On Saturday, November 11, Hongkong Land published a newspaper advertisement calling itself the 'King of Stocks' with the headline "Dairy Farm Shareholders Should Consider the Following", reminding Dairy Farm shareholders to beware of being fooled. The assets of the dairy farm company have not increased by a single percent, how can the shares be inflated by 10 times? It's like taking the ingredients for making a piece of bread into 10 small cakes, and the number is increased tenfold, but the portion is still 1.

One shot, another slash. Hongkong Land asked questions again, how can milk pay dividends this year, how can it increase by 67%? Until May this year, the dividend increase of milk was only 21%, and in the second half of the year, cows still squeezed out milk, not gold.

The bull war has become a topic of conversation among Hong Kong citizens, and shareholders are even more motivated and want to fight in the sea.

However, when the market opened on Monday, November 13, the market plummeted by 87 points, or 11.5%. The worst drop was naturally Dairy Land, which plummeted by 20% and Hongkong Land plunged by 23%. The reason for this is that HSBC's Taipan Sandas has warned the public that the Hong Kong stock market has become purely speculative, and many shares have been calculated to more than reasonable levels.

This is the direct cause of the decline of the market, and Landmark Milk both won the "champion and runner-up" with the largest decline, precisely because the two destroyed each other and lost both.

The plunge lasted only one day, then rebounded the next day and became a minor episode in the stock market frenzy, with no one heeding Sir Sandas's advice.

Since 14 November, major newspapers have been publishing full-page advertisements for Hongkong Land. The writing is sharp and scathing, boastful, and extremely sarcastic. The advertisement says: "...... As everyone knows, barren mountains and mountains can only grow grass (referring to the green fodder land of the dairy company), and it will never grow profitably, and of course you know the reason...... Only by building skyscrapers on the ground that they are developing to the sky can the profits of shareholders soar to the sky......"

Milk for a tooth, thorn to needle, spread advertisements all over Hong Kong's Chinese newspapers, urging shareholders not to fall into Hongkong Land's "trap", otherwise they will regret it.

The advertising war between the two sides has displeased the tycoons of the major newspapers. Each newspaper also has editorials, newsletters, and summaries, which add fuel to the fire of the cattle war.

In an office room in the China Hub Building, Lin Zhichao, Tang Bingyuan, Tang Xianqian, Tang Youqian, Tang Jiqian, Tang Xiangqian and others are gathering together, holding champagne, and looking through the glass window at the 'Far Eastern Club' trading floor below.

This is the VIP customer room of the Far Eastern Club, with an unobstructed view of the trading floor. Today is the day of the listing of the 'Oriental Group', Tang Bingyuan and his family and friends have come to visit and congratulate, and in the evening they have also prepared a banquet to entertain friends and partners in Hong Kong.

Oriental Group is a comprehensive group integrating textiles, garment manufacturing and real estate, and is the only large-scale listed company in Hong Kong that spans these three industries. Of course, the textile business of the Oriental Group is only the local textile business in Hong Kong, and does not include the extraordinary textile business.

Even so, the listing of Oriental Group is also carrying the momentum of tiger and tiger, raising 80 million Hong Kong dollars, which is not much worse than the 'real estate five tigers' such as Hopewell Real Estate, Sun Hung Kai Properties, and New World Real Estate.

Oriental Group's garment industry, if it is spun off and listed, there is no problem in raising 40 million Hong Kong dollars; Oriental Group's real estate business, Tang Zhongyuan was the first time to join the bottom in 1967 ~ 1968, the bottom of the money is expensive, if the real estate business is spun off and listed, there is no problem in raising 40 million.

In recent years, Oriental Real Estate has been developing steadily, and has also developed a lot of real estate projects, and has absorbed a lot of New Territories land and land exchange rights and interests. The only weakness is that Tang Zhongyuan pursues stability, so the development site is slowly mapped; Of course, this is also why he only officially entered the developer industry in 1969, even if Lin Zhichao is his adviser, he has the disadvantage of not being familiar with the business.

Now the development of real estate, it has long been necessary to have a more professional level, otherwise the dairy company will not be passive. Especially for large-scale projects, it is necessary to have strong strength and excellent qualifications to do it.

"It's up, it's up 20% at the opening!" Tang Xianqian answered the phone and reported happily.

Everyone congratulated, because according to this trend, today's increase of at least 30% is considered a successful listing.

Lin Zhichao said: "There is no problem with 40% premium today, and the assets and development trend of Oriental Group enterprises are very good. ”

Everyone nodded, Oriental Group is the only large enterprise in Hong Kong that spans three major industries, in fact, everyone knows it, and people outside also know that Oriental Group can successfully enter the real estate industry, which is definitely the credit of Lin Zhichao's son-in-law.

At present, Nan Fung Group, including Chen Tinghua, has not entered the real estate industry, and may only have some land in hand, not to mention other Shanghai-style businessmen.

"Congratulations to Uncle Nine" Tang Jiqian and Tang Xiangqian's two nephews expressed their congratulations one after another.

Tang Zhongyuan is ranked ninth among his peers of the Tang family in Wuxi, and Tang Bingyuan is ranked eighth (who died early last year), and now Hong Kong brings together the three lineages of the Wuxi Tang family, and each of them is a big entrepreneur.

Even Tang Xiangqian, who is a junior, is now the general manager of Nanlian Industrial, worth more than 100 million Hong Kong dollars. Of course, Tang Xiangqian is five years older than Lin Zhichao, and it stands to reason that Lin Zhichao has to call him 'cousin'.

Tang Zhongyuan immediately expressed his gratitude, today is the beautiful moment of his life!

Next, everyone chatted in the VIP room while paying attention to the shares of the Oriental Group.

"Now it is difficult to do textiles, 1 million Hong Kong dollars can only earn 50,000 Hong Kong dollars. The garment industry has better prospects and higher added value. Uncle Nine has entered the real estate industry again, and he really holds two sunrise industries! Tang Xiangqian sighed.

Tang Zhongyuan said with a smile: "No way, I have a good son-in-law and a good master, otherwise the real estate industry is really a difficult thing for us Shanghai businessmen." ”

He never hides his most proud son-in-law, of course, outsiders will also value Lin Zhichao as his 'double' son-in-law.

In fact, for so many years, Lin Zhichao has been supporting Tang Zhongyuan.

Lin Zhichao said with a smile: "Not necessarily, no one said that Shanghai-style people can't do real estate, and Wang Dehui of Chinachem Real Estate are all Shanghai-style people." In fact, Hong Kong formed the situation that Shanghai faction did more industry, shipping and other industries, which is due to the fact that Shanghai faction was the cradle of industrialists during the Republic of China, and after arriving in Hong Kong, Shanghai faction had the idea of 'temporary foothold' for Hong Kong, so it was engaged in shipping Now, it has entered the 70s, Hong Kong people, Hong Kong people, is our real idea, so everyone can do whatever they want, and will not be constrained anymore. Chinese businessmen from Southeast Asia have also landed in Hong Kong, which is already an open world metropolis. I believe that the owner of the Shanghai factory will not only step into the real estate by his father-in-law, but more people will join. ”

His remarks revealed the pride and sense of belonging of the 'Hong Kong people', which resonated with everyone. In the fifties and sixties, everyone's belonging to Hong Kong was really not high, but now it is different, Hong Kong has become everyone's pride.

"Lin Sheng summed it up very well!" Tang Xiangqian said admiringly.

"Where, where!"

Lin Zhichao knew that Tang Xiangqian didn't seem to have entered the real estate industry, and he had always been an industrialist.

The profit of the textile industry is very low, and a business of 1 million yuan may only earn 50,000 yuan. Of course, manufacturers don't really need to have 1 million yuan to earn the 50,000 yuan, because the bank will provide loans, the so-called "letters of credit" (LC).

So every textile mill has a huge amount of LC, and if it has more quota, it can enjoy more LC in the bank. If the manufacturer thinks that the textile is too hard, he will stop doing it and sell the quota; However, the LC of the bank is still there, and as long as you spend a few means and find a way to establish a good relationship with the bank manager, it is not difficult to divert the bank's credit to buy real estate and stocks.

As for speculating on quotas to make a fortune, that is a rumor from later generations. Speculating on quotas can indeed make money, but it is by no means everyone's biggest opportunity to make a fortune.

The reason why the Lin Baixin family in the previous life was much richer than the Luo Dingbang family was because Lin Baixin took advantage of the situation to enter the real estate industry and was also speculating in stocks.

Tang Xiangqian, a businessman who is dedicated to textiles and industry, is destined to achieve a net worth of several billions, which is already the upper limit.

Lin Zhichao seems to remember that Tang Xiangqian also entered the electronics industry in the 80s in his previous life, mainly to invest in the mainland.

Although the idea is good, the strength is not enough after all.

If you talk about the electronics industry, only Lin Zhichao can really change the pattern of China's electronics industry, after all, he has both huge wealth and product foresight.

That day.

Lin Zhichao also discussed the exchange of new shares with Tang Zhongyuan, and the two sides decided to exchange new shares worth 20 million.

At this time, Cheung Kong has successively completed the exchange of new shares with Hopewell, Sun Hung Kai, Fuhe, Hang Lung, Carnival, Yongtai and other enterprises, and the subsequent exchange of new shares with Oriental Group and New World Development is to do so.

Everyone's idea is the same, exchange each other's new shares, and then cash out while the price is high. As for when it is the high point, then it depends on the ability.

But as long as it is a real estate company, it is almost a win-winning situation, even if there is a fake stock next year, it will have time to cash out.

"Smack"

Lin Zhichao slapped the newspaper on the desk, with a displeased expression on his face.

Then, he picked up the phone.

Not for a while.

"Boss, are you looking for me?" Huang Changhong walked into the office and said respectfully.

Lin Zhichao handed the newspaper to Huang Changhong and said, "Look at it, is the cowhide of the land blown on the Lingxiao Treasure Palace?" ”

Huang Changhong picked up the newspaper and said while reading it: "Well, I also saw this news in the morning. This landmark is really shameless, what's the performance of Hongkong Land has risen sharply every year in the past five years, so in terms of past performance, it is Hongkong Land; In terms of future sustenance, it is also land, which really makes people laugh off their big teeth. ”

Since the late 40 years, Cheung Kong (Cheung Kong Real Estate) has been the most eye-catching real estate company; By the mid-fifties, Cheung Kong was taking the lead in developing real estate developers. By the mid-sixties, Cheung Kong was the undisputed real estate leader.

Hongkong Land's braggadocio is simply ignoring Cheung Kong Industrial Group; Although Cheung Kong Group was only listed in the middle of this year, it is not Hongkong Land that can claim to be the boss.

Lin Zhichao said: "In the current Hong Kong stock market, listed companies brag and deceive shareholders, which is really not illegal at all, allowing Hongkong Land to take advantage of loopholes. However, we want to debunk Hongkong Land's lies, and you go to the newspaper to publish the projects completed by Cheung Kong Group in the past to suppress the morale of Hongkong Land. It also lets shareholders know that we Cheung Kong Group is the leader of Hong Kong real estate, not Land. Of course, don't just name the land. ”

Huang Changhong nodded and said, "I'll do it right away!" ”

Henry Keswick should really be grateful for this era, when listed companies publish fake news, and if it is in the future, it is strange not to check you. At that time, the dairy company was not bad, and it also published a lot of false information.

Lin Zhichao didn't want to interfere with anything, after all, he also made a lot of profits in this 'takeover war', but the problem now is that Hongkong Land's self-proclaimed boss of a real estate company has affected the credibility of Cheung Kong Asset Group.

Although the market value of Hongkong Land has skyrocketed recently, reaching more than 6 billion, it is much higher than the more than 4 billion yuan of Cheung Kong Group; But anyone with a discerning eye can see that Hongkong Land is because of the skyrocketing acquisition war, and after the acquisition is completed, the market value will also fall somewhat, at least the potential will be exhausted.

On the other hand, Cheung Kong Group's market value has reached 4.8 billion Hong Kong dollars, and the highest market value next year can also hit 9 billion, after all, there are fewer public stocks, and it is easier to climb than Hongkong Land.

The next day, Hongkong Land reported in the newspaper that "who can compete with the great development in the next three years?" ’

However, Hong Kong citizens found that Cheung Kong Group also published a large advertisement'.Cheung Kong Asset Group's performance has been far ahead for 20 years, and the skyscrapers (above 40 floors) far ahead of Hong Kong are all from him, and residential buildings are built in every corner of Hong Kong and Kowloon. Far ahead'

For a time, Hong Kong citizens watched the excitement one after another.

"This Cheung Kong Group made this remark, isn't it planning to intervene in the 'cattle war'?"

"I don't think so! I'm afraid that Hongkong Land boasts that it is the leader, and this Changjiang Industrial Group will give it a head start! ”

"Haha, interesting!"

At the same time, it has also sparked a discussion among Hong Kong citizens - who is the leader of Hong Kong's real estate industry?

Judging from the current market capitalization, Hongkong Land is undoubtedly much higher, but many people understand that Hongkong Land has soared by more than 50% because of the 'bull war'.

Judging from the past performance, after all, Cheung Kong Group was listed this year, so it is impossible to know all the past performance, but this time in the newspaper, Cheung Kong Group probably listed the past performance, although it is only partial, but it is still shocking enough.

"Cheung Kong Group is only part of Mr. Lin Zhichao's real estate assets, such as the 70-year-old 'Central Land King', the former naval dockyard site and other projects, which are not listed. But in any case, Cheung Kong Group's potential is greater than Hongkong Land! ”

"I don't think so! Since the competition is for listed companies, the performance of private real estate companies cannot be included in it. Hongkong Land sits on a large number of properties in Central and Causeway Bay, and has successively developed Mandarin Hotel Central and Excelsior Hotel Causeway Bay in recent years, so it is possible for Hongkong Land to be stronger! ”

"Haha, you're mistaken! Cheung Kong Group is still the largest real estate developer in Hong Kong, with the largest number of properties under construction and for sale, as well as Miramar Hotels, Miramar shopping malls, and even half of the shares of Raffles City and Daimaru Department Store in Singapore."

For a while, people have discussed who is the leader of the future real estate between Cheung Kong Group and Hongkong Land Enterprise.

Of course, many people prefer Cheung Kong Group.

If it weren't for the fact that Lin Zhichao's listed assets were only a part, there would be no suspense, this is everyone's opinion.

Hongkong Land.

After hearing the report of his subordinates, Henry Keswick hurriedly asked: "Does Cheung Kong Group have any plans to intervene in the acquisition?" After saying that, he couldn't help but show a nervous expression.

The strength of Cheung Kong Group, he still understands, in terms of developers (residential) is far more than Hongkong Land, others listed to predict the profit of the first fiscal year is more than 100 million, while Hongkong Land does not dare to pack tickets, almost less than 100 million Hong Kong dollars.

The subordinate said, "Not really! It should be that they express a kind of dissatisfaction with us calling ourselves real estate leaders. ”

Henry Keswick breathed a sigh of relief, and then said, "Even if they intervene, we don't need to worry, we already have the advantage. It's just that being intervened by someone is not good after all. Since they just want to advertise themselves, let them go. ”

He also believes that Cheung Kong Group is just advertising itself, and although the two companies are a bit competitive, it does not affect the acquisition of Dairy Farm.

The subordinate said: "Zhou Xinian, who was worried about the milk company, took the initiative to introduce the Yangtze River Industrial Alliance. ”

Henry Keswick frowned and thought about it, and then said: "If Zhou Xinian really has this meaning, then it is not to win over Qi Dezun and John Madden, but to win over Lin Zhichao." I think Zhou Xinian is also worried about luring wolves into the house, so this is very unlikely. ”

The subordinate nodded and said, "Makes sense!" Today, there is still an endless stream of shareholders who go to our registration office, and I believe that we will be able to achieve our goal soon. ”

Henry said: "The most important thing for us is to continue to focus on the advertising of Dairy Farm and break through the psychological defenses of shareholders. ”

"Yes"

Lin Zhichao was busy and came to the office of Zhao Yazhi's Delta Investment.

"Did you buy it for 5 million?"

"I bought it, the shares of Hopewell and Sun Hung Kai, I bought them all!"

Zhao Yazhi brought the packed lunch and put it on Lin Zhichao's desk, and then the two of them enjoyed it.

Lin Zhichao was busy and came over to fight the tooth sacrifice.

With more than 5 million Hong Kong dollars cashed out by Delta Investment from Dairy Farm, Lin Zhichao asked Zhao Yazhi to buy shares of Hopewell Real Estate and Sun Hung Kai Properties, and the premium will be at least doubled in the future.

For example, Hopewell Real Estate and Sun Hung Kai Properties, from their listing to their peak in 1973, have appreciated almost 6 times, that is, they can rise to a market value of more than 3 billion; The market value of Cheung Kong Group has reached 2 billion yuan, and there is no problem with rising to 9 billion, and it can even exceed 10 billion.

As for Hongkong Land, Lin Zhichao feels that the highest is 7 billion Hong Kong dollars, and it can't even reach it, after all, Hongkong Land was robbed by Lin Zhichao of the Central Diwang and Xingguang Building.

Of course, it is also necessary to consider that the economic level of Hong Kong in this world is higher than that of the same period in the previous life, and it is estimated that it can be even more crazy because of the large number of citizens who bring money into the market.

"Do you think this money is mine, or is it yours?" Lin Zhichao said with a smile.

Zhao Ya was stunned, thinking that Lin Zhichao wanted to take it back, but she still pretended to be calm and said: "Yours, I am also yours!" ”

Lin Zhichao laughed 'haha', and then said: "It's good to know!" As long as you're mine, the money is yours. ”

Truth be told, he's more of a pleasure in investing in stocks.

Although Harbour Real Estate also invests in stocks, it may be because the funds are too large, so that Lin Zhichao does not have a double feeling; On the contrary, it was Zhao Yazhi's two million initial stock speculation funds, which made Lin Zhichao very comfortable.

So, he's very enthusiastic.

Zhao Yazhi said happily: "Of course I will always be yours, and you can't get rid of me yet!" ”

Lin Zhichao immediately raised Zhao Yazhi's chin, as Lin Zhichao's development deepened, Zhao Yazhi has grown a lot in the past few months, and I believe that he will be more beautiful than in his previous life.

"If other women say such things, I must be thinking at this time, what should I do if I can't get rid of it in the future, or get rid of it early! But you."

Zhao Yazhi was anxious and said, "How am I, Brother Chao!" ”

Lin Zhichao said: "I have invested so much, do you think I will dump you!" So, rest assured! But there is one thing, you can't be greedy, you have to be my lover honestly. What I give you is yours; What is not given to you, you can't think about it! ”

This is a spiritual PUA, and it is necessary to do it.

Zhao Yazhi said: "Well, I listen to you!" ”

She can get everything a woman needs from Lin Zhichao, and as for the short time of companionship, she feels that she can't force it, because this man is not something that a woman can enjoy.

Lin Zhichao said next: "Okay, then I will train you well and train you into a first-class beauty, a woman in Hong Kong's upper class, and a rich woman." ”

"And Brother Chao, your most obedient woman!"

"Well, you don't need to train this, my women are very obedient."

"Hee-hee, thank you Brother Chao for the compliment!"

This woman reacts quite quickly!

"When you're full, you go gargle!" Lin Zhichao suddenly put down his chopsticks and said to Zhao Yazhi.

Zhao Yazhi's face turned red, and then he said, "You wait! ”

After speaking, twist your waist and do as you are told.

After a while, she came back again, slowly crouching down.

Lin Zhichao enjoys this fun, of course he likes these actresses he liked in his previous life, and he is not playing; However, it is necessary to enjoy it if it is time to have more fun.

Zhao Yazhi, the two female employees of this company, even if they knew, didn't dare to go out and talk nonsense. (End of chapter)