After 114, Shilin Group will be more famous than Haichuan

Three people came in from outside the door.

A bad man, with a dark red nose and a big flat face, you can smell the wine on your body from a distance.

A young woman, no more than thirty years old, white and fat, cleverly hid behind the big man, her eyes full of cautious expression.

That big man is an old man, short-sleeved and bald, with a high nose and deep eyes, and if he carries a machine gun in his hand, it is Schwarzenegger in the movie.

Everyone's eyes were hot, staring at these three people, and they all wanted to find out where the strange people Hao Gang said.

"Tell me about it." Hao Gang interrupted everyone's fiery gaze with a loud voice.

"Gao Jijin." Hao Gang pointed at the man with a big flat face, "The nickname is a few catties, you can make a few catties casually, people who really use wine as water to drink, there is no upper limit to the amount of alcohol at present." ”

Everyone exclaimed, and they all said that Shen Daxia could drink it, but it was only known as 1.75KG, and he couldn't actually drink that much.

"Jiang Yan." Hao Gang pointed to the young woman again, "Born with a good tongue." ”

Someone was laughing, and the young woman was a little embarrassed. Hao Gang glared at the laughing Niu Biao, "Mr. Niu, you will communicate more with Mr. Gao later." ”

Niu Shan didn't dare to squeak, what kind of communication, didn't he just want to put me down!

Hao Gang continued: "Sister Jiang's sense of taste is particularly sensitive, and she can distinguish the difference between wine and water in liquor, and she can drink the difference between the upper half of the bottle and the second half of the bottle of the same bottle. ”

Old man Liu was excited, this is really a strange person, for the blender, these two people are the best assistants of dreams, with the help of these two people, I can't make what kind of wine.

Everyone looked at the last person, where was this person? Hao Gang is also a believer in "foreign moons are rounder than China"? However, with the examples of the previous two, everyone dare not underestimate this old man.

"The alliance man Petrov, the Chinese name Hao Qiang, was not given by me, but by Hao Han." Hao Gang hurriedly cleared it up, saving everyone from laughing at him and pulling Lao Maozi around as a relative.

"Hello everyone, I'm Hao Qiang." Petrov is very fluent in Chinese.

Only then did everyone admire, not to mention other abilities, just this fluent Chinese, so they would not waste the title of strange person.

"Hao Qiang has been in many places in the world, knows multiple languages, has drunk hundreds of kinds of wine, and has a long time of research on the drinking habits of people in many places, which can provide good suggestions for us to enter the alliance market."

Hearing Hao Gang say that Haichuan Alcohol was preparing to enter the alliance, everyone looked different, but they didn't speak, and continued to listen to Hao Gang.

"Master Liu, you and three experts form a quality team to specialize in product formula development. I have a few requests. Hao Gang motioned for the three of them to find a place to sit down.

"First, Master Liu and the quality team immediately started to transform the quality of the products in stock in the warehouse, and strive to improve the quality of the wine to a level suitable for the alliance people to drink, to reach the level they like. This part of the product is given priority to Popov, and he has been urging it many times. ”

Lao Liu nodded, my old man Liu is back again, fuck off the qigong, Lao Tzu doesn't have time.

Hao Gang said to Li Bo: "Second, Mr. Li's main task at present is to resume production, strive to completely liberate production capacity in the shortest possible time, organize personnel to cooperate with the quality team to complete the task of upgrading inventory products, contact Popov, export." ”

Li Bo also made a note of the request.

"Third, money must always grasp publicity." Hao Gang said to Qian Yaowen, and Qian Yaowen also nodded.

"Does Qian always know how to publicize?" Hao Gang asked.

Qian Yaowen was stunned, he just nodded habitually, and he really didn't react to what propaganda was.

Pull up a banner? Sending out flyers? This is too simple, Hao Gang will not think so.

Qian Yaowen fluttered his eyes and was a little overwhelmed.

"Mr. Qian, publicity is very important, it is said that the fragrance of wine is not afraid of deep alleys, in fact, even the fragrance of wine is also afraid of deep alleys, not to mention what Haichuan alcohol is, no one knows yet."

Hao Gang told Qian Yaowen little by little, but he really didn't know if he didn't talk about it.

Hao Gang has always complained that in the decades of the planned economy, what kind of enterprise cadres have been cultivated in our country, and there are no one to eat.

But Hao Gang also understands that this can't all blame these cadres, he grew up reading the Four Books and Five Classics, and suddenly asked him to do advanced mathematics study problems, which is really not possible.

"When we improve the quality of Oceanpower alcohol, it is the time for us to open up the domestic market, and now our main direction is the export alliance, so we have to make a fuss about exports."

"Mr. Qian, I want you to use TV, newspapers, bus tickets, and all the ways you can use in the shortest possible time to let all Chinese people know that Haichuan alcohol is an export wine."

"Export to domestic sales?" Ye Jin interjected.

Properly show a sense of presence and reflect a level of superiority, which is conducive to Liwei and management.

"Yes, what do you think, when the whole of China knows that Oceanpower alcohol is an export wine, but how can it not be found in China?"

With the cooperation of Ye Jin and Hao Gang, everyone woke up a little bit, why are Japanese-made color TV refrigerators so popular, isn't it because of social pursuit and market shortage.

If...... If the domestic version of Oceanpower Alcohol is launched at a time when everyone is looking forward to it, and the quality of Oceanpower Alcohol is really acceptable, then we will not be released.

Qian Yaowen was excited, and the dissatisfaction with Hao Gang in his heart was gone, and he was in turn full of gratitude.

When he heard Hao Gang's aggressive tone just now, Qian Yaowen had a temper, he had been a cadre all his life, and no one dared to embarrass himself in public.

It turned out that he thought that Hao Gang was deliberate, that is, to discriminate against himself, a non-Shilin person.

Now that Hao Gang explained, Qian Yaowen understands that publicity is a major matter related to the life and death of the company, and this is a heavy burden that cannot be heavier!

Lao Qian was excited, and "Teng" had to stand up: "Mr. Hao, my old money has done this thing well with this life, and if I can't do it, I will go to the workshop to be an ordinary worker." ”

"Mr. Qian, don't get excited, it's not that serious, it's not that serious!" Hao Gang hurriedly appeased.

"Propaganda is not something that can be done in a while, it takes time to ferment, you can contact Mr. Niu, he has resources to use." Hao Gang pulled Niu Shan out.

Niu Yan heard that he was going to give Qian Yaowen a hand, and he was a little unhappy: "I can do it myself." ”

Hao Gang smiled at Niu Yan: "Have you done it for the World Championships?" ”

Niu Yan didn't squeak, he just felt a little left out just now, the Badminton World Championships started soon, how could Niu Yan have the energy to care about the miscellaneous matters of Haichuan alcohol's publicity.

Qian Yaowen is a shrewd person, he immediately understood what Niu Yi meant, and secretly pulled Niu Yan's hand underneath, "Old Niu, I have the original special wine of Haichuan Distillery, do you want to try it?" ”

Niu Yan's eyes lit up, "How many bottles are there, is it enough for me to drink?" ”

Qian Yaowen: "......"

Ignoring Qian Yaowen and Niu Yan's small actions, Hao Gang continued: "Regarding market development, I got a plan, and if this plan is implemented, Haichuan Alcohol will be considered a successful foundation." ”

"I divide the domestic and foreign markets into four levels."

It's time to dry goods again, everyone hurriedly concentrated, and followed Hao Gang closely, what happened to Qian Yaowen just now didn't want to fall on him.

Hao Gang's plan is a bit plagiarized from the copywriting of a batch of famous domestic wines in the previous life:

Domestic liquor is divided into three levels: high, medium and low-grade.

The high-end one is called Huaxia red.

Target the top crowd, featuring the red series.

Red Packaging, Red Stories, Red Culture.

Use the best bottles, the kind that can be used to make crafts after drinking, the best wine quality, the kind that is really hard to give up the last sip.

What is particular about is an expensive word, so expensive that small families dare not look at the price at all.

As for who it sells to when it is expensive, there are a few people who can drink such an expensive wine who care about the price, and what people care about is whether they can get it.

This series is the ring and watch on Haichuan alcohol, which cannot shelter from the wind and rain, but it can be called a rich man.

The mid-range one is called Shilin Blue.

The target is the common people who have become rich, and the main blue series is launched.

Blue packaging, love story, traditional culture.

Hai Tianmeng's blue classic beauty waist is good, anyway, Yanghe hasn't been launched now, and it doesn't matter if he cuts off his beard.

This is also the focus of future profits, and it is this part of the people who are most willing to pay.

This series is the suit and tie on Haichuan alcohol, which can not only shelter from the wind and rain, but also show your identity, you can't help but wear it.

The low-grade one is called Haichuan Bai, which targets the ration wine of the common people.

Don't pack it with bells and whistles, just pack it in the cheapest bottle.

The common people can't afford to drink the expensive ones, so don't they give them cheap drinks?

Hao Gang appreciated the practice of Fenjiu, in addition to earning money for himself, good wine should also meet the needs of the people, such as Bofen.

Maybe you can also consider making a sea white in the future.

The export is divided into two series: the high-end one is called the prince, and the low-end one is called the knight.

After Hao Gang finished speaking, he asked casually: "Do you all understand?" ”

Qian Yaowen asked puzzledly: "Why do you use Shilin blue instead of Haichuan blue for mid-range wine?" ”

Hao Gang took a look at Ye Jin, and Ye Jin smiled and said, "In the future, Shilin Group will be more famous than Haichuan!" ”