Chapter 104: Achieving What You Want (Second Update)
The temperature in the conference room dropped to freezing.
Everyone was frightened by Shen Feiwan's strength.
Yao Lina was still gloating beside her, but at this moment, she also felt a little scared because of Shen Feiwan's recklessness.
is worried that the entire online marketing department will suffer because of Shen Feiwan.
She didn't want to be demoted for some reason.
Everyone felt that Shen Fei was finished. Fu Shixiao has always acted arbitrarily in doing things, and almost does not listen to the rebuttals of others, and has to admit that he has never missed every decision, so the company's employees are also convinced of his dictatorial leadership.
This moment.
But suddenly I heard Fu Shixiao say, "It's better not to make me feel that you are wasting my time." ”
As if yes, agree with her report.
As soon as these words came out, everyone's jaws dropped in shock.
Suddenly, there was a feeling that Mr. Fu's aura seemed to be suppressed by Shen Feiwan.
Know what never happened before.
Which one is in front of Mr. Fu, not a lack of confidence.
Shen Feiwan did not delay.
She didn't want to waste everyone's time, and after getting the agreement, she went straight back to the topic of the plan, "The reason why we think of sincerity is the popular sentence now, sincerity is nirvana." We generously admit that the mistake of this work led to the loss of the live broadcast room, but we accept this mistake and still let customers enjoy the preferential activities of our live broadcast room, and we can take more than 20 million to do customer preferential feedback, which is our company's atmosphere for users, and it is also our honesty and responsibility in the face of mistakes. ”
"There are two reasons why we chose this approach. First, at present, the outside world has determined that we are caused by mistakes this time, even if we refute as Mr. Fu said, but in fact, the feasibility is not high, so far, I have not seen my peers at least use such a big discount to give back to users. At the end of the day, no one is wronged. ”
Fu Shixiao's face was slightly gloomy.
Obviously, he could hear that Shen Feiwan was sarcastic about him.
Everyone else didn't dare to come out.
For fear of harming the fish pond.
"So in our opinion, Mr. Fu wants to cover up in this way, but he is just deceiving himself." Shen Feiwan didn't have the slightest tact, and he didn't care about Fu Shixiao's cold and blackened face, and continued, "Second, if we admit that we are doing live broadcast activities with more than 20 million, we are giving back to users, but have you ever thought about whether it will raise the expectations of users?!" Do we have such a big discount on every event, or is it always once a year? But can the company really do such a big effort? Impossible, right?! And we made the discount to the ceiling in the first game, and the leaders present felt that users would be disappointed in our next activities, and whether they would be indifferent to our products that clearly had obvious discounts, but still felt that our sincerity was not enough?! ”
Everyone at the scene was silent.
Because some agreed, but they were afraid of offending Fu Shixiao, no one dared to respond.
"To sum up, these are the two most important reasons why our department chose to admit the mistakes in the live broadcast room." Shen Feiwan continued to report, "Next, for the specific implementation of crisis public relations, the unanimous idea of our department is that this crisis public relations is not just an online text announcement, and we hope to hold a press conference to make a positive response to this matter." At present, I have taken a look, we have been on the hot search list because of last night's live broadcast mistake, which is also a drainage hype for our company to a certain extent, if I am not mistaken, the stock has also risen to a certain extent today. We can take advantage of this wave of enthusiasm to play a wave of sincerity to increase sales and establish the company's word-of-mouth image. ”
Shen Feiwan finished the work concisely, "The above is our department's crisis public relations plan for the mistakes in the live broadcast room, please criticize and correct the leaders." ”
The voice fell.
The room was still silent.
Who dares to criticize and correct.
I was afraid that as soon as I opened my mouth, I would be scolded back by Shen Feiwan.
So everyone was waiting for Fu Shifeng to speak.
Fu Shixiao was silent for a long time, as if he was thinking about the feasibility of the plan.
"Mr. Fu, please don't delay everyone's time, or Mr. Fu hasn't figured it out, then I will ask my colleague Mr. Yao to report the second draft plan to everyone, and the leaders can also compare and choose one of them." Saying that, Shen Feiwan was about to step down.
"Wait a minute." Fu Shixiao called out to her.
It's the first time I've been urged to make a decision.
Shen Feiwan is also relying on her current identity.
He said, "Which version do you prefer in your department?" ”
"The first version." Shen Feiwan said bluntly, "It was almost unanimously passed." ”
"Since your department agrees that the first edition is better, there is no need to waste any more time on the second edition."
Shen Feiwan was stunned for a moment.
Immediately, "So what Mr. Fu means is, we will carry out crisis PR according to the first version?" ”
"Hmm."
Shen Feiwan smiled rarely.
She felt deep down in her heart that the first edition would be successful, and the second edition was just perfunctory, perfunctory suppression of the news, and then retained the hypocritical face of the company and the top management, in fact, there was no practical benefit to the company, but if the first edition was used, maybe it could take advantage of the heat and make a wave of sales.
Not to mention that it can make up for the loss of more than 20 million, but it can recover some of it.
"Tell me about your next steps." Fu Shixiao's attitude towards Shen Feiwan was still indifferent.
Even if she approved her plan.
"Okay." Shen Feiwan didn't care about Fu Shifang's mood, she just had to achieve what she wanted. "We hope the press conference will take place today, at 2 p.m. After all, the longer the external delay, the weaker the company's ability to respond, but will be questioned about the company's ability. As for the reception scene, I personally don't think there is a need for Mr. Fu to come forward, Mr. Fu's appearance will make the outside world mistakenly think that our loss of more than 20 million yuan is a big thing for our company, and the outside world will look down on the strength of our company. We only need to express our sincerity, establish the company's reputation, and give a satisfactory explanation to the outside world. ”
"In addition, I hope Bai Zhi can come forward and attend the press conference together." Shen Feiwan put forward the demand.
"She is not from our company, it is our own company, there is no need to involve her." Fu Shixiao directly refused.
The protection of Angelica Angelica is really obvious.
Shen Feiwan didn't mind.
If you have to mind, you will be angry for a long time.
She expressed her opinion, "For our company, the fault is indeed not Bai Zhi, but in the eyes of the outside world, it is indeed Bai Zhi who has misseen the price, which led to the company's loss, and she should come forward to cooperate with us to clarify, at the same time, as a public figure, she is also being slandered by the outside world for her unprofessionalism as a spokesperson, which makes the live broadcast room suffer serious losses." Personally, I think that through this press conference, her image can also be redeemed to a certain extent. ”
"Make a crisis PR plan for Angelica Angelica alone and contact her PR team together." Fu Shixiao advised.
It means that Bai Zhi cannot be implicated in this accident.
"Okay." Shen Feiwan agreed.
She didn't think there was anything wrong with her business.
"Anything else?" Fu Shixiao asked.
"Last night, Mr. Fu said that today I will report to you the accountability plan of the online marketing department, I am sorry that it has not been worked out at present, for the company, solving the problem is more important than the current accountability, I hope Mr. Fu will give our department a little more time to discuss."
"After dealing with the crisis PR, report back to me."
"Thank you."
"Shen Feiwan, this incident was caused by your online marketing department, and I have now given you full trust and chose your favorite plan to deal with this crisis public relations, I hope you don't let me down. If there is any mistake again, it will be difficult for you to explain it to all of us. ”
"I know." Shen Feiwan said, "But I don't think Mr. Fu should just leave all your relationships behind." The mistake of the online marketing department before was the fault of our department, but now the public relations plan is Mr. Fu personally nodded to confirm, if the effect we want is not achieved in the end, I think Mr. Fu should also take on your responsibility. ”
"......" Fu Shixiao looked at Shen Feiwan.
Shen Feiwan smiled, "Thank you Mr. Fu for your strong support to our department." ”
Fu Shixiao had a cold face, "Don't take an inch, dismiss the meeting." ”
When leaving, Fu Shixiao said again, "Shen Fei came to my office late." ”
The second is to ask for a monthly pass, Mo Mo Mo Da~