December 1985, Hong Kong Island, Xintiandi Plaza, Apple Headquarters.

Today is Apple's new product launch conference, and there are many big names from all over the world, as well as media reporters.

They were all gathered in the building's fifth-floor lobby, where Apple often makes important announcements or holds major events.

"It is said that Apple is going to make a big move today, I don't know if it's true?"

"I heard that there are very novel works, and I heard a little bit of information from their internal staff, which is definitely heavy news."

"There are a lot of big news reporters here today, you see that the blonde beauty in the front row is the ace of the New York Times, and the white-haired uncle is the reporter of the Global Times. If it weren't for the bombshell enough, these reporters would never have come."

"Hey, I don't know what it is, but it attracts so many people."

"Why don't you say that Apple is awesome? Although the rise of PHS and Huaxing in the past two years has put a lot of pressure on Apple, Apple is still a leading enterprise in the mobile phone industry after all."

"I'm looking forward to Apple's return to the top."

Everyone in the audience was talking, and their expressions were very expectant.

The white tofu sitting in the audience is purely here to learn.

She didn't know what kind of killer weapon Apple had prepared to defeat PHS and Huaxing.

But it's clear that Apple is definitely prepared this time.

About 1,000 people came to the entire press conference, filling the entire venue.

These are not the most important, because these important guests who came today are the focus of white tofu's attention.

In her opinion, the next PHS company should also have such a forced qualification.

Before the press conference, Bai Tofu consulted her father, can you know in advance what Apple's new products are?

was rejected by her father without hesitation.

Since it is a competitive relationship, let's sing this scene well.

If it is cheating, then there is no need for Bai Tofu to go into battle in person, and it is enough to send someone to manage PHS for many years.

Therefore, the white tofu has no rut, and can only run over by himself.

In fact, PHS and Apple are not far apart, both of them are in Xintiandi Plaza.

The plaza is home to several super Grade A office buildings, all of which were built many years ago.

Therefore, the companies that have settled in these office buildings are Rolls-Royce Group, Huimin Supermarket, Apple Inc., PHS and other enterprises.

In anticipation, the host took the stage and started today's new product launch.

With the announcement of the first product, the whole scene set off an exclamation.

Everyone looked at the pictures on the big screen, and their expressions were incredible.

Good guys, it's actually an MP3 Walkman.

The Walkman with the thickness of two fingers for an ordinary adult is very tempting to look at.

With such a Walkman, you can put it in your pocket at any time and run around with headphones on.

Bai Tofu listened to Yi Jianbo, the person in charge of Apple, introduce the MP3 product on stage, and the whole person was indeed a little Aunt Jin.

Of course, that's all there is to it.

However, with Yi Jianbo's introduction, when it was said that the memory of this MP3 exceeded 256MB, Bai Tofu was suddenly not calm.

Because that means that with such a product, it can store dozens of songs.

In Hong Kong today, the Internet has just emerged, but Apple already has an online music player.

It means that Apple can build its own ecosystem, from computers to mobile phones and other products, and now MP3, which means that they Apple will form a closed loop.

Hiss!

As if blessed to the soul, Bai Tofu suddenly understood what her father had said before.

Now it seems that her father's expectations for Apple are not ordinarily high.

A big killer like MP3 is definitely an epoch-making product for many consumers, and it is a huge blow to friends and businessmen.

At this moment, Bai Tofu really wants to run home and discuss with her father, are there any other black technology products?

Because it is obvious that Apple is too strong, PHS and Huaxing are estimated to be unable to parry.

After all, MP3 is already so strong, so their Apple phone will definitely be stronger, right?

Media reporters don't know much about technology, and Yi Jianbo doesn't introduce all technical things, because he knows what the scene is today.

Therefore, the words he introduced were described in the simplest language, so that everyone could understand as much as possible, and they had to be forced.

Therefore, his language is very inflammatory and seductive.

For example, when introducing the sound quality of MP3 headphones, he will say: Put on our headphones, you will find that it is the best headphones in the world, it can bring you the ultimate music enjoyment

"It took our engineers 18 months to build such a product, and we tested 897 items alone."

Many consumers who hear such words for the first time, if one is counted as one, they will definitely be blinded.

Because it's really too inflammatory.

Good guys, I feel like I'm sorry for the hard work of these engineers if I don't buy an MP3.

In addition to such an MP3, it is Apple's blockbuster today.

"Next up is the greatest tech product we're going to have at Apple, and that's our iPhone."

"Before introducing this mobile phone, I would like to briefly introduce the mobile phone of a friend"

Seeing the picture of the mobile phone on the big screen at the scene, a light laugh suddenly sounded.

Because of these two mobile phone products, they are the products of PHS mobile phones and Huaxing mobile phones.

Well, that's a narrow road.

And other mobile phone companies such as Motorola, who were also watching live TV, suddenly turned ugly, and then there was a burst of weakness.

Despite Apple's press conference, they Motorola and other mobile phone brands were not announced on the big screen.

But in fact, the global mobile phone market has been carved up by Apple, Huaxing and PHS.

Only a few percent of the remaining market share was grabbed by more than a dozen of their mobile phone companies.

Based on this, people say that the friends are these two companies, and there seems to be nothing wrong with it.

Among them, Apple occupies an absolute hegemony, and their mobile phone market share can still occupy 60%.

The remaining 30 percent is divided between Huaxing Company and PHS Company.

This does not mean that the products of these two companies are not good.

On the contrary, the two of them are rising stars, and they can occupy so much market share in a relatively short period of time, which shows how strong their mobile phone competitiveness is.

Bai Tofu looked at the picture on the big screen and didn't smile.

She didn't know Yi Jianbo's intentions, but it was obvious that PHS was compared by the other party.

Although I feel a little uncomfortable, but the fact is that Apple is indeed much stronger than PHS.

"Okay, these two friends' mobile phones, their products are probably these, so let's take a look, why do I say that our Apple products are the greatest products?"

Listening to Yi Jianbo's bragging, Bai Tofu's heart became more and more unhappy, hmph, next time I will definitely be better than you Apple Company.

For many years, I didn't know that my daughter had been aroused, and if I knew, I would definitely be very happy.

Among his many children, except for the little one, almost all the other children grew up under his protection.

Therefore, whether it is white tofu or Jing Ge'er, they seem to be very strong, but that is just what the media brags about.

And they have the aura of the richest man on Hong Kong Island for many years, so they have gone relatively smoothly.

However, leaving these factors aside, whether they were still able to achieve such an achievement, put a double quotation mark.

But it's not the same if it's small.

His strength is unquestionable because it's his technique.

Technology is not a business, it is relatively simple.

Xiaobudian can be on the road of scientific research and technology, from nuclear power plants to the current lithium battery technology research and development, relying not only on his scientific research and technical strength, but also on his own mathematical logical thinking ability, business management ability and other comprehensive capabilities.

"As we all know, Huaxing's mobile phone can listen to music, so our Apple mobile phone will definitely not lack this function."

"Of course, this is not the focus today, the point is that our Apple mobile phone can take pictures and videos"

"That's right, our iPhone, put the camera in the phone"

"With the hard work of our engineers day and night, our latest Apple mobile phone, it can achieve 300,000 pixels of photo and video function, it can record the beautiful moments of life"

If you hear that it is a mobile phone with 300,000 pixels for many years, you will definitely turn around and leave as soon as possible.

Good guy, such a mobile phone, if he takes it out, he will definitely not want it.

Of course, in the 80s, being able to come up with a mobile phone that could take pictures was definitely black technology.

You must know that there are no real digital cameras nowadays, and some are just castrated digital cameras.

Therefore, a mobile phone actually has the function of taking pictures and videos, and it is definitely the latest mobile phone.

Although it only has 300,000 pixels, it is also a proper top stream.

When Bai Tofu heard this, his eyes widened directly.

Although she doesn't quite understand what kind of resolution 300,000 pixels have, there is no doubt that such a mobile phone must be very attractive to consumers.

There were also bursts of exclamations at the scene, and everyone didn't expect Apple to really amplify its moves.

It's amazing to have a phone that can take pictures!

Many media reporters have taken pictures and recorded them.

300,000 pixels is not a very clear pixel, but how big is a phone?

Its screen is also very small, and it is already great to be able to take pictures, so what kind of bicycle do you need?

The fact that mobile phones can take pictures simply stunned a lot of people.

In addition to taking photos and listening to songs, the two major functions of the calculator and radio have also been put into the Apple phone.

In fact, these two functions are dispensable, but after adding them, they can make the selling point of the mobile phone two more.

In fact, the load of the two functions on the mobile phone is not very large.

In addition, Apple's mobile phone has also upgraded mini-games, with three built-in mini-games, which are also more friendly to many consumers.

As we all know, since the seventies, game arcades, home consoles have begun to rise.

Having invested in several game consoles for many years, their earning power is not bad at all.

For example, Atari Inc., a company that launched the Atari 2600 in '75, and the following year, Atari directly sold more than 20 million units, setting off a game frenzy.

By 1980, almost every family on the Bald Eagle Continent at that time would have an Atari home game console.

In other words, more than 30 million units of the Atari 2600 alone have been sold.

It's terrifying.

directly made more than one million dollars invested in many years, and finally earned back more than three billion US dollars.

Because the profit from selling game consoles is as high as more than a billion dollars, nearly two billion dollars.

Then, many years later, it withdrew from Atari and slowly withdrew, recovering more than a billion dollars.

Blood to earn!

The game is very profitable, very scary profits and profit margins.

So from the very beginning, Apple has focused on the gaming experience.

For example, in the beginning, laptops would have one or several different games built-in.

Minesweeper, card games, etc., these are the most common games in the computer, and they are also quite attractive.

Mobile phones are social tools, but how can there be so many calls?

After all, everyone can't be a customer service, and they have to answer dozens of calls a day.

In this case, in addition to its social attributes, the mobile phone cannot be lacking in entertainment attributes, office attributes, learning attributes, etc.

None of this was a big deal for many years.

But for many people in this era, it's an explosive design.

The more features also mean that the mobile phone is more attractive to consumers, and their desire to buy the mobile phone is greater.

Looking at the high-spirited Yi Jianbo on the stage, he was still talking about the functions of the Apple mobile phone, and Bai Tofu had already begun to conceive of language at this time, thinking about how to persuade his father to help boost the competitiveness of PHS after he got home.

Otherwise, with the mobile phone pushed out by Apple now, PHS mobile phones have no power to parry.

Snake, Tetris and jerking off, the three games that are so fun, have directly become full of appeal to consumers.

Not to mention other functions such as taking pictures, it can be said that the Apple phone has won the hemp.

As for the fact that the listening function of the mobile phone overlaps with MP3, this is a bit interesting.

The phone doesn't have a lot of memory to store more songs.

MP3 is just a supplement.

What's more, the price of MP3 is much cheaper than that of mobile phones. (End of chapter)