snatched from the Cheung Yuk Leung family (who was no longer a concern).

Miramar Shopping Center + Miramar Hotel is the territory grabbed from the Yang Zhiyun family, and the business is grabbed from the Peninsula Hotel, Harbour City, Ambassador Hotel, etc., of course, there are other gatherings.

Poly Building, the doctor building of the Xu Ai Zhou family;

Global Building, which was originally the head office building of Hang Seng Bank;

The Starlight Building is a tooth extraction from Hongkong Land's tiger's mouth.

For a while, commercial real estate alone was enough to make Lin Zhichao proud!

Of course.

Most of these assets will not be listed, and there is no way to count how many properties he has, anyway, he is very rich.

Although Lin Zhichao has concentrated a lot of real estate properties, he has actually made a very big contribution to the Hong Kong economy:

Taking shipping as an example, Global Shipping has about 7,500 Hong Kong employees (large ships, the same tonnage of ships, saving a large number of crews), and almost all of them have an annual income of more than 7,000 Hong Kong dollars; At least compared with the previous life, there are 3000~4000 people who have the ability to buy a house (small houses, poor locations); There are more than 2,000 senior seafarers, and their purchasing power is even stronger, and there is not much pressure to buy a house.

In industry, for example, zippers and toys have created 10,000 more jobs than in previous lives, and these people's salaries are also higher than those outside, forming a large purchasing power.

"Boss, Mr. Lin Zhihao is here!"

"Let him in!"

After a while, his cousin Lin Zhihao came to his office, this was his first time coming, and his eyes immediately looked around, full of curiosity.

"Brother Zhichao, your office is very simple!"

Lin Zhichao got up and came to the sofa area, and said with a smile: "I don't like to put too many things!" Come and sit! ”

Lin Zhihao glanced out of the window a few times, and suddenly felt very shocked, the beautiful scenery of Victoria Harbour and Tsim Sha Tsui was unobstructed.

"Oh, good!"

Then, Lin Zhichao crossed Erlang's legs and said to Lin Zhihao: "I happened to read your plan to open three Café de Coral stores in a row recently, and I happened to talk to you when I was free!" ”

Lin Zhihao nodded, he handed over the plan to Deputy General Manager Huang, but he didn't expect his cousin to read it. He knew that his cousin had instructed him at first, and then he barely paid much attention to it.

As everyone knows, although Lin Zhichao didn't pay attention to it directly, sometimes he also ran to eat everyone's fast food for lunch, and the problem could be seen.

"Overall, Café de Coral Central has been a great success, which is why we propose to open three Café de Coral stores in a row this year. There is no problem with the location of Causeway Bay, Tsim Sha Tsui and Mong Kok. The first problem is that the training of employees and the sense of belonging and responsibility of the enterprise are insufficient. In the later stage, to strengthen this work, we want to be a chain enterprise, and to develop towards a listed company, we must spend more energy and money on employees. And to do this, it is necessary that the treatment of employees is better than that outside, not just slogans. ”

Lin Zhihao said: "In this way, the company's expenses will increase, and we are fast food after all."

Lin Zhichao said: "Wrong view! Excellent companies will not squeeze their employees too much, what about fast food, and the profits are not very high, right? Moreover, if an enterprise wants to become bigger and stronger, employees and management are very important, so there must be a talent reserve to make fast food, if there are imitators, we are an advantage in this regard. ”

He likes to learn from Japanese, European and American companies very much, the same industry, the later generations of Uniqlo, Starbucks, KFC, etc. have done very well, because their employees are better than their peers, and they have a strong sense of belonging to the company, of course, this is compared with domestic enterprises.

Lin Zhihao nodded: "Okay, I will strengthen management in this regard." ”

Lin Zhichao immediately said: "The people-oriented management requirements should be remembered!" For example, even if you are cooking fast food, you can't drive away customers under any circumstances. Some snack bars drive away customers who have already finished eating, and he loses at most one customer; And if we drive away a guest, we will lose the reputation of the enterprise, there is a place to sit, and there is no problem that the customer can choose to pack. Of course, if someone finishes eating, you can ask the waiter kindly to ask if you can clean it up, which is equivalent to a reminder."

Details determine success or failure, and Lin Zhichao talked a lot about his own experience.

Lin Zhihao picked up the paper and pen and recorded it carefully.

Finally, Lin Zhichao said: "There are three stores to open this year, maybe there will be imitators soon!" Café de Corals also has four stores, and it is necessary to consider increasing publicity, advertising brand effect on radio and even TV stations, and a loyal and stable customer base, which will make people who imitate it later never catch up. ”

Lin Zhihao nodded and said, "Well, I remember!" Then work hard to expand, occupy the market, and then think about profits later. ”

Lin Zhichao said with a smile: "Don't think about splitting the money, this Café de Coral can expand more than a dozen, or even dozens in the future." Didn't I tell you that if you are qualified to go public, the money raised can be used to open branches, and you can also enter high-end restaurants. ”

"I see!"

After a bloody fight, Lin Zhihao was high-spirited, Lin Zhichao didn't make an appointment with him for lunch, he was very busy.

Lin Zhihao, a little Cami, is still difficult to stay with him for a long time.

Lin Zhichao has a simple plan for Café de Coral Company, opening four stores this year, two or three more next year, and so on; By 1972, there were probably more than 10 stores. At that time, the assets will be restructured in advance, and the Fulin Hotel will be injected, and the Cheung Kong Industrial Group will also inject a store or something, so that it will be listed.

The funds raised can be used to acquire Jumbo Seafood Restaurant, of course, the premise is that there is a fire like in the previous life (the largest seafood restaurant ship that has just opened, there are several ships in the company).

With a simple idea, it will become a listed company, which naturally benefits from Lin Zhichao's vision and ability.

Otherwise, with Lin Zhihao's skills, this wave of listing is probably difficult.

Assets of 20 million Hong Kong dollars are the standard for listing, and restaurants and restaurants are available.

The other side.

Luo Kaimu, the second son of the founder of Vitasoy, Luo Guixiang, approached his uncle Luo Shengxiang to discuss the matter.

In the early years, after Luo Guixiang successfully opened 'Vitasoy' in Hong Kong, he successively pulled several of his brothers into the company, and Luo Shengxiang was one of them.

However, at this time, Luo Shengxiang and his nephew Luo Kaimu cooperated in a Cantonese restaurant.

After all, Luo Guixiang has many sons and brothers, and Vitasoy can still tolerate it at first, and after a long time, he will naturally be able to go out to start a business, so he will go out.

Luo Kaimu sat in the restaurant and said to his uncle Luo Shengxiang: "Uncle, last year I opened a 'Café de Coral 'Café de Coral Chinese fast food restaurant' in Central, and the business was very good. Do you have any ideas? ”

Café de Coral's Fast Food in Central has been open for nine months, and in the eyes of ordinary people, it is a restaurant, and there is nothing special about it; If you understand Western-style fast food, and you are a catering person, you should still find it the first time - to make money.

Luo Kaimu noticed a few months ago, and after some investigation, he felt that there was a lot to be done.

Luo Shengxiang nodded and said: "This business is really profitable, I have been to inspect it a few times, and every time I get to the meal, the white-collar workers in Central eat one after another, and the positions are changed wave after wave, which is very profitable." The important thing is that this kind of industry can be a chain industry, just like Western-style fast food. It's just that the owner of Café de Coral fast food is relatively wealthy at first glance, and he turned out to be the owner of Fulin Hotel, and as soon as the store opened, it was in Wangdi, Central, and his strength was extraordinary. ”

Today's Fulin Hotel also has a certain reputation in high-end restaurants in Hong Kong, and abalone is its specialty. Because of this, many rich people will choose.

Luo Kaimu belongs to young people, and said with great interest: "It is normal for the market to have competition, although we missed the opportunity, but the second fast food chain is bound to be able to get a piece of the pie, and even surpass the first one by virtue of its management level." If my uncle wants to, we'll be together again. ”

Luo Shengxiang was quickly persuaded and immediately decided: "Okay, we can open a ready-made master soon." How about Mong Kok, where there are many students and a source of customers? ”

Luo Kaimu said: "It's exactly what I want! Opening the first store in Mong Kok has a lower investment cost and can avoid Café de Coral fast food. ”

Luo Shengxiang nodded, and then said in an old-fashioned manner: "Since I decided to make fast food, and it is imitating Western-style fast food, I think it is simply called 'Big Happy' fast food." ”

Obviously, it was for the porcelain.

Luo Kaimu was stunned, as a young man, he preferred to have his own characteristics, and finally surpassed 'everyone's music'.

But he also trusts Luo Shengxiang more, and he will be old and spicy.

"Good is good, I'm afraid that others will say that we are imitations and plagiarists, which will damage our reputation and affect our business."

Luo Shengxiang said: "Kaimu, do you know who the owner of Everyone's fast food is, and who is the owner of Fulin Hotel?" ”

Luo Kaimu said: "It seems to be a boss surnamed Lin, who is in his 30s, about the same age as me. ”

Luo Shengxiang said: "You are right, but I also found out that the owner of this house is called Lin Zhihao and is said to be related to Lin Zhichao 'Sir Lin'. I don't say this because we need to be afraid, after all, we are doing legitimate business; Instead, I want to say that other people's financial strength may open a branch as soon as possible. So, we're a year late, what do you think is the most important? ”

Luo Kaimu thought about it and said helplessly: "It's important to survive!" What my uncle said makes sense, they have the opportunity and have abundant funds, and we don't have enough financial strength to follow. Okay, be happy, eat a fast food, who will pay attention so much. ”

The uncle and nephew soon hit it off, and they definitely followed everyone's fast food and opened a store in Mong Kok first.

Time flies, and a month has passed in the blink of an eye.

Lin Zhichao returned to Hong Kong from overseas, and it was another 20-day overseas trip: from the launch of the first oil tanker to participate in the 'third batch of VLCCs' in early May, and then to negotiate the lease of a total of 10 VLCCs with overseas customers, and to attend various gatherings and meetings, his overseas itinerary was very busy.

At this time, the Suez Canal was closed for two years, and it was generally believed that the opening period was far away (the two armies faced off in the Sinai Peninsula), so long-term charter of oil tankers was very popular. The contract is signed for three years, and the rate of return is in the range of 30~40%.

The contract for the ships expired in mid-1972, when the rate of return fell to around 25 percent, but the business was still busy, and Lin could renew the contract for another five years. Demand business for the long term, not demand a high rate of return.

The Suez Canal was opened in 1975 (eight years after the Guan), and the oil crisis was in 1974, so 80% of Lin Zhichao's ships could be reasonably arranged.

At the same time, Lin Zhichao ordered four more container ships in Britain and France, an expensive batch!

Late May.

Cheung Kong Asset Group's '7-Eleven Convenience Store' opened on the first floor of Win Chiu Building, No. 9 Chiu Lung Street.

Located in the middle of Des Voeux Road Central and Queen's Road Central, Chiu Lung Street is a small north-south road. Des Voeux Road Central and Queen's Road Central are both banking and financial circles, and it is a prosperous road in Central, Hong Kong, so it is very advantageous to open a convenience store on Chiu Lung Street.

Yingzhi Building is also the property of Cheung Kong Asset Group, as the so-called fertilizer water does not flow into the fields of outsiders, Lin Zhichao's property almost only rents his own property.

Not only that, the opening of the 7-Eleven convenience store also invited the reporter of "Oriental Daily" to come and edit the news, and it is its own media.

After the opening ceremony, Lin Zhichao was the first to walk into the convenience store to experience it.

"Welcome"

The clerk was enthusiastic, but there was some nervousness.

Lin Zhichao nodded, and then visited.

"The magazine rack at the door, after the guests turn it over, the staff should tidy it up as soon as possible!"

Lin Shaodong, the manager in charge of retail business, immediately said: "Okay, we have trained employees to do this!" ”

The retail department of Cheung Kong Asset Group has just been established, but Lin Shaodong is the company's 'old minister', who used to work under the commercial real estate department, that is, Liang Guangchang's direct subordinates. Lin Shaodong used to be responsible for department stores and shopping malls, and he has rich experience.

For a long time, Lin Zhichao has insisted on cultivating his own management talents and reserving talents. Of course, when the company is big, it will recruit elite talents.

Talent is what Lin Zhichao attaches the most importance to.

"After taking up the post, employees should also be trained regularly, and the training course should not be less than four hours of training a month, and the training course is mainly based on the service training of the Japanese retail industry. Employees should recruit young men and women with positive and optimistic personalities. ”

"Okay, I'll make a note of it."

Today, Huang Changhong, vice president of the group, and Liang Guangchang, head of commercial real estate, also came to learn. The future of Cheung Kong Asset Group is a comprehensive group, so everyone also knows that it is necessary to learn more.

After some inspection.

Lin Zhichao said with a smile: "Today, when I am the first customer, I will eat a hamburger!" ”

Everyone laughed.

It can be seen that the boss is very satisfied with the inspection today.

Subsequently, Lin Zhichao bought a hamburger and ate it by himself.

As for the others, if they all bought one of them, wouldn't they sell out quickly?

"Burgers, bento, etc., are all in collaboration with Café de Cral, right?"

"Yes, cooperatively for the time being! However, in the later stage, we prefer to do it in our own central kitchen. ”

Lin Zhichao nodded and said, "Not bad!" And, we're going to make it special. For example, when we join 7-Eleven, we get the formula and technology of 'Si Lo Bing' and 'Tycoon Castle'. We can also develop a 'double beef burger' ourselves, which is standard for quality and low price, with a slogan. Well, just 'double beef Big Mac, beef with cucumber in sauce, cheese lettuce with sesame seeds, everyone has eaten and laughed haha', what do you think of this advertisement? ”

Huang Changhong was the first to laugh and said: "The boss is really talented, and he made such a catchy 'emergency order' in such a short time, and this slogan can quickly spread all over the streets and alleys." ”

Everyone agreed.

Lin Zhichao was also in his own hurry, and he felt so good that he couldn't do it, and asked Lin Shaodong again for a while if he had written it down. After receiving an affirmative answer, he nodded in satisfaction.

Finally, he concluded: "Convenience stores, first of all, are convenience, and in a small space, they can provide the public with as much convenience as possible; Secondly, we have to consider the 24-hour system in the later stage, of course, this has to be based on the development of Hong Kong's economy, big cities have the rules of never sleeping; Finally, the location of a convenience store is very important, it does not have the function of gathering crowds, but should rely on a good location method and the number of stores to complete the spread of the whole Hong Kong. ”

Lin Shaodong listened and remembered, and nodded in agreement.

Hong Kong's 7-Eleven convenience store not only has people sent by the American Southern Company to guide and teach, but also has a lot of ideas to join Lin Zhichao.

Absolutely, the apprentice surpasses the master!

(End of chapter)