Chapter 363: [Central Land King]
Cheung Kong Industrial.
"Boss, the Hong Kong government has announced the specific news of the auction of the 'land king' in the central district!"
Hu Zhaoxu took the "South China Morning Post" and handed it to Lin Zhichao.
Lin Zhichao immediately took the newspaper and read it seriously.
Sure enough.
In late June, the Hong Kong government decided to open a global auction of a 53,000-square-foot plot of land in a newly reclaimed land in the Central District.
This site was the site of the former Connaught Building, which was later changed to Jardine House.
The 53,000-square-foot Central site is undoubtedly very operable and can be built into a first-class office building. The height can be more than 50 floors, and the total floor area is about 700,000 square feet.
You have to take it!
This is Lin Zhichao's idea!
For a long time, he rarely competed directly with British capital, after all, it was not yet time.
This time, it's a small appetizer.
Because there may be American and Japanese consortia joining, it is not direct competition;
But if we take into account that in the previous life, Hongkong Land defeated the U.S.-funded consortium, we can barely say that it was direct competition.
In any case, if you want to take the British-funded foreign firm, it will have to be in the late seventies.
"Well, we're going to auction!"
"Okay. This piece of land can be regarded as the location of the land's nest, and I am afraid that they will also bid for it with all their might. ”
Hongkong Land has about six or seven towers in this area, but none of them are more than nine storeys high.
If Lin Zhichao defeats Hongkong Land and wins this year's Central District Land King, it is equivalent to giving Hongkong Land a stab in the heart.
Hongkong Land may also start the Central District redevelopment project a few years in advance, because they have spare funds.
Does this count as doing good?
"Who doesn't give it their all! For this piece of land, the U.S.-funded consortium is bound to be eyeing it, so it should not be underestimated. ”
"Well, the location of this land is really good! In addition, the rent of office buildings in Central, Hong Kong is soaring, and the square foot of office buildings in Central has reached 2~2.5 Hong Kong dollars per square foot, setting a historical record. ”
Lin Zhichao nodded, the more prosperous the real estate, the more dare everyone to start.
On the contrary, the real estate situation was unclear at that time, which led to the fact that the old site of the naval dockyard was easily taken by Lin Zhichao.
In fact, Hongkong Land was won at a price of 258 million, with a total of 4,660 square feet per square foot; in this life, Hong Kong's economy is more developed, and Lin Zhichao wants to join the competition, it is inevitable to surpass.
Cheung Kong couldn't come up with 300 million Hong Kong dollars in cash, so Lin Zhichao planned to borrow. Of course, he took out a loan from the bank after the auction, after all, the Hong Kong government would not urge him to pay it off immediately.
Half a month later.
Generally speaking, the auction of land at the level of "land king" must be taken out by the Hong Kong government when the real estate is booming.
The purpose of the Hong Kong government is twofold: first, to obtain higher fiscal revenue; Second, it can add another fire to the already vigorous real estate industry, make it burn more vigorously, and raise the price for the next official land auction.
At that time, the Hong Kong government made a mistake when bidding for the former site of the naval ship - they thought that global bidding could revitalize Hong Kong's real estate; But they didn't calculate that the political Z incident in the mainland suddenly struck, otherwise it would really have some effect.
Hongkong Taipan's office.
John Keswick said to his son Henry Keswick, "What are you going to do with this piece of land?" ”
He plans to return to London next year to retire, leaving his eldest son Henry Keswick to serve as the senior class of the three major groups of Jardine Matheson, Wharf and Land.
Henry Keswick said: "Chinese Lin Zhichao has grown into a chaebol on par with Jardine Matheson and HSBC, and he attaches great importance to commercial real estate in Central, with a number of commercial buildings under his umbrella and making a lot of profits. So, he will definitely be very interested in this piece of land! In addition, the U.S.-funded consortium has also shown its eyesight, so the price of this project is at least more than 230 million Hong Kong dollars. ”
Old John nodded, agreeing with his son's opinion, and said, "Although there are two strong opponents, we are still bound to win the land. In recent years, Hongkong Land has developed very slowly, and Hong Kong Chinese real estate companies have developed through 'sales of real estate', and the overall strength has surpassed that of British capital, but they are too scattered. Therefore, Hongkong Land wants to acquire this land and build a first-class commercial building on it, which shows that Hongkong Land attaches great importance to real estate investment in Hong Kong. ”
Henry said with great interest: "Yes, as long as this project is completed and we start the redevelopment plan of other properties in Central, Hongkong Land will still not lose to Cheung Kong." ”
In fact, Jardine Matheson is also building the 'Excelsior Hotel' in Causeway Bay, which is a huge hotel, although only to a four-star standard. Overall, the Jardine Matheson system is still developing in Hong Kong, but only slowly.
And once Henry Keswick comes to power, then he will lead the Jardine family to the 'peak', but also bury the 'bitter fruit' for the Jardine family, which is a later story, not for the time being.
Old John quickly calmed down and said: "It's just that Lin Zhichao and the U.S.-funded consortium have strong financial strength, and Hongkong Land may not have too much capital investment. After all, Hong Kong is the colony of our British, so isn't it convenient for us to find Jardine? Back then, Guo Bowei's 'freedom and non-interference in the economy' formulated by the Financial Secretary thought that it would be more beneficial to our British capital, but I didn't expect that now the Chinese Lin Zhichao has grown into a chaebol that is not weaker than the British capital, the world is unpredictable! ”
In fact, liberal non-interference in the economy is indeed biased in favor of British capital, and HSBC has acquired Hang Seng Bank for profit. It is the government's refusal to bail out local banks, allowing British banks to arbitrarily dismantle Chinese banks and even buy the largest Chinese banks.
There are too many other aspects, if there is no rise of Lin Zhichao, there is no establishment of the Far East Society, and British capital does occupy a dominant position.
Henry Keswick thought for a moment and then said, "It's not that it's not without convenience! Father, don't forget, this official land auctioneer is our Englishman Hockney. ”
Old John asked curiously, "What can he do for us?" ”
Henry Keswick said, "You can't absolutely help us, but you can be partial to us." Father should know that in the end of the auction of this kind of asset, everyone will bid carefully, while observing the opponent and figuring out his thoughts; On the one hand, deliberately slowing down the speed of the quote and attacking the opponent's psychological defense. If Hockney can help us drop the hammer a little faster at a critical moment, then it may save us a lot of trouble. The important thing is that this doesn't give people a grip. ”
Old John applauded at once, and said, "This is a very good idea! It's not that we are unwilling to bid, for example, this piece of land, even if it is 250 million Hong Kong dollars, there is no problem with a little higher. It is important that we avoid getting caught up in a long bidding battle in this way. ”
Henry said proudly, "Not bad. I'm going to invite Hockney and give us our gifts. ”
Old John nodded and said, "Remember, the return should be given twice, so that he will not be distracted!" ”
"Okay, no problem!"
Lin Zhichao came to the Media Building.
In his spacious office, he met with Bruce Lee, Luo Wei and other main creators of "Tangshan Big Brother".
"Mr. Li, it's the first time we've met, but I've heard of you for a long time!"
Bruce Lee was suddenly a little flattered, this boss is not simple, he can almost be said to be the light of the Chinese in the world, and his influence is very great.
"Lin Sheng, you are polite, you are famous."
Lin Zhichao smiled and smiled, this is not very draggy, it seems that there is still pressure on himself.
You must know that in his previous life, Bruce Lee and Luo Wei almost drew their knives and threatened to hack Luo Wei, the 2B, to death.
As for the reason, Lin Zhichao also knew in his previous life, it is said that Bruce Lee was very thoughtful on the set, and Luo Wei always regarded himself as 'Bruce Lee's mentor', but he didn't know that Bruce Lee didn't recognize him as a mentor at all, so when filming the second movie, there was a huge contradiction.
Luo Wei thinks that he made Bruce Lee, but he doesn't know that Bruce Lee's third movie is "Raptors Across the River", which is even better than "Tangshan Big Brother" and "Jingwumen".
Based on this, Lin Zhichao's plan is also Bruce Lee's third movie, let him direct and act by himself, and give the director an extra dividend, which can be regarded as winning him over.
As for Luo Wei, the director, Lin Zhichao didn't take it to heart at all, as far as he knew, after Luo Wei's second wife divorced him, she immediately became Zou Wenhuai's confidante. Because of this, Luo Wei later left Golden Harvest and went to support a newcomer - Jack Cheng.
However, although Luo Wei praised Jack, he only gave tens of thousands of Hong Kong dollars for each movie, and the result was a million checks from Golden Harvest, which ruined Luo Wei's hard work.
Lin Zhichao still has memories of these past lives.
After everyone sat down.
Lin Zhichao asked: "When will "Big Brother Tangshan" be released? June or July? ”
Zou Wenhuai immediately said: "At midnight on June 19, it will be officially released on June 26. So Bruce came back from the United States and prepared to participate in the "Happy Tonight" program, which warmed up first and increased the impression of Hong Kong citizens. ”
Lin Zhichao nodded, although "Happy Tonight" is the trump card program of TVB, TVB is not Shao Laoliu's final say, he is only the general manager, and the share is only 4%~6%.
Therefore, Shao Lao Liu will not interfere with Bruce Lee's "Happy Tonight", otherwise it will be true.
Sometimes Lin Zhichao thinks that by the end of the 70s, he won Hutchison Whampoa and immediately owned more than 20% of TVB shares; Coupled with his relationship with HSBC, it is equivalent to buying more than 20 percent of the shares. TVB can be completely incorporated into the Lin family's industry.
He won't ask for it if it's given to Lin Zhichao, because it's not challenging!
However, Lin Zhichao will make two preparations, first put the shares of TVB under Hutchison Whampoa, and then cash out the shares of TVB from the stock market after he wins Asia TV.
In the office, Lin Zhichao quickly chatted with Bruce Lee, but only had a brief chat with director Luo Wei; gives people the feeling that Lin Zhichao values Bruce Lee more as an actor.
Zou Wenhuai understands that the boss really values Bruce Lee, the production fee of "Tangshan Big Brother" has been given a budget of 800,000 Hong Kong dollars, and the director and screenwriter have Bruce Lee's share, which means that Bruce Lee is allowed to participate in the director and screenwriter.
Lin Zhichao is betting that "Big Brother Tangshan" has Bruce Lee's director and screenwriter components, plus the budget is much higher than that of his previous life, so he can shoot a better movie.
After chatting briefly for a while, Lin Zhichao still ended the conversation, and Zou Wenhuai also took people away in due course.
After all, before the results of "Big Brother Tangshan" are tested, he can't talk too much.
Tuesday, June 23.
At the Hong Kong government auction, many Chinese-funded real estate developers also came to join in the fun, and there were seven or eight overseas consortia, and three British-funded consortia, including Hongkong Land, Real Estate Trust (Wheelock), and Hutchison Whampoa.
Since Cheung Kong lost to the Sheraton Hotel, a U.S.-funded consortium, the hot spot in this auction is not Cheung Kong, but a joint venture between Hongkong Land and the U.S.-funded consortium 'Reith Real Estate' - Galbraith Real Estate and Turner Construction.
The two shareholders of the US-funded consortium are actually the two shareholders participating in the 'Mei Foo Sun Chuen' in Hong Kong.
At the auction site, Lin Zhichao simply chatted with Guo Desheng, Zheng Yutong, Chen Detai and others, and then sat in the front position in a low-key manner. He felt Henry Keswick's gaze, and he already knew that he was still one of Hongkong Land's competitors.
When Hockney, the white-gloved auctioneer, took the stage, the scene fell silent.
"Everyone, welcome to today's auction meeting, there is only one land auction today, which means that only one of you can happily walk out of the auction hall, so who will the flowers be? We'll see. Well, I would like to introduce the geographical location and size of this site, as it is located in the very core of Central, bordering Victoria Harbour. Whoever can own it can sit in the top office and have a coffee with a panoramic view of Victoria Harbour and Kowloon, which is wonderful."
Hockney humorously introduced today's land, although he promised Henry Keswick's care, but it didn't mean that he didn't want to bid a high price. Therefore, he will not take care of Hongkong Land until it is a reasonable price, because he has to be foolproof.
"Okay, let's officially start the auction next, the starting price is 150 million Hong Kong dollars, and each increase cannot be less than 1 million Hong Kong dollars.
Generally speaking, if the auction price exceeds 40% of the reserve price, it has been successful; If it can be sold more than seven or eight percent, it is a big win, and the real estate is too prosperous.
This is the law of Hong Kong official land auctions!
The auction officially began, and the U.S. consortium showed aggressive momentum and soon fought with Hongkong Land.
And Lin Zhichao took the opportunity to observe the auctioneer Hockney and Landmark Henry Keswick, as far as he knew, the officials and staff in Jardine Matheson and the Hong Kong government were cordial!
Although it is not possible to take care of it blatantly, it is also a matter of course to take proper care.
"Boss, it's already 200 million Hong Kong dollars!" Hu Zhaoxu couldn't help but remind the boss.
Lin Zhichao nodded and said with a smile: "I finally remembered everyone's voices, and I can rest assured that I can bargain!" ”
It turned out that Lin Zhichao used hearing and memory to clarify the bidder's voice and facilitate the next action.
"205 million"
Lin Zhichao finally raised his card, and immediately ushered in the attention of many people, and many Chinese-funded real estate developers showed smiles. Those who are familiar with Lin Zhichao know that this is the character that Chinese people like to 'be a big coffee at the end'.
Henry Keswick snorted coldly, and then began to make an offer.
Although he was very nervous, he still showed a calm look and calmly followed the price.
"208 million"
Prices began to rise again, but only three consortia remained.
"250 million"
Soon, the price soared to a shocking price.
The scene couldn't help but hold their breath, for fear of disturbing everyone's fierce confrontation.
Some Chinese-funded real estate developers couldn't help but whisper: "Real estate should be prosperous!" ”
The person next to him nodded and said, "It's not just Dawang, it's so hot!" This is almost 5,000 Hong Kong dollars per square foot, which is a very high price in the world. ”
"252 million"
As long as he heard someone offering, Lin Zhichao immediately raised his card, and he was very decisive and did not hesitate at all.
That is, he did not give the auctioneer Hockney a chance to say 'a second time'.
Lin Zhichao found out that the auctioneer Hockney's eyes always drifted to where Henry Keswick was, there must be something boring.
So he not only raised the card, but even directly shouted the price.
On the other side, Henry Keswick's face was green, and Lin Zhichao's decisiveness simply hit his heart.
"252 million. The second time."
Henry Keswick hurriedly raised his card, and the other side of the American consortium was much slower.
"253 million."
"255 million"
The auctioneer didn't even say the 'first' chance, and Lin Zhichao had already made another offer.
There was no way, the auctioneer Hockney decided to abandon the plan, and it was a big deal to return the gift of Land. After all, the price of today's auction is high, and he also has a high prize.
"260 million"
"262 million"
The price is still rising alternately, and it has already exceeded the price of the previous life. But this is normal, Hong Kong's economy is better than in the previous life, and Lin Zhichao has joined the strong opponent in the competition.
Lin Zhichao is not in a hurry, he knows the financial strength of Hongkong Land. If it is strong enough, why has the Harbour City project and the Central redevelopment project not been launched after so many years?
Obviously, Hongkong Land's financial strength is not strong.
On the contrary, he withdrew money from the stock market when he had no money, and he still had money from private investment companies.
In his opinion, anyway, the naval dockyard has made a lot of money, so he will contribute a little more to the Hong Kong government's financial revenue.
"280 million" Lin Zhichao suddenly increased the price.
Henry Keswick was caught off guard, and the price increased by 18 million.
At this time, at the auction scene, they all understood one thing, that is, Lin Zhichao was bound to win.
Thinking about last year's Kowloon Nathan Road 'Earth King', I'm afraid that this one deliberately let the opponent go in the end?
"280 million. The first time, 280 million, the second time."
Just as the deal was about to be made, Henry finally mustered up the courage to shout again: "282 million"
After shouting, he looked forward to Hockney's performance, and said in his heart: "Hurry up and shout the second time, the third time, deal"
Before thinking of something perfect and good, Lin Zhichao had already shouted: "286 million"
Hockney swallowed back the 'once' after the 'first', and could only look at Henry Keswick, as if to say: Come on, let's fight!
Returning the gift of Land, he is very satisfied with the benefits today!
Henry Keswick is not stupid, this price has exceeded expectations by twenty or thirty million, so he hesitated.
Hockney waited on stage and didn't shout, which made the audience dissatisfied.
"What are you doing, favoring British capital?"
"That's right, no wonder Lin Sheng is not normal today, and he doesn't give the auctioneer a 'second chance' at all, could it be that he has already guessed something?"
The people below talked a lot, and Hockney finally reacted, and hurriedly said: "286 million for the second time"
Ultimately.
Lin Zhichao is still the king of the Central land at a price of 298 million, because the American consortium called once, and Hongkong followed again.
Henry Keswick didn't dare to bet on the price behind and raise the price of Lin Zhichao, he actually didn't dare anymore.
"The king of the world's ships, it really deserves its name!"
Everyone present thought that today is the highest record of the official land auction in Hong Kong, and it is the highest record of many times - the highest total price of a single piece of land, the highest unit price of the land, and the highest multiple of the reserve price
In short, in the end, the applause was thunderous and enduring.
The idea of Chinese real estate developers is very simple: first, this is the best proof that Chinese capital is better than British capital, and it greatly shakes the morale of Chinese businessmen; Second, today's auction house auctioned the 'Central Land King' at a sky-high price, and tomorrow the property market in Hong Kong will skyrocket, and the property in everyone's hands will appreciate a lot. (End of chapter)