Hanyu Hideki, who is far away in America, doesn't know that the goblin is doing things for him in neon again.

Even if you knew, you wouldn't have bothered to pay attention to it.

On the third day of the Pokeball 2's handheld launch, America finally counted the approximate sales of the first day.

16,000 units.

This is a number that has disappointed both Genie Entertainment and dealers.

The hot trial scene at the exhibition made everyone feel that with the popularity of Poké Ball, the sales on the first day would be at least 50,000 units.

As a result, under the overwhelming publicity, the sales volume did not even half of what was expected.

According to this situation, the sales in the first week will not be as high as the current Poké Balls.

"What about consumer feedback?" Hideki Hanyu asked.

"In the consumer questionnaire, the Pokeball 2 and the game are rated very well, and the most negative reviews are still focused on the price, and many old Pokéball users think that the price of Pokeball 2 is much higher than the original generation."

The person in charge of the sales department replied.

"This is in our anticipation, as long as Pokeball 2 itself does not have any problems and continues to perform according to plan."

Hideki Hanyu said.

The sales did not meet expectations, of course, because of the popularity of the booth, they were overly optimistic.

It also has to do with the fact that they underestimated the aftermath of the Atari impact.

If it's that easy, then there's no need to call it icebreaking.

"But I have good news here, which is that the number of pre-orders for several arcade games at the fair is very good, especially Super Mario Bros., which has more than 2,000 orders for the whole machine and more than 7,000 base board orders."

The head of the sales department said with a smile.

After all, the substrate is not cheap in America now, and the order for "Super Mario" alone can help Genie Entertainment create more than 10 million sales.

An order for a game is equivalent to one-fifth of the turnover of all arcade machines in the first half of the year of Genie Entertainment.

The charm of "Super Mario Bros. Bros." can be seen from this.

Of course, the sales of arcades in the first half of the year were not high, and it was related to the fact that the channels of elf entertainment were still being rolled out.

After entering the second half of the year, whether it is arcades, computer games, or toys, the turnover has increased significantly.

At its peak, Playmate Toys could make $100 million in net profits a year just by selling Teenage Mutant Ninja Turtles toys.

Elf Entertainment has more than one trump card in the hands of "Teenage Mutant Ninja Turtles".

Whether it's Mario Bros. or Pokémon, they are all top existences in IP-derived interests.

But although the income has become higher, Hideki Hanyu is most concerned about the sales of Pokeball 2 at this time.

If you want to operate a successful IP, the most important thing is the platform.

Pokémon and Mario Bros., if it were not for the cultivation of Nintendo's games from generation to generation, how could they create so many benefits.

If Genie Entertainment's gaming platform fails, it can only seek cooperation from outside, such as Nintendo.

In that case, copyright sharing is a certainty.

So the good news in the mouth of the person in charge of the sales department, Hideki Hanyu was only happy for a while.

Then I discussed with Michael Katz and Satoshi Iwata how to market Pokeball 2 for the current situation.

Last year, Poké Ball was able to turn the tables in the end, relying on the assistance of the manga "Teenage Mutant Ninja Turtles".

But the advertisement for Pokeball 2 has long been hung in the magazine of the Teenage Mutant Ninja Turtles.

Genie Entertainment is now caught in a dilemma.

Judging from the survey, when everyone mentions game consoles, the first feeling is resistance.

Therefore, this makes Genie Entertainment know that the feedback on Pokeball 2 is good, but it can't be too straightforward to promote.

Moreover, the players who accumulated the first generation of Poké Balls, they are reluctant to abandon them, so they still have to rub the popularity of Poké Balls.

After talking for a while, Satoshi Iwata gave a suggestion.

"We can fully refer to President Hanyu's discriminatory marketing at Neon last time."

"These two things, the situation is completely different." Hideki Hanyu said.

As the initiator of that marketing, he didn't know what the two had in common.

"It's just a reference, the last time President Hanyu faced a situation that Neon couldn't handle, but he used the letter of apology from the America branch to complete the breakthrough.

I think that when we can't solve the problem ourselves, we might as well let others help us solve it, even if it is in a way that is ostensibly unfavorable to us. ”

Satoshi Iwata explained.

"Mr. Iwata, tell me what you think." Michael Katz said.

"We lobbied a TV station to help produce a special show about Pokeball 2.

The show ostensibly criticized Elf Entertainment for not being able to do enough and boldly stepped into the field of game consoles, resulting in the failure of the originally well-developed electronic pets.

But in fact, Genie Entertainment can be portrayed as a tragic hero, such as making handheld consoles and games that are praised by players in order to save the Amerika game market, but they are not recognized......"

Iwata's words continued, but everyone at the scene already understood what he meant.

Hideki Hanyu looked at Satoshi Iwata with appreciative eyes.

He arranged Satoshi Iwata all the way to Amerika, just hoping that the other party would be trained and grow here.

And with the help of the relationship between the environment, you can gain a broader business perspective.

Now it seems that Brother Cong deserves to be Brother Cong, and with a little training, this growth rate is like riding a rocket.

At the beginning, he was an ordinary programmer.

After more than a year at Amerika, I see that I have already seen a good look in a management position.

If this speed continues to develop, I feel that in another year and a half, I will be able to bring back Neon to entrust me with a heavy responsibility.

He didn't worry about Iwata Satoshi making mistakes when he was young, anyway, he was behind him.

What's more, sometimes managers make mistakes as a kind of growth.

Thinking of this, Hideki Hanyu glanced at Michael Katz, and then looked at Satoshi Iwata.

Michael Katz understood and spoke directly.

"Mr. Iwata, since you proposed this method, I will leave it to you to carry it out, and the speed must be fast."

"Yes, I'll do my best." Satoshi Iwata replied seriously.

His eyes reveal the expectation and momentum in the face of challenges.

Only then did Hideki Hanyu speak.

"Since we want to do it, it's not enough to just be a TV show, we can find some influential social commentators, let them also make similar remarks in the print media, as long as we set off a wave of public opinion, we will do so to have an effect, and other media will follow up."

"Yes, I see." Satoshi Iwata replied.

After talking about the suggestion, Hideki Hanyu no longer has to worry about the specific implementation.

Next, a group of people tinkered with other marketing methods, such as increasing publicity, sending more advertisements and so on.

Propaganda that goes off the rails can certainly work wonders.

But if you want to further convert the attention brought by the miracle effect into sales, you still have to rely on traditional publicity methods.

For the promotion of Pokeball 2, Genie Entertainment's initial marketing expenses cost more than two million dollars in the first three days alone.

It's like spending money.

And this is just the beginning, the sales department determined the total marketing budget, in the fifteen million.

Nowadays, the publicity expenses of Hollywood's first-line big productions are probably at this level.

This is already the majority of the net profit of the Genie Entertainment division in America last year.

For Pokeball 2, the Elf Entertainment America division can be described as a shipwreck, fighting against the water.

If Pokeball 2 fails, it will directly shake the hearts of the entire division, and the progress of the consoles under development will be affected.

……

After the meeting where the sales were released on the first day, Hideki Hanyu immediately told Eri Kitahara, who was sitting in Neon, about the situation.

Instead of acting frustrated, Eri Kitahara comforted Hideki Hanyu on the phone.

"Hanyu-san doesn't have to be too anxious, the sales of Poké Balls after their release last year were worse than those of Pokeball 2, and in the end it was not a success."

"I understand, but the situation of Pokeball 2 is unclear for a day, and I shouldn't go back for a short time, so I'll leave the matter of Neon to Kitahara-san."

Hideki Hanyu said.

"Hanyu-san, don't worry, everything is fine with Neon, nothing serious." Eri Kitahara said.

Hideki Hanyu remembered something and asked Eri Kitahara, "Sega's console was launched before the exhibition started, and it's been a week now, is there any news on sales?" ”

"Sega did not disclose the specific sales of consoles to the outside world, but it did privately disclose an approximate figure to us, the third-party game developers, more than 30,000, but less than 40,000 units."

Eri Kitahara replied.

When Hideki Hanyu heard this, he felt that this figure was still very credible.

After all, if you want to get the support of a third party, Sega must prove its market share to a third party.

In one week, more than 30,000 units were sold.

To be able to dominate the world now that the Nintendo FC console is still creating such a result, it is definitely not bad.

"Looks like Sega is doing a pretty good job." Hideki Hanyu said.

"That's good, but now the representatives of Sega and Nintendo are running towards us every day."

"Want our library?"

"Both are very interesting, Nintendo said that as long as they are willing to cooperate with them, Nintendo is willing to divide the sales area with us, the American belongs to us, and the neon belongs to them.

Sega, on the other hand, told us that it wanted to borrow our channel in America to sell Sega's new console. ”

As soon as Eri Kitahara's words came out, Hideki Hanyu smiled helplessly.

"It looks like our plans have been seen through by these two."

He already knew that by the time Pokeball 2 was released, smart people would definitely be able to guess what Genie Entertainment wanted to do.

But as Eri Kitahara said, the way these two companies deal with it is really interesting.

One appeasement, one threat.

But none of them had good intentions.

However, Yamauchi Pu played appeasement in order to maintain the existing advantage, and Nintendo still has the strength.

But in Sega's current situation, Hayato Nakayama still dares to play threats with him, I really think he is afraid that Sega will come to the America market.

At the beginning, with the support of CSK, Hayato Nakayama collected enough Sega Neon part, but it only cost more than 30 million US dollars.

If you want to come to America to sell the host, you can, just like Elf Entertainment, and spend 15 million dollars first.

Thinking of this, Hideki Hanyu said to Eri Kitahara with a smile.

"Kitahara-san can tell the representative of Sega that Genie Entertainment welcomes Sega to come to America to sell the host, and there is no problem with our channels, and we promise to give him the best conditions."

Hearing this, Eri Kitahara also smiled on the other end of the phone, "Hehe, if you do this, I'm afraid Sega will be scared away directly." ”

"It's to scare Hayao Nakayama, don't think that if you see through our plan, you can threaten us with this matter."

Hideki Hanyu said coldly.

"Don't underestimate Sega too much, Aragaga-san returned from America, and tested and disassembled Sega's console.

He spoke highly of the Sega console, saying that the processor performance was far better than Nintendo's FC, and the image and audio output were not inferior to Nintendo's FC console. ”

Eri Kitahara said.

"Huh? Does Aragaki-san have such a good evaluation of the Sega 1000? ”

Hanyu Hideki thought to himself, the evaluation of SG1000 in his previous life can only be described as pulling his hips.

Now that he is suddenly acting so well, is it because he was fanned by his "butterfly wings".

At this time, Eri Kitahara said again.

"It's not all praise, the Sega 1000 does not choose the D-pad mode on the operating handle, but the joystick similar to the arcade machine, Aragaki-san commented that it is neither sensitive nor convenient."

"To be able to say that from Aragaki-san, it seems that this handle should be terrible."

Hideki Hanyu thought to himself that Sega's absorption of Atari's technology this time would probably only improve the original picture effect.

In the previous life, the gamepad that was complained about by countless people and operated as an anti-human game has still not changed.

It's a waste, Nintendo has put the ready-made ones in front of them, and they can't copy them, and they always hold on to the broken rocker, no wonder they hit the street.

But if you think about it, you can't blame Sega.

Nowadays, everyone is still exploring how to develop video game hardware around the world, and people like him who know the future well and have registered various patents early are probably the only one.

"One more thing, Nintendo also announced that it will hold a new product launch conference in Kyoto, according to the news from the channel provider, it is confirmed that it is a light gun peripheral, and a new game."

Hearing this, Hideki Hanyu showed a playful look on his face, "Yamauchi Pu is planning to send a congratulatory gift to Sega's new console." ”

"We can't let Sega lose too quickly." Eri Kitahara said.

"I know, if Sega can't stand it, we can consider cooperating with Sega."

"I understand."

……

After ending the phone call with Eri Kitahara, Hideki Hanyu continued to stay at America and wait for sales to progress.

Immediately after the next day's sales, it fell even more than the first day, leaving only 13,000 units.

The executives of the elf entertainment division are naturally not in a good mood.

Fortunately, Hideki Hanyu was able to hold up and appeased everyone.

On the sixth day of the launch, the sales on the third day were released, and the sales fell to 10,000 units.

The Pokeball 2 handheld sold only 39,000 units in three days after it was launched.

All Hanyu Hideki can do is to come forward in person and continue to appease people's hearts.

On the fourth day, sales were summarized, and although they did not continue to decline, they remained at 10,000 units.

But there is nothing to rejoice in.

With this downward trend, Pokeball 2 sales are guaranteed to be 200,000 units in the first month, and thank goodness.

It seems good, but this is the total sales of all America.

If other electronic products get this sales, it won't be bad.

But for Elf Entertainment, it took more than a year to invest in R&D and tens of millions of marketing expenses.

And Pokeball 2 is a product that also has a strategic significance.

In the case that the total sales of Poké Balls are already almost nine million.

Pokeball 2 sold this number, which can be said to be a complete failure.

You must know that next year's Nintendo FC console will sell one million units in a month in New York alone without the support of its predecessor.

You should know that the price of the FC console is much more expensive than the Pokeball 2.

From this, it can be judged that if it is only because of the high price that the Pokeball 2 is not selling well, it must be wrong.

It can only be said that Pokeball 2 was launched too early, and American players have not yet recovered from the Atari shock.

Genie Entertainment faced much more difficulties than Nintendo a year later.

But at this time, there were also voices in the media that were bearish about Pokeball 2.

All kinds of ridicule for elf entertainment have also begun to emerge.

Genie Entertainment Division.

Hanyu Hideki asked Satoshi Iwata, who was in front of him, "Did you make these remarks over there?" ”

"No, my preparations haven't started yet, the print media can start at any time, but the TV station still needs time to prepare, I want the print media and the TV station to do it at the same time and cooperate with each other."

Satoshi Iwata replied.

"How much longer?" Hideki Hanyu asked.

"It will take at least three days for the show to be produced." Satoshi Iwata replied.

"I can't wait, the current remarks are very unfavorable to us, it is all negative news, and there must be positive guidance to let the print media act in advance."

Hideki Hanyu commanded immediately.

"Okay, I'll arrange it." Satoshi Iwata was about to leave.

Hanyu Hideki stopped him.

"Iwata-san, I'm glad that you're so attentive, but as a superior, you have to believe in the ability of your employees, no matter what, you will take the lead, and sooner or later your body will not be able to bear it."

Hanyu Hideki remembered that Satoshi Iwata died young, and he still had to persuade the other party to pay more attention to his body.

Thinking of this, he said one more word of advice.

"Pay attention to your health, when this matter is over, I will give you a long vacation, go back to Neon to meet your family, and have a good rest for a while."

"Thank you, Mr. Hanyu."

Satoshi Iwata bowed and saluted, with sincerity.

For Hideki Hanyu, the president, Satoshi Iwata can't help but have a little more respect.

Competent, talented, and respectful and empathetic to subordinates.

It's not that kind of hypocrisy.

It's completely different from your average boss.

……

Under the timely command of Hideki Hanyu, Satoshi Iwata's arrangement was launched ahead of schedule.

In the media, negative news about Genie Entertainment still exists.

But there are some other comments, such as praising the Pokeball 2 for being a good product that deserves praise despite its poor sales.

And in the mouths of these commentators, Elf Entertainment has also become a noble company with a sincere heart.

In order to allow America players to re-experience the fun of video games, the tragic hero who spent a lot of money but failed.

Under the deliberate guidance of these public opinions, the original negative news allowed Genie Entertainment to gain the sympathy of readers.

And just three days after the paper media guided it, a California regional television station contacted by Genie Entertainment through Academic Press also produced and broadcast a special program.

In the program, through interviews with Pokeball Entertainment employees, interviews with Pokeball 2 handheld players, and then internal sales data from Genie Entertainment were announced.

uses a documentary-like means to tell the story of the process of Elf Entertainment immersed in research and development, to the popularity of the exhibition, and then to the cold sales.

In the mouth of the show's host, Genie Entertainment has become a group of like-minded dreamers who just want to bring pure happiness to the world.

In the face of difficulties in research and development, they failed, hesitated, and finally persevered.

But even at the International Consumer Electronics Show, Genie Entertainment's Pokeball 2 handheld was unprecedentedly popular.

But when the Pokeball 2 handheld was really launched, it was because of Atari's mistakes that they bore the bitter consequences.

With this special program, the temperament of the tragic hero of Elf Entertainment has been sublimated again.

As soon as the show aired, it caused a lot of repercussions in the California region.

Then the show got the attention of NBC TV, and after buying the broadcast rights, it was broadcast throughout America.

This time, the public opinion effect that Iwata Satoshi initially expected was finally achieved.

At this time, Elf Entertainment, even in the minds of people who have not used their products, has left a tragic hero image of chasing dreams.

They couldn't help but start paying attention to the Pokeball 2 handheld that Elf Entertainment hadn't paid much attention to before.

As the saying goes, opportunities are reserved for those who are prepared.

After the fermentation of public opinion, the previous marketing methods of Elf Entertainment, as well as the good reputation of the product, finally took advantage of the situation to start to play a role.

All kinds of advertising, as well as the means of distributing goods throughout America, make it easy for everyone to understand and buy this product.

And all over America, players who have already purchased the Pokeball 2 handheld.

The good reputation of the two games, Pokeball 2 handheld and Elf Entertainment, will spread to those who are interested.

With the blessing of the two phases, the sales of the Pokeball 2 handheld console have unsurprisingly begun to heat up.

Silicon Valley, inside the office building of the Genie Entertainment Division.

The Pokeball 2 handheld has been released for a week and its sales summary meeting is being held.

It is said that it is a weekly sales summary meeting, but in fact, it is already July 6th at this time.

It's been a full ten days since the Pokeball 2 handheld was launched.

It's just that the actual sales statistics of all America are delayed by three days, so today is the weekly summary meeting.

In the first week of its launch, the total sales of the Pokeball 2 handheld were 63,000 units.

That's more than anyone had in mind to sell in one day.

It's not bleak.

But in the conference room, everyone's expressions were quite relaxed.

The reason is very simple, today's public opinion environment is very good for elf entertainment.

The latest sales data reported by several elf shows has also increased compared to a few days ago.

Therefore, everyone understands that it is not that the sales volume has not changed, but that the changed sales volume has not been reported statistically.

At this time, the person in charge of the sales department reported happily.

"In addition to our directly operated stores, Walmart and Best Buy have also reported significant growth in Pokeball 2 sales in their stores."

"Great, it looks like we're not going to have to look at those bad sales numbers anytime soon."

Michael Katz made no secret of the joy on his face.

After speaking, he looked at Satoshi Iwata, "Mr. Iwata, you have the most credit for the reversal of Pokeball 2 sales this time." ”

Hanyu Hideki followed, "That's right, Iwata-san has worked hard these days, and now that the situation is improving, it's time to fulfill my previous promise." ”

"Promise, what did Mr. Hanyu promise? I don't think Iwata-san will take my place. ”

Michael Katz made a joke and deliberately feigned panic.

Michael Katz is originally a humorous character, but since the release of the Pokeball 2 handheld, everyone has not seen him joke anymore.

Obviously, although Michael Katz pretended to be okay on the surface, he was still under great pressure because of the sales of Pokeball 2 in his heart.

It's rare to hear him joking now, which is obviously good news in public opinion, which relieves the pressure in his heart.

It can also be seen from this that the sales problem of Pokeball 2 is indeed easing.

"It's just a long vacation for Iwata-san and let him go back to Neon to see his family."

Hideki Hanyu explains.

"After working in America for so long, it's time for Mr. Iwata to go back and see his parents."

Michael Katz nodded approvingly.

"This time, not only will Iwata-san be given a holiday, but when the sales of Pokeball 2 are stable, Mr. Katz can arrange for all the employees to relax, and there are many beautiful beaches in California."

"It's a good idea, of course, but if Pokeball 2 succeeds, it's too early to tell."

"Mr. Katz has an idea."

Hanyu Hideki just gave a suggestion, and he never interfered in the specific administrative arrangements.

As a result, the weekly meeting was spent in a pleasant one.

At the end of the meeting, Hideki Hanyu and Satoshi Iwata returned to the hotel together.

On the way, he said to Satoshi Iwata, "Iwata-san can buy a plane ticket at this time." ”

Who wants Iwata Satoshi to say, "Don't rush the vacation, let's wait for the specific sales of Pokeball 2 to be released." ”

"It's okay, let Iwata-san leave now, I guess you still can't let go of it in your heart, and when everything settles, you and I will go back to neon together."

Hideki Hanyu doesn't force it.

The weekly meeting happened to be held on a Friday, so when he returned to the hotel, Hanyu would have to wait until next Monday, even if he wanted to know the latest sales.

But while he was waiting, the sales of Pokeball 2 were already changing.

Everyone at Genie Entertainment is confident in the Pokeball 2 handheld, and the exhibition will attract so many players to line up to try it out.

It is enough to prove the excellence of the Pokeball 2 handheld, as well as the classics of both games.

Therefore, because of this public opinion boom, consumers who bought the Pokeball 2 handheld console praised it after using it.

After the word-of-mouth fermentation, the first people to be affected were not those who were attracted by public opinion, but lovers of the first generation of Poké Balls.

The reason why these people did not buy in the first place was because of the increase in prices, as well as concerns about the quality of the product.

Now that they have seen a lot of praise, they are themselves "Pokémon" lovers, and it is easier for them to make a decision than those new consumers.

The support of the first Pokéball players has boosted Pokeball 2 sales for the first time.

The market created by Elf Entertainment with the first generation of Poké Balls really exerted its strength at this moment.

As the same as the original Poké Ball, Pokeball 2 has online social functions, and its influence on the people around it is not comparable to ordinary toys.

Watch your friends collect Pokémon sprites, mix and match, level up, evolve, and battle online.

How can this make the children who don't have it stand it.

In addition to Pokémon, Tetris' simple and fast gameplay is also very suitable for passing the time in your leisure time, or having a duel with friends anytime and anywhere.

And then everybody is playing, but you don't, which is even more unacceptable.

The bottom line is that it's just kids who love the original Poké Balls.

And Pokeball 2 is a handheld game console, but it is the existence of all-age killing,

The more people who buy, the more people you influence.

The increase in sales is almost a geometric multiple.

Sunday.

Hideki Hanyu was wearing a vest and shorts, and was working out under the guidance of a professional trainer.

Suddenly, the receptionist at the Iron Pavilion Depository came to inform him that the pager he kept kept was ringing.

Hideki Hanyu took out the pager and looked at it, and found that it was the branch calling.

Borrow the phone number of the iron hall and call it back.

Over there is the staff on duty in the sales department.

As soon as the phone was connected, the other party immediately reported to him.

"Boss, seven of our directly managed stores started queuing up this morning, and as of now, all of our directly managed stores have sold out of Pokeball 2 handhelds."

Hideki Hanyu glanced at his watch, it was only past three o'clock in the afternoon.

The sudden explosion of sales was really unexpected.

"Restock when it's sold out, do you still need me to teach you?"

As soon as Hideki Hanyu said this, there was a helpless explanation over there.

"BOSS, of course I know we need to replenish the stock, but we don't have the stock at all."

"Why, we placed an order for one million units in Neon, and the first batch reached 600,000 units, even if the sales increase, it is impossible to sell out so quickly."

"After the meeting on Friday, Walmart and Best Buy, as well as the two wholesalers, took all the remaining 350,000 Pokeball 2s from the warehouse."

"These guys with dog noses are really quick to react."

Hideki Hanyu can't blame the sales department.

According to the previous sales volume, they will definitely be able to hold on for a while for the stocking of their directly operated stores.

Who would have thought that the sales reversal would come so suddenly.

Yesterday the sales were normal, but today the queue started.

"Urge the neon headquarters and ask them when the second shipment will arrive."

Although it is not out of stock, it does not let consumers queue up, and it is not a popular product.

However, it should not be delayed for too long if it is out of stock.

"Mr. Katz has already asked, and said it will be three days at the earliest."

"Damn, call those four dealers, give us some goods, and let the directly-operated stores spend these two days, and the directly-operated stores can limit purchases, but they must not be closed."

After Hanyu Hideki finished speaking, he patted his head again, "Forget it, I'll say it myself." ”

The sales of the elf show have exploded, and the situation of the four dealers is estimated to be similar.

In this case, if you want to let those few companies loosen, ordinary employees will definitely not be able to come forward.

In this way, Hanyu Hideki could only stop exercising first, return to the Silicon Valley branch, and call the four dealers one by one, asking them to replenish some goods for the elf show from warehouses in various places.

It's easy to say, and even used threats in the end, so that those few stores put together a batch of goods for each store.

When everything was done, it was dark outside.

It's really all the way to America, and I can't escape the fate of overtime.

But he can't work overtime.

After the sales exploded, Michael Katz and Satoshi Iwata were busier than him.

It is necessary to contact the neon side to increase production and arrange delivery.

It is also necessary to adjust the promotional strategy in real time according to the sales situation.

has been rubbing the name of the sequel to electronic pets to attract consumers.

Now that the situation has reversed, it is also time to properly promote the attributes of the game console.

Although many people know from print news and TV shows that Pokeball 2 is a handheld game console.

But for the total population, this is only a small fraction.

The people attracted because of public opinion, as well as the old users of the first generation of Poké Balls, can only be regarded as an introduction.

What Genie Entertainment really wants is console consumers other than them.

On Monday, there was a queue again at the Genie SHOW store.

And Walmart, Best Buy and other places that sell Pokeball 2 have also seen panic buying.

Meanwhile, the Genie Entertainment division, Hideki Hanyu and Michael Katz are looking at the latest sales report.

From the eighth to the tenth day of its launch, the total sales volume was 26,000 units.

Compared with the previous seven days, instead of rising, there was a decline.

But it doesn't matter anymore, because these sales are all before the fermentation of public opinion.

As a directly managed store, Genie Show can count sales almost every other day.

According to the data of the seven directly operated stores of the Elf Show.

From Friday to Sunday alone, they sold 17,000 units from just seven stores.

That's more than half of the total sales of the entire America from day 8 to day 10.

Sell out all the inventory in all seven stores.

Both of them understand that just the latest sales analysis of directly operated stores is enough to prove how exaggerated the overall sales increase is.

"Looks like we're going to succeed again." Michael Katz said.

"I never thought we were going to fail, I just didn't expect it to come so quickly."

When Hideki Hanyu said this, he sighed, "I used to think that I underestimated the impact of the Atari impact, but now I feel that I underestimated the love that American players love for the game. ”

"That's right, the market has always existed, just waiting for a person to activate him." Michael Katz said.

"In that case, let's make Elf Entertainment the terminator of the Atari impact."

Hideki Hanyu said imposingly.

"To be the terminator of the Atari impact, this sentence is very good as an advertising slogan, and it will be used by the sales department in return."

Michael Katz made the decision with a smile.

And as time progressed, the market also proved with sales that Hideki Hanyu and Michael Katz were right.

On the 11th day of the Pokeball 2's release, the sales volume has increased dramatically in the sales summary report.

The total sales volume of the American card is 48,000 units nationwide.

That's three times the previous day-high sales

On the twelfth day of the Pokeball 2's launch, that is, the day when there was a queue to buy for the first time, and the elf SHOW was out of stock.

A total of 65,000 units were sold nationwide.

The expected explosion of Genie Entertainment has finally arrived, and this number has also helped the total sales of Pokeball 2 exceed 200,000 units.

At this time, Pokeball 2 finally has a bit of what a sequel product should look like.

Originally, this figure was expected to take a month to achieve.

I didn't expect it to be reached in just twelve days.

The Pokeball 2 was on the thirteenth day of its launch, and the time entered Monday, and the total sales fell slightly.

However, 54,000 units were still sold.

On the fourteenth day of the Pokeball 2's launch, the two-week sales period in the digital sense is over.

On the same day, 55,000 units were sold, and the total sales exceeded 300,000 units.

By now, Pokeball 2 has completely detonated the American game market and has become a phenomenal electronic consumer product.

It doesn't matter if you're a football quarterback in high school, a top student at Yale Havard, or an elite white-collar worker in the office......

Without a Pokeball 2, it's as if you can't keep up with the trends.

At the same time, Michael Katz based on the inspiration he got from Hideki Hanyu.

Large-scale advertising campaigns for the 'Atari Impact Terminator' series of themes began.

Posters, TV commercials that came out in a hurry.

Michael Katz's goal is simple, which is to completely activate the Amerika game market.

And everyone must know that this "great" rescue of the Amerika game market was completed by Genie Entertainment.

Coincidentally, at this time, a movie called "The Terminator" (Terminator) was launching pre-promotion,

Orion Pictures, the distribution company of this movie, saw the advertisement of Elf Entertainment, how could it be that he missed the opportunity to gain popularity.

Genie Entertainment and Pokeball 2 are featured in various promotions.

said that their movie "The Terminator" will be the same as Pokeball 2, the terminator of science fiction movies.

Hanyu and Michael Katz don't care about that.

The other party is rubbing the heat, but it also invisibly uses Hollywood's resources to help Pokeball 2 promote.

And as the Pokeball 2 is on its eighteenth day, it is also the third Saturday after its release.

The total sales of Pokeball 2 in Amerika have once again reached a new high.

90,000 units were sold in one day, helping the total sales exceed the 500,000 mark.

But this record only lasted for one day, and by the next day, Sunday, the terrifying sales of 120,000 units in a single day were released.

Faced with the current situation that Walmart, Best Buy, Genie Show, and those stores that sell Pokeball 2 are all queuing.

Even The Hollywood Reporter exaggerated that the Pokeball 2's hot sale had caused the box office of the movies released this weekend to drop.

Everyone thought that this was just a weekend outbreak, and it would be normal to enter the week.

When the Pokeball 2 came to the twentieth day of its release, it was Monday, the first day of the working day.

An unprecedented 160,000 units were sold in a single day!

This number also successfully helped the total sales exceed 800,000 units!

The sudden outbreak of the week directly collapsed the logistics of Elf Entertainment, and the warehouse inventory was sold out.

Retailers around the country have hung out of stock reminders on a large scale.

At this point, the video game industry is aware of one thing.

That's what Genie Entertainment does what they say in their advertisement.

The American game market, reactivated by Pokeball 2.

For a while, many manufacturers were gearing up and planning to enter America, the world's largest game market.

The actions of these competitors, of course, Genie Entertainment should pay attention to.

But having already achieved a stage victory, they are now in urgent need of a celebration to relax the employees who have been nervous for 20 days.

Silicon Valley.

Elf Entertainment Divisional Park.

On the outdoor lawn, a professional party company that has been invited at this time has been set up as an open-air party scene.

Hanyu Hideki held a champagne glass in his hand and expressed his gratitude to all the employees of the Elf Entertainment branch around him, as well as the four major distributors who were invited.

There are no clichés, just a simple sentence.

"Let's cheer for success!"

Then there was the cheers that resounded through the park.

Everyone was happy, including the four dealer representatives.

In 20 days, they generated more than $140 million in sales.

This figure deserves everyone's joy.

Everyone was happy, and I don't know which bold employee first raised the champagne bottle and sprayed it at Hideki Hanyu, Michael Katz, Satoshi Iwata and other executives.

Soon after, others followed.

In this cheerful atmosphere, Hideki Hanyu and a group of high-level executives were sprayed into soup chickens solidly.

When Hideki Hanyu and Michael Katz escaped from the crowd, they looked at each other's embarrassed images and laughed in unison.

Thanks to the 500 book coins reward from Slow Travel

(End of chapter)