Value-Wise Kitahara wanted to wait until the Consumer Electronics Show was over.

But on the last day of the exhibition, a call from Neon in the early morning forced her to return to Tokyo early.

Returning to Neon with Eri Kitahara, there is also Yasuko Sawaguchi.

These two people bought a bunch of things in large bags and small bags, not to mention the cost of buying these things, and spent a lot of money just on air freight.

After getting up in the morning to send the two away, Hanyu returned to Las Vegas and headed for the exhibition.

After coming to the casino for so many days, others have gone out for a walk, but he is busy with work.

Not to mention casinos, I haven't even been to the famous Las Vegas shows.

What strippers, vacuum performances, he said he didn't know.

Originally, the exhibition closed today, and he should have relaxed.

As a result, the reporter Li contacted him again, made an appointment to watch the performance in the evening, and then conducted an interview.

I had already promised this before, so naturally I couldn't break my promise.

However, before the interview, I still have to be busy with this exhibition.

Elf Entertainment made a big splash at the exhibition, and the harvest was naturally expensive.

Let's start with the four games that come with the hype.

Many people pay attention to the novelty of electronic pets, and even the technology media are also reporting the news in this regard.

But in fact, there are not many people who come to the elf entertainment booth to experience these four games.

Even due to the limited booth space, only two machines were prepared for each game.

The queue of experiencers is more serious than that of electronic pets.

Those sellers certainly won't miss out on this popular game.

On the last day of the exhibition, Genie Entertainment America had already signed an order with the seller for 4,000 substrates.

It doubled from Michael Katz's previous estimate of 2,000 dollars, directly generating more than $5 million in sales.

In this period of depression in the Amerika game market, this is undoubtedly a big order.

The most important reason for this achievement is, of course, the quality of the game.

After all, these four games were carefully selected by Hideki Hanyu.

And after this order was won, Elf Entertainment America Company also made a preliminary name in America.

Compared to games, Genie Entertainment's electronic Poké Balls have attracted more attention.

But after all, it is a new product, and dealers are much more cautious before making a decision.

Several major retailers in America, although they have shown a lot of interest, are still pulling negotiations.

Just when Hanyu Hideki felt that they were going to have to negotiate with these retailers for a long time.

Maybe it won't be until the Poké Balls sell well to impress these retailers.

Things took a turn for the better.

The afternoon exhibition had just begun, and a man named Blatter Anderson came to the Elf Entertainment booth and said that he wanted to meet the management of Elf Entertainment.

Backstage at the booth, Hideki Hanyu and Michael Katz met with each other.

It was a white man in his thirties, tall and with a shrewd temperament.

Hideki Hanyu and Michael Katz after expressing their welcome.

The white man said straight to the point.

"My name is Blatter Anderson, I am the operations manager of the Best Buy store, and I am here this time to hope to reach a cooperation with Elf Entertainment on electronic pets."

“Best Buy？ How come I've never heard of this store? Michael Katz looked puzzled.

Michael Katz, who has worked in the retail industry for many years, knows all the North American sellers.

But as long as there is a slight scale of the seller, it is impossible for him not to have heard of it.

However, unlike Michael Katz, Hanyu Hideki's eyes lit up when he heard the name.

You may not be familiar with Best Buy, but if you want to say 'Best Buy', many people must have heard of it.

The world's largest retail group of home appliances and electronics.

The person named Blatter Anderson in front of him seems to be the CEO of the 'Best Buy Group' in the future.

As for why he remembers, it was completely the decision of 'Best Buy Group' to withdraw from the Chinese market in the future, which was issued by the other party.

At that time, it also caused a lot of discussion.

Although Hideki Hanyu has never gone shopping at Best Buy, he has seen the news.

As if to see Michael Katz's confusion, Blatter Anderson explained, "This is the name we just changed, we used to call it Sound of Music. ”

Hearing the name, Michael Katz suddenly realized.

He knew Sound of Music, which started in Minnesota in the sixties and grew into a chain of stores across the United States.

Originally, it sold audio components, but later entered the field of video products, and last year it began to sell computers.

The number of stores in America is about 200, which is not small.

But Michael Katz had a doubt that had to be asked.

"As far as I know, you seem to only deal in music video products and computers."

Michael Katz asked, and Blatter Anderson continued to explain.

"The reason why we changed our name to Best Buy was because we decided to change our business strategy because we saw the market potential of consumer electronics and were ready to expand our business."

Speaking of which, Blatter Anderson pointed to the booth outside.

"I think the market potential of e-pets is huge, and it can be used as the first flagship product after the transformation of Best Buy.

It'll be in all of Best Buy stores across the U.S., and it'll be in our first hypermall.

We're going to give it the most publicity, and we're going to pay for it, which is definitely good news for Genie Entertainment, isn't it? ”

After Blatter Anderson finished speaking, Hideki Hanyu did not speak.

He was not familiar with the current 'Best Buy', and even less with the retail industry in America.

So don't interrupt and leave everything to Michael Katz.

"What do we have to give?" Michael Katz asked.

After so many years in the retail industry, Michael Katz knows very well that there is no pie in the sky, and McDonald's does not have a free lunch.

"Genie Entertainment wants to sign an exclusive contract with the Best Buy store for the sale of electronic pets." Blatter Anderson said.

"Mr. Blatter, although Elf Entertainment is a small company, it is not a rookie, this is absolutely impossible."

Michael Katz refused without hesitation.

Once this kind of exclusive contract is signed, it seems that it can quickly distribute goods throughout North America, and you don't even have to pay for publicity.

However, during the contract period, it is equivalent to Elf Entertainment selling the right to sell electronic pets to the other party.

At that time, once something unpleasant happens, even if the contract is signed with a guarantee clause, the other party has various ways to handle the elf entertainment.

Genie Entertainment wanted to work with large retailers, but didn't want to lose autonomy.

However, he also knew that the other party's first opening was just a temptation, and it would never be the final condition.

Therefore, after refusing, he quietly waited for the other party's answer.

"As long as Genie Entertainment agrees to sign a sales exclusivity contract, in addition to the publicity costs, the cost of the electronic pet promotion discount will also be borne by the Best Buy Group."

"We don't care about that, we are an independent company, not a manufacturer of the Best Buy Group, and it is impossible to serve the Best Buy Group alone."

"Well, how about an exclusivity period of one year?"

"It's too long, we'll give it a month at most."

"It's impossible, a one-month exclusivity period doesn't make any sense to the Best Buy group, at least for a year."

"Genie Entertainment can extend the sales exclusivity period, but Best Buy can't settle the payment according to the existing cycle."

"How long does Genie Entertainment want to settle the payment?"

"Fifteen days for a payment cycle."

"God, what are you kidding, we can't even count sales for half a month."

"What does this have to do with sales, you just need to pay me for the goods."

"If we don't count sales, how do we determine the number of purchases, Mr. Michael, you shouldn't be the first day in this industry, right?"

……

On the side, Hideki Hanyu watched the two of them arguing with each other.

At the beginning, I was still talking about sales exclusivity.

But as he spoke, he noticed that Michael Katz had unwittingly added other conditions.

In addition to the payment cycle, there are also conditions such as the allocation of expenses required for promotional activities and promotional products, after-sales recovery and so on.

Hideki Hanyu kind of got it.

Michael Katz cares a lot about exclusive sales time, but as long as it's not too excessive, he doesn't care either.

Michael Katz seems to want to take advantage of this opportunity to help Genie Entertainment get some 'conditions' from the Best Buy group.

Once the Best Buy Group agrees to these 'conditions' and the e-pet is successful.

When the Best Buy Group's monopoly is over and other retailers want to negotiate, these 'conditions' will have to be accepted in their entirety.

After seeing this, Hanyu Hideki was very glad that when he bought the company, he kept Michael Katz.

He is a veteran of the retail industry for many years, with rich experience, ruthlessness, and the ability to seize opportunities is perfect.

The Best Buy Group wanted to transform and expand its original business scope.

I feel that electronic pets are a hit, and I want to bet on electronic pets, and use sales monopoly to help transform the first step.

Michael Katz quickly sensed the Best Buy group's intentions.

Backhand took advantage of Best Buy Group's plan to help Genie Entertainment win the 'conditions' that other retailers couldn't get.

In the previous life, Nintendo obtained these 'conditions', and it was negotiated on the basis of the big sales of the FC console.

As for Elf Entertainment, after the electronic pet is welcomed, it is natural to talk about these 'conditions'.

But it will undoubtedly be a long time, at least a year.

But now that the Best Buy Group has delivered to the door, the time to achieve these 'conditions' has been greatly shortened.

But even if both parties want to cooperate.

Michael Katz and Blatter Anderson talked about this for more than an hour.

And nothing was negotiated, but it was agreed that the talks would continue tomorrow.

In the end, when Blatter Anderson left, he seemed to be very unhappy because of Michael Katz's conditions.

However, after the other party left, Hideki Hanyu and Michael Katz were both happy.

"It seems that our sales range is more than three cities."

Hideki Hanyu said to Michael Katz with a smile.

He could see that Blatter Anderson was bound to have an exclusive animatronic pet.

The unhappy expression when he left at the end was just a negotiation technique.

"That's right, this Mr. Blatter should be from the sales industry and has a lot of experience."

Hideki Hanyu can see it, and Michael Katz can see it too.

"What's Mr. Katz's bottom line?" Hideki Hanyu asked directly.

Backstage is just him and Michael Katz, so there's no need to worry about who will hear it.

"I hope the exclusive time is within six months, and the settlement cycle can talk about one month, as for other conditions, how much is to talk about."

Michael Katz replied.

"Then it's up to Mr. Katz." Hideki Hanyu said.

Knowing that Michael Katz knew what was most important, Hideki Hanyu was relieved.

"Mr. Hanyu, please rest assured, I will not let go of such a good opportunity." Michael Katz's expression was excited.

"In that case, contact with other retailers will have to be suspended." Hideki Hanyu said.

"It's okay, I don't know the peculiarities of the neon retail industry, but Americalica's retail industry is more focused on long-term sales, and they definitely don't mind waiting a few more months as long as the e-pets are popular."

Michael Katz explains.

Hideki Hanyu looked at his watch and saw that the exhibition was about to close.

knew that it would be okay to stay any longer, and he didn't need a big boss to do this kind of thing, such as cleaning up the exhibition.

Thinking that he would have to be interviewed by Reporter Li in a while, he decided to go first and said goodbye to Michael Katz and left.

As soon as he walked out of the exit of the exhibition, he happened to bump into Satoshi Iwata, who was about to enter.

Looking at the other party holding a stack of promotional comics of "Pokémon" in his hand, he casually asked, "Did Iwata-san send promotional comics?" ”

"President Hanyu, I just went to settle the bill with a temporary worker who hired a puppet to pretend to be a puppet, and these promotional cartoons are left over from the fact that they haven't finished distributing them."

"It looks like there's a lot left." Hideki Hanyu said.

"yes, Pokémon manga hasn't been selling very well in America." Satoshi Iwata said.

What Iwata-san said, of course Hanyu Hideki knows.

Americaka's comic book distribution is completely different from neon.

Neon's comic magazine, more than 400 pages per issue, more than a dozen or twenty stories, issued at a fixed time.

Because of the extreme cost reduction, a book is only sold for more than 200 yen, which is simply the price of cabbage.

If the publishing house wants to make money, it all depends on the single book and the peripheral.

And most of Americaka's comics, a copy is mostly a story, about twenty pages, three dollars a copy, and if it sells well, it will be reprinted.

"Pokémon" has been serialized in America three times so far, and the total sales have not even been 100,000, which can be said to be miserable.

Before the exhibition began, the "Pokémon" manga did not attract more publicity to the Elf Entertainment booth, and it was not even as much as that of "Game Base" magazine.

A lot of people were attracted to Game Base because of its gimmick of boasting about electronic life.

Hideki Hanyu looked at the thick stack of propaganda manga that was left in Satoshi Iwata's hand.

He felt it was time to think about how to increase the sales of Pokémon manga in America.

It's not that he wants to count on Pokémon to make money selling comics.

It's because of the encounter of 'Tuoma Gezi' in Neon that it is impossible to prevent competitors from carving up the electronic pet market by relying on the product of electronic pets alone.

It is with the help of comic stories that Takuma Geko can still stabilize sales after other manufacturers launch competing products and knock-offs, so as not to fall like in her previous life.

So he understands that there is only one way to make consumers only recognize the products of Genie Entertainment.

That is, they should be clear that Genie Entertainment is not selling electronic pets, but operating an IP.

When everyone agrees with Pokémon's story mode, the digital Poké Ball becomes unique.

After all, Nintendo proved with the Switch game console that no matter how rubbish the hardware is, as long as the exclusive game is fun, players will buy it.

Tears of the Kingdom can drop to 20 frames on Switch, you can believe it!

So there is absolutely nothing wrong with crossing the river by touching Lao Ren.

But the biggest problem facing Hanyu Hideki is how to increase the popularity of "Pokémon" in America.

Think of the Transformers project that Hasbro of the United States and TAKARA of Japan have begun to work on.

Hideki Hanyu understands that the path of toys and animation is definitely the best way to promote it.

But before that, it is necessary to make the comics somewhat famous, otherwise even if the toy company is willing to cooperate, the conditions are estimated to be very poor.

It would be nice if there was a way to support Pokémon to expand its popularity a little more.

Relying solely on electronic pets is too slow to promote.

Next to him, Satoshi Iwata saw Hideki Hanyu standing without speaking, as if he was thinking about something, and tried to ask, "President Hanyu, if it's okay, I'll go back to the booth first." ”

"Go ahead."

Seeing that Satoshi Iwata was leaving, Hideki Hanyu suddenly asked, "Iwata-san, what do you think can be done to increase the sales and popularity of Pokémon manga in America?" ”

"President Hanyu, I'm not familiar with the manga market in America." Satoshi Iwata said.

"It's okay, you can say it, I'm just looking for inspiration to solve the problem." Hideki Hanyu said.

"I think Pokémon manga sales are not good, maybe the style is not very suitable for America, if you just want to simply increase sales and popularity, find a popular manga to cooperate, make a bound book to sell or perhaps."

Hearing Satoshi Iwata's suggestion, Hideki Hanyu muttered to himself, "Isn't there a price increase for the increase?" ”

Satoshi Iwata didn't hear what Hanyu Hideki said, but he didn't want to ask the boss, so he just said, "President Hanyu, if it's okay, I'll go back to the booth first." ”

"Go ahead." Hideki Hanyu waved his hand.

After Satoshi Iwata left, Hideki Hanyu got into Marko's car, thinking about Satoshi Iwata's advice on the way.

Find popular comics to work with, what are the most popular comics in America today?

That's of course the superheroes under the DC and Marvel banners.

As for the third dark horse comic that everyone is familiar with, it hasn't been established yet.

DC is backed by Warner Group, how can it look at Elf Entertainment.

As for Marvel, this will not be the era of his own son's desperate sale in the future, and it will be useless for Hanyu Hideki to buy a superhero to use.

If others can't be relied on, then you can only rely on yourself.

What he relied on to make his fortune was, of course, the memory in his head.

When it comes to América comics, my mind is full of DC and Marvel.

Do you really want to copy a superhero?

The problem is that many of the comic characters he is familiar with have already been born at this time.

While Hanyu was pondering, the car happened to pass by a huge outdoor billboard.

This is a billboard for a hotel, and the hotel features its own aquarium.

Hanyu glared at the billboard and slapped his head.

"How did I forget this comic!"

I saw that on the billboard, the advertising picture of the hotel aquarium showed many animals moving in the water.

Among them are a few inconspicuous turtles.

Thanks to Xuan Wuhan for the tip

Thanks to the 400 book coins reward from Slow Travel

Thanks to Wataramatsu for the 1,500 book coins tip

(End of chapter)