Time flies, and it's December.

Lin Zhichao came to Manhattan, New York, surrounded by his eldest son Lin Ruihuan, third son Lin Ruihai, and Chris Lee, vice president of Victoria Harbour Investment.

"Father, this building is called 'Brands Building,' or '245 Park Avenue,' and it was built in 1967. With a height of 48 storeys and a floor area of 1.7 million square feet, it is one of the nine properties of the 'securities'." Lin Ruihuan said with some excitement.

This time, the Lin family is going to become the most valuable 'super attacker' in the New York real estate market.

Lin Zhichao has made up his mind half a year ago to take advantage of the sunset in Manhattan office buildings to carry out a bottom-hunting activity. During the period, there were two buildings for sale, and he did not take action.

And this time, Citibank introduced him to a big project - a 'securities' with nine Manhattan skyscrapers, which only cost $350 million.

A 'security' is a certificate that indicates par value and is used to prove that the holder or a specific entity designated by the security has ownership or claims over a specific property.

This securities hold nine skyscrapers in Manhattan with a total floor area of 12 million square feet. In this 'security', the property is actually capitalized and that's it.

If Lin Zhichao spends $350 million to buy this 'securities', he will undoubtedly be the owner of these nine skyscrapers.

In fact, the value of the nine skyscrapers is more than $350 million, but the securities are equivalent to the 'net assets' of a company, indicating that the nine skyscrapers have debts.

Commercial real estate in the United States is completely different from commercial real estate in Hong Kong. The land under the office building in the United States may not belong to you, but to another owner, and the office owner also needs to pay the rent of the land every year; Many commercial buildings in the United States were built in the thirties, or even earlier, and if a landlord buys it, the purchase price may not be high, but you need to spend a huge amount of money to upgrade and repair it. In short, investing in commercial real estate in the United States requires extra care.

Lin Zhichao is a bottom-copying this time, he is very confident, Manhattan office buildings in the late 70s, early 80s, office rents will skyrocket, the value will also rise.

"The other buildings are all antique, right?" Lin Zhichao asked.

This matter is specifically responsible for Lin Ruihuan, but the Chris team of Victoria Harbour Investment will act as an advisor to him; In addition, the source of this securities was introduced by Citibank, and naturally Citibank's investment department is also its advisor.

"There were four buildings in the thirties and forties, and five buildings in the fifties and sixties, and the overall situation in the Manhattan office market is quite good, and it doesn't cost a lot of money to upgrade and repair," Lin said. The reason why prices are so low is that since the oil crisis this year, the entire U.S. commercial real estate has been falling, and maybe even lower next year. ”

Lin Zhichao nodded, and then said, "Let's go, continue to see the situation of other buildings!" ”

In any case, although the eldest son Lin Ruihuan was in charge, Lin Zhichao still had to personally inspect the situation of the nine buildings.

This time, it cost 350 million US dollars to enter the Manhattan office market, and if it is successful, I am afraid it will be a big sensation. However, Lin Zhichao is the world's king after all, and it is natural to invest $350 million in property assets.

Of course, if Lin Zhichao agrees to the deal, he intends to borrow at least $150 million from Citibank. The remaining $200 million is 8% of the global group and 2% of Cheung Kong to form a new real estate company.

Global Group's cash is very abundant, with a cash flow of about 4 billion Hong Kong dollars, that is, about 700 million US dollars. These funds are completely idle, and will be basically used for the 'Global Group Shore' purpose in the later stage.

Dallas.

Lin Ruidong personally presided over a 'collective adoption of a cabbage doll' at a local children's museum, and I saw him talking like a river, fascinated by the adoption guide of the 'cabbage doll'. From time to time, he also interacted with the children, and the atmosphere was very sensational.

"Kids, you're really lucky! Recently, due to the cold weather, the number of cauliflower dolls has dropped sharply, and many people who are eager to adopt them can only wait anxiously! And today, you will be the lucky ones! "Lin Ruidong's handsome face of mixed race is definitely all-ages and old.

When the children heard that the number of cauliflower dolls had plummeted, they quickly became nervous.

"So Dean, I hope that my wish to adopt two cauliflower dolls today will come true?" A girl asked feverishly.

"Well, I'm a little sorry, you might only be able to adopt one. You need to take care of him as he grows up and adopt a second one, otherwise you will be distracted and make some mistakes. Beautiful little princess! Lin Ruidong said in a kind tone like a neighbor's big brother.

"Well, what the dean said makes a lot of sense!"

In order to make the 'cauliflower doll' invincible, Lin Ruidong used a little trick to control the output of the 'cauliflower doll', artificially creating a shortage of supply. Of course, this is a phase, and this is the stage at the moment.

Therefore, sometimes customers do not hesitate to bribe salespeople in order to adopt a 'cauliflower doll', and this rush to buy also makes the value of 'cauliflower doll' rise.

At this time, it has been five months since the birth of the cauliflower doll. In the past five months, Lin Ruidong has felt like a dream, and he has achieved unprecedented success.

In July, through the 'parent-child activities' of editors of major newspapers and their families in New York, the cauliflower doll became an instant hit and attracted much attention.

In September, Alcorn sent a public relations team from New York to major cities in the United States to carry out a huge publicity campaign for cabbage dolls in the United States. They visited 12 major cities and distributed 500,000 copies of the Adoption Guide.

In November, the cauliflower doll was shown to the audience on a TV show, and after that, almost all television networks in the United States promoted the cauliflower doll. The unique design concept and marketing method of the cauliflower doll has also attracted the attention of newspapers and magazines all over the country. The Wall Street Journal commented on its unique approach to sales, and USA Today devoted a full page to the full coverage of the cauliflower dolls. According to statistics, at that time, there were more than 50 news outlets in the United States that reported on the cauliflower doll.

At the same time, Alcorn also took advantage of people's preference for cauliflower dolls and cleverly carried out public relations activities, such as selling cauliflower dolls in Baltimore in a lottery and raising $20,000 to buy an advanced medical equipment for a children's hospital; Let the 'First Lady' give away cauliflower dolls to children who have undergone heart surgery, and so on.

This series of publicity and public relations activities made the cauliflower doll deeply rooted in the hearts of the American people, and in the first five months after its launch, Alcon sold 2 million cauliflower dolls. This record is much crazier than the 300,000 record in the first year of 'Barbie', of course, the times are different, and the difference between the two is 20 years.

"BOSS, you've made another great speech, and the kids are going crazy!" After the adoption event, Alcorn's colleagues stepped forward to congratulate Lin Ruidong.

In the past five months, Lin Ruidong personally went to 10 cities, planning activities, hosting activities, and laying out the operation of the entire Alkang. He was so busy that he forgot about the time and worked under a high load every day, but he succeeded!

"OK, finally put an end to this crazy work for the time being, I should go back to the New York headquarters, and I'll leave the rest to you!" Lin Ruidong said with relief.

"No problem, BOSS, don't worry."

For the young boss, everyone admires it from the bottom of their hearts, and he is worthy of being the son of Audrey Hepburn. His mother created 'Barbie', and now he is following his mother's path and creating 'Cauliflower Doll'.

"This Christmas, our cabbage doll will be one of the best gifts. ”

His subordinate George said: "Why is it one, I think it should be the best gift, there is no one." Unbeknownst to the boss, our hunger marketing has achieved unprecedented results and the market has gone crazy. ”

Lin Ruidong smiled: "Because of Atari Video Games, we will release console games, let's wait and see!" ”

Isn't Atari Video Games a subsidiary of Audrey?

George and others are looking forward to it - this is between mother and son, do you want to play against each other?

Atari Video Games began advertising its product, the Atari 2600, in early December. As the first home console game in the true sense, it not only shocked the entire American consumer market, but also caused a huge sensation in Silicon Valley.

It adopts a 1.19MHz MOS 8-bit 6507 processor, supports a 160 x 192 resolution screen, and up to 128 colors; Of course, there's 128 bytes of RAM and 6Kb of ROM on the console for $188. The game discs cost $25 each and have a capacity of 4KB.

In other words, it will cost a full $213 to play the first home console. One game board, only nine games, including Pac-Genie, Bumper Pachinko, Blasting Comet and other games.

Of course, the total R&D cost of the Atari 2600 is more than $80 million, and the R&D cost is claimed to be $100 million. So the price is $200, which is understandable.

Audrey Hepburn, accompanied by Reeves, president of the 'Audrey Company', and other senior executives of the group, came to Atari Video Games, a subsidiary of Silicon Valley.

Audrey Hepburn has always been the spiritual pillar of 'Audrey Company', even the CEO who has held power for two terms, he has been respectful to her and does not dare to be disrespectful at all. So it seems that Audrey Hepburn rarely participates in the specific operation of the company, but every key product is proposed by her internally, so all the management worships her in their hearts.

"BOSS, President Reeves" Alcon, President of Atari Video Games, welcomed.

Audrey Hepburn was dressed in professional clothes and said seriously: "The Atari 2600 is about to be released, let's see if all the work is foolproof." ”

Alcorn immediately said: "It's foolproof, it will be released in the United States this weekend, and I believe that this era-making product will definitely be popular all over the world." ”

Audrey Hepburn nodded, and then, led by Alcorn, inspected Atari.

During this period, the staff were all fans of Audrey Hepburn, and many people vied to shake hands and salute. This fan is not just Audrey Hepburn's status in Hollywood, but the Hollywood actress turned to the mall after achieving the highest honors and developed a heirloom product like 'Barbie'.

With the blessing of double honor, Audrey Hepburn has always been the goddess of the world. However, in the past ten years, she has hardly appeared on TV and media, which is relatively low-key.

After a while, everyone came to the experience room.

Audrey Hepburn holds the handle and is ready to experience it!

"We have this D-key patented technology, right?" Audrey Hepburn asked with concern.

The reason for her concern is naturally something that her man reminds her. In the research and development of Atari 2600, Lin Zhichao naturally couldn't help much, but as an 'experiencer', Lin Zhichao still told Audrey Hepburn some ideas, and the gamepad and the cross button on it were put forward by Lin Zhichao.

"Of course, it's a great invention! Later, it was also a patent symbol for us. Alcorn said immediately.

Audrey Hepburn nodded with satisfaction and said, "Let's start!" ”

She played happily, like a girl's laughter from time to time, many executives were reluctant to take their eyes off, and said in their hearts, the boss is also 46 years old, and he actually looks like he is only in his early thirties, and he can't see that he already has a son in his twenties.

Whose son is it? It is said to be an Asian.

The hateful Asian, such an excellent woman, did not marry, and let her raise her two sons alone.

It must have been that Asian who wasn't good enough, and then the boss found out that he was looking at the wrong person and abandoned that Asian.

For a while, many people wanted to get into it.

It is impossible to pursue the boss, and I have never heard of any scandals about the boss, but I have heard that the boss's son is very protective of his mother.

Villas in Long Island, New York.

Lin Zhichao and Audrey Hepburn sat on the sofa, and their three sons, Lin Ruihuan, Lin Ruihai, and Lin Ruidong, were also holding red wine glasses and communicating with each other.

"My dear, they are really like you, I believe that all of them can be what you want them to be!" Audrey Hepburn snuggled in Lin Zhichao's arms, her face full of adoration and love for Lin Zhichao.

Lin Zhichao is indeed very satisfied with his sons, although their personalities are very different, but they have a common characteristic, that is, 'becoming a talent', nine children are all in a world-famous school, and their IQ and EQ are very powerful.

He believed that it was a problem with his genes, and when he crossed over, he felt that his genes had undergone drastic changes when his soul was injected. And the children who passed on this gene to him, although they are not as strong as the 'bloodline' of the first generation, but they are also much more powerful than ordinary people. His children are very smart from an early age, and they can often do more with less when they read, which is the best proof of this.

Of course, it is undeniable that he and his wife have also achieved a good atmosphere in terms of family education.

"It's all the three of you who deserve to thank their mothers!" Lin Zhichao hugged Audrey and felt the eternal warmth.

The two have been in a relationship for 26 years and are already inseparable families. In terms of the relationship between men and women, the freshness of the two is also very high, at least Lin Zhichao can't control it under the temptation of Audrey Hepburn.

"Why, I think you have the most credit, they have a goal in mind, so they can do well. Moreover, you created this family, and they can only help this family. Audrey Hepburn looked up and said seriously.

In the eyes of outsiders, she is very powerful, and has created 'Audrey Company' and 'Audrey Investment', which are very powerful companies. Audrey, three words resounded in the West and even the world, but within the family, she and her two sons belong to the 'Lin family'.

Lin Zhichao nodded, not modest.

On the other side, the eldest son of the third room is also chatting, and everyone is talking about their careers.

Lin Ruihuan: "Old Five, your performance in the past six months is very surprising, and our marketing ability amazes and admires us." ”

Lin Ruidong: "Big brother, it's not that you don't know that this kind of 'genius creativity' must have been planned by my father behind the scenes, and I am just an executor." ”

Lin Ruihuan: "Although there is a plan from my father, I know that my father will definitely not be meticulous, so you must have a lot of ideas to join in to make the cauliflower doll one of the hottest toy products in the United States." My father said that you did very well this time and can give you a score of nine. If you don't give the rest of the penny, you are worried that you will be arrogant. ”

Lin Ruidong was overjoyed, couldn't help but look at his parents, and found that the two of them were in Qingqing, and immediately withdrew his gaze. The relationship between the father and the three mothers has always been very good, and everyone is not surprised.

"Big brother, third brother, what do you think I still lack, please advise?"

Lin Ruihai said: "We don't have your expertise in this area, where can we advise you." You have the humility to ask us for advice, and you see it better than anyone else. ”

Lin Ruidong was praised by the eldest brother and the third brother in a row, and he was suddenly a little embarrassed, all the brothers and sisters in the family were very good. Mother said that the eldest brother is most like his father, he can control the overall situation in doing things, and can dedicate himself to the family and younger brothers and sisters. As for the third brother, he is currently the only master's degree in the family, and if it is not needed by the family, he must be a doctor, so he is biased towards a scholar and likes to use data to analyze things.

"Actually, I also know that 'cabbage doll' is a kind of sales pitch, if you want to continue to be crazy for a long time, you must do everything possible to understand the psychological needs of customers and make creative decisions. To this end, we have put together a team of consultants who are experts in psychology to better understand the needs of the general population. ”

Lin Ruihuan praised: "Great idea! ”

Lin Ruihai also nodded, couldn't help admiring his fifth brother, and said: "Fifth brother, you are much better than us in terms of socializing, I remember that you also published a book back then."

Lin Ruidong published a book at the age of ten - "You Can Restore the Rubik's Cube", was taken by Audrey Hepburn to participate in some activities at the age of twelve, and attended the cocktail party as Audrey Hepburn's 'male companion' at the age of fifteen.

So socially, he's trained.

Then, Lin Ruidong asked: "My father brought my eldest brother and third brother to New York this time, and I heard that he plans to invest in commercial real estate?" ”

Lin Ruihuan said: "Well, my father has taken a fancy to a 'securities' that owns nine Manhattan office buildings and is negotiating with all parties. The investment worth $350 million in securities is invested by Amazon Commercial Real Estate, a joint venture company in which Global Group holds 80% of the shares and Cheung Kong Group holds 20% of the shares. ”

Lin Ruidong is not shocked by this number, after all, Audrey's annual profit is now more than 100 million US dollars; Even his Alcorn company expects sales to reach more than $500 million next year, which is an estimate, but it is only high.

The cauliflower doll is a phenomenal product, even if he tries to prolong the cycle, I am afraid that there will not be the longevity of 'Barbie' and 'Transformers'.

"Kids, come here!"

On the sofa, Lin Zhichao motioned for the children to come over.

The three brothers hurriedly walked to the sofa.

Lin Zhichao first affirmed Lin Ruidong's recent performance, and then said: "This time to buy the Manhattan office building, it will be a strategy of the Universal Group to 'reduce the ship to go ashore' in the future." I have predicted that shipping is about to face a severe cold winter, so recently I have been thinking about the landing strategy of the Global Group. It is conservatively estimated that by the onset of the eighties, the fleet of the Universal Group will be reduced by two-thirds, and only a fleet of less than 8 million tons will be retained. Of course, we have to do shipping all the time, but it is necessary for the Global Group to reduce the ship to go ashore, so in the future, Ruihai and your eldest brother will learn more about real estate, and invest in global commercial real estate in the future, which is also the strategy of the Global Group. As for Cheung Kong Group, it will become a comprehensive enterprise in the later stage, and I already have a huge opportunity in my heart, and I will slowly display it and Ruidong you will strive to join Audrey Company in the second half of next year. However, it is expected that your cauliflower doll will be worth 10% of the shares, but it is obviously impossible. The value of the Atari 2600 is far better than that of Barbie, Transformers, and Cabbage Dolls, so the market value of Audrey will skyrocket next year, but it doesn't matter, Cabbage Dolls are just a proof of your abilities. All three of you brothers are the eldest sons in each room, so be sure to be a good example for your younger siblings! ”

The three brothers listened attentively, for fear of missing a word. After the father finished speaking, the expressions on the faces of the three brothers were adoring and fanatical.

"Father and mother, rest assured, we will not let you down." The three of them said one after another.

Even if it is Lin Ruihuan and Lin Ruihai, in the absence of their own mother, it is not unnatural for them to call Audrey 'Mom'. Only when the two mothers were present at the scene, they were distinguished by 'eldest aunt', 'second mother', and 'third mother'.

Audrey Hepburn said: "Husband, are you so optimistic about the Atari 2600? ”

The Atari 2600 will be on the market next week, half a month earlier than Christmas, and Audrey Hepburn has also paid some attention to this $100 million research and development product. After all, once it fails, it is equivalent to a year of work for Audrey's company, and the important thing is to hit the company's morale.

Lin Zhichao said: "The Atari 2600 is the first generation of home console games in the true sense of the word, which means that it can be infinitely updated in the later stage, but we are the first to eat crabs, and we definitely have an absolute advantage. Home console games are the trend of the future, and this era can enter the real entertainment era with it, and there will be more entertainment products in the future, such as personal computers and mobile phones. The future is limitless, but we should not lack imagination. Because of the imagination of the Atari 2600, he will drive the market value of Audrey to soar. And I wouldn't be surprised if the Atari 2600 was more perfect, with more variety and better quality video games, and an annual profit of $1 billion, $2 billion, and that's just the last few years. ”

Everyone was stunned!

Audrey Hepburn immediately said: "I must tell the company to pay attention to the hardware and software updates of the Atari 2600. ”

Lin Zhichao said with a smile: "Well, I have some targeted strategies later, and I'll tell you later." ”

Audrey Hepburn was overjoyed, and having this man to give advice, that was the biggest guarantee of victory.

Lin Zhichao plans to let Atari Video Games open third-party game software to port its own console next year, but he will implement a 'royalty' system to ensure the quality of software games.

At the same time, Hong Kong will continue to develop classic games to ensure the absolute supremacy of Atari console games until the mid-80s.

(End of chapter)