The New Year Begins (1978)

After New Year's Day, Lin Zhichao came to Raffles City, followed by Cheng Xixian, president of Uniqlo, and Gao Zhinian, vice president.

The original president Zhao Mingyi and vice president Hong Yunpei both retired with honor, and their retirement life was worry-free, after all, when Uniqlo was listed, they received a bonus (buying shares at a low price), and finally cashed out at a high point and made a profit of millions of Hong Kong dollars; Coupled with the high salary and investment property over the years, he is also worth more than 5 million.

They managed the Uniqlo company for Lin Zhichao into a company with a market value of hundreds of millions, and they also gained millions of wealth. It just confirms what Lin Zhichao said to his subordinates - if I make 100 million, I like you to earn 1 million.

Cheng Xixian is a 'returnee' with work experience in a large garment company, and after returning to Hong Kong, he joined Uniqlo as a senior executive for three years before successfully succeeding Zhao Mingyi; Gao Zhinian is a talent cultivated within Uniqlo, and he is more familiar with the boss's ideas than Cheng Xixian.

As for why Cheng Xixian can serve as president, Lin Zhichao likes his international vision, which also proves that Uniqlo companies will develop overseas.

Lin Zhichao's goal today is very clear, after coming to Raffles City, he immediately walked into a Uniqlo clothing store.

Raffles City is a boutique, there are many big brands in Europe and the United States, a casual clothing retail brand of Uniqlo joined, and leased a store of more than 1,600 square feet, which can't help but make people suspect that Lin Zhichao is preparing to upgrade the grade of Uniqlo clothing.

However, this is not the case!

"Welcome," the clerk greeted politely.

But she didn't do anything else, but was tidying up.

Lin Zhichao and the others were not surprised, a person who looked like a manager saw a few people and was about to come forward to greet them, but was signaled by Cheng Xixian not to make a noise.

This Uniqlo store has obviously changed a lot in style, and it has tended to the decoration, placement, and stacking mode of Uniqlo in later generations; In particular, the baskets are arranged to take into account the plans of some people who are going to buy for the whole family.

The clerks are busy, they need to organize their clothes and answer customers' questions all the time.

However, it is clear that there is a self-service shopping model. After the customer comes in, you can walk around and try on it at will, and there will be no look and impatience from the clerk, even if you put the clothes you tried on in one place at random, the clerk will not have any problems.

Not bad!

Lin Zhichao intends to develop this store as a Uniqlo clothing brand towards a 'fast selling' model, and began to expand aggressively. Aiming to open 80 stores in Asia within 10 years.

The Uniqlo clothing brand has been established for so many years, and there are only seven stores at present, and it is still in an exploratory stage in the early stage, as well as a process of changing Hong Kong's concept of clothing.

Now, it's clear that the time is ripe.

"Business looks good!" Lin Zhichao said.

There are many people in the store who buy again, and they seem to be very relaxed, and they can immediately call if they don't understand something, and they can go to the fitting room to try them on at will.

Cheng Xixian said: "Well, this Uniqlo store belongs to a new service model, which gives people a refreshing feeling. The people who come to Raffles City are not necessarily rich and rich, but also white-collar and blue-collar workers, for whom the quality of casual clothing is very tempting. ”

Lin Zhichao said: "You're right, I just plan to create a new clothing concept and model according to this store." When the meeting is held, I will propose it to you, and strive to form a systematic model this year. ”

Cheng Xixian was suddenly shocked, and working with legendary businessmen, he could always feel that he had a strong ability to innovate. And the chief planner of this store is the boss.

Afterwards, everyone headed back towards the Crocodile Shirt Building for a high-level meeting.

At present, UNIQLO apparel enterprises have five major businesses and brands: crocodile shirt brand (mid-to-high-end clothing), traveler trolley case, clothing production and OEM (overseas mid-to-high-end clothing, brand clothing OEM), UNIQLO clothing brand (about to transform from a casual clothing brand to a fast-selling brand), and property department (crocodile shirt building, factory building, a large number of street frontage shops and office rooms).

When it was first listed, it spent almost 50 million Hong Kong dollars to acquire the property in Lin Zhichao's personal hands, including the frontage of half of Paterson Street. The market value of this part of the property is expected to be 200 million in the early 80s, and a part of it will be released for cashing out for UNIQLO companies to expand overseas, which is also a high-point cash-out process.

Back at the Crocodile Shirt Building, the high-level officials have been in place one after another, almost more than a dozen people.

After sitting down, Lin Zhichao immediately entered the theme: "The crocodile shirt brand should start to expand in Asia, especially the Japanese market, which is the focus of the expansion of crocodile shirts." This task is undertaken by the general manager of Crocodile Shirts, with the participation and guidance of the general manager and senior management of the group. ”

Fang Huarun, the general manager of crocodile shirts, immediately said: "Okay, boss. Crocodile shirts currently have great influence and popularity in Hong Kong, Macao, Taiwan, Singapore, and Southeast Asia, and the annual profit growth is stable, which can support the entry into the Japanese market. ”

Lin Zhichao said: "Crocodile shirts only use their own profits, and the development of the Japanese market is still too slow, so they can be supported from the group account." This brand has been carefully cultivated by us for so many years, and has become a representative of Bauhinia in Hong Kong. This landing in Japan should be taken seriously. ”

"No problem!" Several people replied confidently at the same time.

The crocodile shirt brand has become a perfect clothing brand, the pursuit of comfortable quality brand, the pursuit of good after-sales service, in the shirt, leather goods and other fields, has been the industry leader. Many wealthy people in Hong Kong often wear crocodile shirt brands, which shows that this brand is still very successful.

Next, there's the second one.

Lin Zhichao said: "The Uniqlo brand store at Raffles City is actually a clothing model that I conceived, and I call it the 'Fast Selling Apparel brand'. ”

Everyone listened intently, for fear of missing a word.

Don't look at the boss may only appear once every half a month, but everyone understands that the 'god of management' is not in vain, not to mention that the boss is also an extremely innovative and thoughtful entrepreneur. So every time the boss appears, he can always understand the Uniqlo company, not to mention, but also to put forward some constructive ideas.

UNIQLO has actually formed a 'professional manager' model, and the president and senior management are eligible for the bonus, not every year, of course, but must also meet the expected goals of the board of directors. The so-called 'bonus' is actually an 'opportunity to buy stocks at a low price' for the executives.

If they want the stock price in their hands to appreciate, they will naturally do their best.

"Let's talk about this model based on what you know about Uniqlo and the word 'fast retailing'!" Lin Zhichao preached.

Subsequently, everyone spoke enthusiastically.

Cheng Xixian, president of the group: "Xun, of course, means quickly, that is, we must quickly absorb European and American popular elements and clothing, and release new clothing after making changes as soon as possible."

Gao Zhinian, vice president of the group, nodded, and then said: "Fast Retailing clothing pursues 'good quality and low price' and 'style diversification', but it does not mean that it is cheap clothing on the market, on the contrary, it must have quality assurance, so we need to maintain 'good quality and low price', we have to reduce costs, so we can chain expansion model"

Xu Jiachi, president of the Uniqlo clothing brand, also made a good addition, and soon everyone gave a rough idea.

Lin Zhichao said: "It is not difficult to realize this, but the difficult thing is to become a system, and this system must be improved all the time." Then in the next year, we will work together to complete the concept of Fast Retailing clothing and form an internal document. ”

"Yes, boss!" Everyone said with high morale.

Next, Lin Zhichao still told his opinion:

"Here, I still have to give some descriptions of Fast Retailing, and you will refer to and supplement them according to these in the future."

"First of all, fast-retailing clothing brands have to grasp the popular elements of Europe and the United States as soon as possible, form a team of young designers, let them watch shows and magazines in Paris and Milan, and 'pick' down the popular models for secondary design at the first time. Of course, the design drafts and prototypes have to be sent back to Hong Kong as quickly as possible, so modern equipment and transportation are needed to do this. ”

"Secondly, it is the production system, after the clothing samples come out, we have to quickly dye, finish, and cut the textile in one stop. Of course, for Hong Kong, which is second only to Italy in garment exports (Hong Kong's US$3 billion and Italy's US$3.02 billion, the gap is very small), there is no problem at all. This is called the supply chain, of course, it can change in the later stage, and the supply chain has always been based on the specific situation, to make the best adjustment, not much for the time being. ”

"Finally, of course, the sales system that you see at Raffles City at the moment. Generally speaking, fast-retailing clothing stores are best located in shopping malls."

"To sum up, fast-selling clothing products are a kind of 'fast food culture in the clothing industry', which will make rapid changes according to the development of science and technology. What we're talking about today is really just a direction for the future, and it's not realistic to fully implement it at the moment, at least we don't have enough stores to support this kind of system. But that's why we're going to do it in this direction, to accelerate the growth of Uniqlo stores, and I hope to have 100 stores in Asia in the next 10 years. ”

In the previous life, UNIQLO expanded its stores by 100 stores in 1984~1994, but it was a huge market in Japan. Hong Kong obviously can't support it, so Lin Zhichao looks at Hong Kong, Taiwan, Omen, Japan, Singapore, and South Korea. In the late 90s, it was able to enter the mainland market.

This meeting finally determined the development direction of the Uniqlo brand and the crocodile shirt brand, and in the short term, it is enough for the Uniqlo company to reach a new level.

At present, Uniqlo has a market value of around 250 million Hong Kong dollars and an annual profit of about 30 million Hong Kong dollars, which is definitely a high-quality company. The key point is that its property assets are abundant, and the annual rent collection is expensive.

After the meeting.

Not long after Lin Zhichao sat in the office, a beautiful 'female staff' walked into his office.

"Chairman"

"Call Daddy"

The smile on Lin Zhichao's face is that he will not lie, he is very fond of his daughter.

Lin Wanzhu walked towards Lin Zhichao's office and said, "I heard from my brothers that I want to call you for your company position in the company!" ”

Lin Zhichao said: "They are them, you are you, not to mention the two of us now, how ugly it is to call the chairman." ”

Lin Wanzhu smiled and said, "Yes, my dearest father!" ”

Then, she came behind Lin Zhichao and massaged her father's shoulder.

This eldest daughter, although it was born by Xu Caiying, is actually Tang Caiyun's character, more stable than her younger sister, and her younger sister Lin Huizhu is more lively. Of course, the two daughters are Lin Zhichao's sweethearts, and they are equally important.

No, he is also carefully cultivating his daughter's business skills, and he may not be able to sit at the helm of the Uniqlo Group in the future.

Of course, the equity may not be given in full, for example, Uniqlo companies will give up to one-third of the shares in their hands, and the other shares will be placed in the family office.

Even, the third generation must be the successor of a member surnamed Lin.

As for the hotel group, it is unlikely, after all, it symbolizes the Lin family.

In fact, the 'little princess' Lin Huizhu is a lawyer, and she may be the only member of the second generation of the Lin family who will not be in business. Of course, in the future, it may also be a stake in the Uniqlo Group.

"How's the work?"

"It's good, I feel very happy at work, and my colleagues are very enthusiastic."

"Can you not be enthusiastic, after all, you are my daughter. Ha ha! ”

"Why! Everyone can get along with each other, and it's not because I'm your daughter that they behave abnormally. Dad, brothers went to the company, did they all disclose their identities at the beginning? ”

"Although it was not made public, everyone soon knew about it, and we had no intention of hiding it. In that case, I don't think it's necessary. ”

Lin Zhichao doesn't do that kind of 'obvious' thing, causing people to laugh behind their backs.

Subsequently, Lin Zhichao asked again: "Is there any young person in the company chasing you?" ”

Lin Wanzhu said: "No! I don't know why? ”

Later, she joked generously.

Lin Zhichao said with a smile: "I'm afraid I won't be able to catch up!" ”

Lin Wanzhu said mischievously: "It's easy for me to chase, but my dad is too sad this level, isn't it?" ”

Lin Zhichao is very old, he does demand more from his daughter's other half, and he interferes more than his son. So much so that even if Lin Wanzhu has a good impression of a boy at school, she will evaluate the other party's conditions and whether she can get her father's consent.

In this way, she didn't really fall in love once in the end, at most she had a good male friend, and in the end she didn't continue because she returned to Hong Kong.

"Don't worry, don't worry! You have so many brothers, they will always introduce you to suitable Hong Kong people. ”

"Where am I in a hurry, I won't talk about it!"

"Silly girl, don't learn from your aunt! However, she is 25 years old after graduating from college. ”

"You can't speak ill of your aunt!"

"You child, my relationship with your aunt, that is the eldest brother like a father, I am not speaking ill of her, just a little regret. Of course, now it seems that she met your uncle, which means that everything is lucky, fortunately there is no hurry! ”

In recent years, Lin Benfeng has entered Lin Zhichao's inner circle and is deeply trusted and reused by him. Naturally, he also liked his brother-in-law more and more.

chatted with her eldest daughter for a while, Lin Wanzhu is currently doing marketing work in Uniqlo companies, and she has no privileges, just starting from the bottom. Of course, due to her level of education, she is naturally not an ordinary clerk.

"Good daughter, do this job well, I'll give you a chance to develop your brand independently later."

"Really!"

Lin Wanzhu stood in front of Lin Zhichao and looked at her father seriously, she always knew some things about the family, and knew that her father had a lot of ideas in business, so that her brothers could show their strength and gain great influence.

"Well, as long as you do it well, I'll leave it to you."

"Thank you Dad"

"Thank you, you're my child too."

Lin Wanzhu happily left the office, she enjoyed her work very much, and she was eager to help the family develop like her brothers.

Lin Zhichao, who was in the office, watched his daughter leave with satisfaction.

This daughter joined Uniqlo and has been working at the bottom for half a year, and she has performed well in all aspects. If she can be promoted to the middle level within two years, Lin Zhichao plans to put her in charge of one thing - to be a clothing retail chain store, specializing in the young market.

Only one day later, Lin Zhichao came to the Media Building to inspect the work and communicate with the senior management one by one.

Among the three major businesses of Media Building:

There are Zou Wenhuai and others in the film industry, and Lin Zhichao doesn't need to worry about it at all, he just needs to tie Zou Wenhuai to this chariot; At present, Zou Wenhuai holds 5% of the shares of Golden Harvest Films, and has a bonus within two years, so he is also a shareholder. As for leaving Golden Harvest Films, Zou Wenhuai is currently a little afraid to gamble - first, the boss's vision is too poisonous, and he feels that he may not be an opponent; Second, Golden Harvest Films has formed a huge cinema chain and distribution system, and Hong Kong has the most complete cinema chain for Shaw Brothers and Golden Harvest. Third, the main personnel of Golden Harvest, including the director and leading actors, they are interested in Golden Harvest's 'satellite mode', and everyone can make money together, so they will definitely not follow him.

In the media industry, Oriental Daily continues to be a must-seeker, with sales of 350,000 copies and distribution in seven overseas cities. In second place went to Asia Journal, which also went the mass newspaper route and sold 200,000 copies. In the field of mass newspapers, the "Daily Daily" and "Cheng Pao" in the previous life were relatively miserable, and the sales of only tens of thousands of copies were all occupied by the top two.

In terms of animation toys, Oriental Publishing House has a complete talent training system, recruiting painting graduates from Hong Kong schools, and then conducting a three-year training to become assistant painters, and the entire Oriental Publishing House currently has more than 100 painters and editors, and the lineup is very large.

Lin Zhichao handed over a manuscript to Li Ziduo and said: "This is a Hong Kong and Hong Kong comic outline that has been 'overhauled' according to the Chinese mythology Journey to the West. ”

Li Ziduo couldn't help but flip through it for the first time, and the three manuscripts currently received by the boss - "Football Player", "Beidou God Fist", and "Mobile Suit Gundam" spanned three themes (sports, martial arts, and science fiction), which played a textbook-like demonstration for Oriental Publishing House. So, he is very much looking forward to the fourth part.

"Dragon Ball, legend has it that there are seven balls called Dragon Balls scattered all over the world, as long as you collect all seven Dragon Balls and recite a spell, you can summon a dragon, and any wish can be fulfilled for the person who made the wish."

Lin Zhichao smiled, it is not difficult for him to plagiarize these works, after all, as long as he has seen it in his previous life, he knows what he is talking about, anyway, he doesn't need to write a detailed outline, the overall story direction, character characteristics, embodiment of the spirit, etc., it is enough to plagiarize it. In terms of character image, he will read the script, and the image of the protagonist and important supporting roles has always been handed over to him for review.

"This story is a very innovative work, and once it is perfectly serialized, it can bring a very good demonstration effect to Hong Kong comics." Li Ziduo said excitedly.

At present, Oriental Publishing House's local revenue stands at more than 8% of the share. The remaining less than 20% is the market of Huang Yulang and Shangguan Xiaobao.

The most important market for Oriental Publishing House is overseas, and its revenue is much higher than that of Hong Kong, and many of its works are distributed around the world.

Therefore, Hong Kong now also has the reputation of being the capital of comics.

"Last year, how much profit did Oriental Press make?"

"35 million Hong Kong dollars, and the overseas market alone is as high as more than 20 million Hong Kong dollars, which only counts my profits."

Lin Zhichao is very satisfied with this result, and this profit is not much worse than that of the Japanese comic leader.

The development of Hong Kong's comic industry can also drive the development of Hong Kong's tourism industry and improve Hong Kong's popularity, which Lin Zhichao has been pursuing. And, of course, it can weaken the development of the Japanese manga industry.

"Next, the comic industry is a big development, you should pay attention to this "Dragon Ball", like "Mobile Suit Gundam", his IP value will be very high in the future."

"Okay, I'll pick an elite team to do it."

(End of chapter)