Zhou Yi's reform changes

Although Zhou Yi used to have the name of the company, it was actually more like a small workshop.

A group of people get together to save a film, and then start filming, and after filming, find someone to do the post-production, and everyone has nothing to do, and there is no salary or anything like that.

It's just an employment and partnership with each other.

Come when you want, leave when you want, and do the work you like.

When Zhou Yi sold the drama and took the money, he started filming the next one again.

When the time comes, call someone to come and save the crew, and if you can come, you will come, and if you can't live, you will find someone to replace you.

After a few dramas, they made money and established Zhouyi Film and Television, but this workshop-style habit was still retained.

This is the case when filming "Wearing Love", "Women's Soup", and even "Young King" and "Crystal Love".

The directors are often changed, and whoever you think is suitable will come to you.

The change started when Zhou Yi and Jiang Xuerou helped Chen Shuo and fought for the role of Duan Yu.

That time, in the process of subsequent interactions, they met Zhang Jizhong and saw his methods.

Zhang Jizhong can be said to be one of the good producers who balances ideals and business.

Chen Shuo doesn't know many producers, Zhang Weiping, Jiang Zhiqiang, Zhang Jizhong and Jiang Xuerou are the four most representative.

Among them, Jiang Xuerou needless to say, she is an idealist, and making film and television dramas is completely for her dreams.

Zhang Weiping is a pure businessman, he regards making movies as a business, movies are commodities, and he thinks about the gains and losses everywhere.

Jiang Zhiqiang is somewhat similar to Jiang Xuerou, he likes movies, and he also likes to invest in filmmakers with connotation and ability.

It's just that he doesn't know how to create, but more about helping others realize their ideals, and then getting a sense of accomplishment from it.

And Zhang Jizhong is the most special one, he himself has dreams and creative ability, and he is more able to rationally regard his ideals and works as a business.

For the sake of his ideals, he could give up the idea of giving up Lin Zhiying and choosing Chen Shuo.

In order to make the show sell better, he can also gather a large number of reporters to interview with the team during the filming stage, and hold press conferences from time to time.

At the same time, he also has his own opinions on creation.

It was with more contact with him that Zhou Ping and Jiang Xuerou began to reflect on themselves.

You don't have to learn everything from him, but shouldn't you make some changes?

After reflection, Zhou Ping began to try.

The first step is to restructure and formalize the company.

Film and television production, marketing and publicity, performance brokerage and company operations are separated, and each is in charge of its own business.

Needless to say, the theme of film and television production is the production department, which is still the old team in the past, but now it has signed a formal contract with some key personnel.

There are benefits, but also obligations.

There is nothing special about performance management and company operation, one manages actors and artists, and the other manages the operation of the company.

These are just a thorough reorganization of what should have been rectified a long time ago.

The biggest change is in the marketing mess.

This is also the second step of Zhou Ping's attempt to change.

In the past, Zhou Yi was based on the concept of concentrating on creation, concentrating on filming, and then selling dramas based on quality and word of mouth.

At that time, firstly, Zhou Yi had just started, and secondly, Zhou Ping did not have a deep relationship with the TV stations and distributors in the mainland.

When selling dramas, most of them are sold on local stations first, and then seek to be broadcast on the stars based on the quality of film and television dramas after the results are released.

is the same as Zhang Jizhong's distribution method, which is broadcast on the Star Channel first, and then directly on CCTV, is completely worse than one level.

It was precisely after seeing Zhang Jizhong's operation that Zhou Ping was inevitably affected.

Now he is working the company's marketing and promotional part.

Relying on Zhou Yi's reputation and the relationship accumulated with various star TV stations, he is seeking the possibility of making Zhou Yi's own film and television dramas premiere.

Now he has reached a preliminary cooperative relationship with several satellite channels such as Yangcheng Satellite TV, Modu Satellite TV, Suzhou Satellite TV, and Lu Provincial Satellite TV.

As long as Zhou Yi's drama can meet the requirements of their purchase, then they will arrange the best time slot to premiere.

In addition, he also understood the truth that "the aroma of wine is also afraid of deep alleys". Let Wu Qi set up Zhou Yi's own propaganda department.

In the past, when the management was chaotic, although Wu Qi joined the company, he did not have a specific positioning.

said that he assisted Shan Xiaolou in managing the artist's business, but what he could really manage was Chen Shuo, and Guo Lu, Lao Zhang and some other group performances and supporting roles that had cooperation agreements with Zhou Yi.

Later, when Chen Shuo was able to let go of his hands, he let him be responsible for the performance labor of Yu Bo, Yang Junyi and others.

The reason why Zhou Ping chose Wu Qi to set up a propaganda group was largely because of Chen Shuo.

In the past few years, few reporters and media who have interviewed Chen Shuo have opened their eyes and said nonsense and deliberately smeared him.

With her personality and talents and expertise such as the appearance of an emperor and the style of a gentleman, he has an excellent popularity among media reporters.

And Wu Qi, as Chen Shuo's closest person, is naturally also very favored by these media people.

The reporters and media who have interviewed Chen Shuo and want to interview Chen Shuo have exchanged contact information with him, and many people even have a good relationship with him.

Therefore, nowadays, Wu Qi has a large network of relationships in the media.

At this time, he was digging up some media workers, forming his own propaganda department, and writing some press releases.

On the other hand, we are also maintaining good relations with various media outlets.

So that when the company starts to publicize, they can be asked to report on the publicity.

Wu Qi is a native of the imperial capital, and grew up in the alley. He is sincere, but his heart is also lively.

There is also the ability to be good at dancing with bright eyes and long sleeves unique to the people of the imperial capital, and they love to make friends.

Doing this kind of relationship and friendship can be said to be handy.

(End of chapter)