After Audrey Hepburn returned to the United States, she immediately convened a high-level meeting of the 'Audrey Company'.

The Audrey Company, originally called the Audrey Toy Company, was later changed to the Audrey Company after owning the 'Atari Video Games'.

In fact, it already belongs to the nature of a group company, but Europe and the United States do not like to use the word "group" very much.

Audrey Hepburn, who sits in the chair of the board of directors, is incomprehensible in beauty, but executives dare not reverie, because Audrey Hepburn is the founder, soul figure, godmother and goddess of 'Audrey Company'.

Audrey Hepburn has always shown a strict and serious style in the company, which further confirms her 'strong woman' style.

"These are the two 'car transformation robots' developed by Hong Kong Cheung Kong Toy Factory, you can take a look at it and then say what you think!"

Audrey Hepburn took out the toys of 'Daya Clond' and 'MSI Superman' and put them on the conference table.

At this time, the Yangtze River Toy Factory had only exported these two toys for a short time, but there were high-level people who knew about these two toys, but he didn't think of anything at the first time.

In the eyes of many high-level executives, Audrey's toy products should always be deeply cultivated 'Barbie' and make this product from generation to generation all over the world.

In fact, for the past sixteen or seventeen years, Audrey's company has really only had 'Barbie' and its peripherals. Even if it is a Rubik's Cube, it is only an agent product, not its own product.

President Richie took the two transformation robots for the first time, fiddled with them, and after reading them, passed them on to the next executive.

Audrey Hepburn waited patiently, and she was taught by Lin Zhichao that she did not need to do everything in the company, and boldly handed over the work to her subordinates; However, she herself must 'pretend' to be unfathomable, similar to the style of Western gods.

In this way, the subordinates will worship and will not dare to deceive the boss. Of course, to achieve this level, you must have a certain level, otherwise you will soon be exposed.

After all, Audrey Hepburn has too much aura, so her status in Audrey's company over the years has always been lofty; Even Ritchie, the president, is just a 'replaceable' figure, far less than Audrey Hepburn's status.

The Hepburn family (Lin's three rooms) is the absolute king of the 'Audrey Company'.

After a circle, an executive took the lead in saying: "What BOSS means is that we buy the copyright of these two toys, carry out secondary creation, and promote them." ”

Audrey Hepburn looked at him and just said, "This advice is not good!" ”

What's bad?

It's a pity that this high-level didn't have the guts to ask!

It was Richie, the CEO, who understood the boss's thoughts, and then said: "If it is the copyright of Changjiang Toy Factory, then we can adopt a plan - we are responsible for marketing, and they are responsible for the operation model of supply (OEM)." Because everyone knows that the production technology and quality of this Hong Kong factory are absolutely of the highest level in the world; At the same time, they have a very beneficial level of innovation, which is a skill that other factories in Hong Kong do not have, such as the early Bier Lily, which is their achievement, and the later Rubik's Cube is their patented product."

Immediately, a senior executive quickly followed up and said: "Yes, this is our best partner, and its boss is still our director, who has been involved in the company's affairs at an early stage." ”

Everyone quickly reached an agreement, and the top management at the beginning immediately understood that in the future, this Yangtze River toy factory must not be messed with.

Next, Audrey Hepburn said conclusively: "Not bad! This is our second ambitious toy product after Barbie, and I intend to assemble an elite team to take care of it. ”

There are still high-level questions: "The price of such a Transformers toy will be about twice that of Barbie, about 8~10 US dollars each." Its prospects"

Rich immediately said: "It's expensive, but he's the absolute ideal toy for boys, and no, the key to his or even grown-up's desire to collect is how we market it." ”

During the discussion, Audrey Hepburn did not participate, she still patiently listened to everyone's discussion, but in the end she decided.

"Not bad! My idea is to call this toy 'Transformers' and make it a powerful IP. From manga, anime, and even movies that could be shot in the future, they boast a complete cosmic setting and an appealing story. ”

At this time, the high-level management no longer raised doubts and decided to work towards the boss's goal.

Rich said: "You can find Marvel to work with the American aesthetic to rewrite the backstory of these toys"

Audrey Hepburn nodded and said, "Your proposal is right, but I already have some background information, you can take a look and express your opinion." ”

After speaking, seeing a pile of materials in front of him, his subordinates hurriedly distributed them to everyone.

"Use the concept of 'living robots' to replace the original 'robots need to be controlled by drivers'."

"The robots were divided into two camps, the righteous 'Autobots' and the evil 'Decepticons', and named them 'Transformers'"

A complete story background suddenly appeared on the paper, and everyone watched it with relish, and couldn't bear to leave their sight for a while.

Lin Zhichao was still very familiar with the story of Transformers in his previous life, and he watched every movie, so this is almost a more detailed script outline.

After a long time, Richie said in surprise: "It's too perfect a story, is this the boss you created?" ”

Audrey Hepburn said: "It was created by my eldest son!" As soon as he finished speaking, he hurriedly apologized to Lin Zhichao in his heart, because this sentence was very ambiguous.

Of course, this is Lin Zhichao's idea, and he will take credit for his son Lin Ruidong. Because, Lin Ruidong will join Audrey Company in four or five years and gradually master the company.

Rich praised: "It's Ryan's words, and we can totally understand that he can create such a good story." You know, Ryan was able to sell millions of copies by publishing a book that year. What a genius he is! ”

Foreigners are also sycophants, and soon everyone praised Lin Ruidong.

Lin Ruidong is a Chinese name, and Ryan Hepburn is an English name.

Audrey Hepburn said with a smile: "I invited him to create, but the story only has an outline, and he has to read after all, so the rest of the work will be left to Marvel." For this product, I hope that Marvel's comic book serialization will be combined with our investment in three episodes of cartoons to promote this toy product, and we will continue to learn from Barbie dolls in the later stage. As for product manufacturing, it is necessary to maintain communication with Changjiang Toys, and the products can continue to sell their inventory, and then redesign and construct on top of their products in the later stage, provided that they cooperate."

"Yes, Boss!"

After a meeting, the high-level leaders once again saw the influence of the 'queen arrived'.

Audrey Company, just from the name, it can be seen that Audrey Hepburn is the absolute authority and founder of this company.

Such Audrey Hepburn's influence in the West is booming, "the mother of Barbie", "the ancestor of video games", Audrey Hepburn's influence has already surpassed previous Hollywood actresses and truly become the darling of the world.

But Audrey Hepburn, life is very low-key!

Time flies, two months have passed in a blink of an eye.

December, Universal Tower.

In Cheung Kong's office, Lam is reviewing the preliminary design of the Harbour Centre. (The King of Central, the former Recreation Building or Jardine House)

The private investment company of the Lam Chi Chiu family is called 'Harbour Investment', the private property company is called 'Harbour Land', and this building is also called Victoria Harbour Centre.

Victoria Harbour, literally 'Victoria Harbour, Hong Kong', is actually 'Safeguarding Hong Kong', this is Lin Zhichao's state of mind.

Harbour Centre is 52 storeys taller than Burj Al Arab, but not as tall as Burj Al Arab, which has a steel frame structure at the top, similar to the mast of a sailing ship.

'Harbour Centre' has a total floor area of 698,000 square feet, with an average floor area of 13,500~14,000 square feet per floor. The entire building covers an area of 53,000 square feet, so there is a 'Victoria Harbour Plaza'.

There is a shopping mall at the bottom of the building, which is the best way to make a profit. The design scheme of the building is still based on the Jardine Matheson Building in the previous life, or the moon cave door and metal façade of the Miramar Hotel in this life.

The main reason is that the Miramar Hotel and Miramar Shopping Center are products of the early sixties, and it may be in the late eighties or late eighties that Lin Zhichao will dismantle and rebuild. The first is that the floor area can be increased (after the airport is moved, there is no limit of 17 storeys), and the second is that the new shopping mall will be competitive.

Therefore, it is understandable that the design of the Moon Cave Gate has now been moved to the 'Victoria Harbour Centre'. What's more, it's all their own property and doesn't involve plagiarism.

"Boss, the owner of Lok Fu Building, He Jia, intends to sell his property, should we start?" Hu Zhaoxu came to the office to report a piece of news.

As a general under Lin Zhichao, he understands some of the boss's thoughts, and the Lok Fu Building opposite Miramar Shopping Center can definitely make full use of it.

After Lin Zhichao heard this, a map of the staggered locations of Bally's Road and Nathan Road immediately came to his mind.

Opposite the Miramar Hotel and shopping mall are Lok Fu Building, Champagne Building, Tung Ying Building, etc., which were originally the property of the Ho Tung family, and are now owned by their descendants. Among them, the original site of the Champagne Building was sold to Li Gaofu in the early years, and then developed by Lin Zhichao.

Among them, the Lefu Building, which is facing the Miramar Shopping Center, Lin Zhichao once said that through a pedestrian bridge, it can also be incorporated into its office buildings.

"How much does this building occupy? What year was it built? ”

"It covers an area of 36,000 square feet and was built in 1958."

Lin Zhichao nodded, and after thinking for a while, he asked, "How much?" ”

Hu Zhaoxu said: "According to the market price, the value is about 4000~45 million Hong Kong dollars!" ”

Quite expensive!

However, Lin Zhichao didn't hesitate too much, so he said: "You bring a lawyer to talk about it, try to take it down." But having said that, after Sir Ho Dong's death, his descendants are becoming more and more detrimental, and now they are all taking the initiative to sell their ancestral property to live. ”

Back then, Lin Zhichao took the initiative to come to the door to buy, and He Dong let it go when he felt that there was a profit. Now it's good, this Lok Fu Building is a rebuilt building, and it can be rented every year, and it actually takes the initiative to sell.

"The current manager of Sir Ho Tung's family assets is General Ho Sai Lai, but it is Ho Sai Lai's eldest son Ho Hung Yi who manages the property affairs. The purpose of selling this property is not clear, but this Ho Hongyi is also managing a real estate company, Sihai Real Estate, and this year it also went public to raise 72 million Hong Kong dollars for the reconstruction of its properties. ”

Lin Zhichao nodded and said: "I understand, they are rebuilding other sites by listing and selling properties, after all, after the death of Sir He Dong, he left a lot of properties, and now they are worth hundreds of millions of assets, and they will get a higher value after reconstruction." ”

Hu Zhaoxu said: "Also, the He family is still wary of Hong Kong, and General He Shili is only taking care of the "Industrial and Commercial Daily" and shouting for public opinion on Taiwan. If they invest in property, they will definitely rebuild it by selling assets and going public to raise funds, and they will not invest their cash flow. ”

"Let's talk, this building still has a lot of investment potential."

"Okay"

After Hu Zhaoxu left, Lin Zhichao simply drew a map on paper.

Miramar Hotel, Miramar Shopping Center and Lok Fu Building form a regional commercial complex integrating shopping malls, hotels and office buildings.

In the future, when the Miramar shopping center and hotel are to be rebuilt, the Lok Fu Building must be demolished first and rebuilt into the 'Miramar Hotel' building, and the hotel cannot be closed because that is where the popularity lies.

In his previous life, Yang Zhiyun built the Miramar Hotel, and the profit in the early 80s reached more than 50 million Hong Kong dollars. This is due to the fact that the Miramar Hotel started with three hotel buildings (both on top of the original site), and these three hotel buildings were built one by one, and the hotel has not been closed, which is the way of doing business.

And now Lin Zhichao has bought the Lok Fu Building, which is preparing to be rebuilt into the Miramar Hotel in the future, after all, the current hotel and shopping center are all plans to be rebuilt in the future.

Redevelopment of buildings must be considered if it can 'increase the floor area'.

Otherwise, even if the building was built in the late 50s, there is no need to rebuild it, because the quality is very good, at most it will be renovated.

At this time, Cheung Kong Industrial also began to 'go into debt' on a large scale, but Lin Zhichao did not take it to heart.

Cheung Kong's situation is different from that of any real estate company in Hong Kong, and the so-called 'debt' is actually just 'consumption in advance'.

In this round of the stock market, Lin Zhichao plans to make 8~1 billion, and these money are all shareholders' money, so he laughed at it.

At present, the Hang Seng Index is 210 points, and the market value of the shares in Lin Zhichao's hands has reached 135 million Hong Kong dollars, more than quadrupled.

"Boss"

Chen Ping, president of Changjiang Food and Beverage Company, came to Lin Zhichao's office.

At present, this company has two brands - doll noodles and Red Bull, which belongs to Changjiang Industrial.

"Well, come to the conference table!"

Lin Zhichao got up, took a paper and pen, came to the conference table in the office, and then sat down.

Even if he listens to the work reports of his subordinates, Lin Zhichao has enough brains to remember and understand, but he is accustomed to simply taking notes.

After Chen Ping sat down, he said: "I will report to you: Red Bull has successfully entered the Singapore market this year, with sales of about 500,000 cans, and then we plan to continue to increase advertising and radiate to the entire Southeast Asia doll noodles, our seafood taste has been a great success, and the entire product has made progress in Southeast Asia and Japan. It is expected that this year's corporate profits can exceed 6 million Hong Kong dollars, and more than 80% of the profits will come from doll noodles."

Red Bull's research and development period was in 1960~1967, the promotion period in Hong Kong was in 1968~1970, and the entry into the Singapore market was at the beginning of this year.

As for Thailand, Lin Zhichao doesn't need to worry at all, because the Red Bull trademark and formula have been registered for international patents. Tencel Group has developed the same type of functional drinks at most, and if the recipe is similar, it will be limited by overseas development. Basically, the Thai Xu family has been suppressed.

Lin Zhichao said: "Red Bull is a product that needs a long time to promote and market, and our promotion in Hong Kong has been very successful, through sponsorship of football group 1 matches and other ways. For example, Malay and Thailand are our next directions."

The Red Bull drink will become the signature drink of the Lin family, just like Coca-Cola, to be a world-class drink; Of course, Lin Zhichao plans to hand over the promotion of Europe and the United States to his son Lin Ruinan (1958), which is after the eighties.

Chen Ping nodded and said, "I wrote it down!" ”

For the Red Bull drink, he knows that the boss has been paying attention and putting forward some opinions from time to time, so he has worked hard to develop the brand.

Lin Zhichao continued: "Doll noodles also have to be developed, have you found a problem, whether it is Hong Kong, Japan, South Korea, Taiwan Island and other places, the taste of instant noodles is light. Do you think there will be a market for a spicy instant noodle? ”

This is the secret discovered by Lin Zhichao, instant noodles have appeared for more than ten years, and there is no spicy instant noodles, which is really strange.

Chen Ping said: "The main reason is that people generally don't like to eat spicy food, so no instant noodle companies have thought of this." ”

Lin Zhichao said with a smile: "There are always people who want to pursue spicy flavor occasionally, so you let the doll noodles try one!" We use turkey ingredients to incorporate the dough to develop a spicy, sweet and spicy taste, and even if we don't have much market in Hong Kong, we can still sell it to Southeast Asia. ”

There must be people in Hong Kong who eat spicy food, after all, it is difficult to reconcile everyone.

"Okay, I've got it!"

Finally, Lin Zhichao said: "In the past two years, Cheung Kong is considering going public, and food and beverage are also among the assets, and only the shares of Nissin Ramen will be transferred to my private investment company. In the future, it will be a large group operation, and it is committed to becoming a global enterprise, and food and beverage are also an important business, so you just need to be prepared. ”

Chen Ping is not surprised, the development of the world's enterprises shows that the beverage and food business is promising. Of course, he also understands the boss's thoughts, so he won't talk about the doll face, but the boss is definitely ambitious about Red Bull's product, and he intends to become a world product like Coca-Cola.

Of course, it's not that it can be compared to Coca-Cola, but that it must be developed into a global drink. (End of chapter)