80. We want to work with Sony
15 July 1991.
Neon Konan, Minato-ku, Tokyo.
Sony Corporation Headquarters.
Qing Zhiyuan took engineer Chikawa Hongichi and copywriter Mika Ishino to visit.
In the conference room, sitting across from them were three men in suits and leather shoes.
It's not too much to even say that it's an old man.
The one in the middle, whose name was Akio Morita, had all white hair, a wrinkled face, heavy bags under his eyes, and a pair of glasses, which made him appear to have high cheekbones and sunken cheeks.
This is 70 years old this year, and he still insists on his position at Sony.
Akio Morita is one of the two founders of Sony Corporation and is currently the company's president.
Although he is not the president, he actually makes many big decisions.
The other is Norio Ohga, who was born in 30 years and is now over 60 years old, serving as the general manager of the product department and leading the product design department at Sony.
This joint development with Rentendo is a contract signed by Norio Oga on behalf of Sony.
The last one is Ken Kutaragi, who has the highest exposure and is also the initiator of the entire agreement.
Born in 50, Ken Kutaragi has dark hair, a broad forehead, and a simple smile on his face.
The 40-year-old Ken Kutaragi can be regarded as the mainstay of Sony, and if it were not for this backstabbing incident, he would have been very hopeful to be promoted to a higher management position.
……
The atmosphere in the conference hall was very serious, as if a war was about to take place.
Several bigwigs on the opposite side stared at Qing Zhiyuan, as if they were going to eat him alive in the next second.
Of course, this is just a human delusion.
Mika Ishino, the copywriter who came with Qing Zhiyuan, was so nervous that her palms broke out in a cold sweat.
Seriously, it's the first time Ishino has attended such a scary meeting.
If it weren't for Pokeni's failure to recruit the right biology majors for the time being, she wouldn't have been here.
At first, when I heard the president say that I wanted to make a development game that needed biology or entomology planning to take over better, Mika Ishino was very resistant in her heart.
But after communicating with the president, she found out that it was a false alarm.
Pokemon is a pet raising game at all.
And the [Pikachu] image drawn by the president is really cute.
It's fluffy and cute, and it directly hits Mika Ishino's heart.
That's why she agreed to take over and make a business case for it.
The only thing I didn't expect was that the president was actually used to negotiate with Sony.
Look at Hiroichi Chikawa next to him.
The young man didn't seem to be much better off than hers, and although it was a hot July day, he didn't sweat so much on his forehead.
"President Youth, could you give us a brief introduction to the proposal?" Akio Morita smiled politely.
Seriously, Akio Morita can be regarded as a wonder in the neon business world.
Whether it's Hiroshi Yamauchi, the tyrant of Rentendo games, or Hayao Yamayama, the iron-masked killer of Sega, they all belong to the kind of characters who are very intimidating and can force people to tremble.
But Akio Morita will show an extraordinary affinity in his interactions, and even often make people produce-
This old man is really quite a delusion.
I have to say that there is a reason why the media have given Akio Morita extremely high praise.
"Okay."
Qing Zhiyuan stood up and said, "This proposal is a cooperation proposal based on the current situation of your company and Pokeni. ”
As he spoke, everyone looked down at the proposal in front of them.
There is a lot of content in the proposal, and a lot of information is attached to it.
"First of all, I think that Sony has the best hardware development capabilities in the industry, and your company's pursuit of excellent quality and perfect performance in product development is really admirable and impressive.
I believe that with Sony's capabilities, we have the strength to develop next-generation console products.
Even more than Ren Heaven.
No, it should be said that there is enough hardware strength to leave Ren Heaven far behind. ”
The three people on the other side didn't speak, just nodded silently.
Although what Qing Zhiyuan said has a certain scene, to a certain extent, it is also a fact.
At the very least, Sony's hardware strength is still there.
"In this report, it is pointed out that Sony is really good at hardware, but there is still a lack of an opportunity to enter the game market."
"The game is made up of two parts: a console and a cassette." "We have no doubts about Sony's ability to produce game consoles, but it seems that we need a partner when it comes to game content." ”
Qing Zhiyuan was not wrong.
Sony's previous main business was in semiconductor hardware, especially music products.
But in the field of gaming, Sony is really a younger brother.
There is no masterpiece, there is no martial arts, but if there is not enough weight and sales of popular games on the machine, then this game console will only become a failed product.
This is also the reason why Sony came to Rentian.
Sony has the technology, Nintendo has the content.
The combination of the two can be said to be invincible.
Seriously, if the agreement hadn't been torn up by Ren Tian, I don't know what the future would have become.
There is a high probability that Sony will take advantage of the situation to become neon, no, to become the world's largest game manufacturer, right?
Unfortunately, these dreams have now come to naught.
It had to make Akio Morita feel heartbroken.
Qing Zhiyuan obviously hit the other party's pain point.
……
"How can you help us?" Akio Morita asked politely.
"Although Pokeni is not as good as Rentendo and Sega, nor as good as Namco and Square Enix, at least not as influential as them now, but we have enough potential and strength."
Qing Zhiyuan took out a video tape on the spot, which was about the "Onmyoji" series and "Mermaid Heart", so that everyone could have a more vivid understanding of Pokeni's products.
When you see the game screen playing on the TV.
Qing Zhiyuan clearly saw that Kutara Mujian's eyes lit up.
"To be honest, this game called "Onmyoji" is a work we developed on FC, and it once received a high score of 39 points from Famitong."
"What?!"
Everyone was amazed.
Is this actually the effect that can be presented on FC?
At this moment, Ken Kutaragi suddenly remembered-
Yes, this is the company that rudely added chips to the cassette to process the image and memory.
……