Chapter 371: Replacing Bandai
Lin Zhichao came to Changjiang Industrial Group and was a little surprised when he heard the report of Ke Yanping, general manager of Changjiang Toys. Unexpectedly, Hasbro also noticed the prospect of 'car transforming robots', and it seems that the hero sees the same thing.
"Audrey Toys, when will we be able to release comics and anime to market our products?"
"I've communicated with them that they're going to launch comics and three-episode animations this summer, and toys are mainly promoting our stock products," Ke said. ”
Lin Zhichao nodded, the two car robots developed by the Yangtze River Toy Factory were originally very perfect products; Audrey Toys first promoted toys with 'MSI Superman' and 'Daya Clone', which is no problem. After all, these two products have been developed for almost two years.
Diaclone, a Bopai Autobot; MSI Superman is a fanatical Decepticon camp.
In the later stage, the car robots in the toys became righteous Autobots, while those minor change series and other non-car robot toys were uniformly divided into the Decepticon camp.
"How many engineers do we currently have who are good at robotics design?"
"There are 26 of them, five of them are from Japan, and of course the core is still from our Chinese engineers, but the two work together and have a good chemistry."
Changjiang Toy Factory originally had a lot of mechanical and machine toy engineers, and these sixteen were only responsible for the research and development of transforming robots.
Lin Zhichao nodded and said: "Our Hong Kong toys should surpass Japan, not just in export, but in research and development." I remember what a shame it was for us to go to the Hamburg Toy Fair in Germany in the early to mid-sixties, and we were directly rejected by the Germans. Therefore, we must pay close attention to research and development. ”
At that time, the German organisers refused to allow Hong Kong toy manufacturers and the HKTDC to enter the exhibition on the grounds that Hong Kong toys were too good at imitation. It was not until almost the end that Hong Kongers were allowed to enter.
The Hamburg Toy Fair in Germany, which is a very famous toy fair in the world, was rejected by such an organizer, which really slapped Hong Kong manufacturers in the face.
In fact, there is also the arrogant factor of Westerners, the Rubik's Cube was invented by Hong Kong people, and Bier Lily and Barbie have always had Hong Kong people involved, which can be regarded as innovative.
It's just that other toy factories in Hong Kong do not have R&D and innovation capabilities, so they are criticized.
Later, it was Lin Zhichao who personally went to Germany to negotiate, and the Hong Kong toy exhibition was successful in the situation of containers.
Ke Yanping said proudly: "If this 'Transformers' is successful, then Hong Kong toys will have an impact on the world." After all, this product is marketed by an American toy factory, while a Hong Kong toy factory designs a robot. ”
In the toy market of the seventies and eighties, the United States and Japan were undoubtedly the trendsetters, with Japan excelling in robot design and the United States having proficient marketing strategies.
In this life, under the leadership of Lin Zhichao, Cheung Kong Toy Factory is changing the world's perception of Hong Kong toys little by little. If Transformers were successful, it would be a game-changing impression.
Of course, it's not enough!
The Bond toy brand wants to replace the 'Bandai' in the previous life!
Next up is Gundam!
Of course, we have to wait for the success of Transformers before developing Mobile Suit Gundam, which is probably a matter of two or three years.
"We will continue to strengthen our R&D capabilities in the field of robotics, no matter which country you want, as long as you are willing to come to work in Hong Kong. Transformers are sure to be able to achieve brilliant victories, and we are responsible for the production, which is a very important part. ”
"Okay, boss!"
Ke Yanping believes in the boss's judgment very much!
As everyone knows, Lin Zhichao is also using the mechanical engineers of Transformers to join the design of "Mobile Suit Gundam" in the future.
At this time, Lin Zhichao's Yangtze River Toys, Bond Toys, and Oriental Publishing House (Comics) can already be linked. In the later period, Lin Zhichao planned to divide the comic business into 'Manke', benchmarking Japan's 'Shogakukan' publishing house, specializing in comic publishing. Oriental Publishing House, on the other hand, is the parent publishing house.
After inspecting the toy business, Lin Zhichao came to Midea Electronics again.
"Boss, you see this is the result of our research and development!"
Li Zhenlong took Lin Zhichao to the 'Walkman' R&D room, where many engineers are developing.
Lin Zhichao picked up the Walkman, put on the headphones, and began to experience.
Of course, this is only a laboratory product, and if it is released like this, the product will definitely not sell. There are all kinds of problems, such as too large volume, too poor sound quality, too few functions, etc.
But there is no doubt that he is the concept product of the 'Walkman'.
"There are still many problems that need to be solved, so I won't talk about the professional, but this tape is not convenient to take out at all, and a pop-up device can be designed here. There are also fast-forward and backward functions, this is crucial, they can help screen favorite songs in the headphone place, can you design two sockets, you can design a pause function for couples to listen to, you can also engage in a microphone function here, but when pressing the music tentatively, you can communicate through this microphone port, and the sound can be transmitted to each other's headphones Of course, I talked a little too much, I hope you will slowly develop it. ”
As soon as he experienced it, it was as if he had used the 'Walkman', and the engineers around him gathered around.
The result was a round of applause.
The boss gives not the difficulty, but the design of the advanced functions of a product, which is also the advantage of marketing.
Li Zhenlong said excitedly: "Boss, do you want to seek patent registration first, the concept of 'portable music equipment' is originally an invention, and 'Walkman' is a great creative term." ”
Lin Zhichao thought about it, there is no need to hide research and development, after all, if you talk about it now, it will only be considered by Philips, Yamaha and other old acoustic manufacturers: this kind of equipment that sacrifices sound quality and emphasizes portability has no future.
"Okay, register global patent work. At the same time, I hope that you will increase research and development efforts to polish products more perfectly. If there's a technical need to buy something or something, I'm not stingy. ”
It's not a Walkman concept machine that can be sold. If the sense of experience is not strong, others will not choose.
In recent years, although Midea has only been engaged in assembling products in the field of radio, it actually has its own technical force. It's like rice in the previous life, you say that he is completely assembled, which is definitely not right, and others also have R&D strength.
Therefore, Lin Zhichao hopes that within five years, he can come up with a product that has been affirmed by him and go on the market.
Li Zhenlong said: "Boss, rest assured, I will personally supervise this project!" ”
Lin Zhichao nodded, Li Zhenlong is the second general manager of Midea Electric, and he still has a certain ability to build Midea Radio into a brand with an annual export of 1.5 million units.
At present, the Midea brand has production lines for radios, fans, and arcade machines, and at the same time is also developing walkmans and electronic watches, and has made great progress.
At the same time, the company is also accelerating the absorption of talents and has strong R&D strength. Although Hong Kong cannot have a complete industrial chain, there is one thing that cannot be compared anywhere else in the world, and that is 'speed'.
For example, it may take 3~8 months for other countries to imitate a new electronic product in the future, but it may only take one month in Hong Kong. This is due to Hong Kong's well-developed trade and free port convenience, which allows products to be assembled for export quickly.
As Lin Zhichao develops the technology industry, it is naturally impossible to do supply chain in Hong Kong, and he must join the arms of the global supply chain.
Lin Ruihuan flew from New York to Boston, and then headed straight for the Harvard campus. Since it takes four hours to form at a time, and he doesn't want to slack off at work, so he and Luo Huijun's date has to be done once every two weeks.
The love between two young people is more about making soup over the phone.
Harvard Campus.
Lin Ruihuan took Luo Huijun's hand and said seriously: "Huijun, I have to return to Hong Kong to join the family business in August this year!" ”
Luo Huijun said calmly: "Well, I support your work!" ”
In fact, both of them are very rational in love, and even Lin Ruihuan is not as good as Luo Huijun, and he deals with problems in love.
In terms of wealth and family, the Luo family naturally cannot be compared with the Lin family, but the innocent Luo Huijun does not take people with money, and does not have the worry of "entering a wealthy family is as deep as the sea", everything goes naturally.
But her attitude made Lin Ruihuan anxious.
"Then after graduation, can you choose to return to Hong Kong to work?"
Lin Ruihuan can only express his mood through this kind of side knocking. The reason is very simple, if Luo Huijun is willing to work in Hong Kong, it means that he is willing to join the Lin family.
Luo Huijun thought about it seriously, and Lin Ruihuan could only wait anxiously.
"I don't want to join Lin's family business, I would rather join an American company."
Lin Ruihuan was overjoyed and hurriedly said, "There are many opportunities!" Hong Kong's economic development is very good, there are many American companies in Hong Kong to open up the market, such as Guiguobaotong, Exxon Oil, Mobil Oil, etc., of course, Guild Baotong is the best place for our Harvard Business School graduates! ”
Luo Huijun said with a smile: "Okay, if I graduate, I will apply to work in Hong Kong." To be honest, every time you talk about Hong Kong so well, I'm very curious! ”
Lin Ruihuan scratched the back of his head and said: "Actually, Hong Kong is not so good now, but I heard my father say that Hong Kong's economic development potential is very great, it is a free economic city, the development of trade, finance, industry, has unique advantages."
Luo Huijun asked curiously: "When you go back to Hong Kong, which industry are you going to engage in?" ”
Lin Ruihuan was embarrassed and said: "It is a comprehensive real estate enterprise, starting from the grassroots level!" ”
Luo Huijun nodded, she had no intention of interfering in any direction of her boyfriend's work, she was not worried about 'entering a wealthy family as deep as the sea', and she also knew that her boyfriend was only her father's eldest son, and she had many younger brothers and sisters. Because of this, she would not choose to interfere with her boyfriend's thoughts, so in order to avoid suspicion, she did not even plan to enter the Lin family business after graduation.
The more she is like this, the more Lin Ruihuan likes her.
Lin Ruihuan, who was young, was serious and rushed to get married.
But Luo Huijun is more sensible, she focuses on her studies in school, and even after graduation, she hopes to work hard for two years to prove to the Lin family that she is not a vase.
Of course, Luo Huijun didn't have the idea of teasing Lin Ruihuan, she was seriously in love. After all, she also knows that Lin Ruihuan's character, knowledge, and ability are extremely good, and the most important thing is that Lin Ruihuan does not have the inferiority of his son.
"By the way, Brother Ruihuan, does your father know about us? What kind of attitude does he have? After saying that, Luo Huijun finally had some worries.
She can see that Lin Ruihuan is definitely a person who listens to his parents, otherwise he would not be able to teach him well; What's more, his boyfriend's words always reveal his admiration for his father.
"My father told me that there are no rules to abide by when I marry a wife, I don't talk about anything that is right, as long as I like it, I come from a proper family, and it is best to be Chinese."
After he finished speaking, he finally breathed a sigh of relief in his heart, because this was also a confession.
Luo Huijun was finally relieved, and at the same time said a little shyly: "Who wants to marry you, talk so much!" In the words, there is shyness.
This scene made Lin Ruihuan stupid!
"Nerd"
Luo Huijun broke free from Lin Ruihuan's hand and fled with a jump, but her heart was beautiful.
Lin Ruihuan immediately caught up, and the two were talking about a very warm love without too many 'romantic twists and turns' on this campus.
That's how it should be!
Lin Zhichao came to New York, accompanied by Hepburn, to inspect the 'Hyatt Regency' project next to the train station. In fact, it is to listen to Lin Ruihuan's work report.
"How much did this project cost?" He asked casually.
Lin Ruihuan participated in project design and planning in his fourth year, and worked as an assistant project manager in the first year after graduation, and was promoted to deputy project manager last year. It can be said that he was involved in the whole project and was one of the leaders of the real power faction.
Even the project manager was instructed by Audrey Hepburn that this project should cultivate Lin Ruihuan's ability.
Lin Ruihuan saw that he had been working on a project for almost three years, and finally ushered in the inspection of Lao Dou, and hurriedly said: "In addition to spending $11 million to buy the old hotel site at the beginning, we will use 'low-interest loans' to complete the project in the future, and the total investment is expected to be 28 million US dollars. Our cooperation with the creditor bank has been very smooth, and the bond bank has fully affirmed the prospect of this project, so the subsequent repayment of the bank loan and interest through the hotel profits will be carried out."
Lin Zhichao said: "So, the hotel is ready to open in 1974? ”
Lin Ruihuan replied: "In July this year, the main body of the hotel was officially completed, and the later stage is the renovation project, which will be officially opened in 1974. ”
I also asked about some detailed work to find out what difficulties my son had encountered and how he solved them.
It's a summary!
Because after Lin Ruihuan returns to Hong Kong, he will immediately join the IPO Preparation Working Group and be subordinate to the office; Of course, he is just doing things in an ordinary capacity, starting from the grassroots (management).
"What about the Manhattan office building?" Lin Zhichao asked again.
At the end of 1968, Audrey also invested in the purchase of an office building in Manhattan for a total of $22 million.
"After the renovation and upgrading, the current rental rate can reach 95%, and the annual rental profit is about 3 million US dollars, and it is expected to pay for itself in ten years. The value of the building itself has increased by 80%, reaching about $40 million. ”
The value-added part comes from the transformation and upgrading of 6 million US dollars, of course, the cost of 6 million, the value-added is definitely more than 6 million, it is limitless. is like Luo Zhaohui, the 'prodigy of speculation in the previous life', who bought Chongqing Mansion for 140 million yuan, upgraded it, and then relied on real estate appreciation, and sold it for 600 million yuan a few years later.
Built in the late '40s, the Manhattan building is neither old nor new, and it's no surprise that its value has skyrocketed after the renovation and upgrading.
Lin Zhichao nodded and said, "It's not bad!" ”
Lin Ruihuan is also involved in this project!
During the period, the most common problem was all kinds of troubles, and Lin Ruihuan, as a Chinese, was still very troublesome to deal with. But he can not flinch and deal with it better, which is something that Lin Zhichao is very satisfied with.
Be able to maintain a calm and steady heart in a complex environment, and deal with things seriously instead of complaining everywhere; These qualities are enough to prove that Lin Ruihuan has grown.
"Do a good job in the last three months and hand over the work!"
"Yes, Father!"
During the whole process, Audrey Hepburn didn't say a word, she knew that this was a father's investigation of a son; Even if it is her own son, she is 'unqualified' to interfere.
This is the family authority of this man!
After leaving the scene, Audrey finally sighed: "These children are very good, can you not work so hard?" ”
Lin Zhichao said with a smile: "It looks excellent, but I don't have good results, how can I rest assured." But for one thing, I'm feeling a little lighter. ”
Audrey Hepburn asked curiously, "Are you also worried?" ”
She had never heard of this kind of statement, she was simply very shocked, in her opinion, Lin Zhichao was always so calm and relaxed, commanding.
Lin Zhichao nodded seriously and said, "There was a kind of worry - tomorrow and accidents, I don't know who will arrive first." So I'm worried that you orphans and widows will be bullied! Now there are a lot less worries, my son knows how to be 'responsible', Ruihuan can already stand alone, and Ruidong also knows how to protect his mother. ”
Audrey Hepburn will tell Lin Zhichao everything, no matter what party she attends, she has no secrets from Lin Zhichao, and Lin Zhichao is also very confident in her.
"It turns out that you always have so many things to do!"
Lin Zhichao took Audrey Hepburn's hand and said: "The richer a person is, the more worried he is about losing." And my wealth does not come from wealth, but from three wives and nine children. ”
Audrey leaned on Lin Zhichao's arms, she already had a sense of honor and belonging to this 'family', and regarded herself as a member of this 'Lin family'.
And Lin Zhichao's 'love words' made her feel this man's sense of responsibility.
Back to the Manhattan apartment.
Lin Zhichao sat in the study and said to Audrey: "If "Transformers" becomes a sensation and success this summer, Audrey will start a 'secret plan' in the second half of the year, that is, to transplant "PONG" to a home game console. Once this product is invented, there will be tens of millions, or even hundreds of millions of customers around the world. And home consoles can also develop 'interchangeable' cartridge games, which is a real video game explosion."
The reason why Atari failed in the previous life was to open up third-party software to outside manufacturers, resulting in all kinds of inferior games flooding the market, and eventually leading to collapse.
In this life, Lin Zhichao can avoid the collapse of Atari as long as he plans the 'royalty of the software game'. In the future, the Hong Kong production base will be used to reduce costs, so there may not be anything about the 'red and white machine'.
Of course, the classic game in my mind is also essential.
Audrey Hepburn listened carefully, although she was not particularly tech-savvy, she was not a layman either. She now spends at least half of her seven days a week at work, the rest with her mother and two sons.
"This home console needs to gather the elites of Silicon Valley to participate in Atari in more than two years, and has sold 18,000 arcade machines "PONG", accumulating about 10 million US dollars, and we will make key investments in this "console game" business." Audrey Herb herself was dressed as a president in the workplace, but now she was like a secretary and said in front of Lin Zhichao.
The arcade machine "PONG" was patented before it was released, so it sold about 30% more than in its previous life.
Tens of millions of dollars in funds, as well as follow-up income, are completely enough for research and development. You must know that in the previous life, the R&D fund of the Atari 2600 was more than 20 million, and it was still in the mid-to-late seventies.
"Well, this project is very long, you have to be patient enough, but once the research and development is successful, the profit will be more than 100 times."
"That's amazing!"
"Who's amazing!"
"Of course it's you!"
Soon, Lin Zhichao forced Audrey Hepburn to the floor-to-ceiling window, admiring her face that has not been tired for 20 years. Of course, it is also possible that the time they see each other in a year is much lower than that of a normal couple.
"Am I old?"
"No, that's what you look like in your twenties!"
Audrey Hepburn suddenly became excited, this is the best reward, so she also decided to reward Lin Zhichao.
"My dear, today I will contribute a difficult move for you to prove that my body is still young!"
Lin Zhichao suddenly became hot, Audrey Hepburn studied ballet and could make all kinds of difficult movements.
(End of chapter)