Chapter 472: [Psychological Warfare]
Hong Kong media first reported that the Hong Kong government was preparing to auction 144,000 plots of land at the 'Central Bus' terminus. Of course, Hong Kong's local consortia can have the strength to covet this land, and that is Cheung Kong Group, Hongkong Land, Sun Hung Kai Properties, Hang Lung, Henderson, and New World; As for overseas consortia, it is generally difficult to compete with local consortia.
Since Hang Lung and New World have jointly invested in the development rights of properties above nine subway stations, with a total investment of 7 billion yuan (excluding land costs), the two consortiums have little hope. As for Henderson, Lee Shau Kee is not very fond of investing in rent-collecting properties.
In fact, there are three consortia in Hong Kong – Cheung Kong, Hongkong Land, and Sun Hung Kai.
After the news came out, Lin Zhichao didn't care about the 'truth or falsehood' of the matter, and immediately arranged a rights issue to raise funds. He invited Du Huilian and Li Yeguang, two staff officers, plus Lin Ruihuan, Zhou Fuzhao, and Huo Jianning from Changshi, to come to the conference table in the office together.
Huo Jianning didn't expect that he, as an accounting director, would be able to participate in such a high-level meeting, and he suddenly felt a sense of attention.
"This time I invited everyone to come to discuss the matter of raising funds and shares for Cheung Kong Group, in view of the news that the king of Central has flowed out, I personally think that this land should be worth more than 8 billion. Therefore, I plan to let Cheung Kong Group '10 shares for 1 share' to raise more than 2 billion yuan, but I personally give up the rights issue, or a small amount of rights issue. ”
The Hang Seng Index reached its highest on July 17, and Cheung Kong's market capitalization peaked in August, reaching HK$26 billion, surpassing HSBC's HK$1 billion; Although it has fallen now, it also has a market value of more than 24 billion, which is still more than HSBC's 500 million Hong Kong dollars.
To Huilian is the head of Hong Kong at the British securities firm Gao Weida, and Lin Zhichao invited him not because of business dealings, but because he has become a securities adviser and personal adviser to many of Lin Zhichao's companies.
Du Huilian said: "Sooner rather than later, try to complete it within a month!" At present, Cheung Kong Group has an excellent reputation, and as far as I know, many overseas financial institutions want to invest in Cheung Kong Group, and I can contact them. ”
Lin Zhichao nodded and said, "This happens to be entrusted to Gao Weida Securities, which is considered a business." ”
Ask him to help, Du Huilian personally does not charge a penny, and tries his best. But Lin Zhichao doesn't want to owe favors to everyone, so he always wants to give back in the form of business.
Of course, favors are still owed, and if they start their own businesses in the future, they will naturally get the support of Lin Zhichao, a tycoon. Lin Zhichao does not plan to issue shares this time, and his shareholding is expected to drop to about 62% (currently 68.8%).
Subsequently, everyone made suggestions and discussions.
In the end, Lin Zhicheng made a decision and said: "Du Huilian is right just now, sooner rather than later, the real estate is currently adjusting, and the stock market has also fallen from its highs, so this rights issue, try to give some preferential discounts, in order to complete it smoothly." ”
Generally, the rights issue will be discounted, and the preferential discount that Lin Zhichao said at this time is naturally stronger, and his goal is to have a rights issue of more than 2 billion yuan.
"No problem!"
Everyone replied confidently.
Cheung Kong Group has a very low debt ratio, a lot of non-recurring profits, and a very low debt ratio, so it has a very good reputation.
After the meeting was dispersed.
Lin Zhichao sat in his place, thinking about the problem.
This month, the banker's union raised the prime interest rate to 20 percent, and the mortgage interest rate to 21 percent, which can be called usury. If you take a loan of 100 million, you need 20 million in interest a year, and the mortgage is even higher.
In this case, it is prohibitive for those who buy a home.
Why?
Apparently the bank is short of money, or worried about risk, and makes the decision.
A lot of wealth flows into the stock market and the local market, so the banks are also short of money.
Ten days later, Cheung Kong Group officially announced the news of 'rights issue fundraising', which caused a huge sensation for a while. After all, the one-time fundraising of HK$2.1 billion has set a record for Hong Kong rights issue.
Whether the rights issue can be successful depends on the credibility of the enterprise, and Cheung Kong Group has a very good reputation. Since its listing, its market capitalization has grown more than tenfold and there are significant dividends every year.
Of course, there are also some shareholders who can only sell part of their shares in order to issue shares, and the proceeds are used for rights issues, which causes some fluctuations in the shares of Cheung Kong Group, but fortunately, there is no big problem.
This time, three financial securities companies were hired, namely Gao Weida Securities, Sun Hung Kai Securities, and Victory Finance Company.
Cheung Kong Group's large-scale rights issue has also aroused concern from Jardine Land.
Niu Bijian came to Hongkong Land and discussed with Bao Fuda.
"Now it seems that Cheung Kong Group sold the old wing of Miramar, and now it is raising funds through rights issue, just to invest in this central land king, and he is a little bound to win!" Niu Bijian said worriedly.
Hongkong Land has not been the largest real estate company in Hong Kong since the listing of Cheung Kong Group, and this change was already a fact when the Keswick family was in power.
Over the years, the gap between the two companies has widened. At its peak, the market value of Cheung Kong Group was 26 billion, while Hongkong Land was only 16 billion.
Bao Fuda said confidently: "Cheung Kong Group has a weakness, that is, it is conservative, they are not willing to take out loans to solve problems. In this regard, Hongkong Land has a huge advantage, so we must get this land. After all, Cheung Kong Group's experience tells us that the rate of return on investment in commercial projects is very objective. Take the land in the Harbour Center as an example, if the Keswick family had been resolute back then, they would only make a lot of money now. ”
Niu Bijian's idea is somewhat similar to that of Bao Fuda, and he opposes the Keswick family's transfer of funds overseas for development, and the rate of return is too poor.
"How much do you think this piece of land is worth?"
"More than 7.5 billion, plus more than 2 billion construction costs, a total investment of 10 billion Hong Kong dollars. Although the investment is huge, this is a proper gold ingot, after the construction can provide about 2 million square feet of commercial space, according to the current rent, the annual rental income is more than 700 million. Considering the possibility of rent increase, it is still very cost-effective. ”
Niu Bijian suddenly said in horror: "It's just that the current prime rate is already 20%, and the debt is too high and will have a great impact." ”
"The prime rate can't be 20% for a long time, it will fall later," Bao said. The important thing is that if we lose this piece of land, there is no possibility of defeating Cheung Kong Group. Our profit this year can reach more than 500 million Hong Kong dollars, which fully proves that investing in Hong Kong real estate is a very smart decision. ”
Although a large part of the HK$500 million profit was due to the 'Central Redevelopment' of the year, under his leadership, Hongkong Land has also invested in many large projects (Baibi Mountain Villas, Miramar Old Wing), and once the harvest period comes, the profit will increase significantly.
Niu Bijian finally agreed with Bao Fuda's idea, that is, to go all out to win the king of Central, to get back the loss of Wharf that year.
Another ten days later.
Affected by the increase in the prime interest rate and mortgage interest rate, Hong Kong's real estate industry has seen a period of adjustment, which is seen by many smart people. Even the Hong Kong government knows that property adjustments are inevitable.
As a result, in early November, the Hong Kong government announced that it would sell '144,000 square feet of land at the terminal of the minibus and minibus' by way of public tender.
Obviously, the reason for not selling the land at auction is because of the fear that the price will be low. In the case of open bidding, this is more conducive to the increase of prices.
Cheung Kong Group.
After Lin Zhichao heard the news, he immediately frowned, the public bidding was not good for him!
Because he doesn't know how much his opponent is bidding, he can't hold it down.
If he bids too high, he will be ridiculed, which is a very undesirable reputation for him as a 'god of management'. At his level, reputation is sometimes more important than making money, of course, the reputation he is talking about is not the reputation on the Internet in later generations, but the reputation of business.
If he bids too low, he will not have a chance to build this land, after all, it is a commercial land that can build more than 2 million square feet, and it is on the west side of the Victoria Harbour Centre.
After thinking about it for a while, Lin Zhichao decided not to take things too seriously, with his current career layout and wealth level, there is no need to worry about three buildings.
It's not about buying antiques, it's about selling.
Of course, it's not that he chooses to give up, but that he won't be someone else bid 5 billion, but he will bid 6 billion to make this kind of joke.
"Boss" Zhou Huai'an came to the office and said respectfully.
"Recently, if the media interviewed you and asked the Central Land King for his opinion, you said that the value of this land will be more than 8 billion Hong Kong dollars." Lin Zhichao said.
Zhou Huai'an was puzzled and asked: "Wouldn't this make competitors bid higher, then we will be embarrassed?" ”
He knew that the boss was already preventing real estate risks, and in this case, it was obviously not in line with Cheung Kong Group's strategy to acquire land at a high price.
Lin Zhichao said: "It's okay, I know what to do, just do it!" ”
Zhou Huai'an nodded and said, "Okay."
He is the spokesman of Cheung Kong Group, and the prince does not like to speak often in the media, and he is relatively low-key. So generally in Cheung Kong Group, in addition to the boss, he has the most dealings with the media.
As for the boss, as long as the media blocks him, he will almost always chat for a few words, and then leave, which is quite amiable. Of course, it's true that bosses rarely give interviews.
When Zhou Huai'an left, Lin Zhichao showed a smile.
He has actually prepared a price bid, which is 5.5 billion Hong Kong dollars.
Because the bid will be opened in February next year, this price is reasonable. If Hongkong Land considered the matter of real estate adjustment, their bid should not exceed this price, and Cheung Kong Group won.
In this way, even if it is 500 million Hong Kong dollars higher than Hongkong Land, it will not be a joke.
But if Hongkong Land's Bao Fuda intends to defeat Cheung Kong Group and raise the price to 6 billion. Because it may be affected by the valuation of this land by Cheung Kong, this price is not impossible.
Then, Hongkong Land will be more than 1 billion higher than in the previous life, and this land will be won.
This will be a fatal blow to Hongkong Land, because Hongkong Land has lost Harbour Centre and Starlight Shop, and its strength has lost at least 20%. But their investment during this period was a lot - Baibi Mountain Villa Group, Miramar Old Wing, and Exchange Building.
In the future, once the land is in trouble, it is not at the mercy of Cheung Kong Group.
In mid-November, Lin Zhichao came to FS City again to select a site for 'Foshan University'.
Since the establishment of Foshan University approved by the central government in June, Lin Zhichao has come to Foshan several times to select a site, and his request is very simple, that is, to build it in Shunde County.
Shunde County is not far from the center of FS, and the main city is also separated by a river, and the headquarters of 'Midea' in the previous life is located in Shunde District, which drives the economic development of the entire Shunde.
Now, with Lin Zhichao driving the development of Shunde, it will be the richest county-level city/district in the country in the future.
The people who accompanied Lin Zhichao on the inspection were very grand, even if Lin Zhichao had always had high requirements for site selection, they were not too troublesome to accompany each time.
"Mr. Lin, this is Dongping Town, Shunde District, which has been away from the municipal government for a long time, and is a straight line distance from north to south, only separated by a Tanzhou waterway!"
"It's a good location! I only need to donate a Dongping Bridge to go directly to the FS City Hall. And the scenery here is very good, the water is developed, and it is a good address for building a university. If you don't have a problem, we're here to choose a location. How is it? ”
The place where Lin Zhichao is located is the gathering place of Foshan Central Europe Center, Foshan New Town Plaza, Foshan Stadium Center, Foshan Park and other gathering places in later generations. Now that Dongping Town is in the picture, this area will be turned upside down in a short period of time.
"We think it's good, it's been surveyed beforehand!" Wu said.
Lin Zhichao said: "Okay, we have to implement it as soon as possible. I can give you an explanation, donating Foshan University is a wish of mine, for this wish, I can make great efforts, so please also give this school more green light, a little less cumbersome procedures, as soon as possible to become a top university in the country. I don't want to trouble the state about the problem of funding, but the problem of faculty resources, I hope that Foshan University can be taken care of. Once Foshan University is completed, all students will be free of tuition."
With his financial strength, it is obvious that he is going to run a top university in China.
Lin Zhichao will not only contribute money, but also run for resources, and there will be world-class famous teachers to teach here in the future.
Wu said: "Mr. Lin, please rest assured, we attach great importance to your donation to Foshan University. What's more, this is a good thing for the benefit of the country and the people, and we have no reason not to pay. ”
Foshan University is a matter of tripartite cooperation, and of course the matter of money is Lin Zhichao's matter, which he has already said.
Lin Zhichao nodded and said, "After I return to Hong Kong, I will immediately send a planning and construction team here to carry out architectural planning." The first phase of my donation is set at 50 million US dollars, and I will continue to support it in the future, as long as I live for one day, Foshan University will not be short of funds. ”
With this $50 million, Lin Zhichao has donated $100 million in the mainland.
This time, when he came to the mainland, he also supported the development of Shunde County, invested in the construction of Guangzhou-Foshan Expressway, and opened a factory in Shunde County; Of course, the nature of investment in these things is to make money, otherwise Lin Zhichao will not be able to explain to shareholders.
(End of chapter)