"Zhang Yimou's marketing strategy, the premiere celebration is really just a celebration! 》

The much-anticipated celebration of "Ambush on All Sides" officially began at 7:50 p.m. yesterday, July 10.

This event touched the hearts of many people, and since the good news came to Cannes in May, everyone has been looking forward to the finished film.

However, to everyone's disappointment, the celebration turned out to be really just a celebration, and Zhang Yimou only played some highlights in addition to directing a grand party.

Without a glimpse of the full picture, we don't know if he's already edited out everything he can edit.

We'll just have to wait and see, and hopefully his new story won't be as empty and boring as Heroes.

……

"The premiere is the most attended concert! 》

The premiere of "Ambush on All Sides" was basically a concert with a movie as the soul, and the attendance of this particular concert was also quite rare, basically full.

It is understood that all tickets for this special concert were sold out very early.

It seems that not only Zhang Yimou's movies have a high box office, but even concerts about him are no exception.

……

"See through the highlights! 》

The premiere celebration held yesterday did not screen the feature film of "Ambush on All Sides", but a lot of highlights and behind-the-scenes footage were shown one after another.

Behind every highlight clip, you can see a wonderful story, even if the appearance time is very short, "Sword Master" Mr. Yu Huihui and newcomer Yu Bo can leave a deep impression.

Several of the wonderful fight scenes show the unique aesthetic characteristics of China.

And Mei Yanfang, who is jealous of her beauty, also made a pivotal contribution to this movie and Chinese films at the last moment of her life.

……

"Liu Yifei talks about the feelings and gains of playing the first heroine of a martial arts film movie! 》

Reporter: I have two questions about movies: Miss Liu Yifei, what do you think is the difference between acting in a movie and acting in a TV series?

Liu Yifei: Let's talk about the difference between TV series and movies, the biggest impression I have about the two is that movies are really a meticulous art.

I only shot 5 or 60 shots in "Ambush on All Sides", but in the same time, I finished filming two TV series, "Dragon Babu" and "Crystal Love", a total of nearly 1,000 shots.

In this way, I have enough time to refine and refine every scene, every shot, every action, and every expression.

It is this experience that has given me a deeper understanding of movies and acting.

And Director Zhang is also a very experienced and pursuing person, he will take the trouble to teach me how to better portray a movie role, which makes me improve a lot.

Reporter: It seems that our fairy sister admires our Director Zhang very much!

Liu Yifei: Of course!

Reporter: We also know that you have created two classic roles in TV, An Qian and Wang Yuyan, and are known as the heavenly elf and fairy sister by the audience.

What kind of title do you think you'll get in this film debut?

Liu Yifei: It doesn't matter what kind of title you are called, what matters is what kind of performance you can present to the audience.

If I can immerse the audience in the story, no matter what it is called, it is the greatest affirmation for me.

Reporter: You have never shown your talent in drama before, can you tell us what you have gained in this shooting?

Liu Yifei: Perhaps the biggest gain is that if there is a power outage in the future, the impact on me will not be too great, right?

So maybe I can contribute something to save resources?

Hahaha, just kidding.

The ability to "hear and distinguish position" shown in the movie is real, but it is precisely because of this that I was able to deeply understand how difficult it is for blind people to be blind.

Because the vast majority of blind people are unable to "hear and distinguish", once they arrive in an unfamiliar environment, they will have an indescribable fear.

It's as if the whole world is rejecting them.

I have also read some controversies on the Internet, thinking that the image of the blind person I created will make everyone mislead people about the real blind people.

But what I want to say is that whether it is positive or negative, when a blind person appears in a film or television, everyone will more or less pay some attention to the blind person, and then there will be some deeper understanding.

And if you don't create such an image because you avoid this, then people will not know anything about the blind group, and then ignore it.

In addition, the biggest takeaway is to pick up the dances that I learned since childhood.

My mother taught me dance since I was a child, but unfortunately, I didn't have a very good talent in this area, and when I grew up, I liked acting, so I gradually gave up dancing.

I didn't expect to use dance in the end to make movies, which made me understand that some skills will always be useful as long as they are learned.

……

"Andy Lau listens to Mei Yanfang quietly! 》

In order to commemorate the deceased Mei Yanfang, the dance of this performance is ingenious.

When Andy Lau and Mei Yanfang "duet" "The Moon Represents My Heart".

Dozens of backup dancers imitated the various typical shapes of Sister Mei, known as the "Queen of Variety", and danced with Sister Mei's figure on the big screen, reviving the classics of the past.

……

"Mei Yanfang: Women are like flowers, the eldest sister is like a shadow plum, farewell to others (photos)"

"The wonderful play in Chen Shuo's analysis! 》

"Zhang Ziyi talks about her feelings about cooperating with Zhang Yimou three times! 》

……

After the celebration, there was a media carnival, and the major media began to report on yesterday's interviews and the celebration scene.

And the real-time live broadcast was carried out by Xinglang.com, so that everyone saw this grand occasion.

And when the media began to report on it, Chen Shuo and others had already embarked on the journey of publicity.

Starting from the imperial capital, all the way to the south, when the film was officially released on the 16th, the group happened to be in Xiangjiang and participated in the premiere of Xiangjiang together.

And when everyone watched the whole film, they all praised it, saying that this movie was Zhang Yimou's progress, and it was also the progress of Chinese films.

Although there are still a lot of flaws in the plot, under the sharp editing, these small problems do not have much impact.

The overall story mainly focuses on love in the early stage, while the conspiracy line is secretly "ambushed" in the corner, but it is everywhere.

In the second half, he began to use conspiracy as the main line, supplemented by love.

Andy Lau's gloomy and tense performance is a good interpretation of the decay of power, even love and family affection can be abandoned.

However, there are always some pure people in the world who cling to their stupid "love" and make it shine at the last moment.

For example, the loss of the beloved Suifeng, and the eldest sister of the heroine among women......

When it was officially released, all the audience and fans began to discuss the topic of love and intrigue.

Start talking about the subtleties of the film.

Some people say that this is the perfect combination of business and art, with both breadth and depth.

It can be accepted by most people, but at the same time, there is something to dig deeper.

Someone analyzed the story line of this movie: the whole story is based on the government's extermination of the Flying Knife Gate.

The Flying Knife Gate is a threat to the government that cannot be ignored, and in order to find them, the chief catcher and the two catchers began to dig deep along the line of the peony fang.

So there were two catchers behind him, one bright and one dark, to explore the peony workshop, and then caught the important person Xiaomei.

took advantage of the encounter between Chen Zhutou and Xiaomei, so that he turned into a hero with the wind to rescue him, wanting to find the main altar of the Flying Knife Gate, and then catch them all.

However, I never thought that this was also a conspiracy of the Flying Knife Gate, taking this opportunity to set up an ambush, wanting to take the living force of the government by surprise.

Who knew that in the end, all this was just a conspiracy laid by Liu Zhutou for the sake of his superiors.

I want to take advantage of this opportunity to kill the chief catcher, and ascend to the throne of the chief catcher with the merit of destroying the Flying Knife Gate.

In the end, when he thought that everything was as he expected, he was foiled by Suifeng and his eldest sister.

The overlapping ambushes and overlapping reversals lead everyone's emotions to follow the characters and immerse themselves in the plot.

"Ambush on All Sides" is really a lot of traps, many ambushes, and if you are not careful, you will fall into it.

Someone started with Liu Yifei's performance: a wonderful four-minute performance, a memorable movie moment!

Director Zhang Yimou has a saying: It is enough to give the audience 3 minutes of wonderful climax!

However, we see more than a three-minute climax throughout.

As far as Liu Yifei is concerned, from the moment she appeared, she gave people a very amazing feeling, and she really deserved to be called a fairy in heaven and a fairy sister by everyone.

The last two dances are wonderful and memorable.

Liu Yifei and Chen Shuo, the most accepted on-screen couple, contributed another wonderful love in this big-screen debut.

From the singing and dancing of the two in the peony workshop, to the sparks on the way to escape, and then to the lingering of the sea of flowers at the end, it tells us what it means to be caught off guard and like a dry firewood fire.

The resurrection of the dead in the sea of snow seems a bit nonsense, but it is precisely because of this that people can't help but sigh at the greatness of love.

Although Liu Yifei, as the heroine, was offline before the end, her influence on everyone lasted until the end of the film.

It was precisely because of her existence that Liu Zhutou's conscience was awakened, and Suifeng had the opportunity to destroy his plot and avenge her.

……

Compared with the boos after the release of "Hero", the situation of "Ambush on All Sides" is much better.

However, there are still many people who have never watched the movie at all, and just rely on their inherent impressions to start scolding Zhang Yimou and "Ambush on All Sides".

said that he would only shoot posters, and "Ambush on All Sides" is a "garbage" and a "super bad movie".

Of course, there are also many people who really read it, and then pick the bones from the eggs, pick up some flaws and magnify them.

even distorted the facts, just to pull Zhang Yimou off the altar and step on the dust.

However, movies, after all, have to speak with grades.

Released in the early morning of the 16th, it won 70 million box office in three days on the 16th, 17th, and 18th.

is more than one-third more than the 53 million in the same period of "Heroes".

Before that, it was 48 million yuan for "Titanic".

Zhang Yimou broke through himself again, or a breakthrough transcendence!

For three days, every day was full, and even many people felt that they didn't understand some details, and they brushed it twice or three times.

And every time these viewers watch it, they will have different gains, and they will admire Zhang Yimou, Chen Shuo and other main creators more and more.

The North American champion "Spider-Man 2", which was released at the same time, and "The Prisoner of Harry Potter Azkaban", known as the "magic star", are also far behind.

In Xiangjiang, there are only 50 screening halls for "Ambush", while there are 74 for "Ha 3".

However, the average box office of "Ambush" in each theater is as high as $6,090, while "Ha 3" is only $3,075.

The gap of nearly half made the theater boss in Xiangjiang regret it, and began to adjust the film scheduling rate, preparing to vigorously promote "Ambush on All Sides".

It is believed that from the second week, the box office of "Ambush on All Sides" will usher in another wave of explosion.

Sure enough, on Tuesday of the second week, July 20, at dusk, the major media began to report frantically again.

The box office of "Ambush on All Sides" exceeded 100 million, setting a new record for the fastest domestic box office to break 100 million!

At this time, Chen Shuo and others had just completed the propaganda in Xinjiapo, and after hearing the news, they couldn't help but be ecstatic.

Immediately, Zhang Weiping beckoned everyone to prepare to celebrate.

"Today is a historic moment, and our Chinese film has once again made a new breakthrough.

The year before last, it took 8 days for "Hero" to break through 100 million, and the box office in 10 days was only 130 million.

Now, it only took us five days to break through 100 million, and when the second week is over, hopefully we can make another breakthrough.

I hope we can surpass "Heroes" and set another record!

Cheers! ”

Cheers !! Chen Shuo and others raised their glasses one after another.

After drinking it all, everyone couldn't help but talk about it.

Two years ago, "Hero" achieved an impressive result of 260 million box office, and now "Ambush on All Sides" has a better momentum and reputation than "Hero".

Is it able to set a record of breaking 300 million at the box office again?

The next day, Chen Shuo had to say goodbye to Zhang Yimou and prepared to go to Dongying to shoot "Initial D".

Although Zhang Weiping had a lot of complaints about this, Zhang Yimou simply let him go.

Now that China and Southeast Asia have basically been promoted, and word of mouth has risen, there is no need for everyone to continue to publicize.

Next, we are waiting for the release of Dongying and Bangguo and other regions.

If Chen Shuo can create some momentum in Dongying during the filming of "Initial D", it will also be of great benefit to the subsequent release and publicity in Dongying.

After Chen Shuo expressed his gratitude to Zhang Yimou, he said goodbye to Liu Yifei and Liu Xiaoli, and went directly from Xinjiapo to Dongying.

When he returns, he will start filming gas station scenes, emotional lines, and the most important racing scenes.

(End of chapter)