Mr Lam and Mr Shi Nansheng came to the Broadcasting Authority of the Hong Kong Government's Culture, Leisure and Broadcasting Branch, and met with Director McVins (British), Deputy Director Lee Tat-man and other responsible persons, and the two sides had a cordial discussion and exchange in the conference room.

Lin Ruikai is the son of Lin Zhichao, and Hong Kong government officials will give face, which is beyond the reach of Wu Guangzheng, Guo Bingxiang and others; As for Shi Nansheng, she is also good at public relations, she is not only responsible for public relations to the Hong Kong government, but also responsible for the overseas marketing of Asia Satellite TV in the future.

After everyone sat down, Lin Ruikai first said politely: "Director McVins and Deputy Director Li Dawen, do you think Hong Kong today is outstanding in the cultural field, or is it an important part of Hong Kong's economy?" ”

When it comes to Hong Kong culture, whether it's a Hong Kong person or a British person working in Hong Kong, there is a kind of 'cultural confidence', let alone the department officials in charge of this field.

McVins said with a smile: "Your media group has indeed done a very successful job in this regard, as far as I know, you did the "Millionaire" program, and the copyright has been sold in the United States, the United Kingdom and other countries, causing a big sensation. Hong Kong's comic industry is also a credit to media groups."

Li Dawen nodded and said: "Hong Kong movies are known as the 'Oriental Hollywood' in Asia, and Hong Kong stars are very popular in Japan, South Korea, and Southeast Asia."

The two of them also gave face to Lin Ruikai and expressed their views realistically.

Lin Ruikai took the opportunity to say: "Thank you for your recognition, you are equivalent to our parents, in charge of this field, and the success of Hong Kong culture is inseparable from the strong support of the Hong Kong government."

After a lot of fart, when the Hong Kong government officials were employed, he continued: "Since the cultural industry is so promising, I think the Hong Kong government encourages everyone to compete fairly, does not set thresholds, and allows everyone to run their businesses with 'content'." In the case of fierce competition, it is more conducive to the emergence of high-quality programs, which is a good behavior for the Hong Kong economy and the entertainment experience of the people. Therefore, I hope that the Hong Kong government will not set a threshold for us to allow Cantonese programs to be broadcast, and also allow us to run our businesses through commercial fees. ”

Although his father said that the matter of program fees can be discussed slowly, Lin Ruikai believes that it is better to talk about it together.

Satellite TV is not like wireless, there is no excess expenditure on equipment, and satellite TV is to install satellite receiving equipment in every building (the tenement building is also a building).

So the charge is to be fought for!

Of course, the main income of satellite TV is also advertising expenses, and it is the advertising expenses of large enterprises.

McVins said in embarrassment: "Mr. Lin, Miss Shi, your media group already owns Asia Satellite TV, which plays a role in the TV field with more than 50% of the ratings. If Asia Satellite TV broadcasts Cantonese programs again, it has no intention of forming a monopoly, which is unfair to TVB. And if you charge for it, you're going to be competing with cable TV, and it's not fair to them. ”

Shi Nansheng immediately replied: "The biggest fairness is actually fair competition for everyone. The Hong Kong government has always been free economic management in Hong Kong's economic development, so in terms of the media, we decided that it would be better to have free competition. Moreover, we hope to come up with more high-quality programs, based in Hong Kong, go overseas, and make greater efforts for the dissemination of Hong Kong culture. ”

Under the repeated justifications of Lin Ruikai and Shi Nansheng, McVins and Li Dawen and other Hong Kong government officials could only say that they would discuss again and seek the opinions of many parties.

Since they used this reason to delay, Lin Ruikai is not a vegetarian, and after he and Shi Nansheng left the Hong Kong government, they also prepared a media offensive.

In the final analysis, the British government in Hong Kong has always attached importance to public opinion, and this reflects their 'goodness'.

Therefore, public opinion is also a key place of influence.

In the following days, Lin Ruikai took a two-pronged approach.

First, with the help of the media, it is ridiculous to accuse the Hong Kong government of its absurdity: it is nonsense that a locally registered television station in Hong Kong is not allowed to broadcast programs in the local dialect......

Second, Lam commissioned an independent public relations firm to conduct a poll, and nearly 100 percent of the public were in favour of broadcasting Cantonese programmes (foreign users would like to add more English programmes). Mr Lam submitted the findings to the Hong Kong Government's Broadcasting Authority of the Leisure and Cultural Broadcasting Branch for reference in amending the Ordinance.

The second-generation fighting methods of several major families soon entered the white heat.

A cable TV source told the media: "According to our long-term investigation, Hong Kong, a small land, can only accommodate one pay TV, and the two will only cause vicious competition and lose both." ”

Wu Tianhai, director of cable TV, even revealed: "If the government approves the satellite TV charge, we will definitely give up (the cable TV plan)." If the Government approves satellite television to broadcast Cantonese programmes, viewers' programme choices will be greatly increased, which will have a huge impact on cable television. Unless the government compensates us in other ways, such as royalties, the chances of us backing down are greater than anything else. ”

Cable TV resorted to the tactic of mourning in order to win the sympathy of public opinion and relevant officials of the Hong Kong government.

Lin Ruikai did not show compassion at all, and still pursued relentlessly. Lin Ruikai turned a deaf ear to the cable TV station's 'goodwill warning' and wanted to put his opponent to 'death'. Its momentum is sharp enough to make Guo Bingxiang and Wu Guangzheng, who are not idle, tremble.

Just as the two sides are fighting fiercely, there are also rumors from the Hong Kong government that it is possible to relax the restrictions on Cantonese programs, but only maintain the attitude of one pay TV.

Faced with this situation, Lin Zhichao suddenly accepted interviews with several media to express his views.

Standing on the square of the 'ATV Building', Lin Zhichao said: "Recently, this matter has been in a big swing, and I think it is necessary to stand up and say a few words: the original intention of my investment in satellite TV was not how much money to make, nor was it a monopoly on Hong Kong's TV ratings, but to promote the media group's 'Hong Kong culture' policy, once the 'Hong Kong culture' is successful, it will be like the Hong Kong comic industry, driving Hong Kong's economy, tourism, employment, cultural heritage, etc., so the establishment of satellite TV has always been the goal of the media group, Even if there is no Asiasat-1, a new satellite will be purchased independently and launched. ”

There was an uproar at the scene!

The first time they have heard such a 'word'.

However, the comics industry of the media group is really the light of Hong Kong, and it has also driven the development of the entire Hong Kong comics industry. Recently, it has started serializing "Pokémon", which has attracted a lot of attention.

Reporter: "Mr. Lin, what is 'Hong Kong Stream Culture', can you tell us about it?" ”

Mr Lam said, "The Hong Kong Stream Culture is a systematic project, and the whole project is huge, and if successful, it will become a new pillar of Hong Kong's economy. In terms of details, it is the 'star-making project', cultivating high-quality idols in batches, and promoting the 'Hong Kong culture' in Asia and even the world. To be more specific, it is a new type of entertainment model, including music, dramas, and programs that are all innovative, and we must form a one-stop perfect training system, from the selection, training, packaging, and publicity of idols. Therefore, we sincerely hope that the Hong Kong government can give satellite TV a chance, but also give Hong Kong's cultural industry a new challenge opportunity to return the benefits in the end, not only our media group, but the entire Hong Kong economy, Hong Kong culture will form a big industry, not only we can do, but also their companions wireless, wired can also do, everyone work together to promote Hong Kong culture overseas. ”

Although the specific packaging model was not said, the reporters seemed to know some vaguely, such as SM Entertainment's recruitment of trainees in Hong Kong and Macao with great fanfare, which caused a lot of noise; For example, the unique innovation of "Millionaire" and "The Voice of Hong Kong", which have achieved remarkable results; For example, ATV's dramas have obviously been very high-grade in recent years, and they are more popular with Hong Kong citizens (the current ATV ratings have been wireless).

Lin Zhichao's 'retired veteran' personally set off a huge influence in Hong Kong's public opinion circles, and the 'Hong Kong stream culture' has become the focus of attention of all Hong Kong media.

The vast majority of the public discussed that the media group is ready to innovate again.

Lin Zhichao not only shouted in the media in person, but also went to the Hong Kong government to lobby, after all, he didn't do this kind of thing, and his face was also three points thin.

Under the repeated offensives of the Lin father and son, the Hong Kong government quickly loosened the right to broadcast Cantonese programs, but the matter of charging still did not let go. The Hong Kong government's concern is that the shareholders of cable TV will withdraw from cable, and cable TV has not yet paid royalties.

TVB.

In their offices, Run Run Shaw and Fang Yihua are also discussing recent major events in the media industry. Run Run Shaw had put pressure on the Hong Kong government to prevent satellite television from broadcasting Cantonese programs, after all, he did not want the media conglomerate to completely overpower TVB.

In the past few years, in the battle between ATV and wireless, ATV has gained the upper hand, and wireless has become the weaker side. ATV's representative dramas include "Bao Qingtian", "The Legend of the New White Lady", "The Great Era", "Heaven and Earth Love", "Genesis" and a series of signature dramas; variety shows include "The Winner", "The Voice of Hong Kong", "Millionaire", etc., especially in overseas copyright exports, which can be called legendary; In terms of music, ATV has also come from behind, not only Andy Lau , Liming , Aaron Kwok joined, Leslie Cheung , Rowan and other veteran singers also joined, but also some singers can run on two TV stations (ATV has no restrictions).

"I can't stop it," Shaw lamented.

Fang Yihua said: "You mean that satellite TV can broadcast Cantonese programs? ”

Run Run Shaw nodded and said, "Even if Lin Zhi is beyond the surface, it will take at least a year or two for satellite TV to broadcast Cantonese programs. But now Lin Zhichao has come up with a 'Hong Kong stream culture', which immediately occupies the top of public opinion, and the Hong Kong government is also very interested. In this case, it is no longer realistic to allow Cantonese programs to be broadcast! The only possibility is that satellite TV charges may have to be slowed down, after all, the Hong Kong government does not want the cable TV consortium to withdraw. ”

Fang Yihua said: "Is this Hong Kong culture real? What a new form of entertainment culture, how I think it's unlikely to look! ”

Run Run Shaw said: "Maybe, Lin Zhichao will not stand up and talk nonsense!" I just don't know if the market buys their new entertainment culture, which is why even I find it so difficult. Asians love Hong Kong movies because of our decades of hard work, not overnight."

Fang Yihua thought for a moment and said: "If the Hong Kong stream culture is successful, our wireless life will be sad!" ”

Shaw said: "No! If it's a big success, we can do it wirelessly. Do you find someone to inquire about the news and see what this Hong Kong culture is? Especially that SM Entertainment company, there must be a big receipt. ”

"Good"

It's spring again.

Cheung Kong Group announced its results, with a normal profit of HK $4.16 billion and an abnormal profit of HK $7.8 billion in 1989, with a total profit of HK $11.96 billion, which shocked the four parties.

It is not a normal profit, and it is a profit from the sale of RB properties, so everyone has given high praise.

The stock of Cheung Kong Group, since the beginning of the year of more than 50 billion Hong Kong dollars, has risen by more than 20%, as high as 70 billion Hong Kong dollars, but the next day it rose by 10%, approaching the 80 billion mark, shareholders smiled.

Those who listened to Lin Zhichao's investment advice - the company that bought Lin's holdings were immediately grateful to Lin Zhichao for his way of making a fortune.

Meanwhile.

Lin Zhichao took people to the mainland to inspect and invested in many projects in Zhuhai, including sea-crossing bridges, power plants, highways, etc., and officially announced his investment in the mainland's infrastructure industry.

The rate of return of the infrastructure industry in the mainland can generally reach about 10%, which is very stable.

Originally, Lin Zhichao felt that it was easy to 'be scolded' for investing in infrastructure, after all, infrastructure construction relies on 'collecting tolls' to make profits. However, without infrastructure projects, it is impossible for a region to develop its economy.

Therefore, Cheung Kong Infrastructure will definitely invest 50 billion yuan in infrastructure projects in the mainland in the next ten years, and of course, about 80% of the funds will be completed through loans.

After the trip to Zhuhai, Lin Zhichao rushed to the capital again and was received by high-level officials.

After that, he came to the Tianjin Special Economic Zone.

"Boss, this is the production line we are preparing, a total of three instant noodle production lines!" Chen Pufan took Lin Zhichao into a factory and introduced.

As the president of Changjiang Food & Beverage Company, in the past year, he began to transfer his work to the mainland, leading a team to conduct research and follow the instructions of his boss.

In the end, the choice was made to open an instant noodle factory in the Jinmen Development Zone. When the people here heard that it was the investment of Cheung Kong Group, they naturally welcomed it with both hands and gave it a lot of convenience.

Lin Zhichao walked in the production workshop and said, "Do you have confidence in Master Kong's development in the mainland?" ”

Chen Pufan said: "Very confident! Although instant noodles have been available in the mainland for a long time, I have eaten them all and found that it is difficult to swallow and the taste is missing, and the Master Kong braised beef noodles we developed are believed to be deeply liked by northerners, because people here like noodles. ”

The choice of Jinmen is to fancy that northerners like to eat pasta, and the market must not be wrong.

Of course, noodles are also eaten in the southwest, but the taste is heavier, so it is more suitable for Laotan sauerkraut instant noodles, which will be launched in a few years.

Lin Zhichao nodded and said: "Well, your team should recruit more promising mainlanders as cadre reserves, and in the later stage, our Yangtze River beverage and food will be thoroughly developed in the mainland."

Chen Pufan said happily: "Okay, I understand! ”

Hong Kong's market is too small, and although Changjiang Beverage & Food's doll noodles and Red Bull have gone out of Hong Kong, they still do not have a huge market to support.

Red Bull is good, with a unique taste and functional drinks, so it is exported to the whole of Asia, with a profit of more than 100 million yuan a year (including the profit of raw materials for providing European and American Red Bull).

Today, the mainland market has given hope to the management of Changjiang Beverage & Food.

Next, Lin Zhichao carefully inspected the situation of Master Kong's instant noodles.

In terms of naming, LEGO, taste, and advertising, Lin Zhichao directly reminded the management, so the general direction of this work is very clear.

If this is not successful, then it means that it is a group of 'waste', and it only needs to change the management in time.

Of course, Lin Zhichao is still quite confident, and the level of management personnel in Hong Kong is still higher than that of mainland personnel, after all, where is the knowledge, knowledge, and experience! Therefore, mainland managers need to gradually form a main force through talent reserve and experience accumulation.

After a day of stay.

Lin Zhichao set off for Hong Kong, this time he personally came to the mainland to investigate, and his future work is mainly to inspect the markets in the mainland, Europe and the United States, and then guide his sons to invest.

Semi-retired, not retired, he just no longer participates in the daily work of the company.

(End of chapter)