Chapter 305: The victory of the low-price strategy, the explosion

Indeed, as He Zhengyang said, this album is on fire.

Chen Shuo and the others didn't rest much after they came to Gusu, they just slept all night, and got up before dawn the next morning and rushed to the magic capital.

At the same time, Jingwen's channels in the magic capital also began to exert force. Fully promote the album "Once the Most Beautiful".

In less than two hours, after arriving in the magic capital, everyone took a short rest, ate breakfast and began to get busy.

Zhou Ping began to contact the TV station, and Shan Xiaolou and Wu Qi took Chen Shuo and Liu Yifei to participate in various programs.

While promoting "Crystal Love", it is also promoting the album "Once the Most Beautiful".

On the other hand, He Zhengyang's branch in the magic capital presided over the release of the album.

At the same time, he also began to use the relationship between Jingwen to let Chen Shuo and the two go to some radio stations to talk, talk about the creative process, and sing a song by the way.

That is, the situation is a bit special now, and it is not possible to gather a large number of people.

Otherwise, Chen Shuo and the others could have held an album signing party.

In that case, Chen Shuo is confident that the publicity effect will be better.

Now I can only go on the show, sing and talk about my heart in the show, as publicity.

After staying in the magic capital for three days, he went to Lin'an and Jinling for two days, and finally returned to Gusu again.

At this time, a week has passed since the release of the album.

After returning to Gusu, He Zhengyang and others did not immediately arrange publicity, but began to summarize the sales of this week.

He Zhengyang flipped through his notebook and said: "Since May 5th, it has been a week.

Yesterday's data was 80,000 CDs and 140,000 tapes.

There is not much difference in sales between optical and tape.

The main reason is that our low-price strategy has led to the fact that the disc is not much higher than the tape, and everyone is more willing to buy the disc with the MV.

Most of the extra tapes are for the convenience of the Walkman.

A total of 220,000 units were sold. Surprisingly amazing.

You must know that Mr. Liu Huan's sales in the first week were only more than 400,000.

As soon as you are a newcomer, you are half of Teacher Liu Huan, and after a week, the momentum not only did not fall, but became even higher.

The company estimates that the final sales of your album may break through the double platinum.

If it weren't for the special circumstances, it was estimated that it would be able to break through the double platinum.

Congratulations, Chen Shuo, you can achieve such good results on your first album, and you will have a bright future on the road of singers. ”

Bang Bang Bang ~

Without waiting for Chen Shuo to say anything, everyone applauded.

Chen Shuo was also excited in his heart, although he had run down for a week, he also had a certain estimate of sales.

But I didn't expect the momentum to be so strong.

Of course, he also knows that being able to have this sales volume is indeed like what Liu Yifei said before, the right time and place are right.

Now the situation is special, and most people don't dare to release albums, for fear of pounce directly.

So much so that nationwide, with the exception of "Born in the Sixties", which has already entered the second phase.

His "Once the Most Beautiful" occupies almost all the blank periods.

Jingwen's strong publicity and distribution channel is the best location.

Although the original plan was formulated, it was centered on the imperial capital circle, the magic capital circle and the three places around Guangdong Province to radiate and publicize it to the outside world.

But Jingwen has channels all over the country, in addition to these three economic circles.

There are not many other places, as long as each provincial capital city sells 1,000 albums, there will be more than 20,000 sales.

What's more, the real sales are more than that.

In words, the publicity of Chen Shuo and Liu Yifei, and Liu Huan's fame, are his greatest help.

Not to mention Liu Huan's fame, every time he promotes a song, he will follow Chen Shuo's song.

As long as it is an audience who likes Liu Huan's songs, if you change the channel a little slower, you can hear Chen Shuo's songs.

Chen Shuo himself is also very strong, and for the sake of this publicity, he has already performed the three title songs to the point of proficiency.

Almost every three songs are sung, and one of them achieves the perfect effect.

Then set off on the bard performance ability, for those listeners who listened carefully, it was simply a king bomb.

Anyone who has heard him sing in person on the spot, and when he goes back, he feels that the album is not right.

When I meet people, I say that although Chen Shuo's album is good, it is better to listen to him sing it in person, but now I can't hear it, so I have no choice but to use the album to satisfy my hunger, and I strongly recommend it to others.

There are even many listeners who are not bad for money, in order to hear better quality sound sources, directly buy records.

What He Zhengyang didn't say was that the 2,000 records that were originally filled as commemorative records had already been booked, and the company was planning to produce another 20,000 copies.

Now, starting from the magic capital circle, Chen Shuo's album has exploded in word-of-mouth and sales.

After everyone calmed down, He Zhengyang continued: "After talking about the good news, let's talk about the not-so-good news.

According to the company's understanding, since the day before yesterday, pirated copies have been found on the market, and there are quite a few of them. ”

Piracy is rampant at this stage, and sometimes you have to admire the capabilities of pirates.

As long as they are willing to do it, they can distribute the product all over the country before you release it.

Originally, everyone thought that Chen Shuo was a newcomer and should have more time to digest this blue ocean.

Unexpectedly, he also suffered the same treatment as Liu Huan.

It didn't take less than a week to be targeted by piracy.

After everyone listened, the joy just now was stagnant, and they sighed in their hearts.

Although this is quite annoying, it also proves that Chen Shuo's achievements have indeed been recognized by everyone.

I just don't know how big the impact will be in the end.

Seeing everyone's expressions, He Zhengyang smiled and said, "Don't worry too much.

The reason why this is bad news is because it is really disappointing.

But in fact, it did not have much impact on Chen Shuo.

According to our survey, the majority of listeners are not buying piracy.

One is because of our company's ultra-low price strategy, we only have ten yuan for a CD, and a pirated disc is sold for a minimum of four or five yuan.

After all, no matter what they do, it is impossible not to do it without a little cost.

The difference of five dollars does not stop everyone from dissuading everyone from buying genuine copies.

And many people say that piracy doesn't sound as good as the original.

As a result, pirated copies are not sold much.

Some people even have to pay for the genuine version after buying a pirated copy.

Based on this situation, we have offered a reward to many listeners for a genuine CD if they can report a pirated point of sale.

Now, in two days, several dens have been seized and most of the pirated copies have been confiscated.

This is another big victory for us against pirates. ”

When everyone heard this, they applauded and were excited.

Before, everyone banned piracy, but I didn't expect that after Mr. Xu determined the ultra-low price strategy.

First of all, when Liu Huanfa was traveling "Born in the Sixties", he copied 200,000 pirated copies, which directly hurt some pirates.

Now with Chen Shuo's "Once the Most Beautiful", he used crowd tactics to launch a reward for pirates, and the effect was also remarkable.

It seems that this is an effective way to eliminate most piracy.

If everyone can follow suit, whether it is the record label, the singer himself, or the fans, they will all benefit from it.

The only ones who were hurt were the pirates.

Chen Shuo was also happy after hearing this, and he also had some guesses in his heart about the poor quality of piracy.

In his opinion, the reason why his album was able to explode to such an extent.

It is inseparable from his bard effect, which can arouse the feelings in everyone's hearts.

It's just that the effect has been broadcast by the media of the album, and the effect has been greatly reduced.

And the more he can restore his voice, the stronger the bard effect.

The effect of the genuine album is not as good as half of what he sang himself.

And where will piracy be willing to use good materials?

In addition, they are transcribed through tapes and optical discs, and the effect is greatly reduced.

Now, vinyl records work better than discs, and discs are better than tapes.

And even the most inferior tapes are better than pirated CDs.

After the listeners bought it. Naturally, it is easy to see the difference between genuine and pirated copies.

As He Zhengyang said, if the price of the genuine version is very high, it is so high that others need to hesitate to buy one.

Then naturally there will be many people who choose piracy.

However, now, a genuine CD is only ten yuan, and eating less snacks can save it.

And why bother listening to that kind of piracy with bad results?

He Zhengyang said to Chen Shuo: "Next, let's promote it in Gusu for two more days, and the rest will be handed over to offline channels and radio stations to publicize."

It is impossible to carry out offline signing and promotion, and it is difficult to improve the publicity effect again if you continue to run various programs.

After all, the program that has already been recorded, just replay it when needed.

After waiting for two days, I will go directly to the Demon Capital and cooperate with the Imperial Capital for scheduling.

As safe as possible. There will be no stagnation in every step.

Your new drama here is about to start, so you can stay here and prepare. ”

"Okay." Chen Shuo nodded.

During the special period, all events with large numbers of people cannot be held.

Basically, one of the biggest avenues of propaganda has been blocked.

Two days later, Chen Shuo and Liu Yifei ended the propaganda activities in Gusu, and He Zhengyang also rushed to the magic capital with his team.

However, he also left two people for Chen Shuo here, who were responsible for cooperating with him and communicating with the website for some interviews and publicity activities.

After all, the Internet is also a big way to get promoted.

And with the severe restriction of offline activities, the promotion of various online platforms has become a top priority.

On the evening of the 15th, the final publicity was over, and the company's crew was ready to complete it, just waiting for tomorrow to start.

Chen Shuo temporarily gained a relatively free time.

After dinner, he and Liu Yifei wore masks and walked out of the hotel and walked towards a small park next to them.

(End of chapter)