Chapter 405, sales exploded!
Damn, these two shit-stirring sticks, they're so damnable!
In the office, Shen Baoxin was furious and angry, which frightened the employees outside and trembled.
Ming Pao has two founders, one is Mr. Jin Dacha, who is mainly responsible for the text review of Ming Pao.
The other is Shen Xinbao, who occupies 20 percent of Ming Pao's shares, and he is mainly responsible for Ming Pao's sales work.
Now, in just one day, Ming Pao has been defeated by others, and its sales have dropped by 40,000 newspapers, which is miserable.
This is definitely the biggest fiasco since the establishment of Ming Pao.
It's incredible!
Compared with the angry Shen Baoxin, although Jin Dada was also quite angry, he was still calm.
even persuaded Shen Baoxin not to be so angry, it was easy to hurt his body.
Despite this, Shen Xinbao was still angry.
Several newspapers and periodicals, such as Sing Tao Daily and Cheng Pao, have all been affected to varying degrees, and they are also angry.
If it weren't for the fact that the New Economic Daily and Zhongyong Daily only maintained a three-day free delivery time, otherwise, Chengbao and their newspapers and periodicals would definitely have to resort to small means.
In the blink of an eye, it is the second day, and today is also the last day for the two newspapers, New Economic Daily and Zhongyong Daily, to deliver newspapers for free.
After today's passes, tomorrow will be the main event.
appeared in the office of the editor-in-chief of the New Economic Daily for many years, followed by Huang Sicheng.
"Boss, Mr. Huang, you are here, please take a seat, boss, do you have tea or coffee?"
Shu Ming hurriedly stood up to greet him, and after many years, he stopped and motioned to the other party to pour a glass of cold and white.
After the three of them sat down as guests of honor, they asked questions for many years.
The main thing is how well you are doing in the past three days, and whether you can do a good job in the sales work on the first day tomorrow.
Replicating the success of the Daily Express Mail has not been easy for many years.
Because this is Hong Kong Island, it is still very different from London.
And this time, it has been directly published in two newspapers and periodicals for many years, which will naturally squeeze the market space.
Although the two newspapers have different themes and different customer groups, the entire island has a population of less than 4 million.
The real readers, in fact, are just in their early millions.
In particular, Zhongyong Daily is biased towards people's livelihood and folk customs, and it is not a newspaper loved by the elite and wealthy on Hong Kong Island.
Therefore, it is very necessary for the Daily Express Post to set up an office on Hong Kong Island.
English newspapers are also very marketable on Hong Kong Island.
Not to mention, the more than 200,000 white people alone are a big market.
Shu Ming and Huang Sicheng hurriedly reported their work and reported all the achievements of the past three days.
Sales channels are not built in a day, so at the beginning, you have to make a profit.
The advertising department must also follow up as soon as possible, and when tomorrow's sales come out, they must push advertisements as soon as possible.
"By the way, Editor-in-Chief Huang, this is another book, the second book to be serialized in your newspaper tomorrow."
After chatting about the same, many years ago, he took out a book from his briefcase.
The name written on it is the three words "Ghost Blowing the Lamp".
Huang Sicheng was a little surprised when he saw the title of the book, and when he finished reading the first 1,000 words or so, he was already shocked.
"Boss, is this a ghost story?"
Many years shook his head, "This is an adventure story in the guise of tomb robbery, how can there be such a thing as a ghost in the world?" Haven't you heard of a saying that after the founding of the country, nothing can become refined? ”
"But boss, this is Hong Kong Island!"
"It's true that this is Hong Kong Island, but it's also Chinese territory, and like Bay Island, it can't be a spirit, and there will definitely be no ghosts, understand?"
Hearing this, Huang Sicheng and Shu Ming hurriedly nodded.
Their boss's expression was too serious.
In other words, their boss's ass is tilted to the mainland.
Although Huang Sicheng and the two of them are also red hearts, will such a glamorous position make it difficult for the newspaper and magazine?
The two hurriedly expressed their worries, clasped the table with their fingers for many years, and muttered for a long time:
"I made our position on the newspaper very clear to you before, and now I will reiterate it."
"In the area of politics and history, we can report, but don't touch current affairs and politics, we don't care about the position, we can report truthfully."
"The most taboo thing in news reporting is fake news and changing positions"
To put it simply, it means running a newspaper from a fair and fair standpoint, not taking a clear-cut stand, not touching those messy things, and only emphasizing one China.
Because a small newspaper doesn't have a big influence at all, don't take yourself too seriously, and you can't help but take yourself.
The degree must be grasped clearly.
Shu Ming nodded in response, and then licked his face and said:
"Boss, you see that Editor-in-Chief Huang has one more copy for them, do we also have a New Economic Daily?"
He hopes that the boss will have a bowl of water, otherwise, it will not be easy for him, the editor-in-chief, to do it.
"Not yet, I'll have to wait a little longer."
Many years shook his head and said.
No matter how awesome he is, he can't write so many books at the same time.
The three books of Xiaoao Jianghu, Lu Ding Ji and Ghost Blowing Lantern are already his limits.
He had already started preparing these three books half a year ago.
It's just that the current speed of creation is really slow.
And he has a lot of things to do, so he definitely can't get up quickly.
When Shu Ming heard this, he was immediately disappointed.
But there is no way but to hope that tomorrow, the sales of the New Economic Daily will not be distanced by the Zhongyong Daily.
Early the next morning, King's Road, North Point, Ming Pao Headquarters.
After Shen Baoxin came to the office, he sent someone to keep an eye on it, as long as there was news, he had to report it as soon as possible.
Yesterday, under the double impact of the New Economic Daily and the Zhongyong Daily, the sales of Ming Pao fell by more than 20,000 copies again.
Heavy losses!
In the two days before and after, the sales of Ming Pao dropped by nearly 70,000 copies, and almost half of the sales were cut off.
It's horrible!
Although there were a lot of nude photos in Ming Pao yesterday, other newspapers also offered similar magic weapons.
However, he was still beaten by the New Economic Daily and the Zhongyong Daily.
No way, the photos of these two newspapers are even more tempting.
What's more, people are still free, and there are good-looking ones, who doesn't like it?
Bang bang bang!
Not long after Shen Baoxin arrived at the office and sat down, there was a knock on the office door.
"Please come in!"
As soon as he finished speaking, the door was pushed open, and a young man entered, who was the employee he had just called out to work.
"Boss, something is wrong, this is the poster that their newspaper just sent out today"
"If you buy a newspaper, you can get a free poster."
"The poster is beautiful, and it's printed in color, making it a great collector."
The price of a newspaper is only three cents in total, and a little more expensive is only three cents and five cents.
In the twenties, the price of a newspaper on Hong Kong Island was a penny, but by 1940, it had risen to a dime.
In the sixties, newspapers in Hong Kong rose to three cents or more.
In fact, in 1966, the salary of many people on Hong Kong Island was only more than 100 to 300 yuan.
Therefore, people who can afford to buy a newspaper for three cents are definitely the most loyal readers.
After all, if you spend three cents a day for thirty days a month, it will cost nine dollars a month.
Although nine yuan is not a lot compared to a salary of more than 100 yuan, it must be understood that the rent also ranges from fifty or sixty to two or three hundred.
a bowl of minced porridge from a food stall, two dimes; A bowl of beef brisket rice is one and a half pieces, and the Star Ferry is two cents a one-way trip.
This is the price level in 1966, but this price will certainly not last long, because because of the background of the times, prices will soar rapidly in the next few years.
The prices of the two newspapers, the New Economic Daily and the Zhongyong Daily, are the same, both of which are three cents and five cents.
Because the cost of printing a color poster is five cents, almost the same as the cost of a newspaper.
In addition, it is also necessary to give a dime and two cents to sales outlets such as newsstands, so the cost of a newspaper and poster is two cents and two cents.
This means that for every newspaper sold, the newspaper itself makes only a dime and a half a penny.
This profit does not exclude labor costs.
After all, the printing cost of three cents and the operating cost of two cents do not include labor costs.
Not to mention the side, marketers like Ah Zhi have a total of 200 people.
In other words, the New Economic Daily, a newspaper, has 100 marketing salesmen, and according to their average salary of 200 yuan, the monthly labor expenditure is 20,000 yuan.
In addition, newspaper editors, writers, writers, etc., are also huge expenses.
All told, this cost, on average, is at least three to six cents per newspaper.
Specifically, it depends on the sales volume.
The higher the volume, the lower these costs.
Shen Baoxin looked at the exquisite poster in his hand in front of him, and suddenly became angry.
It's just excessive!
The beauty on the poster is a swimsuit woman wearing a transparent gauze suit, with a bewitching figure and graceful figure.
The key parts are even more looming, the ultimate allure.
Not to mention that men will be tempted when they see it, even women will be tempted when they see it.
On the back of the poster, there is another paragraph, do you want to know how to be beautiful? Stay tuned!
Although it is just such a sentence, it is clear that the temptation for girls is not small.
In other words, this newspaper kills both men and women.
And that's just the charm of this poster.
The price of three cents and five cents is really not expensive!
That's why Shen Baoxin is so angry, this is simply an act that disrupts the market.
Others don't care about this, for consumers, the two newspapers they bought today have made a lot of money.
Some people like the New Economic Daily, some people like the Mean Daily, but more people like both.
Both newspapers are good for those who are salty and wet, especially the Mean Daily.
Because of the publication so far, Lu Ding Ji has been on the right track, and the protagonist Wei Xiaobao has begun to blend into the palace, and what is with the queen mother and princess is coming.
Not many young people can bear such a plot.
Although it is a bit expensive to buy a newspaper every day, it is not good to save money and eat one less meal in order to chase it.
The money saved can buy an extra newspaper and spend an hour or two.
How cool!
King's Road, Sing Pao Building, Sing Pao Headquarters.
"How much does our newspaper sell?"
"Boss, 120,000 copies have been shipped today, and I haven't received a call yet."
Hearing this, the boss of Chengbao was cold.
What used to be 180,000 copies of the newspaper sold a day has now become 120,000 copies, which is a terrible drop.
If this continues, how can it be mixed?
On Hollywood Road in Central, the headquarters of the New Economic Daily, Shu Ming has received the report and is now calling for many years.
"Boss, as of now, the sales volume of our New Economic Daily has reached 250,000 copies today, and there are still merchants urging us to replenish the stock."
"It can be expected that by the afternoon, we will definitely sell more than 300,000 copies today."
After hearing this, the latter finally breathed a sigh of relief.
Although it was delivered for free before, it reached 800,000 copies.
But there is a lot of water in it, and many people are greedy for freshness and take advantage of it.
Nowadays, newspapers need to be bought with money, and many people will quit.
Rao's sales of 300,000 copies of the newspaper also prove that there have been no problems with the marketing strategy for many years.
Although Hong Kong Island is really small and has a small population, the people's spending power should not be underestimated.
"Okay, I see, you have to keep an eye on the market and don't let people take advantage of it."
The action of peer smearing should start with tonight's evening newspaper.
Everything is based on sales, and for big newspapers such as Ming Pao and Sing Tao Daily, they may hold their own identities and will not take the initiative to end up.
But some small newspapers, in order to attract attention, will definitely go down in person.
After all, the market is so big, for many years he has been competing with two newspapers, and if he eats so much, others eat less.
So, there will definitely be people who will come forward and let those little newspapers smear it.
Even, there may be underworld gangs to come forward to cause trouble.
"Yes, boss, we got it."
Shu Ming hurriedly responded, this is their job, of course they have to work hard.
Otherwise, why get a high salary?
After Shu Ming hung up the phone, Huang Sicheng's phone also called.
The sales volume of Zhongyong Daily is also very good, and so far, the sales volume has exceeded 270,000.
Moreover, there are more people urging goods, according to Huang Sicheng's prediction, today's sales should exceed 350,000.
In this way, the sales of Zhongyong Daily will be higher than that of New Economic Daily.
From the current point of view, it should be more people who like Wei Xiaobao.
After all, the plot of the palace is still very attractive.
The fake queen mother and Princess Jianning greatly satisfied the fantasies of ordinary citizens about the feudal dynasty.
You must know that at this time, Hong Kong Island still left many bad customs from the Qing Dynasty, such as the polygamy system.
There is no legal support for this system, but there is no legal support for monogamy either.
The reality is that many women on Hong Kong Island still very much agree with the polygamy system.
In addition, the social atmosphere of money supremacy on Hong Kong Island has also made many women hope that their men can earn more money.
As for whether the husband has someone outside, or marries his aunt's wife, he doesn't particularly care.
The serialization of Lu Ding Ji, to a certain extent, has made the sales of Zhongyong Daily more popular.
Although Xiaoao Jianghu is very strong, in comparison, it is still not as simple and straightforward as Lu Ding Ji.
China Resources Company, the advent of a new day makes Sun Guohua and Yu Guangyuan look forward to it more and more.
After arriving at the tenement building many years ago, he was called to the office by Ye Qifang.
"Two leaders, do you have anything to do with me?"
Seeing that Sun Guohua and Yu Guangyuan were there, he asked with a dumb riddle for many years.
He pretended not to know, but in fact he knew it very well in his heart.
Sun Guohua gave Yu Guangyuan a look, and the latter immediately asked for many years, what was the sales volume of the two newspapers, New Economic Daily and Zhongyong Daily, yesterday?
Yesterday was the first day that the two newspapers went on sale, and Sun Guohua and the others were very patient if they couldn't bear to ask until now.
When the latter heard this, he immediately laughed:
"Two leaders, why do you care so much about my investment? Are you worried that I'm picking on a child? ”
Nonsense!
In recent days, the most discussed topics in Hong Kong are the two books of Xiaoao Jianghu and Lu Ding Ji.
The first reason is because the style of these two books is very similar to Jin Dada.
But the core of the story and the writing are very different.
As for plagiarism, it is certainly nonsense.
Didn't you see that Jin Dada didn't say anything?
Even Jin Dada's good friend Ni Kuang bombarded the New Economic Daily and Zhongyong Daily in the newspaper, but Jin Dada did not respond.
Why?
The general public is not very clear about the details, but one thing can be known, that is, the two people who created the Xiaoao Jianghu and the Fangxin arsonist who created the Lu Ding Ji are really awesome.
It is indeed not easy to imitate Jin Dada's literary style, but to write such a good story.
Second, Xiaoao Jianghu and Lu Ding Ji are both very strong, which have aroused discussions among many readers.
You must know that the New Economic Daily has a sales volume of 320,000 newspapers, and the Zhongyong Daily has a sales volume of 358,000 newspapers.
These two data are directly the first and second data on Hong Kong Island.
And it is more than double the sales of 150,000 copies in third place.
With such a high sales volume, of course, the coverage is very wide, and it is normal for it to be widely discussed.
Even many people who didn't like it at the beginning began to pay for newspapers because of the discussions of the people around them.
Both newspapers have received a lot of letters from book friends, hoping to publish the book as soon as possible.
After all, there are many people who have not seen the newspaper that was distributed for free on the first or second day.
It's just that these readers' letters were suppressed by Shu Ming and Huang Sicheng.
Andy of Shanhai Publishing House, of course, also knew about this, but he didn't say anything.
Because Andy also knows very well that the newspaper has just begun to go on sale, the two newspapers urgently need the stable sales of Xiaoao Jianghu and Lu Ding Ji.
According to the plan for many years, the book was certainly not printed and published so quickly.
Although the ISBN has already been applied, in order to squeeze the maximum profit, it must be a little longer.
Sing Tao Daily, Ming Pao, Hong Kong Island Business Daily, etc., many insiders are inquiring and speculating about the sales of the two newspapers, New Economic Daily and Zhongyong Daily.
And Sun Guohua and Yu Guangyuan are even more concerned.
Hearing the words of many years, Yu Guangyuan hurriedly denied the matter.
"We're just worried that your money will go down the drain, after all, it's not easy for you to make money."
(End of chapter)