Three days later, Lin Shaodong, the head of retail under Cheung Kong Asset Group, made an appointment to meet with Zang Jianhe.

Since Cheung Kong Group sold RT-Mart Supermarket to Watsons' PARKnSHOP Supermarket, Cheung Kong's retail division has only been '7~11 convenience stores' and its associated company 'Café de Coral Restaurant Group'.

7~11 convenience stores have done a great job, with more than 160 convenience stores in Hong Kong and Kowloon; It has more than 90 more stores than the second-place OK convenience store.

What's more, 7~11 convenience stores are more profitable than Circle K convenience stores, with more of their own products - including Western-style fast food (double-decker beef burger, tycoon fort, bento, etc.).

As for the 'Café de Coral Restaurant Group', it also plays an important position, after all, it is a major shareholder. Of course, the specific management rights are in the hands of Lin Zhichao's three cousins.

Lin Shaodong said kindly: "Miss Zang, I have heard your story and admire you for being a strong woman who strives for self-improvement!" ”

Zang Jianhe was flattered and said: "Manager Lin has won the award, and I am also forced by life, fortunately, I have a craft to support myself." ”

At this time, she finally decided that it was a cooperation, rather than letting her go to Lin Zhichao's house as a private chef.

Lin Shaodong then said: "Then I will directly explain the intention!" After our boss tasted your dumplings, he was full of praise and thought that there was a lot of potential for development. So I hope I can talk about cooperation with you! ”

Zang Jianhe got serious and talked about her career, she seemed to be a different person, a strong woman. Over the years, she has to take care of her two daughters, but also have to run for life, she has experienced everything, being blackmailed by the community, being chased by police C (itinerant vendors), and all kinds of customers, these experiences have cultivated a tenacious character.

"How to cooperate?"

Lin Shaodong took out a piece of information and did not hand it to Zang Jianhe, but said: "Register the 'Wan Chai Pier' dumpling brand, and we will inject 5 million Hong Kong dollars into it and obtain 50% of the equity, and we will operate it together." Divide the business into two parts, the first part is cooked food and the second part is frozen. The cooked food part will be produced in the mode of opening a brand chain store, and the frozen part will be produced with modern factory equipment, and then we will let these products be rolled out across the board in our PARKnSHOP supermarket and 7~11 convenience stores of Cheung Kong Group."

To be honest, the conditions are very good!

Just the largest supermarket and the largest convenience store brand in Hong Kong selling frozen dumplings from Wan Chai Pier is a 'blessing from heaven'!

Therefore, after listening to it, Zang Jianhe also couldn't believe that there were such good things in the world.

It is equivalent to that his dumplings are now worth 5 million Hong Kong dollars!

However, she quickly calmed down and said: "We will cooperate with each other, so in the future, the business will be water-based?" ”

Lin Shaodong said: "We are the main business, because we have experience in the management of large companies, such as planning and marketing and you are also responsible for the quality and taste of the product, and you can also join the chain store management team. In short, we are here to cooperate, not to ask for your formula. Because we are so sincere, as long as the cooperative company is established, we will immediately inject 5 million Hong Kong dollars of real money. ”

Zang Jianhe asked curiously, "Is this what Sir Lin meant?" ”

Lin Shaodong said: "There is the meaning of our boss, after all, if it were me, I would definitely not give such good conditions." ”

Zang Jianhe's heart is determined, she heard that Lin Zhichao is a kind businessman, and his character has nothing to say, for example, just by admiring the generals of the Anti-Japanese War, he took Yu Chengwan to make a fortune together, and finally became a general of a listed company.

"I want to think about it for a day, okay?"

Lin Shaodong said with a smile: "Of course! Here's a plan we've prepared to show you. ”

"Ah, aren't you afraid that I won't do it?"

"Haha, the plan can be copied casually, but the key is that only we have the strength to do it well."

Zang Jianhe took over the plan, and she also understood that if she didn't cooperate, maybe the retail department of Cheung Kong Group would cooperate with another company. Although she has confidence in her 'Wan Chai Pier', if a large enterprise is interested in this industry, it will definitely have a way to develop a similar taste.

That's her point of view!

In fact, Lin Zhichao also considered that his 5 million was a venture capital. It is important that this venture capital is not risky.

Zang Jianhe not only has the recipe for dumplings, but also has successful experience.

So it makes perfect sense to take only 50% of the shares.

Lin Zhichao also sees the potential of Wan Chai Terminal to enter the mainland market in the future, and even develop in Southeast Asia.

Causeway bay.

The first flagship store of BreadTalk, a subsidiary of Café de Coral Restaurant Group, was grandly opened in the bustling area of Paterson Street, 'Xintiandi Shopping Center'.

The preparation time for this brand lasted more than two years, during which it went through a series of work such as experimenting with new bread practices, adjusting decoration plans, product positioning, and marketing planning.

Now, the first store has finally opened.

Because this is a brand chain, product positioning is very important.

After the cutting ceremony.

Lin Zhihao and Lin Caier, brother and sister, looked around at the door, obviously waiting for the VIP to come and receive it.

After a while, their cousin was finally 'long overdue'.

Lin Zhichao came to the door of 'Bread Xinyu' and found that many people were queuing up to buy, and looking out of the door, the whole store was clean, tidy and bright.

He smiled and said, "I said it, just come and see, don't wait for me at the door!" ”

Lin Zhihao said: "It just so happens that the things in the store don't need the two of us, just waiting for you at the door." ”

Lin Zhichao nodded, a customer recognized him, he also greeted him with a smile, and then walked in with his cousin.

On the glass counter, there are new patterns of bread that have never been seen before in this world, which makes people dazzled and wants to buy.

Lin Caier, as the person in charge of 'New Bread Language', introduced to Lin Zhichao: "Brother Chao, we have more than 50 flavors of new bread, incorporating dried fruits, fruits, ham, etc., using new baking techniques."

These are generally pointed out by Lin Zhichao, of course, the details are all up to the baker team to try out slowly.

This is a completely new baking technique, which in the previous life should have been in the nineties. Originally Singapore's 'national brand', 'Bread New Language' has always been one of the top 10 brands in Singapore.

After Lin Zhichao picked a few to try, he said: "The taste is good!" We want to encourage bakers to innovate and form a technical hierarchy internally. In the future, when we expand overseas, we need to innovate according to local tastes. In short, the brand of Bread Xinyu is constantly catering to the young market, including marketing. ”

Lin Cai'er said adoringly: "Well, we have been cultivating for more than two years, just to one day open the 'new language of bread' all over the world. ”

Lin Zhichao said with a smile: "It's a good thing to have ambition, but you have to conquer the stomach of Hong Kong people first, after all, Hong Kong is the capital of food." ”

Lin Caier nodded seriously!

When her cousin and brother gave her this task, she had already chosen to concentrate on her career and do it well. And now, it's finally time to put the results to the test.

In fact, she also understands that having a cousin to give her advice is like a beacon.

Subsequently, Lin Zhichao left satisfied, and asked Lin Zhihao to accompany him for a walk in Causeway Bay and talk about Café de la Café dining together.

Recently, Lin Zhichao has gained a 'Wan Chai Pier' brand, and has many strengths in the field of catering and food.

Lin Zhichao is now in a state of 'semi-retirement', and the specific operation of the enterprise is carried out by the senior management and his sons, and he only needs to sit in the central government. When encountering high-quality assets, you will command your subordinates to take them and guide them to operate.

Walking on the street, Lin Zhichao asked: "Recently, Café de Coral Restaurant Group, has there been any new breakthrough?" ”

Lin Zhihao's spirit was shocked, and his cousin's market was talking about 'breakthrough and development', which means that enterprises should not fix their current business, and should develop more other businesses if they have financial strength.

At present, the core assets of Café de Coral Restaurant Group are divided into four parts: Café de Coral fast food, high-end restaurants (mostly Cantonese), seafood restaurant, and bread Xinyu. In addition, some high-quality properties have also been purchased, mainly shops, mostly used for Café de Coral's fast food stores.

"Brother Chao, Maxim's Group did a lot of 'provincial restaurants' and 'Japanese cuisine' in the seventies and eighties, so I want to introduce Italian food as well. In addition, it should be that the development potential of bread new language is huge, and the group intends to focus on cultivating. ”

"Italian food?"

"Hmm. The Italian cuisine in Hong Kong, of course, has to say the Pink House Restaurant, which is a chain brand. ”

Lin Zhichao nodded, and after thinking for a while, he said, "I think it can be done!" However, since it is Italian cuisine, I suggest that you invite the team of Italian chefs and the management team of Italian restaurants, which is called authentic Italian cuisine. In order to reduce costs, you can make a chain of Italian fine dining restaurants and form a brand. I think it's called Mario, and it's taken from a video game that has become popular in Japan recently. ”

Just a few words of understatement, Lin Zhihao seemed to have encountered a bright light and improved his self-confidence.

"Well, we're going to get serious about this brand!"

Compared with the catering business, Lin Zhichao is definitely not as good as this cousin, but compared to the insight and vision, he is definitely not as good as Lin Zhichao.

Subsequently, Lin Zhichao said: "Since Café de Coral Restaurant Group has sufficient financial strength, it can also try to acquire. Hong Kong people like 'Ah Er Liang Soup', see if there is a chance to win. ”

Lin Zhihao's eyes lit up and said, "Well, I will remember this matter." ”

Lin Zhichao patted his cousin on the shoulder and said: "Do it well, if the mainland is really opened up in the future, Café de Coral Restaurant Group will go to the mainland market like holding a gun to fight a group of catering peers with knives, and the market will be promising." ”

Lin Zhihao said excitedly: "Okay"

The shareholding structure of Café de Coral Restaurant Group is currently 40% held by Cheung Kong Group, 30% held by Lin Zhihao's three siblings (Lin Zhihao accounted for 60%, Lin Zhiyi accounted for 25%, and Lin Caier accounted for 15%), and the rest was held by the public.

Another restaurant group, Jardine Matheson and Wu family, each accounted for 50%, and was not listed.

For the food field, Lin Zhichao also attaches great importance to the United States, a 'food desert' country, in the previous life of food companies actually beat the world, the emergence of Pepsi, Tyson Foods, Nestle, JBS America, Kraft Heinz, General Mills, AB InBev, Smithfield, Coca-Cola, etc. Among them, General Mills ranks sixth, with an annual revenue of $17 billion.

At present, Lin Zhichao also has a series of food products such as Watsons' brands, Red Bull, Doll Noodles, Café de Coral Catering, Wan Chai Pier and so on. After the integration in the future, it will also form a large food and beverage company.

I believe that the integrated group also hopes to be ranked among the world's top 500, and of course, there will be brands in the future.

Wu Shuqing of Maxim's Group came to the 'Bread Xinyu' store to 'spy on the enemy'.

This year, Maxim's Group opened a number of Maxim's Bakery stores at various stations along the Hong Kong MTR, a first-of-its-kind business in the entrepreneurial industry.

Unexpectedly, the recent opening of "Bread New Language" has caused a big sensation in Hong Kong, and many media have reported such a small incident.

Because it is a brand launched by 'Café de Coral Restaurant Group' and belongs to the 'pastry industry', Maxim's Group also attaches great importance to it.

"Queue?" Wu Shuqing said in surprise.

"Yes, Manager Wu, I heard that it has been open for a week, and this is the case every day." Said the accompanying staff.

I saw the 'New Bread Language' store, which has a diversion wire, through which people in line enter the store and then use baskets and trays to buy their own bread. In addition to bread, there is also coffee and milk tea in the store.

When Wu Shuqing walked into the store, the first thing was amazing, she never thought that she could play so many tricks with bread skills, and a lot of bread had an appetite at a glance.

Oops, this will become a strong competitor to Maxim's Group's pastry business, this is Wu Shuqing's first thought.

Wu Shuqing bought some varieties and was going to take them home to taste, and just after the payment was completed, she met her 'good friend' Lin Caier.

As the 'princesses' of the two major restaurant groups in Hong Kong, the two naturally have a lot of intersections, and they can be regarded as friends.

"Sister Shuqing, you want to change your taste, come to my house to buy so much bread!" Lin Caier said with a smile.

However, her smile is obviously not so comfortable.

After all, Wu Shuqing is more than 10 years older than Lin Caier, but she is not married, so everyone is sisters.

Instead of being embarrassed, she said, "Everyone who comes is a guest!" Miss Lin, you won't be welcome, will you? ”

Lin Caier hurriedly said: "Of course you are welcome, especially a baker like Shuqing to come to the store, I am even more welcome." Otherwise, let's go sit over there, I'll ask someone to get some bread, and Sister Shuqing will give me some advice. ”

Wu Shuqing said: "Then don't worry, looking at this queuing and store scene, needless to say, it must taste good." Unexpectedly, Miss Lin has been studying in retreat for three years, and she has actually made such a good brand, which I admire. ”

In the past three years, she knew that Lin Caier often went abroad to learn Western catering, but she didn't expect the result to be the cake (bread) industry.

Lin Caier said modestly: "Compared with Maxim's Boulevard, we are still elementary school students. ”

This girl is very arrogant! Wu Shuqing commented in her heart.

Of course, she also understood at this time that 'Bread Xinyu' was a cake business launched by Café de Coral Restaurant Group, and it may be competing with Maxim's Group.

After chatting a few more words, Wu Shuqing left with the staff.

She felt a little embarrassed at this time, because she had brought the staff with her, and she was obviously here to see the shop.

However, although Lin Caier knew, she also took Wu Shuqing to visit the store.

Very powerful opponent, Wu Shuqing commented.

The other side.

Lin Caier also summed up, she seemed to be a little not calm enough just now, she has always regarded her cousin as an idol, but in fact, she is far from being able to do the kind of self-confident and domineering bearing that her cousin always has.

Be humble and don't let your brothers down!

In fact, Bread Xinyu has become the key development business of Café de Coral Restaurant Group, and Lin Zhihao also attaches great importance to it, although it is handed over to his sister to manage the development, but he has been intervening.

Even, cousin Lin Zhichao will pay attention to the development of this brand, with this sharp-eyed business god, what problems often arise, can be quickly found, and will not go further and further.

(End of chapter)