Chapter 537: Lamborghini's Three-Year Plan, Investing in Europa Pictures

Wendelin Widkin's exaggerated attitude made Hanyu Hideki realize that he had indeed played a little too far ahead of his time by taking out the design drawings of the Lamborghini Gallardo more than ten years in advance.

But at the same time, he could see that this kind of advance seemed to be a good thing.

Since it's a good thing, then Hanyu Hideki doesn't care.

Just continued to talk about his thoughts.

"Since Mr. Widkin thinks the design can be used, then my inspiration is not wasted, so let's move on to the development of Lamborghini."

Wendelin Widkin was clearly still immersed in the design on the blackboard, and said in a very serious tone.

He opened his mouth and said to Hideki Hanyu, "I agree to Mr. Hanyu's investment conditions." ”

Still, he said, "I don't have any experience in this area, and I guess the people at Lamborghini are too, so I need Mr. Hanyu's help." ”

The result is naturally that the scumbag worked hard all night, allowing Monica Bellucci to "return with a full load".

However, due to the overall sluggishness of the European film market, Europa Pictures has been doing very badly in recent years.

In my opinion, in the future, with the advancement of market globalization and the improvement of the consumption power of modern urban people, SUVs should pay more attention to comfort and economy, and focus more on urban road capabilities.

Halfway through, Hideki Hanyu asked Monica Bellucci another thing, "Did you notify the people you asked to notify before I came this time?" ”

However, as long as Hanyu Hideki is willing, funding is actually not a problem.

The two communicated while visiting the factory, and the conversation lasted until two o'clock in the afternoon.

As for what, the answer is obvious.

But it's meaningless to promise something, and if he really wants to turn his face, he can't do anything about Hideki Hanyu.

Turning his head, a "kind" smile appeared on his face again.

……

We can't join Formula 1 for the time being, but we can prepare for Formula 1 in advance.

As soon as Hideki Hanyu's suggestion about the design and development center was spoken, Wendrin Widkin nodded approvingly.

It was clear that Hideki Hanyu was late compared to the agreed meeting time with Aurelio DeLaurentiis.

Dignified billionaires have worked hard to this extent.

"Each of these things is more powerful than Formula 1, and my company is in the industry, so I have a lot of experience in that.

Since we had already finished talking about the contents of the three-year plan yesterday, it is even more purposeful to talk about the details of the implementation plan today.

Within three years, in addition to the volume model, a high-level flagship sports car will be launched.

However, in the short term, Hanyu Hideki did not plan to draw the shape of the "big cow" again, after all, he always had to find something to do for the Lamborghini designers, and he couldn't do everything.

"Mr. Aurelio, I'm so sorry that I've been so late for so long because I've been delayed in Santa Agata for so long."

"It's good that you decide on this, the difficulties you mentioned before have almost been solved now, is there anything else you want to say?"

When he was taken by his assistant to the small conference room in the hotel, he was already forty minutes late when he saw a thin and young version of the "German Yankee" with a hairline that had not receded and his hair was still thick and black.

Hanyu Hideki said and pointed to the factory outside the window, "You must have read the materials of Lamborghini in recent years, and you have also seen the off-road vehicles they developed to bid for orders from the America military." ”

"Are you going to leave so soon? I can't bear you. Monica Bellucci looked reluctant and pretended to be affectionate.

Obviously, Hideki Hanyu's performance today has completely convinced the German.

Therefore, he is quite interested in designing Lamborghini SUVs and coupe models.

"Mr. Hanyu intends to leverage the brand value of Lamborghini to directly enter the luxury car space."

Although Lamborghini served as a supplier of F1 accessories in the previous life, because of the experience of being resold one after another, he has never created an F1 team.

"That's exactly what I thought."

Although Hideki Hanyu will apologize for being late, he is not polite at all in investment negotiations, and he has no appearance of being a little easy to talk about.

Speaking of which, Wendlin Widkin remembered a phrase from Hideki Hanyu's goal.

Hideki Hanyu said, "Please speak." ”

Of course, Hideki Hanyu can afford this money.

So in his heart, Aurelio DeLaurentiis really wanted to say yes to Hideki Hanyu.

I couldn't help but ask, "Mr. Hanyu just said that if you do a good job in the technical research and development and reserve of models other than supercars, will Lamborghini get involved in other models?" ”

How can a successful car company only operate one brand?

No matter what you do, being late is a common thing, it's nothing more than an apology and then being late next time.

Hanyu put down the black teacup in his hand, looked at the time on his watch, and said to Aurelio DeLaurentiis opposite.

"What do you think?"

Seeing that Wendelin Widkin was confused by him, Hideki Hanyu began to explain.

Time came the day after I arrived in Italy.

"Mr. Hanyu is too modest to learn from his professional abilities, but you can't have such a visionary way of thinking by learning."

By the time Hideki Hanyu said goodbye to Wendelin Widkin and returned to Bologna, it was almost three o'clock in the afternoon.

In this way, Wendelin Widkin sent Hideki Hanyu out of the Lamborghini Sant'Agata factory.

The mid-to-late 80s was the era of the rapid rise of F1's influence, and the name of the three major sports events in the F1 world was also obtained during this period.

Hideki Hanyu was joking, but when it landed on Wendlin Widkin's ears, it made his eyes light up.

But Hideki Hanyu shook his head again and said, "What I'm saying is unrealistic, and I don't mean the cost of money. ”

After all, in his opinion, it was he who had a request for Hanyu Hideki.

Wendlin Widkin patted the blackboard again at this time.

Is...... He was all touched by himself.

Accepting Hideki Hanyu's investment will not only benefit from the financial aspect, but also help Europa Pictures expand its business and get out of the predicament.

"We have to pay attention to the fact that whether it is an SUV model or a coupe, they must be positioned as high-end luxury cars."

It wasn't until its successor, the LM002, was unveiled at the Geneva Motor Show in 1982 that it was a production model.

Thinking of this, Hideki Hanyu said to Wendelin Widkin, "We might as well make a three-year plan from now on." ”

"Mr. Hanyu always says that he is a layman in the car market, but in my opinion, your understanding of the automobile market is much better than that of me, a so-called expert, in fact, you should be the president of Lamborghini."

Hearing Wendelin Widkin's words, Hideki Hanyu hurriedly said modestly.

"There's important things waiting for me over there, and I have to go back."

And he is 100% sure that it is absolutely impossible for Ball Flower to behave like this because he loves him.

The original purpose of the series is evident from the name LM, which is an abbreviation of the Lamborghini Militaria.

"In addition to the SUV model, I think we also need to do a good job of technical research and development reserves for another model, and that is the luxury coupe model."

As an ambitious auto practitioner, he naturally wants to make the company bigger and stronger.

If there are calves, there will naturally be big bulls, such as the Lamborghini Aventador, which is called "big bulls" by fans.

"I'm just coming up with ideas and concepts, and it's going to take a long time to really lead the design, develop the technology, and put it into mass production, and the only one who can control it all from start to finish is you, Widkin, and I don't have the ability to do that."

Hanyu Hideki snapped his fingers and said to Wendrin Widkin one by one.

Hideki Hanyu simply left her to receive Aurelio DeLaurentiis.

But Monica Bellucci is a smart woman.

But when Hanyu Hideki heard it, he shook his head directly, "This is unrealistic for Lamborghini. ”

"I'm thinking about building a new factory at the same time as building a design and R&D center to focus on the appearance and technical research and development, after all, Lamborghini still has a long future, and we have to think about more things."

As soon as Hideki Hanyu said this, Wendrin Widkin immediately walked to the table and picked up his notebook again.

Whether or not Aurelio DeLaurentiis asked for him, there is no doubt that he was late.

Seeing that Wendelin Widkin understood what he meant, and that today's topic had come to an end, Hideki Hanyu joked.

"Mr. Aurelio, I have been able to talk to you for so long, it is entirely for the sake of your uncle's face, and since we have not been able to talk about it, there is no need to talk about it any further. The departure time of the route I purchased is approaching, so I will say goodbye first. ”

"No matter how good our new car is, the premise of wanting to go is enough publicity, although Lamborghini is not doing well, but it is still doing well in brand marketing, but this is far from enough for a volume car, we need more exposure, stronger brand promotion."

Hearing Hideki Hanyu's question, Monica Bellucci replied, "I have already informed Mr. Aurelio that he will be in Bologna tomorrow. ”

For F1, Hideki Hanyu is certainly also interested.

Although there are many people who are willing to help, the conditions given by Hideki Hanyu are the best.

"I'm going to go to the Sant'Agata factory tomorrow morning, and I'll leave an assistant to meet him in Bologna, and I'll be back at two o'clock," Hanyu said. ”

The Lamborghini Gallardo, which he drew on the blackboard at this time, was called the "Maverick" by fans as the entry-level Lamborghini model.

Although Hideki Hanyu has promised that his company will not be involved in the day-to-day operations of Europa Pictures.

We can set up a separate team in the sales department to investigate Hollywood and even European films, and we can sponsor films as long as the content makes our new car shine.

These aspects of marketing not only cost less, are more effective, and may even pay off. ”

Hanyu smiled and replied, "There are more ways to promote cars than just car races. ”

Europa Pictures has its headquarters in Rome.

Wendelin Widkin continued, "I also wanted to know how I could quickly strengthen the brand's presence around the world without joining F1. ”

If so many shares were given to Hideki Hanyu, it would be tantamount to handing over control of the company to the other party.

Hideki Hanyu, who hadn't noticed Wendelin Widkin's thoughts, looked up at the time and realized that it was time for dinner.

Although he is a veteran of the automotive industry, he doesn't know as much outside of the industry.

Since he is going to take the path of Porsche in another plane, there is no reason why Cayenne is going to do it, but not Paramela.

Hanyu replied with a smile, "Yes and no." ”

Monica Bellucci, who was originally going to be with him, was too tired to get out of bed because she was too greedy last night.

I felt that after the establishment of the Design and Development Center, it would be necessary for designers to learn from Hanyu's design and identify it as the core style of Lamborghini in the future. ”

Although it is not as expensive to support an F1 team in this era as it is in later generations, it is necessary to spend tens of millions of dollars a year.

Although he has no acquisition target for the time being, with the support of Hideki Hanyu, a super-rich man, he can safely and boldly select targets.

After Hanyu Hideki finished speaking, he got up directly and prepared to leave.

Whether it is the hard-core off-road styling or the actual performance, the Lamborghini LM002 is excellent, which shows the excellence of Lamborghini's design ability and technology.

I copied myself, and I was embarrassed in an instant.

For example, Vigorous convenience store is completely taking the high-end route and competing with 7-11 completely differentiated, and now it seems that the effect is very good.

Therefore, I hope that the model that Lamborghini has made technical research and development reserves is SUV, and when neon car companies use low-end models to develop the SUV market, we can take advantage of the situation to seize the high-end market. ”

What to look at in the face of Dino DeLaurentiis is, of course, fake.

But in Hanyu's opinion.

Therefore, after Hanyu Hideki said it, there was no need to explain in detail, Wendrin Widkin immediately understood what Hanyu Hideki wanted to do.

Wendlin Widkin asked, "What exactly did Mr. Hanyu say he needed to prepare for F1?" ”

Everything he just said was actually what Wendelin Widkin did at Porsche in another plane, and he just summed it up.

Seeing that Hideki Hanyu was leaving, Aurelio DeLaurentiston, who was still a little lucky, couldn't sit still.

But he is a pragmatic person, and he knows that saying this will not solve any problems except to create problems for everyone.

"Actually, I think it's a good look."

But now that Hideki Hanyu is leaving, Aurelio DeLaurentiis, who has been entangled in his heart for a long time, has finally made up his mind.

It's also the last day of September.

So when she followed Hanyu Hideki back to the hotel, after a simple dinner, she didn't waste time at all, and directly changed into the carefully prepared "Italian national costume", and got into Hanyu Hideki's suite.

Hearing Hideki Hanyu say this, Wendelin Widkin suddenly felt that the feasibility was very high.

"Of course, although the profit of the supercar is high, the sales volume is simply not comparable to that of the regular model."

What is called playing a big knife in front of Guan Gong, Hanyu Hideki is now.

This car will be placed more than ten years later, the Lamborghini logo will be more conspicuous, and then the name of "Kui Niu" will be thrown into the country to sell, and it will definitely be the favorite of those coal bosses, engineering team bosses, and earthwork contracting bosses.

"We don't have any experience, we don't have enough technology, and it's very difficult to achieve results."

"In 1976, JEEP proposed the concept of an SUV model, the Sport Utility Vehicle, but the JEEP concept car was more off-road.

After accepting the compliment very proudly, Hideki Hanyu continued to suggest.

After the success of the entry-level sports car, the launch of more "volume" SUVs and coupe models is the real money-making tool.

"We can work with F1 teams as a supplier of spare parts and work with them to develop new technologies, understand how F1 works, and gain racing experience, so that when we are ready to join F1, we won't be overwhelmed like rookies." ”

However, in this time and space, Hideki Hanyu decided to help the future German guy because of Dino De Laurentiis's request.

Hideki Hanyu didn't express his opinion at the first time, but first asked Wendelin Widkin what he thought, after all, the other party could ask questions and must have considered solutions.

Even if he copied it, he would copy the future achievements of his own enterprise.

Europa Pictures was not his sole proprietorship.

Seeing that her attitude can't impress Hanyu Hideki, and if she can't get more "benefits", she can only take everything she can get now.

Hanyu Hideki has no objection to Wendelin Widkin's arrangement, but although the model is important, since it has been taken out, there is no need to discuss it too much.

The person Hanyu is talking about is the nephew of Dino DeLaurentiis, the producer of the movie "Angels in the World".

Hanyu Hideki finished his thoughts, and Wendelin Widkin was speechless for a long time before he sighed.

Half an hour later.

Wendlin Widkin said, "Okay, I'll send Hanyu-san away." ”

Touching his hungry stomach, Hideki Hanyu said, "It's almost time, let's stop here today, I'll come back tomorrow morning and talk to you about the details of the three-year plan." ”

After making a lot of money, if it is not necessary, he actually rarely does the work of copying books.

Many people who haven't even watched Formula 1 have heard of Schumacher's reputation, and that proves a lot of things.

As Aurelio DeLaurentiis began to talk eloquently, began to introduce his Europa Pictures, incidentally talked about the current situation that needed help, and began to negotiate in depth about the investment.

(LM002Β·Figure)

Hearing Hideki Hanyu's question, Wendelin Widkin answered.

Europa Pictures is struggling to operate and is in dire need of support from outside funding.

"It's not just about being able to use it, I think this design is a milestone for Lamborghini, enough to determine the direction of Lamborghini's appearance in the future.

Hideki Hanyu nodded in acknowledgement, but then emphasized.

"The best thing to do is to race, the higher the level, the better, and if it's F1, it's the best. ”

In the seventies, after taking over the film company of his uncle Dino De Laurentiis with his father, he reorganized it into Europa Pictures.

Further promote Lamborghini's brand marketing around the world and enhance Lamborghini's brand influence around the world.

As Wendelin Widkin said, Lamborghini simply can't afford to afford an F1 team.

Lamborghini was reserved at the beginning, and in the end it didn't come up with the Urus SUV, which sold out directly after its launch, accounting for 60% of the entire Lamborghini sales.

"Three-year plan?" Wendlin Widkin looked puzzled.

Wendlin Widkin's tone was sincere.

The future president of Napoli, Aurelio De Laurentiis, known to fans as the "De Guy".

Wendelin Widkin was a little embarrassed by the boasting of Hideki Hanyu.

When Hideki Hanyu arrived at the Sant'Agata factory, he immediately began to talk to Wendrin Widkin.

However, Hideki Hanyu, as the investor who helped him, naturally could not go to Rome in person, but Aurelio De Laurentiis came to Bologna to meet him.

Therefore, he has already made a decision in his heart about how to treat this woman, and it is impossible to do something foolish for the sake of the other party's superficial posture.

But Wendelin Widkin's purpose is not only to let Lamborghini participate in F1, but also to use F1 to publicize, so there must be requirements for results.

"That's what I thought." Hideki Hanyu nodded.

As far as I know, neon car companies have already developed products in this direction, and there should be mature models on the market in a short time.

"If we can't get results, bad results won't help Lamborghini and will be counterproductive, so it's best not to rush into F1 until we're ready."

Hearing this, Hideki Hanyu stopped the footsteps he had just raised.

"I think it's necessary for Mr. Hanyu to have a design and development center, and in my opinion, the next stage of Lamborghini should not only be an entry-level volume car, but also a supercar model of other levels."

After all, this is the old business he made his fortune from.

As an off-road vehicle equipped with a 5.2-liter V12 engine and all-wheel drive capability, the LM002 has attracted a lot of attention after its appearance.

And this meeting also made Aurelio DeLaurentiis feel a kind of luck in his heart, thinking that Hideki Hanyu may be a good talker, which can allow him to get a favorable investment condition.

The reason why he is willing to talk to Aurelio DeLaurentiis is not because the other party's Europa Pictures has a promising future and can help cloud entertainment gain a firm foothold in the Italian film market.

Hideki Hanyu isn't going to let Monica Bellucci's attitude put him off business.

But on second thought, the Lamborghini has already been bought by him.

"If you want to operate other positioning and types of models, you don't need to use Lamborghini, you can see if there are any brands listed externally, and I will directly pay for you to buy them."

With this in mind, Aurelio DeLaurentiis smiled and reached out to shake Hanyu's hand.

Look at the other side again.

The most important thing is that Hideki Hanyu not only has resources in Hollywood, but also has a huge media force behind it, and its Crescent Cinemas Line occupies one-third of the market share in Italy.

In addition to sponsoring other films, Lamborghini can work with my company to create films, anime, and even games specifically for Lamborghini.

In his previous life, Porsche relied on Cayenne and Paramela to eat with a mouthful of oil.

flew from France to Italy, and came directly to talk about things without resting, and he worked hard enough to make a small amount of money.

After having breakfast, Hideki Hanyu headed to Lamborghini's Sant'Agata factory.

Back in the early eighties, Lamborghini designed the LM series of off-road vehicles in order to bid for the America military order.

The last time I was at the Frankfurt Motor Show, I saw the car you designed on your business card, and I thought that Mr. Hanyu was very talented in designing car shapes.

The Lamborghini Urus is not Lamborghini's first off-road vehicle.

And it can be seen that after Hideki Hanyu left yesterday, Wendlin Widkin clearly thought deeply about the three-year plan, and when talking to Hideki Hanyu today, he put forward many different perspectives.

Aurelio De Laurentiis didn't really care much about being late, after all, the Italians were famous for their sense of time, all over Europe.

Coupes designed with sedan-based elements and performance in mind are nothing new in Europe.

Wendelin Widkin sighed and said, "Of course I know, after all, with Lamborghini's current economic situation, it is really not enough to support the operation of an F1 team, but this is the most effective way." ”

Again, beauty is not a scarce resource for him.

Now it seems that Mr. Hanyu is not just a talent, he is simply a genius who can change the times. ”

Seeing that this was already the case, Hanyu Hideki simply continued.

"Mr. Hanyu, please rest assured, this is what I should do, and I will make a three-year development plan in the shortest possible time according to the goals you just mentioned."

Hanyu Hideki's voice fell, and Wendelin Widkin immediately said, "It's okay for me to make a plan, but there are some things you say that I don't understand. ”

The only problem is that Hideki Hanyu has too much appetite and asks for too many shares.

Wendelin Widkin asked, "Could it be that the models that Hanyu is trying to talk about other than supercars are off-road vehicles?" ”

There is also a good job in the technology research and development and reserve of models other than supercars.

"I see." Monica Bellucci agreed, followed by another question, "Is the boss going back to Paris tomorrow?" ”

However, the first generation of LM's 001 series was not actually mass-produced due to the failure of competing military orders.

In another time and space, it is unknown who helped Europa Pictures to tide it over, and finally began to recover in the nineties, becoming an important force in the Italian and European film industry.

But the problem is that this guy in front of him wants too much, but he wants to pay too little, and Hideki Hanyu really doesn't bother to talk about it anymore.

Thinking of this, he asked Wendrin Widkin directly, "Do you think the current Lamborghini can achieve results in F1?" ”

"Movies, Games, Comics, Animation, Toys ......"

But for Lamborghini, huge R&D investments, long tuning cycles, high production costs, and poor order numbers have led to the car being basically produced at a loss.

Hanyu got into the car and drove towards the hotel that Balla had booked for him in Bologna.

Wendlin Widkin can be honest and boast that he will definitely win the results or something.

"We want to set a development goal for Lamborghini in three years' time.

If you play too much, let alone be a licking dog, it's difficult to talk about feelings normally.

However, Hanyu Hideki also knows that after entering the 90s, with the great development of automotive technology, F1 has truly entered a golden age.

"I'll set off when I'm done seeing Aurelio." Hideki Hanyu said.

And the failure of this car, in addition to the fact that it is too expensive and the positioning is ambiguous, is more actually an inopportune time.

"For other models, I've seen some of the Lamborghini concept sketches before, but those concepts have become obsolete since Hanyu's design appeared.

"No problem, I will immediately arrange someone to set up a special working group, but all the publicity must be based on the mass production of new cars, which needs to rely on you Weidekin, after all, I don't know anything about how to implement the technology except for drawing car shapes."

"For example?" Wendlin Widkin asked.

Out of his own quality, Hideki Hanyu apologized for the first time.

Do a good job in the production of mass production models, as well as the promotion and publicity after mass production, and complete the set sales target.

But Hideki Hanyu is the opposite, he is an amateur in the automotive industry, but when it comes to publicity and marketing, he is a professional.

"Mr. Hanyu is too polite, you didn't mean to be late after all, let's hurry up and talk about investment, my Europa business ......"

Wendelin Widkin said, "I naturally understand this, after all, we still have to maintain the value of the Lamborghini brand." ”

However, it was said to be mass-produced, but it was exhibited in 1982 because it took a lot of time to adjust, but it was actually mass-produced in 1986.

Aurelio De Laurentiis realized that the previous fluke was completely overthinking.

Hideki Hanyu hurriedly said, "It is necessary to stop production, but the technology cannot be left behind. ”

Completed the construction of a new plant and a design and R&D center to increase Lamborghini's production and R&D capabilities.

At this time, Hanyu Hideki apologized like this, which surprised Aurelio DeLaurentiis.

And how to achieve these goals in stages, the plan will be left to Vedkin. ”

Then, just like in Frankfurt, he dragged the scumbag boy into the bedroom.

In Hanyu's view, commercial positioning, either high-end or low-end, is definitely a dead end if it is directly defined as the mid-range

And rather than a bull, Hideki Hanyu wants to learn from another era of Porsche under the leadership of Wendelin Widkin.

Italian film companies don't just have Europa Pictures, so it's a big deal to change the target.

"I've seen it, the orders for LM002 so far are only more than 100 units, and I have sold one at a loss, and I have asked to stop production."

"Mr. Aurelio, you have made a wise choice, and Europa Pictures will have a brighter future because of your choice."

Eight thousand, I tried my best, I was so tired, I went to sleep.

(End of chapter)