When Lao Liu asked Hao Gang how much he would price the alliance's Haichuan alcohol, Hao Gang did not answer directly, but asked rhetorically: "Master Liu, how much do you think the quality of our wine is worse than Lao Maozi's favorite vodka." ”

Lao Liu judged it seriously and said: "It's hard to say, it's not a type at all, but Lao Maozi has a mixed taste for drinking, and they will like Haichuan alcohol." ”

Hao Gang asked again: "How much does the domestic Wuliangye sell now?" ”

Hao Gang only knew that Wuliangye would sell at a sky-high price in the future, and he really didn't know how much he would sell now.

Lao Liu is clear about the liquor market: "Wuliangye and Huzhou are almost six or seven yuan, and Moutai is more expensive." ”

"Then let's sell for six dollars, less than them." Hao Gang spoke wildly.

The boss was taken aback, no one wants a bottle of Haichuan Daqu, and if you change it to Haichuan alcohol, it will become six pieces? Hao Gang, are you crazy?

The blockage of information makes Lao Liu not know the international price of goods at all.

"Tell Popov that the Haichuan alcohol we gave him is a grade of wine in Huaxia that is the same as Wuliangye and Luzhou."

What is marketing?

Hao Gang was ahead of the business sense of everyone in China at this time.

The vast majority of alliance people can't tell the difference in the quality of liquor, they believe more in word-of-mouth and fame, simply put, everyone is the same.

Word-of-mouth and fame, Hao Gang has a way to hold up Haichuan alcohol, at least there is an example of how Yanghe Daqu became a blue classic, just learn it.

"Can you apply for this price?" Hao Gang asked with concern, if the price can't be applied, it will still be in vain.

"It's not a problem to sell to the alliance, you just sell a bottle for fifty, as long as someone buys it, the state will definitely support you." Lao Liu said disapprerovingly.

International trade can be sold for six yuan, and there is not much problem in applying for six yuan in China, Hao Gang is relieved.

"Master Liu, do you want to be the first person in Chinese liquor?"

Lao Liu was stunned, what does the first person in Huaxia liquor mean?

"Well, that is to say, in the future, the most expensive liquor in China will be blended by you, the best-selling liquor will be blended by you, and the most famous liquor will be blended by you. As long as there is an occasion for Haichuan alcohol, Moutai and Wuliangye have to compete for the second place. ”

Lao Liu understood, and his eyes lit up.

"The premise is that you have to get me something good, such as the mass production of Huaxia Red, and then you can make something better than Huaxia Red."

The mass production of Huaxia Red is a big problem, and Lao Liu has no confidence.

But the carrot Hao Gang gave was so tempting to hang on his donkey's head, and Lao Liu was a little reluctant.

Lao Liu gritted his teeth: knowledge changes fate! Isn't it just learning, I'll learn and improve.

Lao Liu suddenly figured out why Qian Yaowen followed Hao Gang with all his heart, and why he was still reading in the office at ten o'clock at night.

A sentence popped up in Lao Liu's mind: If people don't have ideals, what's the difference between them and salted fish?

This is what Hao Gang said.

Qian Yaowen is studying very seriously now.

After reading the book, it can be regarded as an eye-opener, I don't know if I don't learn, and I am shocked when I learn.

After reading a copy of "Advertising Economics", Qian Yaowen realized that advertising can still be played like this.

The liquor market in China is full of strong people, not to mention the eight famous liquors of new and old such as Moutai and Wuliangye, let's just say that all provinces and cities, which place can not come up with a well-known brand.

In the vicinity of Haichuan, there is the famous "Huyang Banquet", Lao Xu invited guests, and Director Chen of the northern suburbs police station brought it.

In the past, it was always said that "the aroma of wine is not afraid of deep alleys", that is because there was not much wine in the past, and now there are so many wineries, no matter how fragrant the wine is, you have to shout loudly if you want to sell well.

The key is how to shout, and there are university questions in this.

Qian Yaowen lit the lamp and boiled oil to finish reading "Advertising Economics", and wrote and painted for several days before he finally had the confidence to report to Ye Jin.

The chairman of Shilin Group is Ye Jin, and the general manager of the distillery is Li Bo, in fact, Qian Yaowen should go to Li Bo, but what can Li Bo know, Qian Yaowen really doesn't want to see Li Bo.

went to see Li Bo, Qian Yaowen was embarrassed!

Ye Jin is sitting in the office with a "big brick" fiddling with it, the mobile phone that just came out this year, commonly known as Big Brother, a symbol of the status of the big boss.

As soon as Ye Jin heard that it was an advertisement, he immediately pushed it to Hao Gang, Mr. Ye was so busy, how could he have time to care about this.

If someone comes to receive someone and sign and pay salary, these major events will just come to me, and this is what I should ask about the advertising business.

Advertise these business things to find Hao Gang, and the "godson" must have the consciousness of the "godson" to share the worries of Lao Tzu.

Ye Jin was actually afraid in his heart: Advertisement, I know something!

He listened to what Hao Gang questioned Qian Yaowen at the meeting, and if he had asked him at that time, he would not have behaved better than Qian Yaowen.

Qian Yaowen came to see Ye Jin because he was afraid of seeing Hao Gang.

Although Hao Gang is still just a little hairy child in terms of age, he is not ambitious, and Qian Yaowen, who is old, can't help but panic when he sees Hao Gang.

This guy knows too much, and if you don't pay attention, you will be dumbfounded by him.

Hao Gang won't push it, advertising is very important to his next plan, even if Qian Yaowen doesn't look for him, he won't forget it.

"Mr. Qian, on the whole, the plan you took is still good, and it can be seen that you have put your mind into it. I basically agree with this plan, and I would like to make a few suggestions for improvement. ”

Hao Gang politely said to Qian Yaowen that he would judge two people at the meeting.

The dismount has taken effect, and the conscientious Qian Yaowen is still worthy of recognition.

Qian Yaowen breathed a sigh of relief, just approve it, what I'm most afraid of is that you will deny all my hard work.

Qian Yaowen took out a pen and paper to prepare for the record.

"The first one, don't be afraid to spend money, advertising is a money-throwing business, only by smashing the money in place first, can you earn back more money."

Hao Gang smiled: "You all have a common problem, you don't dare to spend money, and you are reluctant to spend money." ”

Qian Yaowen smiled awkwardly.

Can you blame us, you dare to spend money because the money is your own. We don't dare to spend it because the money belongs to the state.

Didn't you say I didn't dare to spend money? I'll show you a few tens of millions.

You must know that all the expenses of Haichuan Distillery last year together did not add up to one million!

"Therefore, I will give you a preliminary budget of two million, and I will add it later depending on the situation." Hao Gang finally finished the first one.

Qian Yaowen opened his mouth, okay, I admit that I really don't dare to spend money!

"Second, optimize a few copywriting for you."

"Let's first analyze what is the market positioning of Oceanpower alcohol?"

This Qian Yaowen has research, the book is not read in vain, and it has not been done in vain for so many years in the factory.

If you want to gain a foothold on the new platform, you can't rely on the old face, you can't rely on hard work, you have to embody something, how can Qian Yaowen not know this truth.

So when I heard Hao Gang talk about the market positioning of Oceanpower alcohol, I immediately took over.

"I carefully analyzed what you said at the meeting, the market of Oceanpower alcohol is divided into four levels, high-end Huaxia Red, mid-range Shilin Blue, low-end Oceanpower White and the export version of the Alliance."

Qian Yaowen remembers very well that the advertising planning plan is basically based on these four levels.

Hao Gang nodded, Oceanpower alcohol is indeed positioning these four levels, but the focus of publicity does not need to be fully blossomed, Hao Gang wants to analyze the market positioning for Qian Yaowen, because Qian Yaowen's plan is too comprehensive.

"Mr. Qian, do you think ordinary people can afford Huaxia Red?" Hao Gang nodded.

Qian Yaowen was stunned for a moment, not to mention that I can afford Huaxia Red, just because I, the deputy factory director, have to grit my teeth if I want to buy Shilin Blue, after all, the export version is priced at six yuan.

"Can't afford it."

Qian Yaowen answered honestly, he intuitively felt that his perfect plan was going to go wrong.

Hao Gang didn't want to put too much pressure on Qian Yaowen, after all, Qian Yaowen was not young, and he had been immersed in the planned economy environment for so many years, and he had worked hard enough to come up with such a plan in such a short time.

"Mr. Qian, our Haichuan alcohol is nominally four levels, but in fact, there is only one real product at present, and that is Shilin Blue."

Qian Yaowen was a little dumbfounded, he did it for a long time, those three levels were all smokescreens, and the main owner was only Haichuan Blue, but why!

Seeing that Qian Yaowen didn't quite understand, Hao Gang explained: "No matter how loud the slogan of Haichuan Distillery is, making money is still in the first place, and if you can't make money, no matter how loud the slogan is, it is nonsense." ”

"So who is the most profitable of the three series?"

"In terms of profits, of course, it is Huaxia red, and the total amount should be Haichuan white." Qian Yaowen came as soon as he opened his mouth, and he still understands business management.

"Yes, that's true in theory, but the environment is different." Hao Gang sighed.

Hao Gang was a little disappointed in Huaxia Hong, why couldn't it be mass-produced?

"Huaxia Red, we can't mass produce it, so don't expect it to make money."

Qian Yaowen really didn't know that Huaxia Red couldn't be mass-produced, he knew that it couldn't be mass-produced, and he was still busy with what it was doing, Qian Yaowen had put a lot of thought into Huaxia Hong.

"Then take down Huaxiahong's publicity budget and increase other publicity." Qian Yaowen is adaptable.

"No, you can't pick it up, not only can't you pick it up, but you have to transfer Hai Chuanbai's budget to it." Hao Gang did not echo Qian Yaowen's views.