After the Chinese New Year.

Huang Youcai, who started work at 5 a.m., is the regional distributor of the media group, and needs to redistribute publications such as Oriental Daily and Manke World to newsstands and bookstores and other direct sales outlets.

There are many regional publishers like him, and there are many media groups, most of which are concentrated in remote areas, and the Hong Kong and Kowloon urban areas are generally responsible for their own distribution departments. But Huang Youcai is a special case, he is equivalent to a 'part-time' job in a media group, responsible for the distribution of Xihuan, and his monthly salary can be about 800.

His son, Huang Dayou, also works with Lao Dou every day, and they need to complete the distribution work as soon as possible; Later, I have to go to the newsstand to guard the 'new star newsstand' with my wife.

"Remember, the price of each copy of Oriental Daily is now 1 millimeter (0.1 yuan) to the newsstand, and I told them that I hope to promote our Oriental Daily more. These tasks must be done well, and someone from the distribution department will check them later. Before parting, Huang Youcai said with a thousand instructions.

Huang Dayou is only 17 years old this year, he only went to primary school, went to work in a factory at the age of 14, and studied selling newspapers with his father at the age of 15.

He asked puzzledly: "Lao Dou, doesn't that newsstand make 1 millimeter, I remember that our newsstand usually only earns four or five cents, and suddenly there is so much profit?" ”

Huang Youcai said: "Oriental Daily gives everyone a period of time, that is, let everyone mainly promote their own newspapers, understand? It's called a means! ”

Huang Dayou shook his head ignorantly!

Huang Youcai planned to train this eldest son well and inherit his 'newspaper talent' and 'new star newsstand', so he explained again: "It's a very simple truth, why don't you understand it!" Now selling a copy of "Oriental Daily", the newsstand can get 1 milli profit, selling other newspapers can only get 0.3~0.5 milli profit, then the newsstand is not allowed to sell "Oriental Daily" hard. In this way, the sales of Oriental Daily have skyrocketed, and their purpose has been achieved. ”

Huang Dayou asked rhetorically: "Then the more they sell, the more they lose, do they want to do a loss-making business?" ”

Huang Youcai suddenly felt that his son might be similar to himself, he didn't have much talent, and he could only rely on long-term exercise, so he could only continue to explain: "The media group has a lot of money, first occupy the market, and then return to normal." At that time, the citizens were accustomed to reading the Oriental Daily, so they naturally reduced the purchase of other newspapers. Got it? ”

Huang Dayou said in surprise: "I understand, this trick is so good!" ”

Huang Youcai suddenly said with a sense of pride: "Sir Lin's enterprise is not powerful. I knew he was very smart when I worked with him."

Huang Dayou interrupted in time: "Old Dou, I have heard the story of you and Sir Lin 800 times in the past two years, let's go, otherwise it will be too late!" ”

After speaking, he took the lead in staring at the tricycle and set off.

"Stinky boy! Without Sir Lin, you would have been able to live in a new house today! ”

Huang Youcai muttered, and then also stared at the tricycle and set off, along the way, humming a song, and his heart was happy.

The house bought for 60,000 yuan last year has only been half a year, and the price has risen to 80,000 or 90,000 outside. For a while, he once again became a capable person among his family and friends.

And their annual income as a family of three is now as high as more than 20,000 yuan, and it only takes two years to earn it back. What's more, the business of the Nova newsstand is skyrocketing, and every month he reckons with his heart.

When the Golden Tooth Bing was transferred, it was the trough of Hong Kong's economy, and he probably didn't expect it at all now, and the new star newsstand was so profitable, with a monthly income of about 1,200 Hong Kong dollars.

The other side.

Lu Daqian is the owner of a newsstand in Central, and he has a income of tens of thousands of Hong Kong dollars a year from guarding a newsstand, which can be regarded as a high-income group in Hong Kong.

Recently, he encountered a good thing, that is, he could earn 1 millimeter by selling a copy of the Oriental Daily.

Originally, Oriental Daily was the best-selling newspaper in Hong Kong, so this was quite a lot of money.

At present, Hong Kong sells about 1.2 million newspapers a day, while Oriental Daily sells 120,000 copies a day, accounting for 10%, and there are about 40 kinds of newspapers in Hong Kong.

Lu Daqian's newsstand used to sell more than 100 copies of the Oriental Daily a day, but now each newspaper can earn an extra 5 cents, which is equivalent to an extra 5 yuan, or nearly 150 yuan a month.

Thinking of this, Lu Daqian suddenly became hot!

"Boss, how about a copy of the Oriental Daily today, there is exciting news!"

"Really? Then I'll read the Oriental Daily today! ”

"Of course it's true, Oriental Daily has the largest sales volume in Hong Kong, and the timeliness news is wide."

"Take it, it's good to change the taste!"

Come to someone, Lu Daqian always takes the trouble to introduce "Oriental Daily", because it adds up!

He just gave a brief introduction, and he didn't oversell it, because many people are still used to reading newspapers for a specific group of people.

At the same time, he put the Oriental Daily in the most prominent place.

"The box office myth "The Great Warlord" was released in Hong Kong for 40 days and won 3.1 million Hong Kong dollars at the box office."

This was the front-page news that Oriental Daily News ran in late February.

The highest box office of Hong Kong's local films was only 1.4 million Hong Kong dollars, but this time it has more than doubled. Of course, there are reasons for the explosion of Hong Kong's economy, but more importantly, of course, "The Great Warlord" has a very good reputation.

Fengyue Comedy, "The Great Warlord" is the first Fengyue comedy film, mainly because there are some 'dew' scenes in it, which makes the blood of people in this era swell.

In addition to the good news from Golden Harvest Films, the media group's Oriental Daily has also reported good results, and the sales of the newspaper have increased to 150,000 copies, an increase of more than 20,000 in less than 20 days.

Of course, only the Oriental Newspaper understands the cattiness, and it has not yet been reacted to by other newspapers.

But there are many affected newspapers.

In the office building of Asia Daily, the Ma brothers are discussing in disgrace.

"Big brother, this is not normal! We spent a huge amount of money to build a news gathering and editing team, imitating the "Oriental Daily" to make a popular newspaper, the sales of this newspaper did not increase but decreased, originally there were nearly 40,000 copies per issue, but now it is good, not even 30,000 copies are gone, less than 10,000 copies of sales. Ma Zhen, who has an impatient personality, stood up and said angrily.

Ma Xiru flipped through her own "Asia Daily" and then looked at "Oriental Daily", comparing and comparing, and I don't know why the difference is so big.

"Is it because of the poor quality of those reporters and editors?"

Ma Zhen said: "Yes, definitely! These people are all here for high salaries, but in fact, they are all people who have no real skills. MD, we have to reprimand them severely, otherwise we really think our money is so good! ”

Ma Xiru immediately stopped: "Don't be impulsive, you can talk to everyone a little, don't make trouble, cause serious consequences." ”

Horse cherishes this to calm down!

In fact, the club also respects cultural people, and the Ma brothers have always treated editors and reporters with courtesy.

"Still isn't right?"

"What's wrong, big brother?"

Ma Xiru said: "Even if the sales volume does not rise, it is impossible to fall, after all, the same level, why did it suddenly fall?" ”

Ma Zhen suddenly realized and said, "Yes! I asked people to take a good look at the market, what's going on! ”

"Well, hurry up and ask more about the newsstand, preferably in person."

"Well, the newspaper doesn't make money selling followers, but it has a happy feeling."

Ma Xiru suddenly smiled and said, "We are doing legitimate business!" Business, you know? ”

"Understand, I'll do it!"

Meanwhile.

"Sing Tao Daily" and "Ming Pao" both found that the sales of their newspapers had plummeted a lot in a short period of time, and they also began to investigate the cause.

This investigation quickly obtained useful information from the newsstand owner, and it turned out that everything was done by the "Oriental Daily".

For a while, everyone was a little dumbfounded, it turned out that things could still be done like this.

Oriental Daily gave up its profits to publishers and newsstands, and its sales soared at the same market price, and even announced that it had sold more than 150,000 copies.

What is the concept of 150,000 copies, "Sing Tao Daily" and "Ming Pao" have worked hard for so many years, and the sales volume is only 100,000 copies. Less than 1.2 million newspapers are sold every day in Hong Kong, and the Oriental Daily now accounts for 13% of the market.

In this 'newspaper war' without gunpowder, the most uncomfortable thing is not "Sing Tao Daily" and "Ming Pao", but some tabloids. Because they don't have a loyal customer base in the first place, their sales are even more affected.

For example, the sales of "Asia Daily" and "Tian Tian Daily" have fallen sharply recently. In particular, the Ma brothers' "Asia Daily" has long been unable to make ends meet.

With nearly 200 employees and a salary of millions of Hong Kong dollars a year, Asia Daily is a little too much to afford to sell fans.

Later generations always said '500 million Inspector', but in fact, this is talking about the wealth of Lu Le and these people after the 80s. In fact, in this era, their net worth is only tens of millions.

For example, now the value of a house is 100,000, but in the 80s, the price was already 1 million, an increase of more than 10 times.

Therefore, although the Ma brothers have earned tens of millions of dollars by selling fans, they are actually not 'extremely rich', and in the face of the aggressiveness of the Oriental Newspaper, they also feel the 'bullying of the big chaebol'.

"Big brother, what now? This Oriental newspaper is really guilty of public anger, it is simply too deceitful! When Ma Zhen learned the news, he was immediately angry and dumbfounded.

What does the Oriental Press do, don't make any money, let the publishers and newsstands make money.

Although everyone's newspaper prices are the same, the operation of the newsstand immediately made the sales of "Oriental Daily" soar.

Ma Xiru said: "What if you are angry, everyone will criticize it in the media at most." Hong Kong is a free economy, as long as it is not illegal, you can play as you want. ”

He said this well, from the very beginning, Lin Zhichao thought that even if Oriental Newspaper caused dissatisfaction among all the people in the newspaper industry, it would do this marketing. There is no morality to talk about in business warfare, not to mention that this is not a normal means, but everyone can't afford to play it, or can't think of it.

Ma Zhen said: "Then should we play like this?" ”

Ma Xiru said: "It's not the first time to play like this, and besides, our money can't afford to do this." ”

"So just wait? We've recruited a lot of editors and we're ready to do a big job. And I always feel that this is the Oriental Newspaper is targeting us! Ma Zhen said indignantly.

Ma Xiru thought about it seriously, and thought about it carefully, Oriental News was really targeting their Asia News Agency. So, what is the reason?

Is Lin Zhichao jealous and hateful, thinking that their Ma brothers are not worthy of entering the media industry?

Or was it the behavior of "Asia Daily" that aroused the vigilance of "Oriental Daily", so it decided to strike first?

Thinking about it, he felt that his brother was being targeted!

"Don't be indignant, it's not good for us, and we can't afford to offend big conglomerates." Ma Xiru, who calmed down, said to her younger brother seriously.

They really can't afford to provoke Lin Zhichao, after all, they are not outlaws, and they have nothing to worry about. They sell powder, even if they are caught, they will not harm their families; If you offend a big person, it's easy to shovel it.

Ma Zhenzhen suddenly broke out in a cold sweat, and then hurriedly said: "I just want to say, what should Asia Daily do?" ”

Ma Xiru said: "It doesn't matter, they can't do this all the time, maybe it will end in a month or two, after all, newspapers are also here to make money." ”

Ma Zhenzhen nodded and said: "This Hong Kong has really become Lin Zhichao's Hong Kong, he intervenes in any industry, and he acts so domineeringly." ”

"Lin Zhichao has a film company called Golden Harvest Films, and I heard that the investment is very large, and he is ready to wrestle with Shaw Brothers. So, as long as he wants to make money in the movie, it is impossible to deal with us brothers. ”

"That's right! If Hong Kong's films are to be distributed on Taiwan Island, it will be impossible for him to deal with us who are mossy, and our "Asia Daily" is also moss. ”

At the beginning, the two were worried that Lin Zhichao didn't like them, but now that they think about it, it may just be someone else's normal business method.

Therefore, they immediately breathed a sigh of relief, after all, it was not easy to be targeted by the big guy.

'Hong Kong's media circles are making waves again, and Oriental Daily is losing money in promotions'

'Oriental Daily did not hesitate to offend all its peers in order to increase sales'

'Oriental Daily News was sold to newsstands at cost price, but the public did not get a bargain'

For a time, certain newspapers began to promote the Oriental Daily for free. On the contrary, some big newspapers do not directly name them, but only publish some 'unfair' remarks.

In this regard, the "Oriental Daily" explained in its own newspaper that Hong Kong is a free economic port, and all the activities of this newspaper are normal business activities.

It's simple, it's rough!

Soon, some citizens in the know also discussed.

"The Oriental Daily's news coverage is really extensive, and the content is concise and short. There's nothing wrong with trying to market your own products! ”

"Actually, it doesn't seem like our customers are getting cheap, it's the newsstands that are getting cheap."

"If the Oriental Daily 'reduces the price' of the retail price of the newspaper, it will be the real 'newspaper war', and it will not bring down many people at once, and it will directly affect the entire newspaper industry, and the tabloids will hardly have room to survive."

"Makes sense! Now the concession to the newsstand is just to let the newsstand owner give the right of promotion and priority display. If the retail price is lowered, I am afraid that all newspapers in Hong Kong will suffer. After all, there is no newspaper with a background that has the money of the consortium behind Oriental Daily! ”

"When it comes to the consortium, do you find that Lin Zhichao can do the best in the industry every time he does an industry, and he can even go out of Hong Kong!"

"Hey, it seems to be. Lin Zhichao is the 'World Ship King' with the world's largest fleet, Lin Zhichao is the 'Industrial King', and Lin Zhichao is also a real estate tycoon. Now Lin Zhichao is a 'media tycoon' again."

"Idols, worthy of being the idols of young people in Hong Kong!"

At this time, the atmosphere in Hong Kong naturally regards the rich as idols, and Lin Zhichao is the idol of the whole Hong Kong people.

The era when everyone wants to be a tycoon!

The ups and downs outside did not affect Lin Zhichao's decision.

He doesn't feel like there's anything wrong with his business decisions. Just like the 'land price reduction' war set off by Li Jiacheng and Lee Shau Kee in the previous life, they simply reduced the house price from more than 5,000 to 3,300, making the entire real estate industry suffer.

So what?

This is a business practice, and Hong Kong is a free port.

Any price reduction will not be subject to government interference, even if Hong Kong set off a free newspaper war in the previous life, and many tabloids were brought down, even century-old newspapers.

That's business practice!

Lin Zhichao was quite mild this time, but he just gave the profits to the newsstand owners and asked them to promote the "Oriental Daily".

If you are really qualified, you will directly reduce the price of the newspaper, and everyone will not be allowed to fall down. (End of chapter)