Three days later, Qing Zhiyuan finished sorting out the new proposal, and took Nao Tsuda to visit Sony's headquarters again.

Seeing the content of the proposal, the current president of Sony, 70-year-old Akio Morita, was taken aback.

"Sega?!"

"Yes, Sega." Qing Zhiyuan nodded, "We will work with Sega to develop a new handheld, Sega is by far the most influential game developer in the world outside of Rententen."

If we can cooperate with Sega, Sony will definitely be able to enter the gaming market smoothly. ”

Akio Morita swallowed silently.

Seriously, this time Qingzhiyuan's proposal is very attractive.

It went straight to his heart.

[I don't want to enter the game market. 】

[Because Renten's betrayal was deeply hit......]

These are all fakes.

Otherwise, Sony would not have planned for such a long time.

It's just that I didn't have any accumulation in the game field before, and if I want to break in, I don't even have a grip.

The last Pokeni proposal was actually not bad, but it directly hit Sony's pain points.

The only problem is that –

Pokeni didn't have enough energy, the company was too small, and it didn't have much fame, and Sony's board of directors didn't think they could support Sony's ambitions to enter the gaming market.

So it was put on hold.

Originally, Sony was going to contact Namco, but now Qing Zhiyuan came to the door again with such a tempting proposal.

As Qing Zhiyuan said, Sega can be said to be the most influential game developer in the world so far.

Since the establishment of Rentendon's game hegemony, there have been countless game manufacturers that have attacked it.

But the only one who can really shake the foundation of the empire and pose a threat to Rentendo is Sega.

Whether it is in the research and development of game consoles or in the production of game content, Sega is the biggest enemy of Rententen.

Especially when "Sonic the Hedgehog" came out, this game can directly compete with "Super Mario", allowing people to put Sega and Rentendo on the same platform for comparison.

Relatively speaking, Sony is now a younger brother in the gaming field.

It must be false to say that you are not impressed.

As the president of Sony, Akio Morita has no reason to refuse.

……

"But does Sega really agree?" Akio Morita asked suspiciously, "You know, Sega itself is a game console developer, and so far it has never cooperated with a third party. ”

Sega's president, Hayao Nakayama, is simply another Hiroshi Yamauchi.

Two people carved out of one mold.

Not only is he very strong in his behavior, but he is also very childish.

When MD was first launched, Sega didn't allow others to get involved, and even a request from a third party to develop a game on MD was rejected by Hayabusa Nakayama.

If it weren't for the fact that many game manufacturers switched to Rentendo due to the release of Rentendo SFC, which caused Sega to suffer a big setback in the game market, it would have been almost impossible for Hayabusa Nakayama to let a third party intervene in MD.

Even the game is so cautious in its release.

There is no such thing as game console development, and it is impossible for others to interfere.

"No problem." Qing Zhiyuan smiled and said, "I don't dare to come to Sony without Sega's consent." ”

Well?

So, Pokeni has two brushes!

Akio Morita couldn't help but look at the young man in front of him.

In this world, it can be said that it is a very difficult task to make Sega bow its head and make Zhongshan stubbornly change his previous business philosophy.

This young president was able to do that......

It has to be shocking.

Akio Morita raised his head and glanced at Ken Kutaragi at the end of the table, his brow furrowed slightly.

Why doesn't Sony have such talent?

……

"Okay, I see."

Akio Morita stood up, holding Qing Zhiyuan's proposal in his hand, and said seriously:

"President Qing, please give us some time, we need to discuss it internally before we can make a decision."

Although the rhetoric is similar, this time when Qing Zhiyuan shook hands with Akio Morita, he could feel the tremor from the other party's fingertips.

Trembling with excitement and excitement.

"Then, please make a decision as soon as possible," Qing Zhiyuan smiled, "because I can't guarantee that Sega will not change his mind temporarily." ”

Belch......

Akio Morita's brow furrowed fiercely.

"Okay, President Ao."

……

"Not bad."

When he went out, Nao Tsuda gave Qing Zhiyuan an approving look.

"Ah~ I'm so scared that my back is sweating." Qing Zhiyuan let out a sigh.

Nao Tsuda looked at the man with some anger and amusement.

Seriously, Qing Zhiyuan's guts are really fat.

Lying doesn't change your face and your heart doesn't beat.

I didn't even see the face of President Sega, so I dared to say the words "get Sega".

"I've got Sony, now it's just Sega, come on." Tsuda slapped him in the back.

"Sizzle......"

Qing Zhiyuan let out a painful snort and looked back at Nao Tsuda with a spring breeze on his face.

"Could you please take it lightly?"

……

In the afternoon of the same day, Sony held a high-level decision-making meeting on Pokeni's proposal.

Compared to the dictatorship of Rentendo and Sega, Sony relied more on such meeting decisions.

At the meeting, Mr. Kutaragi gave a detailed explanation and report to the board of directors and senior management on the four-party joint research and development proposed by Pokeni.

After everyone listened, their hearts were extremely excited.

"Pokeni aside, working with Sega is really attractive."

"If we can do reach a partnership agreement with Sega, then it will be a good opportunity to reopen the door to the gaming world."

"We have tried to contact Sega before, but unfortunately President Nakayama is very resolute, he just doesn't want to share the research and development power of the game console with a third party, and I don't know how the president of Pokeni did it."

"What an amazing young man."

If you do something that no one else can do, then you have a unique value for cooperation.

Without this, Sony could have abandoned Pokeni and made a deal with Sega.

But it is precisely because they have communicated with President Zhongshan before, and Sega is very stubborn, so now Qing Zhiyuan's proposal is very valuable.

Pokeni's four-party joint R&D proposal is like a golden key for Sony.

Holding it, you can open the door to the game market that you yearn for.

"I don't think it matters how Pokeni convinces Sega, as long as the result is to work with Sega."

"Yes, this proposal can be said to be beneficial to Sony, and if it can be negotiated, then we can enter the game market.

If it doesn't end up signing it, Sony has nothing to lose. ”

"So, on the matter of Pokeni's proposal, please show your hands and vote." Akio Morita said.

"Yes."

"Yes."

"Yes."

……

——————————————————————————————

ps：

In marketing, there is a well-known story.

At a party, there was a young man from an ordinary background who wanted to marry the daughter of Bill Gates.

So a man named Jack told him, "I can help you make this wish come true."

But it was clear that with the value of this young man, it was impossible for Bill to make him his son-in-law.

Then Jack said to Bill Gates, "I'll introduce your daughter to a good husband." ”

Bill said, "My daughter doesn't want to marry yet!" ”

Jack added, "But the young man I'm talking about is the vice president of the World Bank!" ”

Bill was taken aback: "Wow! What about that...... Acceptable. ”

Jack then went to the president of the World Bank, and Jack exclaimed, "I want to introduce a young man to be the vice president of your bank." ”

The president said, "We already have dozens of vice presidents, enough of them!" ”

Jack said, "But the young man I'm talking about is Bill Gates' son-in-law!" ”

The president exclaimed, "Wow! What about that...... That's acceptable. ”

In the end, this ordinary young man married the daughter of Bill Gates and became the vice president of the World Bank.

……

Although this story is fake, it actually has a prototype.

A world-famous ship king. In the beginning, the king of ships had only one broken ship.

He was wondering how he could have a charter company.

He tried to get a loan from the bank, but because he only had a worthless wreck, the bank always refused his request for a loan.

So he went home, painted his wrecked boat, repaired it, and chartered it to one of the largest local charter companies.

So he took the lease contract and went to the bank for a loan.

So the bank brought him a sum of money.

Then with that money he bought another boat, which was then chartered to that chartering company.

He used the money from the rented boat to pay off the loan.

In this way, he implemented the same routine over and over again, and finally when the loans for these ships were repaid, these ships belonged to the king of the ship.

……

The author borrows this case here.

What is the essence behind it?

It's called [Cross Endorsement]

When your strength is not enough, finding a stronger person to help you [endorse] is a very good marketing tool.

And then through continuous cross-endorsement, so as to make yourself get higher value, small for big.

Then it may not be possible to talk about a successful business, but with [cross-endorsement], it may be successful.

……

I didn't write about the main character in one fell swoop about Sony, mainly to highlight the authenticity.

Looking for DUN endorsement, Tsuda and Pokeni are also old acquaintances, and they have a foundation of trust in each other.

And DUN is many levels bigger than pokeni.

So I think it's reasonable.

……