Three months later.

Media Group's 'Hong Kong. The entertainment company was quietly established in a building on Broadcasting Road, Kowloon.

It is an abbreviation of 'Star Museum', which means 'Star Museum, Hall of Fame'.

Hong Kong. The entertainment company, which directly belongs to the media group, is obviously a very important layout.

A large conference room where all SM Entertainment start-ups gathered, most of whom were from Asia Television. TV Asia originally had its own record label, as well as a music department.

And this time, SM Entertainment is basically looking for young musicians, and of course, they are also elite talents in the industry.

Lin Ruikai, as the president of the group, personally presided over the meeting, and he said: "I personally participated in the preparation of SM Entertainment, and I also communicated with everyone here in advance whether they would like to join the new genre of Hong Kong music. When I call a new genre of Hong Kong music, I might think I'm being whimsical, because it's not easy to start a genre. But I'm just giving you an example, that is, the 'Hong Kong comic industry' should be familiar to you, if it can succeed, we can succeed in Hong Kong stream music. ”

Among the twenty or thirty people, including the talents of management, lyrics and composition, dance, and acting, they were completely excited at this time. Before that, the 'Lin Son' and the 'President of the Media Group' had communicated with them one by one, and wanted to create a new music mode that integrates 'singing and dancing, RAP, electronic music, hip-hop and other elements' to achieve a strong sense of rhythm and suitable for dancing, and they were of course very interested.

As the president of the entertainment company, Sheng Honglin immediately expressed his agreement: "Everyone must have understood that Hong Kong comics originally went from an industry that needed to compete with Japanese comics in Hong Kong; Since the establishment of the Oriental Publishing House, Hong Kong comics have gradually formed a 'new genre' by learning from the characteristics of Japanese comics, such as exquisite drawing, whimsical plots, and delicate feelings. Today's Hong Kong comics have a good market in the world. Therefore, I can't wait to devote myself to this career as 'Hong Kong Stream Music', also known as 'H-POP'. ”

He was originally the management of ATV's music production department, but now he was selected by the president of the group and became the president of a subsidiary at the same level as Zhou Liang Shuyi, which is naturally very motivated.

Of course, Sheng Honglin also understands that the work of SM Entertainment must have been supervised and guided by the president of the group, after all, this is the idea of 'Kobayashi Sheng'.

Next, everyone expressed their opinions, and they were undoubtedly very enthusiastic about the new business.

Lin Ruikai said with satisfaction: "Okay, next, we need to hold a trainee selection in Hong Kong, from all the 12~18-year-old teenagers in Hong Kong, we need 100 trainees, and we will be selected every year in the future."

What a big deal!

Everyone thought so, and it was clear that other companies would not invest in this way at all, and only deep-pocketed media groups would invest in this way.

Finally, Lin Ruikai said: "In three years, we will debut at least one male group and one female group. If the style of the boy group is mostly fanatical and flashy in terms of emotion, it shows the rebellious psychology of young people. Most of the songs are fast-paced and have a strong sense of rhythm, which is suitable for dancing. They often sing and dance when they perform, and choreography and dance are also a very important factor. As for the girl group, it is youthful and fashionable, with sweet memories."

Take out the template for reference first, which is more conducive to everyone to move towards this goal.

It is not convenient for Lin Zhichao to directly teach Korean group styles such as HOT, mythology, and SES; But he communicated directly with Lin Ruikai and asked him to be in the limelight.

The more Lin Ruikai said, the more surprised everyone became, because the purpose was too clear, it seems that this 'rich second generation' really understands art!

After the meeting, Lin Ruikai said to Sheng Honglin in the office: "You arrange for someone to go to South Korea and Japan to register. Entertainment', we will expand overseas as soon as possible in the future. ”

Sheng Honglin nodded and said, "Okay, I'll arrange for someone to register as soon as possible." ”

After chatting for a while, Lin Ruikai left SM Entertainment, and he also agreed that his father was full of enthusiasm and was very willing to study the 'Hong Kong Stream'.

Burbank, Los Angeles.

It was the 'media capital of the world' in later generations, with Disney's headquarters and ABC Entertainment headquarters here, as well as many world-famous media and entertainment companies such as Warner Bros., NBC, Viacom, and PBS.

Disney's headquarters is adjacent to ABC's Broadcast Entertainment Division, just a skybridge.

Ryan Hepburn came to ABC Entertainment and sat in his office chatting with its director, Robert Iger.

Robert Iger said happily: "At present, an episode of "Millionaire" can generate $1.20~1.7 million in advertising revenue, while our production cost is $500,000 per episode. Based on this, our entertainment department is ready to invest more human and financial resources, Mr. Ryan, what do you think? ”

His work ethic and candor earned him the trust of Ruidong Lin and Disney President Michael Eisner.

"Although 'Millionaire' is very profitable, it has a four-hour show (four episodes) every week, which I think will make people aesthetically tired for two years. At the same time, I found that ABC Entertainment didn't have a new format to prepare, which was a red flag. ”

Robert suddenly became serious, this son of Audrey, but he admired him very much. I heard that Disney's acquisition of ABC Radio was facilitated by him.

After the successful acquisition of Disney, Ryan Hepburn participated in the reorganization of ABC broadcasting, carried out a large-scale 'cost reduction and efficiency increase', and increased the profit of ABC broadcasting by 60%. Later, he suggested that ABC Entertainment buy the copyright of Hong Kong ATV's "Millionaire", which was allocated by the program fund for more than 10 months, and the profit has reached hundreds of millions of dollars. According to this trend, ABC Broadcasting's profit this year will exceed $400 million, more than double that of the acquisition.

"What do you mean, Mr. Ryan, that we're going to have a new entertainment program in store?" Robert Iger said with some reluctance.

"Millionaire" is making too much money, and it's the most profitable show ever made in the United States. If you develop and prepare a new program, you are bound to take a big risk.

Lin Ruidong said confidently: ""Millionaire continues to maintain sufficient human and financial investment, but at the same time, we want to innovate a new show, this show I have some ideas, simply put, it is staged by two families from different backgrounds and cultures, the wives of the two families will swap their homes with each other, and they will go to each other's homes to live with each other's husbands and children for 10 days."

In this era, reality shows are simply 'big and small', and people around the world have been able to not worry about eating 24 hours a day, but more to pursue a spirit of entertainment.

Because of this, whether it is the emergence of video games or reality shows, as long as you are creative enough, then you don't have to worry about the market not paying.

Robert Iger listened to Lin Ruidong's suggestion, and immediately became interested, and finally he said happily: "This is a very good subject, a family is like a business, each has its own family culture and its own living habits, and its representative is the hostess!" What happens when two completely different families change their hostess for a week? When you think about it, you think it's kind of something that makes you want to know."

Lin Ruidong said: "Okay, I have already made a suggestion to you for this show, and I will leave the rest to you!" ”

He actually understands that if it weren't for "Exchanging D's Wife" for their Chinese, which is too beyond ethics, his father would not have let him hand it over to the ABC of the United States. He learned from the fourth brother that the media group was engaged in 'Hong Kong stream culture', so he was convinced that it would succeed, and this was his father's perception that he could do anything.

But in any case, ABC can buy the rights from Asia Television, which can be described as killing two birds with one stone, and "Millionaire" is the best proof of this, this show can conservatively generate $300 million in profits for ABC in the United States.

And Lin Ruidong also relied on his actions in ABC in the United States, making him a 'power figure' in Audrey Company, Disney Company, and ABC in the United States.

Even in the Disney Company, Audrey Hepburn is currently the chairman and Lin Ruidong is the executive director, and the influence of the 'Hepburn family' has surpassed that of President Michael and director Edward Disney.

Of course, the affairs of Disney are still handed over to Michael Eisner, and Lin Ruidong did not intervene much to avoid breaking up with Michael and Edward. But now Lin Ruidong is supporting Robert Iger, which is to prevent Michael Eisner.

Audrey Hepburn and Lin Ruidong's mother and son hold 52% of the shares of the 'Audrey Company', the Audrey Company holds 56% of the shares of Disney, and Disney holds 100% of the shares of ABC in the United States.

The 'Hepburn family' has become a family of American media giants, and its influence is very large. Of course, neither Audrey Hepburn nor Lin Ruidong currently serves as the direct manager (president) of the three companies, and they are all professional managers. But internally, the influence of the two is very large.

A villa in Zurich, Switzerland.

On the lawn, Lin Zhichao is gathering with Sanfang Yimai, including Audrey Hepburn, Lin Ruidong and Megan, two sons and one daughter, Lin Ruinan and Ella, one son and one daughter.

The five grandchildren stood in front of Lin Zhichao, they were very polite and close to Lin Zhichao; Obviously, this is the education of their parents, which will be like this to Lin Zhichao, a grandfather who rarely meets him.

Teaching by word and deed is very important for a big family.

At the same time, the Lin family has a family reunion for about three weeks every year, and everyone exchanges feelings together. Even on a regular basis, there are small gatherings when there is an opportunity.

Lin Zhichao has always believed that 'family unity' is the secret of the family's longevity, as long as the adult male of the family has one heart, there is no opponent there who cannot be defeated.

"Grandpa, why aren't you old at all?" Lin Ruidong's eldest son, Lin Hongbei (commonly used as the English name of Hepburn's surname, 9 years old this year), came up and asked curiously.

"Haha, this is our family secret! You remember, our family origins are in ancient China, and we have the blood of dragons. Lin Zhichao smiled and touched Lin Hongbei's little head and said.

The two use Chinese, and these children can speak two languages from an early age - English and Chinese, and Chinese is also enough to communicate.

"Are we Chinese, or are we Americans?"

"Americans, but mixed races with Chinese blood! Identify with your country; However, the family is more important than the country. ”

"That's what my father said!"

"Good"

Lin Zhichao smiled happily.

He can't let an American love his country, which is what he taught Lin Ruidong and Lin Ruinan back then. Whatever nationality you are, you must have a sense of belonging to your own country, and of course, don't forget that you have Chinese blood in your veins. The most important thing is that the family is the foundation.

After communicating with the children for a while, Lin Zhichao asked Lin Ruidong in English: "How is the situation of Audrey's company?" ”

Lin Ruidong then asked the children to play on the grass and reported on the development of Audrey, Disney, and ABC radio.

In the case of Disney and ABC broadcasting, the Lin family does not intervene much, and Lin Zhichao does not intervene much, because it will be very good in the future anyway.

As for Disney's acquisition of Hollywood Studios, it does not have the strength at present, after all, Columbia Pictures is worth more than 3 billion US dollars, and Sony will digest it for ten years next year.

Therefore, Disney will not seek a bigger breakthrough until at least after the 90s.

Step by step, anyway, Michael Eisner and Robert Iger are already in hand, even without the intervention of the Lin Group, it will become the future media empire.

Of course, what should be intervened in the later stage is still to intervene.

"What about you, Renan? What's going on at work? Subsequently, Lin Zhichao asked again.

Lin Ruinan is currently a dual citizen of Switzerland and the United States, mainly of Swiss nationality, which is also what Lin Zhichao hopes.

"Red Bull Group (Europe) has achieved an absolute advantage in Germany, but has been losing money in the UK for two years, I recently plan to fire the sales team in the UK, send a few sales management from the headquarters in Sweden In the past, for the UK market, I concluded that there are some problems with market positioning, bars are not suitable for Red Bull, nightclubs and students are potential users of Red Bull. I recently had the idea of hiring students to wander around campus in a mini car with a big Red Bull can strapped to the top and offering free Red Bull products at major parties as a way to make a splash and at a low cost."

On the whole, the success of a brand is not so smooth sailing.

At the beginning, Red Bull Europe was listed in many European countries, but some countries accepted it (Germany, etc.), and some places did not accept it (Austria, etc., because it was too sweet). Germany is the most popular, while the UK is being contested by a pharmaceutical company with a similar 'Pegasus'.

In this way, how to market is the key.

Lin Zhichao praised: "Your concept of marketing methods is good, and the effect of constantly using the principle of "Alpha Bees" (the authority of one alpha bee can influence the buying habits of hundreds of bees) is huge. So I'm bullish on the future of the UK market. At the same time, Red Bull is preparing to enter the United States, setting the price of 80 milligrams of caffeine at 8.3 ounces and half the price of a bottle of Coca-Cola, while offering plenty of free drinks to passers-by on the beach, universities, gyms, office buildings and construction sites. I believe that the market in the United States can be easily opened! ”

The Red Bull brand, in its previous life, had three super billionaires with a net worth of tens of billions of dollars.

Today, this brand belongs to the two veins of the Lin family, and will become a world-renowned beverage in the future.

Of course, it is also Lin Zhichao's sons, all of whom are good at business, and with him in charge, they can make Red Bull a great success.

Lin Ruinan listened carefully, and then said: "Well, my father's American marketing strategy is very much in line with my ideas. At the same time, over the years, I have also continued to sponsor and promote sports and extreme sports, especially in extreme sports, which is just budding at this time, and I will continue to sponsor and pay attention to it."

Indeed, extreme sports are still not systematic, and the real world is popular in the 21st century, when everyone is eager to break out of the city and enjoy nature. From ballroom dancing in the 70s of the 20th century to disco in the 80s, it has been unable to meet the growing level of people's sensory needs. On the one hand, people need more stimulation, stress and energy, and on the other hand, it is not surprising that people are accustomed to general stimulation and enjoyment. At this point, people begin to seek more intense stimuli in order to get the desired sensations and arousals. The rise of extreme sports just meets this need of human beings.

Lin Zhichao said with satisfaction: "In short, you have to communicate with me more about Red Bull, as well as talk about it among the brothers in the family, Red Bull is our family's Coca-Cola." ”

"No problem!"

Seeing that Lin Zhichao and his two sons finished communicating, Audrey Hepburn couldn't wait to say: "It's my turn!" After speaking, a pair of beautiful eyes looked at Lin Zhichao, like a little girl's gaze.

Lin Zhichao, if it weren't for his daughters-in-law, he would really have to let go of his 'majesty'.

"Then you can report it!"

Audrey Hepburn immediately pretended to say: "Gucci's Maurizio is really too level, I like to enjoy, buy private jets, luxury yachts, but I am not good at management, so the situation of Gucci is not optimistic." This investment, you can't lose money, right? ”

In 1986, Lin Zhichao arranged for Lin Ruinan to meet the third generation of the Gucci family, Maurizio; Since the death of the first generation of the founder, the Gucci family has been infighting, so in 1987, under the recommendation of Maurizio, Audrey invested in the purchase of 50% of the shares in the hands of Uncle Maurizio and his cousin.

Lin Zhichao said confidently: "He is undefeated, how can we hope to win this brand!" In a few years, if Gucci gets worse, we'll take Gucci. At that time, we will turn our hands into clouds and rain, and build Gucci into a top luxury product like LV. ”

Audrey Hepburn and her two sons suddenly showed joy and admiration, but the two daughters-in-law were a little unconvinced, in their opinion, is it so simple?

As everyone knows, Lin Zhichao is of course confident, and sometimes he only needs to adjust his positioning - young and fashionable, and then find a design director - American Tom Ford, the president of course invites professional managers, but there is Lin Group in charge.

"Also, there is hope for Latour's acquisition, Pearson Group is offering $200 million to sell 53% of the shares!" Audrey Hepburn said another piece of news.

Lin Zhichao was stunned for a moment, and couldn't help but say, "So expensive? That's a lot of money for a vine. ”

Audrey Hepburn said indifferently: "It's almost $2,000, it's the most expensive vine in the world." But isn't this used as a symbol of our family, the more expensive it is, the more expensive it is, the more it will be bought by the French, and there will be no more chance! The remaining 40% of the equity should also be able to be won, and there is no big problem. ”

Lin Zhichao nodded, Audrey Hepburn is not short of money, she is one of the top ten richest people in the world and the richest woman in the world. Importantly, she has a very good cash flow, not just stocks.

"Then buy it! Package Givenchy, Latour, and Gucci into a luxury group, and acquire more brands in the future to form a luxury empire, which you two brothers want to advise and assist your mother, and in the future, this business will be given to Renan in your vein. ”

"Yes, Father!"

easily got a luxury group, Lin Zhichao is also a dragon, and said to his two daughters-in-law: "You strive to have four children each, and you are responsible for how to pass on the huge family business!" ”

Ella asked curiously, "Father, why are you so confident?" ”

Lin Zhichao just now communicated in English, and he did not shy away from the two daughters-in-law, after all, they were also a family. Although Lin Zhichao's sons are not as powerful as Lin Zhichao, it is no problem for a woman to die with her heart.

Lin Zhichao said with a smile: "Your mother, when you were young, you didn't like business at all, and you didn't have the talent to do business. ”

Megan and Ella looked at Audrey Hepburn in shock, and they also understood the meaning of Lin Zhichao's words - a father can make a mother so successful, doesn't this confirm his greatness!

Looking at their husbands again, they are also firm labels, and the two daughters-in-law instantly adore their father-in-law.

Lin Zhichao said: "Doing business depends on brains and skills, for example, why I am optimistic about luxury goods, because I am optimistic about the development of the world economy in the future, and there will be more and more people who have the ability to chase luxury goods." As for the Gucci brand, how to get out of the trough, no matter how simple it is, Gucci at this time is like a twilight old man, and the people who buy luxury goods will be young people, or eager young people, so the brand only needs to reposition and find a talented creative director, and then relying on the brand's heritage, it will return to the top and even develop. ”

Lin Ruidong and Lin Ruinan nodded when they heard it, the prospect, direction, and execution, these elements are all there, and the chance of success is very high.

Calvin is amazing! 6000 words in one chapter today!

(End of chapter)