Inside Michael Katz's office.

Hideki Hanyu tells Michael Katz about Sega's movements and Nintendo's reaction.

After listening to this, Michael Katz analyzed, "Since Sega doesn't mind being known by the outside world about its internal statements, then their home game console is probably about to be developed." ”

"I think it's the same thing, if they can release their new console before we release the handheld, then we will be a lot less stressed." Hideki Hanyu said.

"We can't put our hopes in someone else, and we have to take into account that Sega entered the American market before Nintendo."

Michael Katz said this, reminding, "Don't forget that they bought the home console part of Atari, which also includes some of the channels of America. ”

Being reminded by Michael Katz like this, Hideki Hanyu instantly realized that this possibility was not impossible.

He remembered something in his head and asked Michael Katz directly, "Is Warner Communications' stock price still falling?" ”

"I haven't been paying attention lately, please let me consult my financial advisor."

Michael Katz picked up the phone and dialed a number.

After getting through, I directly inquired about the stock price of Warner Communications.

After asking clearly, he put down the phone and said to Hideki Hanyu, "After splitting the Atari and selling it, it will no longer fall." ”

"The market is still not optimistic about the game industry, and I don't think Sega will make a big move with America at this time."

Hideki Hanyu judged.

Of course, his judgment does not only rely on the stock market.

In the previous life, before 1985, Nintendo and Sega, as well as other game companies, did not try to open up the market for America.

But there are no dealers willing to sell consoles.

That's why Hideki Hanyu is implementing a three-step strategy at Amerika.

One is to confuse the opponent.

Second, I also want to use electronic pets, which are game-like toys, to slowly leverage the game market.

After all, even in 1985, Nintendo's FC console had sold millions of units in Neon, completely monopolizing the Neon home game console market.

However, in America, there are still no dealers willing to try, and in the end they can only be piloted in New York.

In the end, relying on the sales of one million units sold in a month, it proves that the Amerika home game market is finally showing signs of recovery after the Atari shock.

However, it is still Nintendo's classic games that have completely revived the America home game console market.

Super Mario, Duck Hunt, and a range of racing and sports games.

The first two are now all included in the game library of Elf Entertainment by him.

And when it comes to sports games, this is the specialty of the game development department of the Amerika division of Genie Entertainment.

This year alone, their "Summer Games" series has sold more than 300,000 copies on desktop.

In America, the price of games has never been cheap, and in later generations, Nintendo can sell a cassette for more than forty dollars, even if there is an event.

The price of "Summer Games" is forty-five dollars.

This alone has generated more than $14 million in turnover for Elf Entertainment.

He initially acquired Automated Simulations, the predecessor of the American division of Genie Entertainment, and later agreed to Michael Katz's acquisition of Starpath Studios.

You don't need to count the profits of Poké Balls and peripheral toys, you can basically earn it all back by this one game.

Think of the popularity of racing and sports games in America.

Hideki Hanyu suddenly changed the subject and said to Michael Katz.

"Can we win the game license for the American Major League Baseball and the National Football League?"

If there are two of the most popular sports in America today, these two events are the most popular sports.

After the rules of the NBA matured, now relying on the rise of Magic Johnson and Big Bird Bird, although the influence is increasing day by day, it is not at the same level as the first two.

It's not even as good as ice hockey these days.

"It should be no problem, both alliances have special operating agencies, but the development of this kind of game will definitely give the two alliances a lot of shares."

Michael Katz said.

"It doesn't matter, as long as you can get the exclusive license, even if you can share some more benefits with them." Hideki Hanyu said.

"Is Mr. Hanyu planning to stop other game developers in this space?"

Michael Katz instantly understood what Hideki Hanyu meant.

Hanyu Hideki nodded, "That's right, even if we make less money ourselves, we can't let competitors have a chance to make money." ”

"In that case, it's not enough to just get these two leagues, ice hockey, basketball, and European football leagues, you can talk about it."

Michael Katz has a bigger appetite than Hideki Hanyu.

"I'll leave it to Mr. Katz to do that."

After Hanyu finished speaking, he brought the topic back to Sega and Nintendo.

"Although I judge that the two of them will not come to America anytime soon, we can't be careless."

Hanyu remembered a previous decision and continued.

"I'm going to change the name of the handheld product, the original name is too reminiscent of a game, and I'm worried that it will cause consumer resistance."

"Have you figured out what your name will be?"

Michael Katz has no problem with changing the name of the product.

It is normal in the industry for a project to use a code name during the development period and change the name when it is officially released.

"I haven't thought about it yet, do you have any suggestions?"

When it comes to names, Hideki Hanyu has never been good at it.

"Since we're launching under the name of the second generation of electronic Poké Balls, there must be a connection between the two.

And the name can't be too complicated, otherwise it won't be easy to remember and spread. ”

After listening to Michael Katz's advice, Hideki Hanyu thought to himself that it was really troublesome.

It is necessary to have a connection, but also to be simple and easy to remember, easy to pass on the treasure, then simply learn from the Apple mobile phone of later generations, and only change the number for each generation.

Thinking like this, Hideki Hanyu casually said, "In that case, let's just call it 'Pokeball 2'." ”

“Pokeball 2。”

Michael Katz read it softly, then nodded approvingly and said, "I think it's okay, it's easy to remember, and it's easy to associate with the first generation of Poké Balls." ”

Hanyu Hideki didn't expect that he would be recognized by Michael Katz just by saying it casually.

Now he was a little unconfident, "Is it such a hasty decision?" There is no need to consult with someone in the sales department. ”

"You can ask, but I don't think they have any other opinions.

And with this new name, the original livery of the mech also needed to be redesigned to be closer to the Poké Balls in the game, as well as the first generation of Poké Balls. ”

Michael Katz has already taken pains to arrange the livery according to the name.

Although Hideki Hanyu still felt a little strange, Michael Katz agreed with it, and he had to decide so first.

If you don't think it's more suitable for a short time, then use this name.

But think about it, after all, they want to use the influence of electronic pets to pry open the game market, and it is also necessary to get closer to the name.

At least as soon as you hear the name, it will not have a dissuasive effect on those children who have been hurt by Atari.

After saying the previous things, Hanyu Hideki and Michael Katz agreed on some other work related to the release of the handheld console tentatively named 'Poké Ball 2'.

It's basically a matter of the general direction.

For example, the main marketing strategy.

There is also a gap between the launch of the first bundle of games and the second batch of games.

The main question is when to open up the game development platform to third-party game developers, and how to control the quality of third-party games.

The Atari shock has only just passed, and the most profound lesson from this incident is that if you don't control the quality of the game, then Atari is a lesson from the past.

Nintendo's royalty system was born precisely because of this.

Tetsuya Aragaki developed a region-locking chip, although it was to limit the circulation of cassettes in different areas.

But it can also restrict unauthorized games from running on 'Pokeball 2'.

With the help of the region-locking chip they developed, although it is not possible to completely eliminate piracy, it is still no problem to restrict those large manufacturers.

This thing is the same as the door lock, Genie Entertainment doesn't give the key, you can kick it open.

But the consequence is to wait for the loss of money.

The legal department of Elf Entertainment has relied on fighting piracy in the past two years, and the "level" has grown extremely fast, and its combat effectiveness is not vegetarian.

Therefore, if Genie Entertainment wants to learn from Nintendo and also engage in a royalty system, it is completely fine.

Although the royalty system made the third party complain in the later stage, I have to admit that it did effectively control the quality of the game in the early stage.

Didn't let Nintendo turn into a second Atari.

However, although this issue is important, the game library of Genie Entertainment can withstand it for the time being.

Moreover, Pokeball 2 has not yet been launched, and if it does not reach a certain market share, there will be no third party to join in the fun.

Therefore, it is entirely possible to discuss in detail and determine a relatively reasonable system.

And Hideki Hanyu and Michael Katz chatted because they were too focused.

When the conversation between the two ended, they found that it had already passed the end of work.

"I'm sorry to delay Mr. Katz for so long." Hideki Hanyu said.

"Mr. Hanyu is very polite, I actually like to talk to Mr. Hanyu because when I talk to you about work, I always hear some very new ideas and ideas, which is very pleasant."

Michael Katz said.

Pleasant?

Hanyu Hideki thought to himself that this German was really a workaholic, and he could be so happy talking about work.

But after such a long delay, Hideki Hanyu tried to invite.

"In that case, we might as well find a restaurant to continue the conversation, and this time I will treat you to make up for Mr. Katz's time."

"Go to the restaurant, no, no, no! At this time, my wife is already preparing a meal and waiting for me, so if Mr. Hanyu doesn't mind, how about visiting my house? ”

Hanyu Hideki didn't expect that instead of achieving his invitation, he was invited by the other party.

As for whether he will say yes.

Forty minutes later, when he showed up at Michael Katz's home in San Jose with a bottle of champagne as a gift, the answer was self-evident.

"It's a pleasure to see you, Mrs. Katz."

Hideki Hanyu gives the gift to Michael Katz's wife.

The other party was still wearing an apron at this time, and it was obvious that the other party was cooking before they came.

"Mr. Hanyu, please wait, dinner will be ready soon, today I prepared a barbecue pork rib."

Michael Katz's wife said.

"I can already smell it, it must be delicious."

Hideki Hanyu praised.

"My wife's favorite dish is grilled pork ribs."

Michael Katz duly gave his wife a.

"I'm looking forward to it, and it seems like I had a lot of luck today." ”

After the meeting, Hideki Hanyu was taken to the living room by Michael Katz, chatting and waiting for dinner to begin.

When they arrived at home, the two tacitly did not talk about work, but talked about some trivial things in life.

Only then did Hideki Hanyu know that Michael Katz and his wife had two children, a boy and a girl.

The eldest daughter went to university in Europe and stayed there after graduation to work in the manufacturing industry.

My youngest son has just started college and is now enrolled in the School of Art and Architecture at UCLA (University of California, Los Angeles).

Typical of an American elite family in the eighties.

However, Michael Katz took the ride of Hideki Hanyu, and his income skyrocketed last year.

It has begun to move from the middle class to the plutocratic class.

While the two were chatting, Hideki Hanyu looked through the window at the well-tended lawn in the yard.

I remembered that he was going to buy a property.

He asked Michael Katz, "Does Mr. Katz know a real estate agent who is familiar with San Jose?" ”

"Is Mr. Hanyu planning to buy property in San Jose?"

"That's right, I'm sure I'll come here regularly every year in the future, and it's not convenient to stay in a hotel all the time."

"The agent I bought this house before is a very reliable person, and I will give you his contact information after dinner."

"Thank you, Mr. Katz, then."

……

At the beginning of dinner, Hideki Hanyu tasted the roasted pork ribs that Mr. Katz praised.

Tender pork short ribs, marinated in a secret seasoning, grilled over a slow fire, and finally brushed with maple sugar and grilled.

Not only is the color ruddy and attractive, but the taste is moderately salty and sweet, and the meat is full of gravy, which is simply delicious.

Hanyu Hideki ate happily, and by the way, he also asked for the recipe for the secret seasoning, thinking that he could try it himself when he returned.

Sometimes it's a kind of relaxation to have nothing to do and cook.

At the end of the delicious dinner, Hideki Hanyu said goodbye to Michael Katz and his wife, and by the way, he also got the contact information of the real estate agent.

However, it will be too late, and I will have to contact the other party another day.

Back at the hotel, Hideki Hanyu contacted Reiko Uemura, an assistant who stayed in Tokyo, and told him to contact him as soon as there was any progress in the work he was asked to do.

And the first day in Amerika was spent like this.

In the days that followed, Hideki Hanyu threw himself into the work that was not too busy.

He rarely asked about the specific work of the branch, and he had Michael Katz handle it.

The places he prefers to go to are still R&D centers and Genie Vision, participating in technology research and development.

On the side of the R&D center, it was supposed to be possible to come up with a prototype of the handheld machine at the end of April.

As a result, due to some minor problems in the AC power supply system and battery power supply system, it had to be postponed to the beginning of May.

May 3rd.

In a testing room in the R&D center.

Hideki Hanyu is surrounded by a group of people, holding a prototype of the 'Pokeball 2' with a connection cable in his hand.

At this point, the mech is running, and a game cartridge is inserted into the top, not the main Pokémon Red/Green, but Tetris.

I saw that under his skillful operation, blocks of various shapes kept falling, and then skillfully eliminated, constantly accumulating points.

Across from him, Tetsuya Aragaki had a 'Pokeball 2' prototype in his hand.

It can be seen on his screen that Tetris is also played.

Judging by the connection line between the two, the two are facing off online.

As the game progresses, you can see that the blocks on the two-player screen are falling faster.

Tetsuya Aragaki began to be a little scrambling, and soon because he couldn't do it well, the blocks accumulated to the highest position and he lost the duel.

"I won!" Hideki Hanyu said excitedly and loudly.

But after shouting, he remembered that he seemed to be helping the R&D center with the test.

It can only be said that the charm of classic games is great, and you forget about the business while playing.

Ahem –

He coughed to hide his embarrassment, and then he said loudly.

"I would like to announce that the last online test is complete and functional."

When the surrounding R&D personnel heard this, they immediately cheered.

After a year and millions of dollars in R&D investment, this highly-anticipated handheld machine has finally succeeded.

Everyone was cheering, and Hideki Hanyu carefully looked at the prototype in his hand.

The prototype produced by the research center did not have any paintwork, and the white miserable fuselage looked a little rough.

The black and white LCD screen provided by Sharp still exudes pale green when it is not lit.

It may seem cheap, but it's already the most cutting-edge technology.

The cross button, which is the exclusive patent of Elf Entertainment, is not cross-shaped, but a round shape with a cross-shaped protrusion.

This shape is actually more convenient than a simple cross shape when it is operated continuously.

A and B buttons, speakers, AC power supply system jacks, sound switches......

All kinds of functions on the fuselage fully realize the design requirements.

Limited by today's semiconductor technology, the whole machine is very "heavy", like a turning head, and it is completely incompatible with lightweight.

However, in the eyes of Hideki Hanyu, this is already a "perfect" product in this era.

Satisfied, he put down the Pokeball 2, and he called Satoshi Iwata out of the crowd and came out of the room.

"When are the people from Neon HQ coming?" Hideki Hanyu asked Satoshi Iwata.

The person he is talking about is the person who brings the game that has already been completed to the actual test.

"It'll be there in the afternoon." Satoshi Iwata replied.

"What are the games in the first batch?" Hideki Hanyu asked again.

"Pokémon, Kung Fu 1, Ice Knock, and Mario Bros."

"Where's Super Mario Bros., it's not done yet?" Hanyu asked with a frown.

He has recently buried himself in the R&D center, cooperating with R&D personnel to conduct tests, and he doesn't care much about the neon headquarters.

He personally served as the producer of "Super Mario Bros.", and he was busy for so long that he almost took care of the design work.

As a result, only the last bit of work remained, and it was so grinding.

"They said it would take another week." Satoshi Iwata explained.

"Yes." Hideki Hanyu said.

"Super Mario Bros. Bros. is definitely a strategic game to open up the American market" for Genie Entertainment.

But fortunately, this game will not be released with 'Pokeball 2', and there is plenty of time.

"You prepare a batch of trial models as soon as possible, do the painting, and I will ask Mr. Katz to notify the dealer representative to experience it in advance."

Hideki Hanyu commanded again.

"Okay." Satoshi Iwata replied.

"I don't have anything else to do, Iwata-san go get busy."

"Then I'll go first."

Satoshi Iwata was about to leave as he spoke, but Hideki Hanyu suddenly spoke, "Wait a minute." ”

"President Hanyu, what else is going on?" Satoshi Iwata asked.

Hideki Hanyu said, "Two days later, Storm Ads and Cloud Animation will send someone to deliver a preview of the Pokeball 2 ad, and you can arrange for someone to receive it." ”

This time for the Pokeball 2 advertisement, the creativity is still from his hand.

The producer is still the cloud animation, but the advertising leader has handed over the storm advertising.

Poké Balls are on the verge of surpassing seven million units in America.

The "sequel" of such a popular product, even the storm advertisement must be taken seriously.

Hideki Hanyu handed over this advertisement, which seemed destined to success to outsiders, to storm advertising.

The forces behind the storm advertisement naturally understood that Hideki Hanyu was expressing goodwill.

At the same time, I also realized that in addition to having excellent advertising production capabilities, Hideki Hanyu also has the resources to help storm advertising go overseas.

"I made a note of it." After Satoshi Iwata agreed, he went to do what Hideki Hanyu had explained.

The handheld test was over, and Hideki Hanyu was finally able to catch his breath.

The successful completion of the handheld also means that a large part of the R&D personnel can be transferred to the research and development of the host.

In this way, the research and development speed of the host will be more or less accelerated.

Although the rumors have been released on Sega's side, there has been no movement when the host will be released.

I don't know if Sega's new console will be released before the opening of the Consumer Electronics Show on June 20.

If it can be released, it will definitely help Elf Entertainment share the pressure from Nintendo.

Although the work stopped, the situation was uncertain for a day, and Hanyu Hideki was inevitably worried.

Fortunately, their own steps are extremely solid, and as long as Pokeball 2 can succeed, even if Nintendo really reacts, it will not be so easy to stop.

Of course, once he helped the game market of America recover early with Pokeball 2.

It will not only be Genie Entertainment that can get benefits, but other game manufacturers can also get a piece of the pie.

When the time comes, it's a big deal to fight with Nintendo in America.

There are so many conspiracies and tricks in such a thing as a business war, and when it is time to fight hard, it must be hard.

He has already done everything he can do, and Nintendo's three games in the world have been cut off by him.

If he could still lose, then he would have nothing to say.

In the next two days, the staff of the Genie Entertainment headquarters arrived and started the actual test of several games non-stop.

Hanyu Hideki was not interested in participating in such a boring thing, so he simply hid in the hotel and rested.

When he had nothing to do, he called his woman.

Or contact the assistant Reiko Uemura to find out about the situation in Tokyo.

For example, the recent situation of his two clubs, and the progress of some other things.

Time flashed, and it was May 7th.

Early that morning, he received a call from Satoshi Iwata.

"President Hanyu, the people from the storm advertisement and cloud animation have just arrived at the company, and they plan to start the advertisement audition, do you want to take a look?"

"Wait a minute, I'll be there shortly."

He only provided the idea for this advertisement, but he didn't pay attention to the production process, and now that the finished product is out, of course, he has to take a good look.

Half an hour later, Hideki Hanyu rushed to the branch office building.

In the recreation area of the office building, there is a screening room for employees to watch movies.

Today's preview of the ad takes place here.

When Hideki Hanyu walked in, he found that it was already full of people.

Among them are a group of branch employees led by Michael Katz, and most of them are watching the excitement based on the expressions of these people.

And the storm advertising and cloud animation employees are also sitting in it at this time.

As soon as he appeared, the employees of Storm Advertising and Cloud Animation immediately stood up and saluted him.

"Director Hanyu, good morning." That's what the people call the Storm Ads.

The leader of the other party is a young man, although his appearance is ordinary, but he has a lot of temperament, not like he was born in a civilian family.

Hanyu Hideki guessed that these eighty percent were the children of a big family.

After all, the most important thing in Dentsu is the relationship with a good background.

"Good morning, President Hanyu." That's what it's called, of course, it's the person who animates on the cloud.

It's just that what makes Hanyu Hideki strange is that this time the cloud animation led the team, and it turned out to be the acting president Kawauchi Chika.

"How did Kawauchi-san come to America in person." Hideki Hanyu asked strangely.

Nowadays, among the subsidiaries of Cloud Entertainment, if you are the busiest, it is of course Cloud Animation.

Several theatrical versions and TV animations were produced at the same time, and Asako Hirohashi couldn't wait to break one person in the cloud animation into two.

At this time, Asako Hirohashi was willing to let Kawauchi Chika come to America.

Just for the sake of a preview of an advertisement, even if the dominant party is a storm advertisement, it is impossible.

And Kawauchi Zhijia naturally knew the reason for Hanyu Hideki's strangeness, and hurriedly explained.

"This time, President Hirohashi sent me to America, and in addition to the advertising audition, I am also going to create a cloud film branch here."

Speaking of which, Chika Kawauchi reminded Hideki Hanyu.

"Did President Hanyu forget, you brought up this matter, and Elf Entertainment informed us that the animation production team of the Teenage Mutant Ninja Turtles has been assembled."

When Hideki Hanyu heard this, he suddenly realized, "I'm sorry, I'm so busy after the New Year, I completely forgot about it." ”

When he asked the Genie Entertainment America branch to form an animation team a few years ago, after he returned to Tokyo, he suggested that Asako Hirohashi could come here to set up a branch.

You can put the production team of "Teenage Mutant Ninja Turtles" into the branch, and once the animation is successful, the branch can be more or less famous.

Thinking of the reason, Hideki Hanyu was no longer entangled, and after ordering the trial to start, he sat next to Michael Katz.

The lights go out and the ads start playing.

On the screen, images begin to appear, a man and a woman, two young people shopping in a supermarket.

In the picture, the boy buys a Poké Ball.

The girl took another product, but the camera deliberately flickered by, and did not take a specific picture.

Actually, this is the box item for Pokeball 2.

Then the two people happen to meet at the cash register and have a conflict over who will check out first.

Before the advertisement went here, it was unremarkable, and there was nothing exciting about it at all.

And at this moment, the contradiction between the two on the advertisement escalated.

With the music, the atmosphere immediately became tense.

Just when everyone thought that the two were going to clash.

The conflict did happen, but in a way that no one expected.

The boy picks up the Poké Ball he just bought from his shopping cart, while the girl also takes out the Pokeball 2 handheld.

I saw the boy click on the Poké Ball and shouted, "Charmander! ”

A small fire dragon with a cartoon character jumps out of the Poké Ball.

The girl, who was also a little Pokeball 2 handheld, shouted, "Squirtle! ”

A cartoon image of Jenny turtle jumps out of the handheld.

The animation, which was far more realistic than the Poké Ball period, immediately resounded with exclamations in the screening room.

After a battle between the two cartoon characters, the little fire dragon finally won.

On the screen, the boy who won the victory was proud and was about to take the lead in checking out.

Who wanted the girl at this time to once again a little handheld, shouted, "Pikachu! ”

Then a yellow-skinned electric mouse jumped out of the handheld and squatted on the girl's shoulder.

The girl then commanded, "One hundred thousand volts!" ”

Then I saw on the screen, accompanied by a yellow-skinned electric mouse with a "pickup chirp!" Dubbing, 100,000 volts of lightning struck out.

The little fire dragon was defeated in an instant, and the boy was electrified into a funny explosive head, and asked unwillingly, "Why do you still have pets?" ”

At this time, the girl held up the Pokeball 2 handheld in front of the camera and said the last lines.

“GAME BOY！ More options for you! ”

Since the name of Pokeball 2 had not yet been determined at the time of the commercial, the R&D codename was still used.

And the handheld paint is also used in the original design, rather than the latest Poké Ball-themed livery.

And at the end of the advertisement, there is also a piece of Pokémon game content.

To show that Pokeball 2 can provide not only pet raising, but also team battles, adventures and other content.

These are also due to the fact that the handheld test was not completed, and the development progress of the Pokémon game could not be filmed.

But none of this matters, you just need to retake it when you go back.

Today's preview is to focus on the content of the advertisement.

In fact, this idea was based on the advertisement that Blizzard shot for World of Warcraft in the later world.

However, at that time, special effects technology was developed, and the two duels directly transformed into CG game characters and fought each other.

Today's technology simply can't do that.

Of course, Pokémon is more suitable for this kind of creativity.

At the end of the advertisement, the employees of the Amerika branch of Genie Entertainment came to see the excitement and stood up and applauded, as if they had watched some wonderful movie.

Judging by their reactions, this ad is still very exciting.

The employees of Neon Lai, because of the relationship they have already seen, have a relatively flat reaction.

But when they saw that everyone else was applauding, they also applauded,

Beside Hideki Hanyu, Michael Katz applauded a few times, then turned his head to ask Hideki Hanyu.

"I've heard that the ad idea was designed by Mr. Hanyu."

Hideki Hanyu nodded and replied, "It was the idea I provided, but I didn't participate in the specific production. ”

"It's amazing, I feel like every once in a while, Mr. Hanyu surprises me and makes me realize that I'm working for a genius."

Michael Katz said in an admiring tone.

"Does Mr. Katz have any other suggestions for this advertisement?" Hideki Hanyu asked.

"Let's see how they react."

Michael Katz pointed to the Amerika employees who asked for another ad, "and their reaction proved to be a great one." ”

"I'm also very happy with my creativity, but judging by the ad alone, this ad doesn't reflect the gameplay features of Pokeball 2 at all."

Hideki Hanyu's tone was slightly regretful.

However, the most important thing in advertising is to highlight the theme.

They are now going to use the influence of Poké Balls to sell handhelds, so even the final display can't dominate.

Therefore, this effect is ideal.

"It's okay, start trying not to touch on that, I don't like the after-effects of Atari affecting us.

When consumers themselves realize it, we can shoot another ad to test the market reaction. ”

Michael Katz gives advice.

"I think the same way, it doesn't matter if you start to keep a low profile, and it's not too late to wait for word-of-mouth fermentation to promote other features on a large scale."

What Hanyu Hideki wants to do is to repair the plank road and secretly cross Chencang.

Of course, this kind of operation can't fool insiders, but who let the Atari impact cause American players, now mention the game console is discolored.

Let them have to do it.

Even if Nintendo comes to America next year to sell FC consoles, it will have to change its name to NES, which is both Nintendo's entertainment system.

When I advertised it, I said it was a computer, but I didn't dare to say that I was selling a game console.

What's more, at this time period, the aftermath of the Atari shock has not yet subsided.

You said you wanted to sell game consoles, but dealers refused to buy them.

Thinking of this, Hanyu asked Michael Katz, "How are you contacting the dealer, and when will you organize the trial?" ”

"I've been contacted, and I've informed that it's the second generation of Poké Balls, and they're interested, but because it will take time to test several games, I'm tentatively scheduled for a week."

Speaking of which, Michael Katz said a few more words, "The first bundled games Pokémon and Tetromino have completed testing and sent back Neon and Pokeball 2 to place orders and start production." ”

"Keep the quantity under control." Hideki Hanyu advised.

Bundle sales, there is definitely a price reduction.

In the early stage, for the sake of promotion, of course, it is no problem to give up some profits.

But Elf Entertainment also needs to make a profit, and it is impossible to keep sticking money.

A game card in Amerika cost more than forty dollars, which burned a lot, and Hanyu Hideki couldn't bear it.

After the promotion is over, the game and handheld will definitely be sold separately.

Hanyu chatted with Michael Katz for a while, and when the screening room finally stopped replaying the commercials, he called Kawauchi to him.

Explain to them what needs to be changed in the ad and what needs to be retaken.

Because Kawauchi Zhijia also wants to set up a cloud film America branch.

Therefore, he arranged for his subordinates to immediately bring the advertising tape and Hanyu Hideki's opinion, and rush back to Neon to revise the reshoot.

And the purpose of Kawauchi Zhijia's visit, of course, Michael Katz is also clear.

After all, the animation production team of "Teenage Mutant Ninja Turtles" was formed by recruiting people with his connections in the America toy industry.

This team is still in San Francisco, and it will be handed over to the Cloud Screening Branch, and he still has some formalities to deal with.

Knowing that Tomoka Kawauchi was going to San Francisco to take over the animation production team first, Michael Katz happened to have something to ask Hideki Hanyu.

"The graphics processing chip customized by Elf Vision for Industrial Light & Magic, Industrial Light & Magic put forward some modifications after use, and someone needs to lead the team to solve it.

Satoshi Iwata and I both have things to do, so I asked Mr. Hanyu to lead the team.

The technical staff are in charge of the specific work, and the reason why Mr. Hanyu led the team is to reflect the importance we attach to ILM. ”

In response to Michael Katz's request, Hideki Hanyu agreed after a little thought.

Genie Vision is developing well now, and it is not without the opportunity to grow into a giant like NVIDIA in the future.

Since there is an opportunity on Hollywood's side, he must seize it.

After all, compared to the power of communication, there is no place that can compare with Hollywood.

So the next day, Hideki Hanyu packed his things and went to San Francisco with Kawauchi Chika.

The reason why I came to San Francisco, not Hollywood, is because ILM is headquartered in San Francisco.

When the plane landed, the hot wind blew in the face, and the scenery was somewhat familiar.

After all, he had lived in San Francisco for a while before founding the Amerika branch of Genie Entertainment.

I know the song and dance performances that Liu Xiaoli watched, and I also saw them here.

After getting off the plane, Hideki Hanyu and Chika Kawauchi parted ways.

Tomoyoshi Kawauchi is going to take over the animation team that Michael Katz has assembled, and then create a branch.

Hideki Hanyu is going to lead the team to Industrial Light & Magic.

Due to the appointment in advance, when Hideki Hanyu led the team to arrive, Edwin Catem, the head of ILM's computer graphics department, was already at the door to greet him.

When he was in the visual direction of the elf before, Hanyu Hideki chatted with each other very well because of his optimism about 3D animation, and almost became a confidant.

So after meeting, Edwin Cartum was a warm hug.

"Mr. Hanyu, I'm so glad to see you."

"I haven't seen you for more than half a year, I don't know if Mr. Edwin's department has made any breakthroughs in 3D animation technology? I'm really looking forward to Mr. Edwin's 3D animation. ”

What Hanyu Hideki didn't expect was that as soon as his words came out, he saw Edwin Catem's expression a little lonely.

"In fact, in the past six months, my department has not invested any energy in the technical advancement of 3D animation."

"Why?" Hideki Hanyu asked curiously.

"George Lucas prefers to apply computing and graphics technology to the special effects of live-action films, and he sees no future in 3D animation."

Edwin Cartum said this, his eyes on Hideki Hanyu.

"If only Mr. George Lucas could be as optimistic about 3D animation as Mr. Hanyu."

(End of chapter)