The eighties are coming.

In the conference room of Victoria Harbour Investment, Lin Zhichao is having a meeting with senior management.

This is his private investment company, and even his wives don't know the specifics of it, only that they have a lot of wealth.

For example, Chris, who is in charge of European and American investment, has been working in Victoria Harbour Investment for 22 years, Lin Benfeng, who is in charge of Asian investment, is Lin Zhichao's sister-in-law and is one of his most trusted people, and Li Zhonghe, who has been with Lin Zhichao for 30 years, is in charge of financial accounting, and he was in charge of global finance in the Global Group in his early years. At the same time, many of the management in it were recruited by Lin Zhichao from his own company, or he needed years of observation and training before he could enter the management.

Of course, the most important thing is that Lin Zhichao is the president of this company and holds the real management power.

In contrast, on the family office side, Lin Zhichao encourages his three wives, seven sons, and two daughters to work and supervise; In particular, the board of directors, which is made up of seven sons, is an important part of maintaining the family office.

"Chungha, Benfeng, you are in charge of the sale of gold, and my request is to sell it at an international gold price of more than $600 per ounce. There is no need to worry, the price of gold can be maintained at this height for most of this year, and all methodical sales can be done, and the important thing is the safety of funds."

At present, the gold invested in Victoria Harbour is stored in the three major cities of Zurich, London and Hong Kong, with a total of about 285.5 tons (10.05 million ounces), which is about the global 'speculative gold' trading volume in a month, but not the total trading volume in a month.

Li Zhonghe asked: "The cashed out funds are deposited in the dollar account of the local bank?" ”

Lin Zhichao said: "Let's arrange it for the time being, if there is anything that needs to be adjusted in the future, I will arrange it." ”

Li Zhonghe and Lin Benfeng said at the same time: "Good"

In the 80s, Lin Zhichao also had to prepare to own a bank, otherwise it would be inconvenient to save money in the future.

Chris asked, "Boss, do you need to adjust the investment in the U.S. stock market?" ”

Lin Zhichao said: "Don't worry, at least wait until the US presidential election, and I will analyze it." ”

Chris nodded, not asking any more.

He has been joining Harbour Investment for many years, and he understands one thing, they don't need the 'initiative' in investment, because the boss wants to seize the 'initiative'; of course, the 'beautiful 50' invested by the boss generally has a lot of dividends every year, and these funds have gradually become the 'free funds' of their investment department, and they can choose to invest independently, in fact, everyone will still refer to the boss's investment methods.

At present, Victoria Harbour has invested about $3.6 billion in the U.S. stock market, with a return of more than 25% every year (calculated since 1974).

Mainly in October 1974, when the bottom was copied in, it was equivalent to making a lot of money immediately; Secondly, in terms of stock selection, we also selected the 'beautiful 50' with the best gains, and used the dividend reinvestment model; finally, oil companies - Chevrolet, Standard, etc., have had a very strong return in recent years, and during the period, they injected 200 million US dollars again, which is to invest in US oil companies.

The market value of gold and U.S. stocks alone is $9.6 billion.

The market value of Hong Kong stocks and Japanese stocks has also reached 900 million US dollars;

In addition, there are naturally a huge number of rent-collecting properties and land, including: Victoria Harbour Centre, Far East Financial Centre Tower AB, Admiralty Tower, Admiralty Building, Midea Building, International Building, Poly Building, and Global Building. There are also land plots worth more than a billion and land exchange rights and interests. The total value of these properties should be around $2.5 billion.

As a result, the current asset value of Victoria Harbour Investment is around US$13 billion (HK$78 billion).

After the meeting was dispersed, everyone went to work all over the world, and Lin Zhichao must have participated in the gold cash-out this time, but it was just a supervision.

Back in the office, Lin Zhichao was still thinking about one thing - the investment of the family office.

The family office injected 500 million US dollars (2+3) in two times, the first 200 million US dollars also bought oil US stocks and British stocks, and the last 300 million US dollars was bought 'long-term US stock investment (Coca-co, Ruihui, Unilever, Wal-Mart, Audrey Company, etc.)', and the current asset value is more than 600 million US dollars, which can fully afford the annual operating expenses of 10 million US dollars (a large family office with more than 70 employees) of the 'Lin family office'.

Lin Zhichao is thinking that oil stocks should also be sold in the first half of next year, what is the next outlet?

The auto and retail industries of the U.S. stock market are the next wave of 'dividend financial products'.

In fact, the entire 80s and 90s were a period of great rally for U.S. stocks.

When Reagan came to power, there was a period of adjustment of less than a year, which was to raise interest rates to test the 'inflation limit', and there was also the '87 stock market crash'.

In this way, in fact, in the future, U.S. stocks will hardly need to consider a large-scale withdrawal, at most, they will take out a small part of the investment to do a wave of T.

The Japanese stock market in the eighties was not easy to miss;

In the eighties, the British stock market also performed very well.

On the whole, Harbour Investment and the Lin Family Office are still mainly investing in financial products.

Of course, it can also be understood that investment enterprises are the mainstay, because many investments will almost not be moved in the future. For example, holding shares such as Walmart and Ruihui to be a long-term shareholder.

Shortly after New Year's Day (1980), Lin Zhichao came to Harbour City to inspect the site, and with the arrival of the 80s, the development of Harbour City has been largely completed.

In this area (Wharf Wharf Pier), there are already 14 first-class properties, which are-

Three buildings built in the early days, including:

Ocean Terminal (650,000 sq ft shopping mall, 10,000 sq ft office building), Ocean Center (office building), Hong Kong Hotel.

Harbour City, which began development in the early seventies, consists of eleven properties in total, including:

3 office buildings (Global Shipping Center, World Financial Center, World Business Center),

Five high-end residential buildings (Ban Tao Court, Gui Chi Court, Xiutang Court, Pinlan Court, Xiantao Court),

Two hotels (Marco Polo Hotel, Prince Hotel)

A shopping mall (the base of 11 other properties in Harbour City, with a total of 3 floors, providing 350,000 ordinary shopping mall properties)

Lin Zhichao said casually: "It is a waste of land to build five residential buildings here. ”

Chief Executive Officer Tony Dank said: "I didn't expect Hong Kong to be commercialized so quickly, and the top management of Jardine Matheson has always been conservative. ”

Lin Zhichao nodded and said: "But there is also a certain truth, due to the restrictions of Kai Tak Airport, the height of this side cannot exceed 70 meters, and the highest building is seventeen or eighteen floors." If we want to further develop the commercial sector, we have to wait for Kai Tak Airport to move to Lantau Island in the future, and then dismantle and rebuild the five residential towers. ”

Tony Dank was stunned for a moment and asked curiously, "Will Kai Tak Airport be relocated?" ”

Lin Zhichao said with a smile: "This is something that will definitely happen in the future, if Hong Kong wants to become a world-class city, Kai Tak Airport is still not enough." Of course, these things are still a bit far away. ”

Lin Ruihai, on the other side, after thinking about it, said: "If the aircraft take-off technology is more advanced, it is possible to allow the construction of high-rise office buildings here in the future." ”

Lin Zhichao said: "What you said is very likely! ”

If five residential buildings can be redeveloped into office buildings starting in the late 80s, then a large number of rental properties will be added; At that time, Wharf Ferry Terminal will have 10 office towers (5 high-rise buildings and 5 low-rise buildings), two hotel towers with unique shapes (fan-shaped and industrial shapes), a large ground floor shopping mall (350,000 square feet), and a marine terminal shopping mall (660,000 square feet), totaling about 6 to 7 million square feet of rent-collecting properties.

Times Square in Causeway Bay has about 2.4 million square feet of property.

Subsequently, Lin Zhichao said: "Wharf Group has gotten rid of its financial difficulties, right? ”

Tony said, "Yes! The original investment of 50 million Hong Kong dollars in gold has now obtained a profit of more than 100 million Hong Kong dollars; The 'Amoy Garden' in which the Wharf Group participates is expected to make a profit of 150 million yuan (half of which has been sold); In the past two years, Wharf Group has participated in the development of real estate projects and made a profit of more than 50 million Hong Kong dollars. Under your leadership, Wharf Group has received more than 300 million 'additional income'. At the same time, the rental income of its properties has gradually increased, which has also allowed the financial development to be good. ”

The British CEO was promoted internally by Lin Zhichao, but he was not from the Jardine Matheson Department, so he was very active and cooperative in working for Lin Zhichao. Even in the past two years, the Wharf Group has implemented the strategy of 'valuing Chinese senior staff', and he has actively cooperated.

Lin Zhichao nodded and said, "I am ready to inject Xingguangxing into the Wharf Group, but I will not fully acquire it." In this way, the Wharf Group will be able to unify the property management in the area. ”

The injection of assets, although it will make the shareholding more than 51%, can avoid a full takeover. Moreover, because the stock price has not been speculated, the market value of Wharf is only 5 billion Hong Kong dollars, and if it is a full acquisition, then it is really a very cost-effective.

In fact, at this time, the comprehensive acquisition line is 35%, since Lin Zhichao's acquisition of the Wharf Group, Jardine Matheson has used its influence to make the Hong Kong government change the rules of securities.

Tony said: "No problem, even if the Securities Regulatory Commission requires a full takeover, as long as the boss you follow the six-month maximum price, the shareholders will not sell the shares, in fact, there is no need for a full takeover." ”

The rule is, but after hitting the 35% general acquisition line, you have to initiate a general acquisition, and the price must be at least the maximum price in six months. But it is clear that as long as this rule is applied reasonably, there is no problem in increasing the shareholding to more than 60%.

"Okay, let's go through the program later!"

Lin Zhichao handed over the Xingguangxing Building, worth about 300 million yuan, to the Wharf Group to consider the overall management of this area. The building was originally bought for only 38 million Hong Kong dollars, and its value has increased seven or eight times in 12 years. It is currently a rental income of more than 30 million Hong Kong dollars per year, which is also a high-quality asset.

However, Lin Zhichao will certainly not suffer, assuming that 300 million Hong Kong dollars are injected into the Wharf Group, then his shareholding will increase from 49% to 52%.

Stocks could be reduced by a portion at the end of 1981 and by 60% by the end of 1983.

As soon as it comes and goes, the holdings will grow steadily.

After the inspection, Lin Zhichao sat in the office of the Wharf Group.

"Father, Uncle Chi Ho Tang approached me and said that he wanted to take care of the 'Café de Coral Restaurant Group' in the property leasing of the Wharf Group, especially in the competition with the 'Maxim's Group'. He said that recently, Café de Coral Restaurant Group wanted to enter Cakes and Coffee, so he wanted to lease the store in Ocean Terminal not with Maxim's Group, but to Café de Coral Restaurant Group. ”

Lin Zhichao said: "You promised him? ”

Lin Ruihai said: "I didn't agree to it all! I think that although Maxim's Group is a Jardine Matheson Group and Café de Coral Group is a Cheung Kong Group, Maxim's Boulevard of Maxim's Group has been operating in the Ocean Terminal for 15 years, which is a win-win cooperation with our landlords, and there is no reason not to renew the lease. Public is public, private is private. However, I promised to have a good bunk in the future, and I could give priority to taking care of Café de Coral Restaurant Group. ”

Lin Zhichao nodded and said, "After Café de Coral Restaurant Group defeated its fast food competitors, it is normal for Maxim's Group to compete. What's more, I've heard that the competition between the two restaurants is very hot. However, in their positions, we certainly should not deliberately get involved in this competition. ”

"Well, I see."

Maxim's Group has a long history of entering this industry and has rich experience in catering; Café de Coral Restaurant Group wins in strong financial strength (listed companies) and strong background.

Maxim's Group, which mainly sells 'Maxim's Boulevard' fast food with cakes (bread) and coffee, followed by many Cantonese restaurants of all kinds, but has introduced 'Chinese food and Western service', and has taken the lead in selling Western-style pastries in restaurants and canceling the table, which is very popular with diners. Finally, there are 'provincial restaurants' and 'Japanese restaurants', such as Chaojiangchun, Jingchenglou, Dongtinglou, Jinjiangchun, Hujiangchun, and Japanese haute cuisine.

Café de Coral Restaurant Group has three main businesses: Café de Coral fast food, which is the absolute hegemon of Chinese fast food; Three seafood restaurants, dominating Aberdeen's sea cuisine; Cantonese mid-to-high-end restaurants, currently with seven.

The two are in Cantonese restaurants, and there is some competition. And the real 'competition' is probably the idea that both parties want to become the No. 1 restaurant group in Hong Kong and step on their opponents, such as Café de Coral Catering intends to enter the 'cake + coffee' industry now, and Maxim's Group will not let go of Chinese fast food in the future.

The next day.

Lin Zhichao came to the office building of the headquarters of Café de Coral Restaurant (Yingzhi Building), and his cousins - Lin Zhihao, Lin Zhiyi, and Lin Caier accompanied him to talk in the office.

Café de Coral Restaurant Group is a typical family-owned business management style, Lin Zhihao is the chairman of the board of directors and general manager, Lin Zhiyi is the head of the Café de Coral fast food brand, and Lin Caier is the head of the marketing department.

"I heard, you're going to do Western-style fast food?"

Hearing his cousin's words, Lin Zhihao immediately reported: "It is the model of cake + coffee, expand the group's business." In the past two years, Xiaomei has often visited Europe and the United States, and thinks that this model is more promising, after all, Hong Kong is also a place where Chinese and Western cultures meet. ”

This may not be the reason, but it may also be eyeing the rear of Maxim's Group.

Lin Zhichao said: "If you don't have a unique idea, if you just follow the trend, don't fool around." ”

The three cousins were naturally afraid of Lin Zhichao, they studied under Lin Zhichao's majesty when they were children, and finally went to college one after another. Lin Zhichao cares about them, but it is a paternalistic model, and it is the children who are educating.

Lin Caier hurriedly said: "There are some creative ones, I'll give you the plan!" ”

After a while, Lin Zhichao got the plan, and he immediately looked at it seriously.

Soon, he said: "This plan has not passed me here, so this cake + coffee model, don't do it for the time being." ”

Lin Zhihao immediately said: "Well, don't do it for the time being." ”

The cousin is personally involved, he can only obey unconditionally, Cheung Kong Group is the majority shareholder of Café de Coral Group, and the cousin has a different status for their three siblings, not to mention the cousin's predictability in the business field.

Only Lin Cai'er boldly asked, "Brother Zhichao, you have to give a detailed reason, right?" ”

After all, she is a girl, and Lin Xin'er is his sister, although she is not so close.

Lin Zhichao said: "There is not enough innovation! In my opinion, if you want to enter the pastry industry, you must first have enough innovation to stand out, to promote to markets outside Hong Kong, and to become a real chain brand. Pastry is easier to promote in Asia than Chinese food, and I am also very optimistic about this industry. ”

Lin Caier hurriedly asked, "Does Brother Zhichao have some ideas?" ”

After thinking about it for a while, Lin Zhichao immediately said: "I think if you enter this industry, the first thing you should do is not a cake, but it should be called baking technology." As far as food is concerned, there is no nation in the world that we Chinese have an advantage, and it is unceremonious to say that as long as we Chinese are eyeing bread, even the French will only lose. ”

Only then did he remember the news that the Chinese won the 'World Bread' championship in France in his previous life, which made the French look helpless.

This news is more or less making people want to 'laugh' and 'surprise', just like - suppose a foreigner beats the Chinese in a Chinese food competition, which is incredible.

Lin Cai'er hurriedly said, "Is there anything else?" She had already picked up a pen and paper and recorded it.

Lin Zhichao looked at this cousin and couldn't help but think that the Wu family has Wu Shuqing, and the Lin family also has Lin Caier, all of whom have good abilities in the catering field. Of course, Lin Caier is married and has children, and she is not single, but she is still career-oriented.

"Since you asked me, I'm going to share some of my thoughts, but just for your reference: it has to be a new bread model, focusing on an innovative baking technology, using our Chinese pursuit of food to innovate. Including equipment, materials, appearance, etc., everything has to be innovated, and even the signboard can be called 'bread new language', positioning consumers as fashionable young people, rather than the housewives of the past. From the first day the brand is decided, it is necessary to think about the overseas expansion model in the future, and the direct stores and franchise stores do not necessarily have to be coffee and milk tea with bread. Since the positioning is a young element, it is necessary to add young and fashionable elements from the decoration. And housewives are concerned about health and nutrition, while young people are more interested in freshness and excitement and don't like to follow the rules, so it is important to innovate in taste."

Soon, a general 'design plan' came out of Lin Zhichao's mouth, and the three siblings immediately listened to it and memorized it, for fear of missing it.

After Lin Caier put down the pen, she couldn't help but say: "Brother Zhichao's creativity is simply a lot higher, which makes people seem to have opened up a new world." ”

Lin Zhichao said with a smile: "You are staring at Maxim's Group, and I am looking at Asian bread brands, we are standing at different heights, and the scenery we see is naturally different." Let's prepare well, such a big brand is enough for you to spend some energy and time, remember to recruit more talents and encourage innovation. ”

I don't know if I can build a successful bread brand, everything is still unknown, but Lin Zhichao thinks.

(End of chapter)