No matter how Hao Gang complained about Fan Yishan's piracy, Fan Yishan still continued to talk about Haichuan's reform and economic development on TV.

Hao Gang heard a knock on the door, and after opening the door, it was Wang Lihong who came in.

During the Chinese New Year, Wang Lihong was dressed in a new dress produced by Shilin, her face was full of joy, but she was empty-handed, which made Hao Gang laugh.

Wang Lihong didn't take the stubble at all, and after finding a comfortable place to sit down, she got down to business.

Wang Lihong came to Hao Gang mainly for three things: one was from Niuqi in the capital, the other was from Shenshan Yejin, and the last was about Haichuan Market.

Hao Gang also happened to want to talk to Wang Lihong about the development of Shilin clothing this year, and after pouring a glass of water for Wang Lihong, he sat down and talked slowly.

Niu called and told me about the 5th World Badminton Championships. From May 18 to 24 this year, the 5th Badminton World Championships will be held in Beijing, which is a global badminton tournament.

Since Hao Gang said a lot of ideas in terms of public relations for the Asian Games, Niu Gang felt that this World Championships was also an opportunity for Shilin Clothing. Since the Asian Games are still early, you might as well use the World Championships to train your troops, and at least you can familiarize yourself with the whole process of sponsorship.

Hao Gang really didn't think that there was still the Badminton World Championships, and he has been busy all day since his rebirth, and he has not been interested in reading the newspaper for verification of some small things. In Hao Gang's mind, he remembered all the useful big things, and he really didn't realize that some small things were more useful for the current situation than big things.

Hao Gang thought hard for a while, our athletes are still very competitive in this event, and their good results have created history and greatly increased the morale of the Chinese people.

Well, this opportunity can indeed be exploited, and Shilin clothing may be able to use it to make a name for itself.

"What do you think?" Hao Gang asked Wang Lihong.

"Don't give students direct answers, try to let students think for themselves." This is the teaching idea that Li Laoban has been instilling, and Hao Gang used it on Wang Lihong.

"If you can fight for it, try to fight for it. In your words, this is a good time for Shilin to show its face. Wang Lihong's answer was quite satisfactory to Hao Gang, he was afraid that Wang Lihong would be as afraid of spending money as Xu Xiaojuan.

Wang Lihong's eyesight is much higher than Xu Xiaojuan, and she also saw business opportunities from the World Championships introduced by Niu Yan. Wang Lihong and Niu Yan are both improving, and with Hao Gang seeing more, their vision and style are slowly becoming similar, which is an inevitable result, otherwise how can the team style be said.

"You replied to Mr. Niu that all the sponsorships that can be won in this World Championships will be won in the name of Shilin Group, which will be regarded as a rehearsal for sponsoring the Asian Games in the future, and part of the new clothing we prepared for the Asian Games will be used for the promotion of this event."

After thinking about it, Hao Gang instructed Wang Lihong again: "At the same time, the second set of trademarks of Shilin Group will be activated, and all large-scale competitions sponsored by Shilin Group will use the new dragon logo in the future." ”

Hao Gang thought about trademark and copyright issues when he was preparing for the establishment of Shilin Clothing, and as a businessman with enough experience and vision, it was impossible not to take this into account.

Although it does take time to register a trademark, after all, the industrial and commercial department will not be so busy, and it should be much faster to ask someone to find a relationship.

If the trademark registration is not completed, a lot of work cannot be carried out, such as fighting fake copycats or something.

Shilin took many aspects into account when registering its trademark, focusing on the category and level of clothing.

The double snake pattern used now is mainly for ordinary popular clothing, and for the most conspicuous award clothing and other types of important clothing for large-scale events, Hao Gang intends to use the Double Dragon logo because it contains strong political and emotional significance.

In the minds of the Chinese people, the dragon is a totem, the highest level of animal is the dragon, the snake is still a little lower, and the cute snake is also a snake.

But considering the cultural traditions and acceptance of foreigners, Hao Gang does not plan to have a little to do with Western dragons. In Western culture, dragons are synonymous with evil.

The dragon logo designed by Hao Gang does not deviate from the basic structure of the double snake, which has not only been deeply rooted in the hearts of consumers, but also has Hao Gang's private emotions in it, which cannot be easily changed. So Hao Gang made changes in his image, one is to upgrade the snake to the appearance of a Chinese golden dragon, brilliant and wantonly circling, and the other is to use a variant of Chinese pinyin LONG to steal a certain Ning.

A certain Ning doesn't have a shadow yet.

"You told Mr. Ye and Mr. Niu not to be afraid to spend money on publicity, as long as it does not affect the normal operation of the group at this stage, no matter how much money is spent, it is worth it. In addition, you specially took time out to investigate the production capacity of Mr. Ye, Mr. Niu and Mr. Zhang, and prepared for the hot supply of sportswear after the World Championships. ”

"In the first half of this year, we want to bring the footpants to the market, as the first fire for our Shilin to guide the Chinese popular style, we must be fully prepared to burn and burn vigorously. After this fire is burned, there will be many followers, we must seize the opportunity to eat the first bite of fat in our mouths, once we can't catch the market in time, this will make a wedding dress for others. ”

Wang Lihong wrote them down one by one.

"You ask Mr. Niu again, how about I asked him to arrange someone to enter the clothing magazine, and the promotional pictures we prepared in advance can be published in the magazine. Before the publication of the magazine, it is necessary to ensure that the goods are distributed in various places, and all stores are equipped with large-format posters for simultaneous promotion. ”

The joining of Ye Jin and Niu Gang saved Hao Gang a lot of energy and time.

In the area of clothing design, Ye Jin and Niu Feng have a large number of professionals, and the main technical force in Haichuan's garment factory is selected by these two people.

Hao Gang only needs to provide creativity and fashion trends, professional people naturally know in their hearts, Hao Gang's super aesthetic thinking and design concept convince a group of arrogant designers, and they are almost five bodies to the ground, Hao Gang's words are better than the holy decree in the ears of this group of technicians.

Hao Gang came up with some design templates that would be popular in the future, and these designers were adapting and expanding around these templates during this time.

As long as there are good seeds, unexpected flowers will always bloom in the fertile land, and with the efforts of this group of technicians, there are really a lot of styles that surprise Hao Gang.

After the samples came out, Ye Jin arranged for professional models to shoot promotional pictures, of course, Hao Gang didn't need to say much about the confidentiality work, it was about money, those two people were more professional and dedicated than Hao Gang.

Wang Lihong wrote them down one by one, and then looked at Hao Gang with a blank eye. An old girl who ran three stared at a big boy in high school, Hao Gang felt that her eyes were panicked, Wang Lihong, you should be conscious.

"Didn't you say there's anything else?" The embarrassed Hao Gang hurriedly diverted Wang Lihong's attention.

"You don't have anything to say?" Every word Hao Gang said was in Wang Lihong's ears, it was all knowledge, Wang Lihong was now like a primary school student, desperately absorbing every bit of information Hao Gang revealed.

Today's non-stop transfer of goods in Shilin store has aroused Wang Lihong's great attention, naturally Hao Gang's series of actions in the store can't hide Wang Lihong, Wang Lihong has been amazed by Hao Gang's actions during the day, but I didn't expect to gain more from tonight's conversation.

She very much hoped that Hao Gang would say more.

"Nope." Hao Gang flatly refused.

"Oh. Mr. Ye called to mention the Canton Fair and wanted to ask your opinion. Wang Lihong talked about the second thing.

It's another big thing, and it's a good thing, Hao Gang is thinking that Niu Yi and Ye Jin don't want to be idle in the first half of this year, a Canton Fair, a World Championships, some of you are busy.

As for the second half of the year, I'll let you guys be free?

"Did Mr. Ye say what time the Canton Fair is?" Hao Gang didn't know the specific time of the Canton Fair.

"Say it's April." Wang Lihong didn't know the specific time, so she had to give a rough idea.

The Canton Fair is the common name of the China Import and Export Fair, which is a comprehensive international trade event with the longest history, the highest level, the largest scale, the most complete types of commodities, the largest number of merchants and the best transaction effect in China, and enjoys the reputation of "China's No. 1 Exhibition".

Whether or not you can participate in the Canton Fair is a sign of the success of Chinese enterprises. At present, there are not many Chinese enterprises that are qualified to enter the Canton Fair venue, and Shilin will definitely not be able to enter.

"That's still too late." Ye Jin would not be unaware of the current level of Shilin clothing, and when he mentioned the Canton Fair, he probably just wanted to mix in to see if he could find an opportunity for cooperation.

Shilin clothing is not eligible to enter the field now, but so what, Hao Gang has his own ideas. With the help of the Canton Fair, the stage was set up, and the Shilin costumes had to come together and sing a big show.

Yangcheng, a good place, whether Shilin clothing can rise quickly depends on whether the Canton Fair will give it or not.