When Fuji TV received the ratings report for the award ceremony and found that the ratings of Hideki Hanyu when he received the award had exceeded 14% at 10 o'clock, he reacted quickly.

The announcement was inserted directly into the news rolling subtitles, indicating that the award would be rebroadcast after the morning drama of the next day.

And what is going to be broadcast is not the original version, it is a special edition edited by the person in charge of the live broadcast, Koichi Minato.

Fully implementing the spirit of Vice President Haruko Kauchi's "If you're not happy, it's not TV", Koichi Minato, who clearly knows what housewives want to watch, completely forgot what a festival is, and directly edited the serious literary award ceremony into an idol press conference.

Not only did the focus focus on Hideki Hanyu, but he also released the tidbits of Hideki Hanyu waiting to receive the award, as well as a special interview after the award.

As for the impact after the broadcast, it is not within the scope of Hong Kong Haoyi's consideration at all, all he wants is ratings.

Therefore, when the award ceremony was broadcast again the next day, the audience did not feel like they were watching a serious literary awards, but rather watching the press conference of Genesys' new idol.

But no matter what others think, Hong Kong Koichi's goal has indeed been achieved, and the female audience likes this version too much.

Hideki Hanyu quietly waited for the details of the awards, Hideki Hanyu's clearer interview picture, and Hideki Hanyu's clear voice during the interview all attracted the housewives who watched the morning drama.

Their liking made the ratings of this rebroadcast unexpectedly high, and even broke through 20% at its peak, which is simply the level of a champion-level morning drama.

In the face of such ratings, Koichi Minato, who was in charge of this live broadcast from beginning to end, knew that he had taken a solid first step in the production bureau and his dream of becoming president was rekindled.

With Koichi Minato's promotion at Fuji and the deliberate creation of news topics by print reporters, Hideki Hanyu's name began to appear frequently in the public eye, and various reports about him emerged one after another.

The media, who like nicknames, also began to put various titles on his head, such as "housewife love writer" and "beautiful male writer".

As Yanai guessed, Hideki Hanyu has become a hot topic of public opinion.

However, the report mainly focuses on the identity of the writer, and no one has found out about his former idol for a while, so the report has not yet touched on his previous news.

But as the popularity grows, the identity of his former idol is destined to be impossible to keep secret.

Ueno Shoma, the editor-in-chief of the famous entertainment gossip weekly "サンデー Ilnichi" under the Mainichi Shimbun, submitted a news item to him when his reporter went out to collect material a month ago.

It is said that an idol had a serious performance accident when he was performing in Toshimaen, and when he performed on stage, he did not react, and was finally bombarded by the audience.

I also took a photo of the scene at that time, saying what the name of that idol was Hideki Hanyu.

When he received the news, Ueno was very interested and almost decided to send it out, after all, such a performance accident was quite new to the public.

But after checking the information, I found that this idol named Hanyu Hideki debuted for two years, released a total of three songs and starred in a movie, but the sales and box office were so miserable that I couldn't even find the numbers.

is so unpopular, even if the news breaks out, I'm afraid no one cares, but it will increase the heat of the other party, and Ueno Zhangma gave up.

It wasn't until recently that he heard that this incident had begun to spread as a joke in the entertainment industry, and it also brought rumors that the firm was bankrupt.

But even so, Ueno Shomo didn't have the idea of continuing to dig up this news, and it was still the same sentence, if there is no popularity, there is a lack of attention base, and sales will not be increased.

In the past two days, the award-winning writer Hideki Hanyu has become a hot topic in the news because of his appearance in the awards live broadcast, which has attracted housewives and has been hotly discussed by the public and criticized by old-school writers.

When Ueno Shoma heard the name Hideki Hanyu, he felt a little familiar, and soon thought of the performance accident in Toshimaen.

Although he felt that the gap between the down-and-out idol and the award-winning writer was too big, considering the chance of Hanyu's rare surname being the same, he still asked for a photo of the accident of his performance in Toshimaen and compared it with the live broadcast of Fuji Channel.

No, he didn't know, and he was surprised to find that these two Hanyu hideki were definitely the same person.

The nameless idol who led to the dissolution of the office has become an award-winning writer who is loved by housewives, and the story of this is completely worthy of a special issue.

As soon as he thought of it, Ueno Shomo summoned his editors and began to produce a special issue overnight, and they had to act quickly, otherwise it was very likely that others would take the lead.

The special issue wanted the public to pay for it, and in addition to the content, of course, there was an eye-catching headline, and the editors expressed their opinions and put forward ideas.

"I feel like his previous nickname was very good, 'beautiful male writer, Hideki Hanyu', how."

"It's definitely not okay to pick up people's teeth, what we want to do is a special issue."

"He was an idol before, and since he hasn't officially retired, let's call him 'Idol Writer, Hideki Hanyu'."

"Comparing idols to writers......"

The man didn't finish his sentence, and everyone understood what he meant.

Even in today's era when idols are in full swing, idols are also at the bottom of the entertainment industry, and they are a little higher than photo models, which is equivalent to being synonymous with having no talent and only knowing how to show off their appearance.

Compare idols with writers, and think of the great writers who are printed on the yen, and you can't say what is appropriate.

In fact, not to mention the real predecessors in the literary world, even those who like to write on weekdays and call themselves writers can't accept it.

But the problem is that these two words are really interesting together, and the public will definitely be attracted to it, and it would be a shame to give up.

"I think it can be so." Ueno Shomo suddenly spoke, "The title is 'From Idol to Writer, Hanyu Hideki', and when setting the font, put 'from' and 'to' to a minimum. ”

When everyone heard it, although they felt that this design was completely covering their ears and stealing the bell, it was an acceptable way to keep the highlights, and they agreed.

……

After the topic around Hideki Hanyu entered the third day, the popularity naturally began to decline, after all, he is a new writer who has not yet published his works, and there is still limited room for hype based on his appearance alone.

But with the release of a special issue of Asahi Shimbun's "サンデー Everyday Day", the topic of Hideki Hanyu was ignited again.

"From Idol to Writer, Hideki Hanyu! 》

In this special issue of Ueno Shoma, which was produced overnight, Ueno Shomo cleaned up the old bottom of Hideki Hanyu.

Where is Hideki Hanyu from, when did he debut as an idol, the songs he released, the movies he acted in, his obscure career in the past two years, and the performance accident that led to the dissolution of the firm, all of which are listed in the special issue.

And the most interesting thing about this special issue is actually the title, which deliberately narrows the "from" and "to" in the first sentence, and readers will often think that the title is "Idol Writer, Hideki Hanyu" if they don't look carefully.

It was also Ueno Shoma's miraculous headline that made follow-up reports give Hanyu Hideki the title of "Idol Writer", and the "Ancestor Idol Writer" was born.

Of course, idol writers and other things are all afterthoughts.,On the day of the release of "サンデー毎日", Hideki Hanyu rushed to the training room for the first time after receiving the award.

The heat was too high before.,Asako Hirohashi directly gave Hanyu Hideki a holiday.,I thought the heat had dropped a little today.,Who would have thought that it would be picked up directly by "サンデー毎日".

As a result, as soon as he arrived at the training room, he was surrounded by female students, listening to all kinds of inquiries in his ears, and feeling that some bold girls had begun to put their hands up and down, and felt that they should not come.